Rv Fresh Foods, S.a. De C.v.

What Rv Fresh Foods, S.a. De C.v. does

RV Fresh Foods, S.A. de C.V. is a privately held Mexican food company headquartered in Uruapan, Michoacán — the principal avocado-producing region of Mexico — that produces and distributes processed avocado products to retail, food-service, and private-label clients domestically and internationally. The company operates three production lines, including Individual Quick Freezing (IQF) and High Pressure Processing (HPP) technologies, with combined throughput exceeding 75,000 pounds of avocado per day. Its product portfolio spans guacamole in jar (2oz, 8oz, 12oz, 16oz) and tray (8oz, 12oz) formats, plus bulk avocado pulp, cubes, and halves in 1–6 lb presentations; the consumer-facing Guac On sub-brand packages these capabilities into mini cups, squeezable bottles, and on-the-go formats.

The company's technology stack is centered on physical food processing — specifically HPP, which enables preservative-free, ready-to-eat guacamole with retained flavor and nutrients, and IQF, which preserves texture and color in cubes, halves, and pulp. The Uruapan footprint provides direct proximity to raw material supply, supporting traceability and short supply chains. Operations are certified to GlobalGAP, SENASICA, and USDA Organic standards, enabling export into regulated international markets. A multidisciplinary Innovation Lab supports custom recipe development, process optimization, and private-label manufacturing for branded food clients.

RV Fresh Foods generates revenue through two principal streams: (1) one-time sales of processed avocado products across retail, food-service, and consumer channels in multiple packaging formats and bulk sizes, and (2) professional-services revenue from private-label and custom product development contracts fulfilled through the Innovation Lab. Distribution is multi-channel — direct international sales for export markets, distributor/wholesale networks for food-service operators, and retail/physical storefront placement for consumer SKUs. Pricing is not publicly disclosed; customers are directed to contact the company directly for quotes across retail, food-service, and bulk orders. The company maintains a digital-first marketing presence across its corporate site, the Guac On brand site, and major social platforms.

Name

Rv Fresh Foods, S.a. De C.v.

Legal name

Rv Fresh Foods, S.A. de C.V.

Website

https://rvfreshfoods.com

Company type

Private

Operating status

Operating

Short description

RV Fresh Foods is a privately held Mexican avocado processor headquartered in Uruapan, Michoacán, producing HPP- and IQF-processed guacamole, pulp, cubes, and halves for retail, food-service, and private-label customers across domestic and international markets via its Guac On sub-brand.

Ownership category

akta.pro rank

Product category

Processed Avocado Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

akta.pro secondary industries

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Processed avocado products
• Guacamole manufacturing
• Avocado pulp supply
• High pressure processing
• Private label foods

Headquarters

HQ city

Uruapan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Processed Avocado Product Sales: Revenue generated from the sale of processed avocado products including guacamole in various packaging formats (jars 2oz to 16oz, trays 8oz-16oz), fresh pulp (1-6 lb), avocado cubes (1-6 lb), and avocado halves (1-6 lb). Products are sold to retail, food service, and individual consumers domestically and internationally.
2. Private Label / Custom Product Development: The Innovation Lab offers custom recipe development and private-label manufacturing for clients, enabling them to create bespoke avocado-based products from concept to commercialization. This generates revenue through product development and manufacturing fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RV Fresh Foods processes fresh avocados from Uruapan, Michoacán into shelf-stable, preservative-free guacamole, pulp, cubes, and halves using HPP and IQF technologies, sold under its own Guac On brand and as bulk/white-label supply. The company runs three production lines with capacity exceeding 75,000 pounds per day and offers custom product development through its Innovation Lab.

Product overview

RV Fresh Foods is a Mexican company specializing in the production and commercialization of high-quality avocados with presence in demanding international markets. The company operates with three production lines (IQF freezing and HPP processing) capable of processing over 75,000 pounds of avocado per day, supported by an Innovation Lab for product development. The product portfolio consists of two main offerings: (1) Fresh whole avocados sourced from carefully selected fields in Michoacán, and (2) The Guac On sub-brand featuring processed avocado products including Guacamole in various jar (2oz, 8oz, 12oz, 16oz) and tray (8oz, 12oz) formats, Fresh Avocado Pulp (1-6 Lb), Fresh Avocado Cubes, and Fresh Avocado Halves. Products are processed using HPP (High Pressure Processing) technology to preserve flavor and nutrients without artificial preservatives, and IQF (Individual Quick Freezing) for flash freezing. The company also offers custom product development services through its Innovation Lab, enabling clients to create their own recipes and branded products.

Differentiator

Problem solved

Functional benefit

Brands

• Guac On: The company's flagship brand that transforms avocado into ready-to-enjoy culinary experiences, including guacamole products made with fresh avocado from Uruapan, processed with HPP (high pressure processing) technology, available in practical formats for retail, food service, and individual consumption such as mini cups, squeezable bottles, and on-the-go formats.

Products and services

• Guacamole Jar 2oz Single-serve 2oz jar of guacamole made with fresh avocado and no artificial preservatives, intended for individual snacks, lunch portions, or controlled single servings. Processed using HPP to preserve flavor and nutrients.
• Guacamole Jar 8oz 8oz jar of creamy guacamole with homemade flavor, rich in potassium and vitamin E, targeted at small gatherings and everyday household use. Made without artificial preservatives.
• Guacamole Jar 12oz 12oz family-size guacamole jar made from selected avocados without additives, suitable for home refrigerators and family meals.
• Guacamole Jar 16oz Largest 16oz jar format of natural, additive-free guacamole targeted at family meals, events, and food service operations.
• Guacamole Tray 8oz 8oz tray of guacamole made exclusively with fresh avocado and no additives, positioned as a healthy snack or accompaniment to dishes.
• Guacamole Tray 12oz 12oz family-style tray of 100% natural guacamole aimed at home refrigerators, gatherings, and recipe bases.
• Avocado Pulp (1-6 lb) Bulk fresh avocado pulp (1-6 lb packaging) made exclusively from fresh avocado without additives, intended for guacamole, sauces, smoothies, and industrial food applications. Rich in healthy fats, fiber, and antioxidants.
• Fresh Avocado Cubes Individually quick-frozen fresh avocado cubes targeted at salads, bowls, toppings, and presentation-driven recipes, retaining flavor, color, and texture.
• Frozen Avocado Halves Selected and frozen avocado halves intended for food service, industrial cooking, or guacamole preparation, retaining flavor, color, and texture without additives or preservatives.
• Guac On Consumer Brand Line Flagship consumer sub-brand of RV Fresh Foods that markets processed avocado products (including guacamole with real avocado pieces and ready-to-consume recipes made with HPP technology) in practical formats such as mini cups, squeezable bottles, and on-the-go presentations for retail, food service, and individual consumption.
• Innovation Lab Custom Product Development Custom recipe development and private-label manufacturing service offered through the company's Innovation Lab, enabling clients to develop bespoke avocado-based products from concept to commercialization, including branded formulations and process optimization.

Quantifiable outcome

• Over 75,000 pounds of avocado processed per day across 3 production lines

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Del Rey Avocado: California-based avocado packer and processor serving retail and foodservice with both fresh and value-added avocado products, including processed formats.
• Index Fresh: Vertically integrated avocado supplier offering fresh fruit, pulp, and guacamole to retail and foodservice. Comparable in multi-format processed avocado offering for B2B customers.
• Mission Produce: Global avocado network operating ripening, packing, and HPP-processed avocado facilities (including Avomex). Directly comparable in combining sourcing scale with HPP-based value-added guacamole production.
• Calavo Growers: U.S.-based avocado grower, packer, and processor with significant fresh and prepared avocado (guacamole) operations. Most direct competitor in processed/refrigerated guacamole serving retail and foodservice.
• West Pak Avocado: Family-owned avocado grower, packer, and ripener with global sourcing and ripening operations. Comparable in vertically integrated model and B2B customer focus.
• Henry Avocado: U.S. avocado processor with ripening and value-added operations serving retail and foodservice. Closely comparable mid-sized private competitor in processed avocado.

Broad incumbents

• Hormel Foods (Wholly Guacamole): Hormel Foods owns the Wholly Guacamole brand — the dominant U.S. branded refrigerated guacamole. Comparable in shelf-stable refrigerated guacamole category, though backed by a much larger CPG incumbent with global distribution.

Emerging players

• NatureSweet (Brinker International — Yo Mama's / Sabra dips as analogue): Sabra is a leading refrigerated dip brand with hummus and guacamole lines distributed in U.S. retail. Comparable in branded refrigerated dip category with shelf-stable / refrigerated SKU strategy.

Regional players

• Frutas de Uruapan: Mexican avocado packer and exporter also based in Uruapan, Michoacán. Direct regional peer competing for the same supply base and export customers.
• Grupo Aguacatero Los Cerritos: Major Mexican avocado packer and exporter based in Michoacán. Closest Mexican regional peer in terms of sourcing geography and international export orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rvfreshfoods2107?si=H3OgXBVSiDC9_YD3
• Facebookfacebook.com/wix
• LinkedInlinkedin.com/company/rv-fresh-foods
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rv Fresh Foods, S.a. De C.v.