Reno-sparks Cab

What Reno-sparks Cab does

Reno Sparks Cab, operating as Reno Cab Company, Inc. (Nevada, USA), is a family-owned taxi transportation company founded in 1979 by Owner and President Robin Street and headquartered at 475 Gentry Way, Reno, NV. The company self-identifies as Northern Nevada's largest taxi company, providing 24/7 metered taxi service across Reno, Sparks, Carson City, Washoe County, Storey County, and Douglas County under Nevada operating license CPCN1025, with rates set by local authorities and explicitly no surge pricing. Service is distributed through 24/7 phone dispatch ((775) 333-3333), the Curb mobile app (iOS/Android), and a Way2Cloud/GoCurb online booking platform.

The core technology stack is the Strategic Dispatch System, which uses GPS vehicle tracking, real-time data analysis, and automated scheduling to optimize driver dispatch and minimize pickup times. Safety infrastructure includes dash cameras (interior/exterior), GPS tracking, emergency contact integration, and 24/7 dispatch communication. The company offers five product lines: standard taxi cab service (core), Non-Emergency Medical Transportation with wheelchair-accessible vans, Business Transportation Services for corporate accounts, dedicated wheelchair/handicap accessible transportation, and the Curb mobile app for booking, tracking, and payment.

Revenue is generated primarily through metered taxi fares (start meter $4.35, $4.60/mile, $0.46 per additional 1/10 mile, $36.80/hr wait time) supplemented by a $3 credit/debit card fee, $2 Reno-Tahoe International Airport surcharge, $5 wheelchair-accessible vehicle fee, and corporate/NEMT recurring bookings. All rates include a 3% excise tax. Customer segments span local residents, tourists and visitors, corporate/business accounts, and NEMT patients. The company promotes driver compensation up to $65,000/year with health/vision benefits as part of its talent positioning.

Name

Reno-sparks Cab

Legal name

Reno Cab Company, Inc.

Website

https://renocab.com

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Reno Sparks Cab (Reno Cab Company, Inc.) is Northern Nevada's largest family-owned taxi company, providing 24/7 metered taxi, NEMT, corporate, and wheelchair-accessible transportation across Reno, Sparks, and four surrounding counties since 1979.

Ownership category

akta.pro rank

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metered Taxi Fares: Standard taxi service charged by metered distance and time. Fares include base meter charge ($4.35), per-mile rate ($4.60/mile), additional charges per 1/10 mile ($0.46), waiting time ($36.80/hr), and regulatory fees.
2. Payment Processing Fees: Credit/debit card service fee of $3.00 per transaction.
3. Airport Surcharges: $2.00 surcharge for rides originating from Reno International Airport.
4. Accessibility Services: $5.00 additional flat fee for wheelchair-accessible vehicle transportation.
5. Corporate/Business Accounts: Dedicated business transportation services for corporate clients including airport transfers, corporate events, and employee logistics. Companies can fill out business inquiry forms for partnership.
6. Non-Emergency Medical Transportation: Transportation services for medical appointments, physical therapy, and routine check-ups, including wheelchair-accessible options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Reno Sparks Cab (Reno Cab Company, Inc.) provides 24/7 metered taxi transportation services throughout Northern Nevada, including Reno, Sparks, Carson City, Washoe County, Storey County, and Douglas County. The offering is structured around standard taxi cab service and supplemented by specialized service lines: non-emergency medical transportation (NEMT) for medical appointments, wheelchair-accessible transportation for passengers with mobility needs, and corporate business transportation accounts. Customers book rides via phone, the Curb mobile app, or the online Way2Cloud (GoCurb) booking portal.

Product overview

Reno Sparks Cab operates as a single-service taxi company offering standard taxi transportation with several specialized service modules. The core offering is 24/7 taxi cab service for general transportation needs, supplemented by Non-Emergency Medical Transportation (NEMT) for medical appointments, Business Transportation Services for corporate clients, and Wheelchair Accessible Transportation for passengers with mobility needs. The company also provides a Curb App for mobile booking and payment. All services operate under the unified Reno Sparks Cab brand and share the same fleet, drivers, and dispatch infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Taxi Cab Service 24/7 metered taxi cab service providing door-to-door transportation throughout Reno, Sparks, Carson City, Washoe County, Storey County, Douglas County, and out-of-area destinations. Includes airport transfers to and from Reno-Tahoe International Airport, local trips, and longer-distance rides. Targeted at local residents, visitors, business travelers, and corporate clients.
• Non-Emergency Medical Transportation (NEMT) Specialized transportation service for medical appointments, physical therapy, routine check-ups, and similar non-emergency medical visits. Includes wheelchair-accessible vans operated by trained drivers, targeting patients and caregivers who require reliable, accessible transport to medical facilities.
• Business Transportation Services Dedicated corporate transportation services for local businesses, including state, federal, and private accounts. Covers airport transfers for clients and executives, corporate event logistics, and personalized business travel plans. Engaged via a business inquiry form on the Reno Sparks Cab website.
• Wheelchair/Handicap Accessible Transportation Specialized transportation service using wheelchair-accessible vans to accommodate passengers with mobility challenges. Available with a $5.00 flat additional fee and integrated into the company's overall dispatch and routing operations.
• Curb App (Mobile Booking Application) Mobile application for booking Reno Sparks Cab taxi rides, tracking the assigned driver in real time, and processing digital payments. Available on iOS App Store and Google Play Store. New users receive $5 off their first trip with promo code 'CURBRENO'.

Quantifiable outcome

• Drivers can earn up to $65,000 per year with competitive pay and daily cash tips/commissions
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Curb Mobility: Taxi aggregation and mobile-app platform that powers Reno Sparks Cab's booking experience. Functions as an enabling technology partner / ecosystem participant rather than a competitor — relevant as the infrastructure layer the company depends on for digital bookings.

Direct peers

• zTrip: Tech-enabled taxi company operating in multiple U.S. metros, combining traditional taxi fleets with app-based booking and dispatch. Comparable to Reno Sparks Cab in offering regulated taxi service with modern digital booking, multi-market taxi, and accessible-vehicle options.
• Whittlesea Taxi: Long-established taxi operator in Las Vegas, Nevada — the closest geographic peer to Reno Sparks Cab, offering metered taxi service in a regulated Nevada market with similar airport-transfer and local-ride dynamics.
• Modivcare: Large-scale non-emergency medical transportation (NEMT) provider and broker across the U.S. Direct peer to Reno Sparks Cab's NEMT service line, competing for the same medical-facility and Medicaid-managed-care contracts that the company serves with wheelchair-accessible vans.
• Yellow Cab San Francisco: Historic regulated taxi operator in another California/Nevada-region metro with metered fares, airport service, and a fleet model. Comparable in business structure (regulated fares, dispatcher ownership, corporate accounts) and competitive dynamics against rideshare incumbents.

Broad incumbents

• Uber: Dominant rideshare platform operating across the U.S., including Reno-Sparks. A broad incumbent competitor in the same passenger ground-transport category — explicitly named by Reno Sparks Cab's own marketing as the competitor whose surge pricing the company counters.
• Lyft: Second major U.S. rideshare platform with overlapping service in the Reno-Sparks metro. Functions as a broad incumbent peer competing for the same passengers and corporate travel dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reno-sparks-cab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno-sparks Cab