Scarlet Alliance, Australian Sex Workers Association
Scarlet Alliance is a national, peer-led Australian peak body and registered charity, established in 1990 to represent sex workers and 10 state/territory member organisations. It delivers multilingual health resources, peer educator training, policy advocacy, and legal-reform campaigns for sex worker rights.
- Company typePrivate
- Founded1990
- HeadquartersNewtown, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Scarlet Alliance, Australian Sex Workers Association does
Scarlet Alliance, Australian Sex Workers Association, is a national peak body established in 1990 that represents sex workers and sex worker organisations across every Australian state and territory. The organisation is registered as a charity with the Australian Charities and Not-for-profits Commission (ACNC) and is headquartered in Newtown, New South Wales, on unceded Gadigal land of the Eora Nation. It is entirely peer-led: all staff, board, and members are current or former sex workers. The organisation operates through a federation of 10 member organisations (SWOP NSW, Vixen, Respect Inc, SWOP ACT, SIN, SWOP NT, Magenta, SWEAR WA, Touching Base Inc, and Debby Doesn't Do It For Free) and an internal advisory group, AMSWAG, focused on Asian migrant sex workers.
The core product is Red Book Online, a multilingual web-based STI and BBV resource available in English, Simplified Chinese, Thai, and Korean, built on WordPress with the WPML multilingual plugin and accessible globally. Other products include the Scarlet Alliance National Training Program (SANTP), a self-directed peer educator training program exclusive to members; a Member Portal powered by the Chillidb SaaS platform; a Sex Worker Resources Portal covering state-by-state legal frameworks; policy briefing papers and publications; and the AMSWAG migrant-advocacy program. The organisation's revenue model consists of sliding-scale annual membership fees set by each member from free to A$110, supplemented by direct donations and, per ownership commentary, government grants. The go-to-market is community-led, relying on peer educator networks, member organisations, the annual National Forum, webinars, media releases, and a social media presence on Instagram, Bluesky, and Facebook. Notable advocacy outcomes include contributions to sex work decriminalisation in the Northern Territory (2019), Victoria (2021), and the Queensland decriminalisation bill introduced in 2024.
Scarlet Alliance, Australian Sex Workers Association firmographics
Firmographics- Name
- Scarlet Alliance, Australian Sex Workers Association
- Legal name
- Scarlet Alliance, Australian Sex Workers Association
- Website
- https://scarletalliance.org.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scarlet Alliance is a national, peer-led Australian peak body and registered charity, established in 1990 to represent sex workers and 10 state/territory member organisations. It delivers multilingual health resources, peer educator training, policy advocacy, and legal-reform campaigns for sex worker rights.
- Ownership category
- akta.pro rank
Scarlet Alliance, Australian Sex Workers Association industry classification
Industry- Product category
- Sex Worker Advocacy Services
- NAICS
- Business Associations (813910), Human Rights Organizations (813311), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
Keywords
Where Scarlet Alliance, Australian Sex Workers Association is headquartered
LocationHeadquarters
- HQ city
- Newtown
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Scarlet Alliance, Australian Sex Workers Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership fees: Annual membership fees ranging from free (fee waiver) to $110, chosen by individual members. Revenue supports advocacy, programs and services for sex worker rights.
- Donations: Direct donations from supporters to support the organisation's work for sex worker health, rights and safety.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sliding scale membership - free to $110 annually |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Scarlet Alliance, Australian Sex Workers Association product offering
Product offeringCore offering
Scarlet Alliance is the national peak body representing sex workers in Australia. It delivers peer-led advocacy, multilingual sexual health information (Red Book Online), national peer educator training (SANTP), policy submissions, and law-reform campaigning, structured through affiliated member organisations in each state and territory.
Product overview
Scarlet Alliance is a national peak advocacy organization for sex workers in Australia. The organization operates several key products and services: Red Book Online (a multilingual health resource for STI/BBV information), the Scarlet Alliance National Training Program (peer educator training), a Sex Worker Resources Portal covering Australian state laws and migrant worker resources, a Member Portal for exclusive communications and consultations, publications and briefing papers for advocacy, and the Asian Migrant Sex Worker Advisory Group (AMSWAG) for migrant sex worker advocacy. The organization functions primarily as an advocacy and resource body rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Brands
- Red Book Online: STI and BBV resources for sex workers by sex workers - comprehensive health and safety information platform
- Scarlet Alliance National Training Program (SANTP)
- AMSWAG
- National Forum
Products and services
- Red Book Online Multilingual online sexual health and occupational health and safety resource providing sex-worker-relevant information to sex workers and the broader community.
Quantifiable outcome
- Victoria, NSW, and NT achieved sex work decriminalisation through Scarlet Alliance advocacy
- +1 more outcomes
Companies that use Scarlet Alliance, Australian Sex Workers Association
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Scarlet Alliance, Australian Sex Workers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Scarlet Alliance, Australian Sex Workers Association partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- SWOP NSWcoreSex Workers Outreach Project NSW - community-based peer education sex worker organisation focused on HIV, STI and Hepatitis C prevention, education and health promotion for sex workers in NSW.
- VixencoreVictoria's peer-only sex worker organisation, proudly run 100% by and for sex workers. Promotes the cultural, legal, human, occupational, and civil rights of all sex workers.
- Respect InccoreNon-profit, peer-based organisation focused on protecting and promoting the rights, health and wellbeing of Queensland sex workers.
- SWOP ACTcoreCommunity-based peer education sex worker organisation focused on HIV, STI and Hepatitis C prevention, education and health promotion for sex workers in ACT.
- SIN (Sex Industry Network)coreSouth Australian Sex Industry Network. By sex workers for sex workers, offering peer support, education, information, advocacy and referral services.
- SWOP NTcorePeer-based health promotion service engaging sex workers and sex industry stakeholders within the Northern Territory with competence in legal and Work Health & Safety requirements.
- MagentacoreOffers support, health services, education and information to female, male and transgender workers in the sex industry in Western Australia. Provides outreach and in-house services.
- SWEAR WAcoreSex Work, Education, Advocacy & Rights WA - sex worker activist group campaigning for law reform of the sex industry in Western Australia.
- Touching Base InccoreCharitable organisation developed to assist people with disability and sex workers to connect with each other, focusing on access, discrimination, human rights and legal issues.
- Debby Doesn't Do It For FreecoreAustralian sex worker art and performance collective established in 2002.
- AMSWAG (Asian Migrant Sex Worker Advisory Group)coreAdvisory group within Scarlet Alliance made up of Asian background migrant sex workers. Leaders in their community, peer educators doing front-line health promotion and human rights defending.
- Anwernekenhe National Aboriginal and Torres Strait Islander HIV/AIDS Alliance (ANA)minorScarlet Alliance is a proud member of ANA, standing in solidarity with Aboriginal and Torres Strait Islander people and the intersection of HIV/AIDS and sex worker rights.
- Assembly FourminorJoint media release partnership on deepfake politics and non-consensual sharing of sexually explicit material legislation. Assembly Four is a sex worker-led organisation.
- DecrimQLDcoreCoalition advocating for decriminalisation of sex work in Queensland. Joint advocacy on Criminal Code (Decriminalising Sex Work) Bill 2024.
- AIVL (Australian Injecting and Illicit Drug Users League)minorJoint advocacy on National BBV and STI Strategies and custodial settings. AIVL is the national organisation representing people who use/have used illicit drugs.
- AFAO (Australian Federation of AIDS Organisations)minorJoint advocacy on National BBV and STI Strategies. AFAO is the national federation for the HIV community response.
- NAPWHA (National Association of People with HIV Australia)minorJoint advocacy on National BBV and STI Strategies and HIV criminalisation issues affecting sex workers.
- ASHM (Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine)minorJoint advocacy on National BBV and STI Strategies addressing STI service delivery and clinical support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Scarlet Alliance, Australian Sex Workers Association competitors and assessment
Company assessmentDirect peers
- DecrimQLD: Queensland coalition specifically advocating for sex work decriminalisation. Highly comparable as a peer advocacy coalition partnering with Scarlet Alliance on the 2024 Criminal Code amendment bill.
- SWOP NSW (Sex Workers Outreach Project NSW): NSW peer-education sex worker organisation focused on HIV/STI/HCV prevention. A Scarlet Alliance member organisation with overlapping health-promotion mission and peer-led service model.
- ICRSE (International Committee on the Rights of Sex Workers in Europe): European regional network of sex worker rights organisations. Comparable as a multi-jurisdiction advocacy network coordinating peer-led policy and health-promotion work across countries with varied legal frameworks.
- NZPC (New Zealand Prostitutes Collective): New Zealand's national sex worker advocacy organisation, credited with influencing NZ's 2003 decriminalisation. Directly comparable as a peer-led national body in a comparable Anglosphere jurisdiction with decriminalisation outcomes.
- Vixen (Victoria): Victoria's peer-only sex worker organisation. Comparable as a state-level peer-led sex worker advocacy and support organisation, funded via auspice by Scarlet Alliance.
- Touching Base Inc: Australian charity connecting people with disability to sex worker services. A Scarlet Alliance member organisation with directly overlapping mission on sex worker rights, access, and discrimination — a peer in advocacy scope and Australian operating context.
- NSWP (Global Network of Sex Work Projects): International peak body for sex worker rights organisations. Highly comparable as the global analogue to Scarlet Alliance's national peak-body role, advocating for decriminalisation, health access, and labour rights for sex workers worldwide.
- Assembly Four: Australian sex worker-led organisation focused on digital rights, anti-stigma and law reform. Comparable peer on digital-rights and anti-discrimination advocacy, joint media partner with Scarlet Alliance on deepfake legislation.
Broad incumbents
- NAPWHA (National Association of People with HIV Australia): National peak body for people with HIV in Australia. Adjacent incumbent on HIV criminalisation and BBV/STI policy, partnering with Scarlet Alliance but not sex-worker-specific in focus.
- AFAO (Australian Federation of AIDS Organisations): National federation for the HIV community response. Broader incumbent partner organisation with overlapping BBV/STI policy advocacy interests, but not sex-worker-specific.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Scarlet Alliance, Australian Sex Workers Association social profiles
Digital presenceScarlet Alliance, Australian Sex Workers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scarlet Alliance, Australian Sex Workers Association leadership team
Management profileNumber of profiles
Profiles3 records
Scarlet Alliance, Australian Sex Workers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scarlet Alliance, Australian Sex Workers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scarlet Alliance, Australian Sex Workers Association
What does Scarlet Alliance, Australian Sex Workers Association do?
Scarlet Alliance is the national peak body representing sex workers in Australia. It delivers peer-led advocacy, multilingual sexual health information (Red Book Online), national peer educator training (SANTP), policy submissions, and law-reform campaigning, structured through affiliated member organisations in each state and territory.
Is Scarlet Alliance, Australian Sex Workers Association a public or private company?
Scarlet Alliance, Australian Sex Workers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Scarlet Alliance, Australian Sex Workers Association founded?
Scarlet Alliance, Australian Sex Workers Association was founded in 1990. It employs 1 to 10 people.
Where is Scarlet Alliance, Australian Sex Workers Association based?
Scarlet Alliance, Australian Sex Workers Association is headquartered in Newtown, Australia, in the Oceania region.
How does Scarlet Alliance, Australian Sex Workers Association make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are donations.
Who are Scarlet Alliance, Australian Sex Workers Association's main competitors?
Direct peers on record are DecrimQLD, SWOP NSW (Sex Workers Outreach Project NSW), ICRSE (International Committee on the Rights of Sex Workers in Europe), NZPC (New Zealand Prostitutes Collective), Vixen (Victoria), Touching Base Inc, NSWP (Global Network of Sex Work Projects) and Assembly Four. Broad incumbents are NAPWHA (National Association of People with HIV Australia) and AFAO (Australian Federation of AIDS Organisations).
Does Scarlet Alliance, Australian Sex Workers Association have an API?
No public API is recorded for Scarlet Alliance, Australian Sex Workers Association.
What industry is Scarlet Alliance, Australian Sex Workers Association in?
Scarlet Alliance, Australian Sex Workers Association's product category is Sex Worker Advocacy Services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813910 and its SIC code is 8600.