SHERINGHAM GOLF CLUB LIMITED

What SHERINGHAM GOLF CLUB LIMITED does

Sheringham Golf Club Limited is a private members golf club founded in 1891 in Sheringham, Norfolk, England, operating an 18-hole clifftop links course on land originally donated by the Upcher family, with a clubhouse dating to 1912. The club generates revenue across six primary streams: recurring membership subscriptions (Full £1,470, Second Club £1,115, Under 40s £870, Under 25s £545, Junior £120 annually), visitor green fees (£105-£150 per round with seasonal and time-of-day pricing), pro shop retail and lessons, bar and dining (80-seat capacity with locally sourced seasonal food), equipment hire (buggy £45, electric trolley £20, pull trolley £5), and open competition entry fees across six formats.

The club serves four primary customer segments: golf visitors (regional and tourist day-play), golf members (across five subscription tiers), social members (clubhouse-only access), and dedicated junior and senior tournament participants. Its go-to-market is direct-to-consumer, with online tee time booking handled through BRS Golf, open competition entries via HowDidiDo, and membership applications submitted directly through the club's website.

The business model rests on a single physical site in The Norfolk Coast National Landscape, with no proprietary technology platform and no digital product surface beyond the website and third-party booking integrations. Operational reinvestment is underway via a course development plan led by golf course architect Martin Ebert, and the club is scheduled to host the English Senior Women's Stroke Play Championship in 2027. It has no subsidiaries, no funding history, no institutional investors, and no disclosed revenue or headcount figures.

Name

SHERINGHAM GOLF CLUB LIMITED

Legal name

Sheringham Golf Club Limited

Website

https://sheringhamgolfclub.co.uk

Company type

Private

Founded year

1891

Operating status

Operating

Short description

Sheringham Golf Club Limited operates an 18-hole clifftop links course in Sheringham, Norfolk, offering memberships, visitor tee times, a pro shop, clubhouse dining, and open competitions to members and regional golf visitors.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club services
• Membership subscriptions
• Visitor green fees
• Pro shop retail
• Clubhouse hospitality

Headquarters

HQ city

Sheringham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership subscriptions across multiple categories (Full, Second Club, Under 40s, Under 25s, Junior) with associated joining fees generating recurring revenue.
2. Visitor Green Fees: Day visitor green fees charged at varying rates depending on season and time of day (May-September and October pricing periods), with after 3pm discounted rates available.
3. Pro Shop Sales: Retail sales of golf hardware, clothing, shoes, bags and giftware, with price-matching on hardware. Professional golf lessons offered by the Head Professional and assistant.
4. Bar and Catering: Food and beverage sales including bar meals, snacks (notably home-made sausage rolls), dining room meals, and full breakfast service. Locally sourced seasonal food offerings.
5. Equipment Hire: Buggy, electric trolley, and pull trolley hire for golf rounds, with buggies requiring advance booking due to limited availability.
6. Open Competition Entry Fees: Entry fees for open competitions including Team of 4, Mixed Fourball, Ladies Fourball, Senior events, and Junior Open events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sheringham Golf Club Limited operates an 18-hole clifftop links golf course in Sheringham, Norfolk, offering tiered annual memberships (Full, Second Club, Under 40s, Under 25s, Junior and Social categories), visitor tee-time access, open competitions, an on-site pro shop with golf coaching, clubhouse bar and dining, and equipment hire (buggy, electric trolley, pull trolley). The club, founded in 1891, supplements its course operations with locally sourced food and beverage service and acts as a destination golf venue within the Norfolk Coast National Landscape.

Product overview

Sheringham Golf Club operates as a traditional golf club with an 18-hole clifftop course, offering visitor access, membership programs, a pro shop, clubhouse dining, and open competitions. The club provides equipment hire services and partners with local accommodation providers for visiting golfers. Online tee time booking is facilitated through BRS Golf platforms for both visitors and members, while competition entries are managed through HowDidiDo.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Access (Visitor Tee Times) 18-hole clifftop links golf course open to visitors year-round with online booking through BRS Golf, allowing individuals and groups to reserve tee times and pay seasonal green fees.
• Golf Club Membership Annual memberships in six categories (Full £1,470, Second Club £1,115, Under 40s £870, Under 25s £545, Junior £120, plus Social) with associated joining fees, providing full course access and club facilities.
• Pro Shop On-site retail shop offering golf hardware, clothing, shoes, bags and giftware with price-matching on hardware, plus golf lessons from the Head Professional and Assistant Professional.
• Open Competitions Tournament events for external entrants including Gents Team of 4 (£400/team), Mixed Fourball Betterball (£200/pair), Ladies Fourball Betterball (£160/pair), Gent's Seniors Singles (£100/person, Malcolm Leeder Trophy), Gents Seniors Fourball (£200/pair) and Junior Open (£40/person), each with included hospitality.
• Clubhouse (Bar & Dining) Clubhouse dating from 1912 offering bar service (regional beers, spirits, wines) and dining room seating up to 80 people, with locally sourced seasonal food including bar meals, snacks, full breakfast and two-course meals.
• Equipment Hire Buggy (£45/round), electric trolley (£20/round) and pull trolley (£5/round) hire available to golfers, with buggies requiring advance booking via the Pro Shop due to limited availability.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• England Golf: England Golf is the national governing body for amateur golf in England and the organizer of national championships including the English Senior Women's Stroke Play Championship that Sheringham will host in 2027. Key ecosystem partner driving tournament and member pipeline economics.
• The R&A: The R&A is the governing body of golf outside the US and Mexico and the organizer of The Open Championship. Relevant as an ecosystem body that drives championships, handicapping (WHS) and rankings that materially affect Sheringham's visibility and visitor demand.

Direct peers

• Ballyliffin Golf Club: Ballyliffin in County Donegal, Ireland operates two links courses (Old and Glashedy) with a members/visitor model. Comparable peer for premium links positioning and the heritage visitor experience. (Note: also referenced in the company's navigation links.)
• Royal West Norfolk Golf Club: Royal West Norfolk (Brancaster) is the most directly comparable peer: an 18-hole clifftop links course on the North Norfolk coast, also privately operated with a Top 100 ranking and similar tourism-driven visitor model. Same regional peer set, same operating geography, and same coastal-links value proposition.
• Saunton Golf Club: Saunton in Devon operates two championship links courses (East and West) with a members/visitor hybrid model and Top 100 ranking. Comparable in operating model and revenue mix, with a larger portfolio of courses.
• Woodhall Spa Golf Club: Woodhall Spa in Lincolnshire is a Top 100 English club with two courses and a national golf centre presence, offering members/visitor dual revenue. Comparable scale tier and similar visitor green-fee positioning.
• Hunstanton Golf Club: Hunstanton is another Norfolk links course within 30 miles of Sheringham, offering 18-hole clifftop play, visitor green fees, and a comparable membership structure. Direct regional competitor for North Norfolk golf tourism.
• Royal Cromer Golf Club: Royal Cromer is a clifftop links course on the North Norfolk coast with visitor access and memberships, founded in 1892. Closest geographic peer competing for the same visitor segment.
• Royal County Down Golf Club: Royal County Down in Northern Ireland is consistently ranked the #1 course in the world and operates a comparable private members / visitor hybrid links model. It benchmarks the premium tier of UK & Ireland links clubs where Sheringham competes on visitor pricing.
• Ganton Golf Club: Ganton in Yorkshire is a Top 100 inland/top-ranked English course with a private members / visitor dual-revenue model. Useful peer for benchmarking ranking-driven green-fee pricing and member pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHERINGHAM GOLF CLUB LIMITED