What Winsol does

Winsol is a Belgian designer and manufacturer of custom-made exterior sun protection systems, windows, doors, and outdoor living structures. Founded in 1876 in Izegem and now in its fifth generation of family-hold ownership via Sufina (the holding company of the Moortgat family, which took control in 2016 under CEO Xavier Costenoble), Winsol operates a 100%-Belgian production model across product categories including aluminum roller shutters (including solar-powered SolarBox variants), zip screens (SolFix and SolFix IN), folding-arm awnings, and the award-winning Pergola SO!, Pergola Z!P, and Pergola Z!P CUBE bioclimatic pergolas. The technology stack centers on extruded aluminum systems with motorized louvers, dual solar-module integration, and io-homecontrol-compatible smart-home connectivity, with design recognition including Red Dot: Best of the Best (2019) and iF Design Award (2024).

The commercial model is B2C / light B2B, executed exclusively through an authorized dealer and showroom network spanning more than 13 countries (Belgium, Netherlands, France, Germany, Austria, Switzerland, Luxembourg, UK, Spain, Italy, Canada, USA, UAE). Pricing is quote-based rather than listed, with free non-binding quotes generated via dealer visits or online request forms, and revenue is generated across three streams: one-time product sales of custom-manufactured units, professional installation performed by trained internal installers, and ongoing after-sales service and maintenance. Primary customers are private homeowners seeking thermal insulation, privacy, security, and outdoor-living extension; a secondary segment targets hospitality and gastronomy businesses (e.g., Delissima in Knokke, Best Western Plus Fairway Hotel in Arras) needing additional weather-protected seating capacity. Marketing leverages a multi-language website (Dutch, French, German, English, Spanish, Italian), showroom experiences, social media (Facebook, Instagram, Pinterest, LinkedIn, YouTube), and SEO-driven quote requests. The company reports serving over 25,000 customers annually and operating with 101–250 employees.

Name

Winsol

Legal name

WINSOL

Website

https://winsol.eu

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

101–250 employees

Short description

Winsol is a Belgian designer and manufacturer of custom-made aluminum roller shutters, solar-powered zip screens, smart-home-integrated pergolas, and outdoor living structures, serving private homeowners and hospitality businesses through an authorized dealer network in more than 13 countries.

Ownership category

akta.pro rank

Product category

Sun Protection and Outdoor Living Products

NAICS

Blind and Shade Manufacturing (337920)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industries

Sunrooms, Screen Rooms & Enclosures (HSAPALAF), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• Custom roller shutters
• Bioclimatic pergolas
• Zip screen systems
• Outdoor sun protection
• Solar-powered shutters

Headquarters

HQ city

Izegem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom-made sun protection products: Winsol designs, manufactures, and sells custom-made aluminum roller shutters, vertical screens, awnings, and pergolas. Products are made to order in Belgian factories based on customer specifications.
2. Professional installation services: Company provides installation through own experienced installers who undergo regular training on latest products and developments. Installation follows strict technical specifications.
3. After-sales service and maintenance: Ongoing after-sales support and care services ensure long-term customer satisfaction with products.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Winsol designs, manufactures, and sells custom-made sun protection and outdoor living products at its Belgian production facility in Izegem. Core offerings include aluminum roller shutters, vertical zip screens, folding-arm awnings, bioclimatic pergolas with adjustable louvers, and retractable pergola awnings. The company also provides professional installation and after-sales services through its authorized dealer and showroom network.

Product overview

Winsol is a Belgian manufacturer offering a comprehensive portfolio of custom-made sun protection and outdoor living products. The core product lines include roller shutters (Rollläden) with SolarBox solar-powered variants, vertical screens (Senkrechtmarkisen/Screens) including SolFix zip screens and SolFix IN recessed models, and aluminum terrace coverings including the award-winning Pergola SO! bioclimatic pergola with adjustable louvers, Pergola Z!P and Z!P CUBE with retractable awnings, and louvered roof systems. Add-on ambient wall systems (Glasschiebewände, Holzschiebewände, Cocoon-Wand, Verso-Tex, Ambiente-Lamellenwand, Außenvorhänge) complement the pergola offerings. Outdoor living extensions include pool houses, garden rooms, garden offices, and hospitality solutions. All products are 100% Belgian-made with over 145 years of experience, featuring smart control options and sustainable solar-powered innovations.

Differentiator

Problem solved

Functional benefit

Brands

• SolarBox: Solar-powered exterior roller shutters with two integrated solar modules, sustainable solution for renovation projects.
• SolFix
• SolFix IN
• Pergola SO!
• Pergola Z!P
• Pergola Z!P CUBE

Products and services

• Roller Shutters (Rollläden) Custom-made roller shutters for windows providing insulation, privacy, and security year-round, available in classic and hybrid Fusion lamella variants.
• SolarBox Solar-Powered Roller Shutters Solar-powered exterior roller shutters with two integrated solar modules and a powerful 4-Ah battery, designed for renovation projects requiring no electrical wiring or cutting work.
• SolFix Zip Screens

Quantifiable outcome

• Solar screens can block up to 85% of solar heat
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warema Renkhoff SE: Germany's leading sun protection manufacturer offering roller shutters, external venetian blinds, awnings, and pergola systems across Europe. Closely comparable to Winsol in product portfolio, dealer-channel distribution, and premium positioning in DACH markets.
• Roma KG: German family-owned manufacturer of roller shutters, external venetian blinds, and insect protection systems. Closely comparable to Winsol's Rollläden and vertical screen product lines with similar European dealer distribution.
• Brustor NV: Belgian manufacturer specializing in aluminum pergolas, louvered roofs, and terrace coverings. Directly comparable to Winsol's Pergola SO! and Lamellendächer offerings in the Benelux premium outdoor-living market.
• Weinor GmbH & Co. KG: German manufacturer of patio awnings, pergola awnings, and glass roof systems. Directly competes with Winsol's Pergola SO!/Z!P lines and Gelenkarmmarkisen across the DACH premium outdoor-living segment.
• Renson NV: Belgian-headquartered manufacturer of ventilation, sun protection screens, and outdoor living products (including pergolas). Headquartered in the same Belgian region as Winsol with comparable product categories and customer base.
• Markilux GmbH + Co. KG: Premium German awning manufacturer producing folding-arm awnings, pergola awnings, and vertical screens. Directly comparable to Winsol's Gelenkarmmarkisen, Pergola Z!P, and SolFix lines with similar dealer distribution and design-led positioning.
• Griesser AG: Swiss manufacturer of external venetian blinds, roller shutters, awnings, and pergolas. Comparable to Winsol in product mix and quality positioning, with strong DACH/Swiss market presence and similar solar-innovation trends.

Broad incumbents

• Hunter Douglas N.V. Dutch-listed global leader in window coverings (blinds, shades, shutters) and architectural products. Adjacent competitor to Winsol's roller shutters and exterior screens with significantly larger global scale and broader product breadth.
• Somfy SA: French-listed global leader in motors and smart-home controls for blinds, shutters, and awnings. Overlaps with Winsol through io-homecontrol partnership and motorized roller shutters/screens; broader smart-shading ecosystem and significantly larger scale.

Regional players

• Aluprof SA: Polish aluminum systems manufacturer offering roller shutters, external venetian blinds, and pergolas. Comparable product portfolio to Winsol with strong presence in Central/Eastern Europe — a market where Winsol has limited current penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/Winsol-home-outdoor
• Facebookfacebook.com/winsol.be
• LinkedInlinkedin.com/company/winsol-group
• Instagraminstagram.com/winsol_belgium
• Pinterestnl.pinterest.com/winsolhomeoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winsol