Saltwoods

What Saltwoods does

Saltwoods is a privately held, founder-owned custom wood furniture maker founded in January 2014 by Dan Crossman in Needham, Massachusetts, near Boston. The company designs, builds, and installs handcrafted custom tables, benches, cabinetry, countertops, desks, and related furniture primarily serving residential homeowners and, through its HÖGBO Studio sub-brand, commercial clients in office, hotel, restaurant, and retail segments. Production is anchored in a single workshop employing approximately a dozen named craftsmen with specialized roles (finishes, trestles, installation), supported by in-house templating, digital rendering for commercial projects, and a Matterport-powered 3D showroom tour.

The core technology is handcrafted woodworking using sustainably sourced hardwoods from regional New England, New York, Ohio, and Virginia partners, including FSC-certified and reclaimed timber (the company name itself derives from 18th-century white oak salvaged from Boston navy yards and preserved in saltwater). Saltwoods offers construction expertise across flat sawn, edge grain, and end grain techniques, plus specialized products like live edge tables, epoxy river tables, and butcher block counters. Pricing is structured per square foot ($100-$450 depending on product complexity and wood tier), with lead times of 10-12 weeks from deposit and express options available.

Revenue is generated through one-time custom furniture sales, commercial project services via HÖGBO Studio (including design renderings and power/data integration), templating and installation services, recurring care products (Table Doctor Service at $350, Furniture Care Kit at $35), and a Trade Program channel for interior designers and architects. Distribution is direct-to-consumer via appointment-based showroom visits, an e-commerce website with quote-request forms, and the dedicated trade channel; the company also markets through Instagram, content marketing, SEO, and earned regional press. The company maintains partnerships with reforestation nonprofits One Tree Planted and Northeast Wilderness Trust, embedding sustainability into its brand identity. No external funding has been disclosed and the company operates without institutional investors.

Name

Saltwoods

Legal name

Saltwoods

Website

https://saltwoods.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Saltwoods is a Needham, MA-based custom wood furniture maker designing and building handcrafted tables, benches, desks, and counters for residential homeowners and commercial clients, sold direct via showroom and trade channels since 2014.

Ownership category

akta.pro rank

Product category

Custom Wood Furniture

NAICS

Cut Stock, Resawing Lumber, and Planing (321912), Wood Product Manufacturing (321)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

akta.pro secondary industry

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)

Keywords

• Custom wood furniture
• Handcrafted tables
• Live edge slabs
• Commercial millwork
• Reclaimed hardwood furniture

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Sales: One-time purchase model for custom handcrafted tables, benches, and furniture. Customers select wood type, dimensions, base style, and finish. Pricing based on square footage and wood species tier.
2. Commercial Project Services: Specialized HÖGBO Studio team handles office, hotel, restaurant, and retail commercial projects with digital renderings, mock-ups, and custom power/data integration.
3. Templating and Installation Services: Additional services for countertops and islands including professional templating and installation.
4. Refinishing and Care Products: Oil/wax finish products and refinishing services, including Table Doctor Service ($350) and Furniture Care Kit ($35).
5. Live Edge Slab Processing: Custom live edge table creation from customer-selected or company-sourced slabs. Pricing determined individually based on slab selection, finish, fills, and base options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Saltwoods designs and builds handcrafted custom wood tables, benches, cabinetry, and other furniture for residential and commercial customers. Every piece is made to order in its Needham, MA workshop with customer-selected wood species, dimensions, base style, and finish, supported by templating, installation, and refinishing services. The company also operates the HÖGBO Studio sub-brand dedicated to commercial office, hotel, restaurant, and retail projects.

Product overview

Saltwoods is a custom handcrafted furniture maker offering a diverse portfolio of wood tables, benches, desks, and related products primarily serving residential and commercial customers near Boston. The core offering centers on fully customizable dining tables, conference tables, coffee tables, desks, console/side tables, live edge tables, and kitchen counter tops/islands. The company operates two specialized sub-brands: HÖGBO Studio for commercial office, hotel, restaurant, and retail projects, and the handWERK Collection featuring one-off artisan pieces. Supporting products include benches and chairs, cutting/serving boards, mantels, and finishing/refinishing services. All products are made to order in their Needham, MA workshop with lead times of 10-12 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• HÖGBO Studio: Specialized team dedicated to office, hotel, restaurants, and retail commercial projects

Products and services

• Custom Wood Dining Tables Fully custom wood dining tables allowing customers to choose wood type, dimensions, base style, and finish. Subcategories include 4-legged tables, trestle tables, metal designs, pedestal tables, and outdoor tables. Designed for residential homeowners seeking heirloom-quality, custom-fit dining furniture.
• Conference Tables Professional-grade conference tables available in 15 styles (e.g., Andover, Basel, Dakota, Harvard Industrial, Peabody Industrial, Oslo, Seaport) with pricing ranging from $100 to $300+ per square foot depending on wood tier and design. Built for offices, boardrooms, and commercial meeting spaces.
• Coffee Tables Handcrafted custom coffee tables available in 34 styles (e.g., Andover, Atlas, Cheshire, Bozeman, Oslo, Tribeca). Priced $100-$450 per square foot based on design complexity and wood type, with some fixed-price items such as Cheshire at $2,050-$2,716. For residential living spaces.
• Custom Wood Desks Custom wood desks available in 16 styles (e.g., Bauhaus, Berlin, Boxberry, Claro Walnut, Hanover, Mohawk, Walther). Priced $100-$330 per square foot. Designed for residential home offices and workspaces.
• Console Tables Console and sideboard tables available in 17 styles (e.g., Ash Sideboard, Boxberry, Bristol, Copley, Falmouth, Marblehead, Walnut Sideboard). Priced $110-$390 per square foot. For residential entryways, dining rooms, and living spaces.
• Side Tables and Nightstands Nightstands and side tables available in 16 styles (e.g., Auburn, Austin, Conley, Fayston, Live Edge Cut-Off, Mid-Mod, Nolita, Warren). Priced $255-$1,185 per piece depending on design and wood type. For residential bedrooms and living spaces.
• Live Edge Tables and Slabs Live edge tables incorporating natural wood edges, milled from naturally fallen trees and FSC certified forests. Each slab is unique and priced individually based on slab selection, finish, fills, and base options. Customers can hand-pick a slab from the collection or specify slab characteristics for a fully custom build.
• Counter Tops and Islands Fully customizable stand-alone kitchen islands and counter tops with options for sink cut-outs and appliance cut-outs. Available in flat sawn and butcher block constructions (edge grain and end grain). Includes full in-home templating and professional installation.
• Benches and Chairs Handcrafted seating including 16 bench styles, 10 chair styles, and 8 stool styles. Casual bench seating is flexible, kid-friendly, and often more budget-friendly than multiple chairs. For residential dining and living spaces.
• HÖGBO Studio Commercial Projects Specialized Saltwoods sub-brand dedicated to office, hotel, restaurant, and retail commercial projects. Offers digital renderings, mock-ups, power and data port integration, sample materials, and sustainability documentation. Designed for commercial clients needing custom, branded furniture for distinctive environments.
• handWERK Collection Showcase of one-off artisan pieces created by Saltwoods craftsmen featuring hand-selected materials, distinct process, concept, and design. Emphasizes simplicity, aesthetics, usefulness, and environmental friendliness. For collectors and design enthusiasts seeking unique, limited pieces.
• Cutting and Serving Boards Butcher block and end grain cutting and serving boards available in various hardwood combinations including Cherry, Maple and Birch, Maple and Walnut, Maple Burl, Walnut, and Mixed Hardwoods. For residential kitchens and entertaining.
• Custom Mantels Custom mantel pieces including Mantel Box and Mantel Slab styles. For residential fireplaces and interior design projects.
• Furniture Care and Refinishing Service Oil/wax finish products and refinishing services including the Furniture Care Kit ($35) for at-home care and the Table Doctor Service ($350) for professional refinishing of Saltwoods and other wood furniture. For residential customers maintaining their custom pieces.
• Wood Sample Pack Pack of 3 wood samples allowing customers to see and feel different wood types with their desired stain/finish options before placing a custom order. Customers select 3 wood types; production and shipping takes 3-5 days via UPS; priced at $30.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• One Tree PlantedcoreStrategic or Co-development PartnerNon-profit reforestation organization founded in 2014. For every dollar donated, they plant one tree. Their projects help with restoration from forest fires and floods, create sustainable jobs, build communities, provide habitats for biodiversity, and help stabilize climate. Every Saltwoods purchase directly donates to this organization.
• Northeast Wilderness TrustcoreStrategic or Co-development PartnerFounded in 2002, Northeast Wilderness Trust protects 37,000+ acres of forever-wild land and water across New England and the Adirondacks. The only land trust in the region with exclusive focus on wilderness preservation for fish, wildlife, and quiet recreation. Every Saltwoods purchase supports this organization.
• Berkshire ProductsminorOthersPreferred wood slab supplier located in western MA. Described as having the country's largest selection of wood slabs with detailed pictures and measurements on their online site. Saltwoods recommends customers browse Berkshire Products for slab selection and sends them item numbers or photos to begin custom table process.
• Hogbo StudiocoreChannel Partner/ Reseller/ DistributorSpecialized team/crew dedicated to office, hotel, restaurants, and retail projects. Operates as distinct entity under Saltwoods umbrella. Handles commercial projects with digital renderings, power/data integration, and custom commercial furniture solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings brand offering premium wood tables, including made-to-order dining and conference tables. Competes for the same affluent residential and commercial customers, with greater scale, brand reach, and faster lead times.
• Stickley: Long-established American hardwood furniture manufacturer known for Mission-style and custom dining tables, desks, and bedroom furniture. Comparable in solid wood custom dining offerings and dealer/showroom distribution model, but with national scale.
• Room & Board: National premium furniture retailer with significant solid wood furniture assortment and customization options. Comparable on premium positioning and residential/commercial customer overlap, but operates at much greater scale with broader catalog.
• Article: DTC modern furniture brand offering solid wood tables, desks, and case goods at mid-premium price points. Comparable in DTC channel and solid-wood product mix, but trades craftsmanship depth for faster delivery and lower prices.

Direct peers

• Thos. Moser: Maine-based maker of handcrafted solid wood furniture with a multi-decade reputation for premium hardwood tables and chairs. Comparable in craftsmanship positioning, hardwood selection, and made-to-order custom work for residential and contract clients.
• Vermont Woods Studios: Vermont-based custom wood furniture maker specializing in solid hardwood tables, beds, and case goods from sustainably harvested local lumber. Most comparable peer given shared focus on handmade American hardwood furniture with sustainability story.
• Copeland Furniture: Vermont-based manufacturer of solid hardwood furniture including dining tables, desks, and bedroom pieces with strong sustainability credentials. Direct peer in the custom/semi-custom hardwood furniture category with overlapping distribution to residential and commercial buyers.
• Maiden Home: DTC premium furniture brand offering customizable upholstery and wood furniture with trade program for designers. Comparable premium positioning and custom-configurator-led buying experience targeting the same high-end residential customer.
• BenchMade Modern: DTC made-to-order wood furniture brand offering customizable sofas, sectionals, and tables. Comparable as a digitally-native, customizable wood furniture maker competing for similar design-conscious residential buyers, though with broader category scope.

Others

• Berkshire Products: Western MA-based wood slab supplier already in Saltwoods' supply chain. Listed as a peer because of the upstream partnership relationship and overlapping New England hardwood market, though not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/saltwoods_boston
• LinkedInlinkedin.com/company/saltwoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saltwoods