Saunton Golf Club

What Saunton Golf Club does

Saunton Golf Club, operating as Saunton Golf Club Ltd, is a private members' golf and country club established in 1897 in Braunton, North Devon, United Kingdom. The club's core offering centers on two championship links courses — the East Course and the West Course — both of which have been ranked in the Top 100 UK golf courses by National Club Golfer in 2025, set within the Braunton Burrows sand dune system, the largest in England, designated as an Area of Outstanding Natural Beauty, Site of Special Scientific Interest, Special Area of Conservation, and UNESCO Biosphere Reserve. The club serves a primary segment of full members with access to both courses, a secondary segment of visiting golfers and corporate groups paying green fees, and a developing junior segment through the Junior Academy, which grew from 91 to 152 home-club members in one year.

The club's product and service portfolio spans the two courses, an on-site pro shop offering equipment, apparel, and accessories, the Saunton Swing Studio equipped with TrackMan launch monitor technology for custom club fittings and video analysis, PGA professional coaching across individual, on-course, and junior formats, an annual calendar of open competitions including Open Week, bar and catering facilities under the Putt Stop brand, electric vehicle charging, and an award-winning Junior Academy with SafeGolf accreditation and a Junior Hub Award from England Golf and the Golf Foundation.

The revenue model is a blend of recurring membership subscriptions, one-time green fees paid by visitors, professional services revenue from lessons and fittings, retail hardware sales from the pro shop, and transaction fees from open competition entries. Distribution is conducted through a combination of self-serve online tee-time booking, direct phone and email contact for near-term bookings and coaching, an on-site retail pro shop, and an event-driven channel anchored by the Open Week and other open competitions. Operations are supported by Intelligent Golf for membership and handicap management, and the club is affiliated with England Golf, The R&A (GEO sustainability certified), Atlantic Links, and South West Premier Links.

Name

Saunton Golf Club

Legal name

Saunton Golf Club Ltd

Website

https://sauntongolf.co.uk

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

Saunton Golf Club is a private members' club in Braunton, North Devon, operating two championship links courses (East and West, both Top 100 UK) and serving members, visitors, and juniors through coaching, a pro shop, junior academy, and hospitality.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Footwear & Apparel Retail (CRAMACAH), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Championship links golf
• Golf club membership
• PGA golf coaching
• Junior golf academy
• Clubhouse catering services

Headquarters

HQ city

Braunton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual membership fees for full golf club access including both East and West courses, tee time booking privileges, and clubhouse facilities
2. Green Fees: Fees charged to visitors for playing either the East or West course, with various packages available
3. Golf Lessons and Coaching: Individual video lessons, on-course playing lessons, and junior lessons provided by PGA-qualified professionals
4. Pro Shop Sales: Golf equipment, apparel, and accessories sales through the on-site pro shop
5. Open Competition Entry Fees: Entry fees for various open competitions including the annual Open Week

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Saunton Golf Club is a private members' golf club founded in 1897 in Braunton, Devon, operating two championship links courses (East and West) ranked among the UK's top 100. The club sells annual memberships, visitor green fees, PGA professional coaching, junior academy and holiday coaching, pro shop retail, and clubhouse catering (Putt Stop) to members and visiting golfers.

Product overview

Saunton Golf Club is a golf club offering two championship links courses (East and West), both ranked in the top 100 in England. The club operates a Pro Shop, provides PGA Professional coaching services including use of a Swing Studio with Launch Monitor technology, and runs a Junior Academy program. Additional offerings include electric vehicle charging and catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Saunton Golf Club Membership Private club membership granting access to the East and West championship links courses, clubhouse facilities, pro shop, and club events for members and their guests.
• East Course Championship links course at Saunton Golf Club, played by members and visitors and forming part of the club's two-course offering.
• West Course Championship links course at Saunton Golf Club, played by members and visitors and forming part of the club's two-course offering.
• Visitor Green Fees Pay-as-you-go green fee rounds on the East and West championship links courses for non-members, bookable online or via the club office.
• Saunton Golf Club Pro Shop Fully stocked on-site pro shop selling golf equipment, apparel, accessories, and custom-fitting services to members and visitors.
• PGA Professional Coaching Individual and group golf lessons delivered by PGA-qualified professionals, supported by TrackMan launch monitors and video lesson analysis, for members and visitors.
• Saunton Junior Academy Structured junior golf coaching programme for school-age children, supported by PGA-qualified coaches and including holiday coaching and skills development pathways.
• Open Competitions Open tournament play open to members and visitors, supporting competitive golf and club event programming throughout the season.
• Putt Stop Catering Clubhouse catering service offering food and beverage to members and visitors at the club, including bar and dining service alongside society and event packages.
• Society and Corporate Golf Day Packages Group and corporate golf day packages combining course play, coaching, and Putt Stop catering for societies, corporate clients, and event organisers.

Quantifiable outcome

• Junior Academy grew from 91 to 152 members in one year

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major, regional and minor.

• Intelligent GolfcoreTechnology or IntegrationProvides the club's membership management website system, competition management, and World Handicap System synchronization for playing members
• England GolfmajorStrategic or Co-development PartnerGoverning body for amateur golf in England; awards Junior Hub Award recognizing Saunton's junior development program
• The R&AmajorStrategic or Co-development PartnerOfficial partner supporting golf development and sustainability initiatives; club is GEO certified for sustainability
• Atlantic LinksregionalStrategic or Co-development PartnerPart of the Atlantic Links group of premier coastal golf courses in South West England
• South West Premier LinksregionalStrategic or Co-development PartnerPart of South West Premier Links association promoting premier golf courses in the South West region
• Braunton AcademyminorStrategic or Co-development PartnerEducational partnership providing golf sessions for pupils between Easter and Summer Holidays; key contributor to junior membership growth

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal County Down Golf Club: Northern Ireland's pre-eminent championship links club and perennial World Top 5 course. Directly comparable as a private members' links club operating dual courses on protected natural dune/coastal terrain, with similar membership-plus-visitor revenue model and tournament-hosting pedigree.
• St Andrews Links Trust: Operator of the Old Course and five other links courses in Scotland, the historic Home of Golf. Comparable multi-course links operator combining membership, public green-fee, tournament, and retail revenue streams with protected natural-coastal geography.
• Royal Birkdale Golf Club: English championship links club in Merseyside, multi-time Open Championship host. Directly comparable as a Top 100 private members' links course with strong tournament-hosting heritage and similar membership/visitor economics to Saunton.
• Carnoustie Golf Links: Scottish championship links venue hosting The Open. Comparable multi-course links operator on protected coastal terrain delivering membership, visitor, and tournament revenue alongside retail and coaching offerings.
• Royal Liverpool Golf Club (Hoylake): English championship links club and Open host on the Wirral coast. Directly comparable as a Top 100 private members' links club with protected dune-coastal setting, dual-course operations, and tournament-hosting heritage.
• Royal Lytham & St Annes Golf Club: English Top 10 championship links club and Open Championship host on Lancashire coast. Same private members' links model with restricted-access ecology considerations and PGA-grade coaching and club-fitting services.
• Royal Portrush Golf Club: Northern Ireland championship links club and Open host. Directly comparable as a Top 100 private members' links venue with multi-course (Dunluce/Valley) operations, protected natural setting, and high-profile tournament history.
• Royal Troon Golf Club: Scottish championship links club and Open host on the Ayrshire coast. Equivalent dual-course private members' links operation with protected coastal geography and a similar coaching, retail, and tournament-event revenue mix.
• Sunningdale Golf Club: Highly regarded English private members' club operating two championship courses near London. Comparable high-end private members' model with PGA-led coaching, fitting services, and event-hosting revenue, though on parkland rather than links terrain.

Broad incumbents

• Wentworth Club: Premier UK private members' club in Surrey operating three championship courses plus extensive leisure, hotel, spa, and real-estate offerings. Larger-format incumbent in the same high-end private-club category; broader commercial scope but overlapping membership, coaching, retail, and events revenue streams.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sauntongolfclub
• Facebookfacebook.com/SauntonGolfClub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saunton Golf Club