What Rheingold Giuffra Ruffo & Plotkin LLP does

Rheingold Giuffra Ruffo Ruffo & Plotkin LLP, doing business as Rheingold Law and currently formally titled Rheingold Giuffra Ruffo Plotkin & Hellman LLP, is a New York-based plaintiffs' law firm founded in the 1970s (firmographics state 1971; corporate history states 1974) that specializes in catastrophic personal injury and medical malpractice litigation. The firm represents individual victims, not corporate clients, across practice areas including medical malpractice (surgical errors, misdiagnosis, anesthesia errors, hospital-acquired infections, obstetrical malpractice), birth injuries (cerebral palsy, brachial plexus injury, shoulder dystocia), defective medical devices and dangerous drugs (Bard PowerPort, IVC filters, Paragard, Ozempic/Wegovy/Mounjaro, Depo-Provera, Roundup, talcum powder), sexual abuse and trafficking cases, car/aviation/construction/premises-liability accidents, nursing-home abuse, and wrongful death. According to the firm, it has recovered over $2 billion cumulatively for clients and the named partners together hold 150+ years of combined legal experience, with elite credentials including International Society of Barristers, The National Trial Lawyers Top 100, Best Lawyers in America, and Martindale-Hubbell AV Preeminent ratings.

The firm operates on a contingency-fee model: clients pay no attorney fees unless the firm recovers compensation, with case intake conducted via free initial consultations by phone (212-684-1880) or online forms. Headcount is small (11–50 employees firm-wide, including approximately 5–7 attorneys — partners Thomas P. Giuffra, Edward A. Ruffo, David B. Rheingold, and Jeremy Hellman, of-counsel Sherri L. Plotkin, plus associates Ethan J. Cohen and Ross G. Testaiuti — supported by paralegals, secretaries, and medical, scientific, and economic expert witnesses). The single office is at 551 5th Avenue, 29th Floor, New York, NY, although the firm markets and accepts cases nationwide. GTM is sales-led through earned media (Forbes, ABC, NBC, Reuters, Rolling Stone, AP), SEO-driven practice-area pages, social channels (Facebook, X, LinkedIn, Yelp), attorney-to-attorney referrals, and free consultations. No proprietary technology platform, app, API, or AI system is disclosed; delivery is traditional attorney-led legal services.

Revenue mechanics are typical of plaintiffs' contingency practice: fees are realized as a percentage of settlement or verdict proceeds, creating lumpiness tied to case lifecycle and trial outcomes. The partnership is privately held with no disclosed parent, no outside investors, and no acquisition activity. Recent activity is limited to a 2025 generational realignment in which long-time partner Sherri L. Plotkin retired and Jeremy Hellman was elevated to named partner, prompting the firm to rebrand to "Rheingold Giuffra Ruffo Plotkin & Hellman LLP." Beyond that, the firm has organically expanded its mass-tort docket by adding dedicated pages for emerging pharmaceutical and device litigation, suggesting modest product-surface expansion within a fundamentally stable, mature operating posture.

Name

Rheingold Giuffra Ruffo & Plotkin LLP

Legal name

Rheingold Giuffra Ruffo Plotkin & Hellman LLP

Website

https://rheingoldlaw.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Rheingold Giuffra Ruffo Plotkin & Hellman LLP is a New York-based plaintiffs' law firm representing individuals in medical malpractice, birth injury, product liability, dangerous drug, sexual abuse, and catastrophic personal injury cases nationwide on a contingency-fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Law

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Medical Malpractice Liability (FSAJADAK), Product Liability (FSAJADAC), Litigation Support & Expert Witness Services (BPAHALAG), Product Liability & Recall (FSAJAGAG)

Keywords

• Personal injury law
• Medical malpractice
• Plaintiff litigation
• Negligence claims
• Legal representation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis where clients pay no attorney fees unless the firm recovers compensation for them. Fees are earned as a percentage of damages recovered through settlements or verdicts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rheingold Giuffra Ruffo & Plotkin LLP is a law firm that provides legal representation in personal injury and medical malpractice matters. The firm represents individual clients (plaintiffs) who have been injured due to negligence or medical errors, pursuing civil claims for compensation on their behalf.

Product overview

Rheingold Giuffra Ruffo Plotkin & Hellman LLP is a New York-based personal injury and medical malpractice law firm offering legal services across multiple practice areas. The firm provides specialized legal representation in medical malpractice, personal injury, birth injuries, defective medical devices, product liability, dangerous drugs, sexual abuse/assault cases, car accidents, professional negligence, sexual harassment, and premises liability. The firm has recovered over $2 billion for clients and has over 150 years of combined legal experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Legal representation for individuals who have suffered physical injury due to the negligence of another party. The firm handles negligence and personal injury claims on behalf of plaintiffs.
• Medical Malpractice Legal Representation Legal representation for individuals who have suffered injury or harm caused by medical error or substandard medical care. The firm pursues malpractice claims against healthcare providers on behalf of plaintiffs.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Cellino Law: New York/Buffalo personal injury firm focusing on car accidents and catastrophic injury cases. Adjacent PI overlap but much narrower case mix; competitor for the same regional PI matters.

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with massive marketing budget and national office network. Comparable end-client base in personal injury and mass tort, with substantially greater scale and brand reach.
• Lieff Cabraser Heimann & Bernstein: National plaintiff firm with leading mass tort and consumer class action practices. Comparable bench strength and contingency-fee economics but with a broader class-action orientation.
• Simmons Hanly Conroy LLC: Nationwide mass tort and asbestos plaintiff firm with materially overlapping dockets (Roundup, talc, device cases) but a much larger multi-office footprint. Sets the competitive benchmark for mass-tort volume.

Direct peers

• Weitz & Luxenberg: Founded New York plaintiff firm with comparable medical malpractice, mass tort, and product liability practices (including Roundup, talc, and IVC filters) and a similar contingency fee model serving nationwide clients. Most direct competitor for the same mass-tort dockets.
• The Lanier Law Firm: Nationally recognized plaintiff firm with parallel mass tort, pharmaceutical, and catastrophic injury practices. Closely comparable peer in plaintiff-side contingency litigation.
• Napoli Shkolnik PLLC: New York-based plaintiff firm specializing in mass torts, product liability (including 9/11, Camp Lejeune, and pharmaceutical cases), and personal injury on a contingency basis. Comparable peer given shared mass-tort dockets and contingency-fee economics.
• Levy Konigsberg LLP: New York plaintiff firm focused on product liability, asbestos, and catastrophic injury cases on contingency. Comparable product-liability orientation and similar size and partner-based structure.
• Parker Waichman LLP: Long-standing New York plaintiff firm with parallel personal injury, defective medical device, and mass tort practices. Comparable scale and case-mix, frequently co-counsel or competing on the same device litigation dockets.

Others

• Bernstein Litowitz Berger & Grossmann LLP: National plaintiffs' firm with leading securities class action and shareholder litigation practice. Operates in the same plaintiff contingency-fee paradigm but a substantially different substantive area; useful comparable for contingency firm economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rgrplaw
• Facebookfacebook.com/rheingoldlaw
• LinkedInlinkedin.com/company/rheingold-giuffra-ruffo-plotkin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheingold Giuffra Ruffo & Plotkin LLP