Alliance For The Shenandoah Valley

What Alliance For The Shenandoah Valley does

Alliance for the Shenandoah Valley is a 501(c)(3) regional conservation nonprofit headquartered in New Market, Virginia, that conducts advocacy, community organizing, and conservation programming across six counties in the Shenandoah Valley (Augusta, Frederick, Page, Rockingham, Shenandoah, and Warren). The organization was created in spring 2018 through the corporate merger of four legacy groups (Community Alliance for Preservation, Shenandoah Valley Network, Augusta County Alliance, and Shenandoah Forum) and absorbed a fifth partner, Scenic 340 Project, in fall 2019. Its programmatic surface spans land use and transportation policy, conservation and agriculture, clean water, and strong communities, supported by dedicated county coordinators in each jurisdiction and a 12-member board of directors that includes a former Virginia Senator and other embedded local officials.

The Alliance does not sell products or technology; rather, it delivers advocacy services, landowner consultation, public participation mobilization, and partnership-based conservation implementation. Core offerings include citizen mobilization for planning commission and board of supervisor decisions, technical resources on land use policies (including renewable energy and data center siting), landowner connections to conservation services via partner land trusts, clean water and riparian buffer work with the Appalachian Conservation Corps, rail-trail development with the Shenandoah Rail Trail Partnership, and an annual Valley Treasure community recognition program. Impact is measured in conservation outcomes: the Scenic 340 Project alone has conserved more than 2,300 acres of forest and farmland, and associated easements have protected 31,649 acres in Augusta County and 10,421 acres in Shenandoah County.

The revenue model is exclusively donation-based, comprising one-time and monthly individual gifts (preset tiers of $500, $250, $100, $50, or custom amounts), qualified charitable distributions from IRAs, donated appreciated securities, donor-advised fund grants, legacy bequests, and endowment gifts. The organization is tax-exempt under EIN 41-2233874, holds a Charity Navigator Four-Star Rating, and is governed by a board that retains regional policy and political credibility as its core institutional asset.

Name

Alliance For The Shenandoah Valley

Legal name

Alliance for the Shenandoah Valley

Website

https://shenandoahalliance.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance for the Shenandoah Valley is a 501(c)(3) regional conservation nonprofit serving six counties in Virginia's Shenandoah Valley, conducting land use advocacy, conservation programming, and community organizing across Augusta, Frederick, Page, Rockingham, Shenandoah, and Warren counties.

Ownership category

akta.pro rank

Product category

Land Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Conservation Easements & Land Trust Services (AFAMAMAH), Environmental Education & Outreach (BPAGAGAH)

Keywords

• Land conservation services
• Watershed protection programs
• Environmental advocacy
• Community conservation
• Conservation easements

Headquarters

HQ city

New Market

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization accepts one-time and monthly donations from individuals. Donation options include preset amounts ($500, $250, $100, $50) or custom amounts. They also accept honorary and memorial gifts.
2. Qualified Charitable Distributions (QCD): For donors 70½ years old or older, donations can be made directly from taxable IRA accounts, potentially avoiding higher income tax brackets and preventing phaseouts of other tax deductions.
3. Donated Appreciated Securities: Donors can gift stock or securities that have appreciated since acquisition, allowing them to receive a charitable deduction for the full market value while avoiding capital gains tax.
4. Donor-Advised Funds: Contributors can establish charitable investment accounts at public charities, taking an immediate tax deduction and then recommending grants to the Alliance over time.
5. Legacy Gifts: Bequests or naming the Alliance as beneficiary of retirement accounts to support conservation work beyond the donor's lifetime.
6. Endowment Gifts: Contributions to a legacy fund managed as an endowment where the principal is restricted and earnings provide core support for the Alliance's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Alliance For The Shenandoah Valley is a regional land trust and conservation nonprofit that protects and conserves the natural and cultural resources of Virginia's Shenandoah Valley. It delivers land conservation programs, watershed and clean water protection, conservation easements (including the Scenic 340 Project), land use and transportation advocacy, community engagement, and recognition programs such as Valley Treasure awards across six counties in the region.

Product overview

Alliance for the Shenandoah Valley is a 501(c)(3) conservation nonprofit organization rather than a technology company. The organization does not offer technology products, software platforms, or digital services in the traditional sense. Its offerings consist of advocacy services, community engagement programs, conservation initiatives, educational resources, and donation processing through third-party platforms. Core programmatic work includes land conservation, clean water protection, land use and transportation advocacy, and community organizing across Augusta, Frederick, Page, Rockingham, Shenandoah, and Warren counties in Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Conservation Program

Quantifiable outcome

• More than 2,300 acres of forest and farmland conserved by Scenic 340 Project alone
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Appalachian Conservation CorpscoreStrategic or Co-development Partner · 1 January 2026The Alliance partners with Appalachian Conservation Corps (ACC) to enhance local waterways. ACC members lead conservation efforts including streamside buffer installations. This partnership reduces barriers to conservation while building a workforce that understands rural conservation needs.
• Shenandoah Rail Trail PartnershipcoreStrategic or Co-development PartnerThe Alliance is a key partner in the Shenandoah Rail Trail Partnership, working to develop a 49-mile rail-to-trail from Broadway to Front Royal. This project aims to create opportunities for outdoor recreation and inspire clean-water stewardship.
• Choose Clean Water CoalitioncoreStrategic or Co-development PartnerKate Wofford, Executive Director, serves on the steering committee for the Choose Clean Water Coalition, a regional coalition working to protect water quality in the Chesapeake Bay watershed.
• Virginia Conservation NetworkcoreStrategic or Co-development PartnerKate Wofford serves on the board of directors for Virginia Conservation Network, which supports conservation organizations across Virginia.
• Smithsonian Conservation Biology Institute (SCBI)minorStrategic or Co-development PartnerKate Wofford serves on steering committees for SCBI's Virginia Working Landscapes and Changing Landscapes Initiative programs.
• Friends of the Middle RiverminorStrategic or Co-development PartnerJoe Moore served on the board of Friends of the Middle River for three years and was Chairman for six years. The organization works to protect the Middle River watershed.
• USDA Natural Resources Conservation ServicecoreStrategic or Co-development PartnerBobby Whitescarver retired from the USDA's Natural Resources Conservation Service after 31 years of field experience. The Alliance works with NRCS on conservation programs and agricultural best management practices.
• Page and Warren Advisory CouncilminorOthersA local advisory council including community members Chris Anderson, Fred Andreae, Paula Atwood, Paul Bell, John Gibson, Rod Graves, Jim Guy, Judy Guy, Tom Lockhart, Paul Otto, and Mary Powers Ryan who help guide Alliance work in Page and Warren Counties.
• Shenandoah Valley Soil and Water Conservation DistrictcoreStrategic or Co-development PartnerChris Anderson has held positions with the Shenandoah Valley Soil and Water Conservation District, which partners with the Alliance on water quality initiatives.
• Conservation ServicesminorStrategic or Co-development PartnerJoe McCue founded Conservation Services in 2000, specializing in planting hardwood trees and creating riparian buffers, and remains involved with the Alliance's conservation work.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Trust for Public Land: National nonprofit working on land conservation, parks, and community access. Operates conservation easement and land acquisition programs that overlap with the Alliance's core work but at national scale.
• American Farmland Trust: National nonprofit focused on farmland conservation and agricultural viability — directly aligned with the Alliance's Conservation and Agriculture program. Deputy Director Kim Woodwell previously worked at AFT's Virginia program.
• Chesapeake Bay Foundation: Largest regional environmental nonprofit dedicated to Chesapeake Bay restoration. Operates at substantially larger scale than the Alliance but shares overlapping watershed conservation priorities and policy advocacy.
• The Nature Conservancy (Virginia): Global conservation organization with significant Virginia operations including forest and freshwater protection. Comparable land and water conservation mission at substantially larger scale and geographic reach.

Others

• Land Trust Alliance: National membership association supporting land trusts across the United States. The Alliance partners with member land trusts on easement transactions, making Land Trust Alliance a key ecosystem enabler rather than direct competitor.

Direct peers

• Choose Clean Water Coalition: Regional coalition working to protect and restore water quality in the Chesapeake Bay watershed. Directly comparable regional advocacy scope; Alliance Executive Director Kate Wofford serves on its steering committee.
• Potomac Conservancy: Regional nonprofit focused on protecting the Potomac River watershed through advocacy, land conservation, and community engagement — comparable regional watershed advocacy model serving a nearby Mid-Atlantic geography.
• Virginia Conservation Network: Statewide coalition of conservation organizations in Virginia coordinating advocacy and policy work. Alliance Executive Director Kate Wofford serves on its board, indicating close operational overlap.
• Piedmont Environmental Council: Regional Virginia conservation nonprofit focused on land use, growth management, and rural preservation across the northern Virginia Piedmont. Closely comparable mission and regional advocacy model, and board member George L. Ohrstrom II co-chaired PEC for 10 years.
• Shenandoah National Park Trust: Regional nonprofit supporting Shenandoah National Park through fundraising, advocacy, and conservation partnerships. Operates in the same geographic focus area and engages the same donor and partner networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/for_valley
• Facebookfacebook.com/shenandoahalliance
• LinkedInlinkedin.com/company/alliance-for-the-shenandoah-valley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance For The Shenandoah Valley