What SPA Deluxe GmbH does

SPA Deluxe GmbH is a German premium multi-brand retailer and installer of outdoor wellness products, headquartered in Senden (Westfalia) with showrooms and exhibition locations in six German metropolitan areas (München, Senden bei Münster, Rüsselsheim am Main/Frankfurt, Nürnberg, Esslingen am Neckar, Hamburg). The company sells and installs outdoor whirlpools, swim spas, saunas, infrared cabins, pools, and louvered roofs (Lamellendächer) from premium international manufacturers including Jacuzzi, Villeroy & Boch, Treesse, Vortex, Fisher Spas, Thermalux, NOON, and WINSOL, holding exclusive distribution rights for Jacuzzi in Germany. Its business model combines direct-to-consumer residential sales with a parallel B2B commercial channel (hotels, fitness studios, holiday facilities) and a wholesale/Händler channel for independent retailers, supported by physical showrooms where customers can test-try products ('Probe-Liegen') and an online e-commerce platform (spadeluxe.de).

Revenue is generated primarily through one-time product sales of premium units (starting prices from approximately €10,000–€18,000 for whirlpools and €22,000–€28,000 for swim spas), supplemented by tiered subscription maintenance contracts (Wartungspaket XS €34.95/month through L €134.95/month, 12-month minimum term) for recurring service revenue, and professional services revenue from delivery, crane service, placement, and installation. The company bundles software-style service features around hardware products — including Vortex photovoltaic energy management, Villeroy & Boch JetPak configurable massage technology — and accepts cryptocurrency payments alongside EUR. Marketing is hybrid: Google Ads, Meta, native advertising (Taboola), HubSpot CRM, ActiveCampaign newsletters, WhatsApp Business, trade shows, and showroom experience, with the company certified by Trusted Shops and the recipient of the DTGV Deutscher Kunden Award 2023-24.

The company is privately held, founder/management-owned, operates with 11–50 employees, has no disclosed funding rounds, and is managed by Edyta Zeiss (Geschäftsführerin). It is registered at Amtsgericht Coesfeld (HRB 17265) and has been a member of the FairCommerce initiative since 2016. Operations are confined to Germany (Festland) plus potential neighboring European countries, with no demonstrated international expansion.

Name

SPA Deluxe GmbH

Legal name

SPA Deluxe GmbH

Website

https://spadeluxe.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SPA Deluxe GmbH is a German premium retailer selling and installing outdoor whirlpools, swim spas, saunas, pools, and louvered roofs from brands including Jacuzzi, Villeroy & Boch, and Vortex, serving affluent residential, commercial, and wholesale customers across Germany through six showrooms.

Ownership category

akta.pro rank

Product category

Outdoor Wellness Retail (Premium Whirlpools, Swim Spas, Saunas)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Outdoor whirlpools
• Swim spas
• Premium wellness retail
• Sauna installation
• Outdoor wellness products

Headquarters

HQ city

Senden

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Whirlpools & Swim Spas: Primary revenue stream from sale of outdoor whirlpools, swim spas, saunas, infrared cabins, lamellendächer (louvered roofs), and outdoor living products from premium manufacturers. Products range from compact models for couples to large family/whirlpool models (2-7 persons) from brands including Jacuzzi, Villeroy & Boch, Treesse, Vortex, and Fisher Spas. Revenue is primarily one-time product sales with high average transaction values (products starting from approximately €10,000 to €18,000+).
2. Maintenance & Service Contracts: Recurring revenue from maintenance subscription packages (Wartungsverträge) offered in tiers: XS (€34.95/month), S (€44.95/month), M (€89.95/month), L (€134.95/month). Packages include annual technician visits, function checks, water care support, cleaning, and exclusive discounts on care products, filters, ozone, and UV lamps. Minimum contract term of 12 months.
3. Professional Services (Delivery, Installation, Setup): Revenue from premium delivery, crane service, placement, assembly, and commissioning services. These are separate service contracts offered in addition to product sales. Payment terms typically require 50% deposit at contract signing and 50% at delivery/installation.
4. Cryptocurrency Payments: The company accepts cryptocurrency payments (Bitcoin, Ethereum) via third-party payment processor. All prices are denominated in EUR. Payments converted at processor's exchange rate at time of transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

SPA Deluxe GmbH is a premium multi-brand retailer and integrator of outdoor wellness products for the German market. The company sells outdoor whirlpools, swim spas, saunas, infrared cabins, louvered roofs (Lamellendächer), pools, and complementary outdoor lifestyle products sourced from international premium manufacturers (Jacuzzi, Villeroy & Boch, Treesse, Vortex, Fisher Spas, Thermalux, NOON, WINSOL). Core offerings bundle products with end-to-end services: expert in-person consultation, showroom test-lying experiences, premium delivery with crane service, on-site installation, and tiered subscription maintenance contracts.

Product overview

SPA Deluxe GmbH operates as a premium multi-brand retailer of outdoor wellness products based in Germany. Their core portfolio consists of outdoor whirlpools and swim spas from multiple international manufacturers including Jacuzzi (exclusive distribution in Germany), Villeroy & Boch (German luxury with JetPak technology), Vortex (award-winning with best price-performance), Treesse (Italian design), and Fisher Spas. The company also offers swim spas, infrared cabins, garden saunas (Thermalux, Innensauna), louvered roofs (NOON, WINSOL), and pools (TREESSE). Supporting the product portfolio, SPA Deluxe provides professional maintenance services through subscription packages (XS, M, L) and operates showrooms in six German cities (Munich, Frankfurt, Senden, Nuremberg, Esslingen am Neckar, Hamburg). The business model combines online sales with in-person consultation through physical exhibitions, offering delivery, installation, and ongoing service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Jacuzzi Outdoor Whirlpools Premium outdoor whirlpools from the Italian manufacturer Jacuzzi, featuring various massage innovations with massagedüsen for different body regions; available in multiple series with customizable extras. Sold exclusively in Germany through SPA Deluxe.
• Villeroy & Boch Outdoor Whirlpools German luxury outdoor whirlpools featuring JetPak technology with swappable massage units (16 different nozzle combinations), minimalist modern design, and energy-efficient features. For premium residential and commercial customers.
• Vortex Outdoor Whirlpools Award-winning outdoor whirlpools offering the best price-performance ratio, available with optional photovoltaic energy management for intelligent power consumption. Starting prices from approximately €10,063 (Vortex Azure) to €18,449 (Vortex Spectrum).
• Treesse Outdoor Whirlpools Designer outdoor whirlpools from Italy with elegant aesthetics, including ZEN and Phantom models featuring wood panel design options. For design-conscious premium buyers.
• Fisher Spas Outdoor Whirlpools Outdoor whirlpools positioned for quick and uncomplicated wellness enjoyment, suitable for various outdoor settings.
• Vortex Swim Spas Swim spas combining fitness and wellness, featuring models like Aqualap G3 (from ~€28,253), Aquagym (from ~€22,473), and Aqualounge for sporty home wellness use.
• Jacuzzi Swim Spas Swim spas from the traditional Italian manufacturer Jacuzzi combining fitness and relaxation for premium residential and commercial use.
• Fisher Spas Swim Spas Swim spas from Fisher Spas for uncomplicated sporty wellness enjoyment at home.
• Thermalux Outdoor Saunas Premium outdoor saunas (Gartensaunen) from the Thermalux brand for garden wellness installations.
• Indoor Saunas Indoor saunas for authentic comfort atmosphere and cozy wellness experiences at home.
• Vortex Infrared Cabins Infrared cabins for warmth therapy at home, manufactured by Vortex under the Infrarotkabinen category.
• NOON Louvered Roofs Premium louvered roofs (Lamellendächer) from NOON for outdoor protection and comfort, marketed as 'Lamellendach vom Profi.'
• WINSOL Custom Luxury Louvered Roofs Custom-made luxury louvered roofs (Maßgeschneiderte Luxus-Lamellendächer) from WINSOL for tailored outdoor living solutions.
• Treesse Pools Premium pools from Italian manufacturer Treesse, sold as a discrete premium pool option in the SPA Deluxe catalog.
• Whirlpool Maintenance Service Contracts Subscription-based professional whirlpool maintenance service with tiered packages (XS €34.95/month, S €44.95/month, M €89.95/month, L €134.95/month) including annual technician visits, function checks, water care support, cleaning, and exclusive discounts on care products, filters, ozone, and UV lamps. 12-month minimum contract term.
• Outdoor Furniture Designer outdoor furniture (Outdoor-Möbel) for every outdoor area from premium brands including Vondom and Couture Jardin.
• Garden Accessories Extravagant garden accessories including Garden Glory products for outdoor use.
• Outdoor Fire Products Exceptional outdoor lighting and heat sources including AK-47 Feuerstellen (fire features) for outdoor spaces.
• Garden Showers Exclusive garden showers (Gartenduschen) from premium manufacturers for outdoor use.
• Garden Lighting Versatile lighting solutions (Gartenbeleuchtung) for indoor and outdoor use.
• Outdoor Heaters Comfortable heating solutions (Heizstrahler) for year-round outdoor enjoyment.
• Outdoor Cooking Culinary outdoor cooking solutions for cooking under the open sky.
• Swim Spa Maintenance Service Professional swim spa maintenance service by trained technicians for care and technical upkeep of swim spas.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• JacuzzicoreChannel Partner/ Reseller/ DistributorJacuzzi is a premier brand partner of SPA Deluxe. The company holds exclusive distribution rights for Jacuzzi products in Germany (Exklusiver Vertrieb in Deutschland). Jacuzzi whirlpools and swim spas are prominently featured as top-tier products in the SPA Deluxe catalog, with dedicated sections on the website and in showrooms.
• Villeroy & Boch WhirlpoolscoreChannel Partner/ Reseller/ DistributorVilleroy & Boch, the German Traditionshersteller (traditional manufacturer), is represented by SPA Deluxe as a premium whirlpool brand. Known for minimalist, modern design and JetPak massage technology with 16 different jet combinations.
• TreessecoreChannel Partner/ Reseller/ DistributorTreesse is an Italian design whirlpool and pool brand featured in the SPA Deluxe catalog. Design Whirlpools aus Italien (design whirlpools from Italy) known for aesthetic design. Treesse also provides pools through the company.
• Vortex SpascoreChannel Partner/ Reseller/ DistributorVortex Spas is a key brand partner offering whirlpools, swim spas, and infrared cabins. Described as offering the best price-performance ratio from an award-winning manufacturer. Products include energy-efficient models and photovoltaic-enabled options.
• Fisher SpascoreChannel Partner/ Reseller/ DistributorFisher Spas provides whirlpools and swim spas positioned as offering schneller und unkomplizierter Wellnessgenuss (quick and uncomplicated wellness enjoyment). Available across both whirlpool and swim spa categories.
• ThermaluxminorChannel Partner/ Reseller/ DistributorThermalux is a sauna brand partner featured in the SPA Deluxe catalog, offering premium outdoor saunas (Gartensaunen).
• NOON LamellendachminorChannel Partner/ Reseller/ DistributorNOON provides louvered roof systems (Lamellendächer) for outdoor living, featured as a brand partner. NOON Lamellendach is positioned as 'Lamellendach vom Profi' (louvered roof from the professional).
• WINSOLminorChannel Partner/ Reseller/ DistributorWINSOL provides customized luxury louvered roofs (Maßgeschneiderte Luxus-Lamellendächer) as a brand partner in the outdoor living category.
• VondomminorChannel Partner/ Reseller/ DistributorVondom is an outdoor furniture brand featured in the SPA Deluxe Lifestyle category, offering designer furniture for outdoor areas.
• Couture JardinminorChannel Partner/ Reseller/ DistributorCouture Jardin (brand represented via CJ logo) is an outdoor furniture brand featured in the SPA Deluxe catalog's Lifestyle category.
• AK47 FeuerstellenminorChannel Partner/ Reseller/ DistributorAK47 Feuerstellen (fire features) is an outdoor fire brand featured in the Lifestyle category, offering extraordinary light and heat sources for outdoor spaces.
• Garden GloryminorChannel Partner/ Reseller/ DistributorGarden Glory is an outdoor accessories brand featured in the Lifestyle category, offering extravagant accessories for outdoor use.
• Treesse PoolsminorChannel Partner/ Reseller/ DistributorTreesse pools are offered as a premium pool option in the SPA Deluxe catalog, alongside the brand's whirlpool offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spa-deluxe-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPA Deluxe GmbH