Promarosa Productos Del Mar Santa Rosa Cia. Ltda.

Name

Promarosa Productos Del Mar Santa Rosa Cia. Ltda.

Legal name

Productos del Mar Santa Rosa Cía. Ltda.

Website

https://promarosa.com

Company type

Private

Founded year

1986

Operating status

Operating

Ownership category

akta.pro rank

Product category

Seafood Processing and Export

NAICS

Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFANADAE

Freezing & Cold-Chain Seafood Processing (IQF, Blast Freezing, Glazing)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

SECONDARYAFANADAB

Finfish Processing (Filleting, Portioning, Trimming)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

SECONDARYAFANADAA

Primary Seafood Processing (Heading/Gutting/Deheading; Icing)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

SECONDARYAFANADAC

Shellfish Processing (Shrimp, Crab, Lobster, Mollusks)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

SECONDARYAFANADAG

Surimi & Minced Fish Products (Imitation Crab, Fish Paste)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

SECONDARYAFAOAFAJ

Meat & Seafood Cold Storage (including tempering)

Agriculture & Food Production/Post-Harvest Handling & Storage (Grain Elevators, Silos, Cold Storage)/Cold Storage Warehousing (Refrigerated & Frozen)

Keywords

• Frozen seafood processing
• Seafood export services
• Shrimp processing
• Frozen fish products
• Cephalopod exports

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. B2B export sales of fresh and frozen seafood: Direct sales of processed and frozen fish, shrimp, and squid (giant squid) to international buyers in 40+ countries. Revenue is generated through one-time purchase orders rather than recurring contracts, with pricing negotiated per order based on species, size grade, packaging format, and volume. Core products include wild-caught Pacific fish species (corvina, mahi mahi, wahoo, tuna, mackerel, sardine, hake, oilfish, etc.), shrimp (Peninsula Brand, +593, Prime brands), and jumbo squid.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Promarosa is an Ecuadorian seafood processor and exporter that sources, processes, freezes, and exports fresh and frozen fish, shrimp, and giant squid products to international B2B buyers in 40+ countries. The company operates two processing plants on Ecuador's Pacific coast (Santa Rosa and Chanduy) with ultra-low temperature freezing at -33°C, 1,200 tons of cold storage, and a vertically integrated value chain from raw material reception through value-added processing to export logistics.

Product overview

Promarosa operates a single unified product portfolio rather than a modular platform: it is an integrated seafood processing and exporting operation specializing in high-quality fish, shrimp, and cephalopods sourced from the Pacific Ocean off Ecuador's coast. The portfolio is organized into three product categories — Camarones (Shrimp: Peninsula Brand Shrimp, +593 Shrimp, Prime Shrimp), Pescados (Fish: Weakfish Cachema, Mexican Barracuda, Grunt, Oilfish, Pacific Mackerel, Pacific Thread Herring Sardine, Jack Mackerel, Leaf, Mahi Mahi, Hake, Ribbonfish, Cornetfish, Frigate Bullet Tuna, Corvina, Butterfish, Skipjack, Pacific Moonfish, Wahoo, and Drum Croaker), and Productos del mar (Seafood: Baby Giant Squid) — all of which flow through the same vertical value chain: reception and analysis of raw materials, quality control, automated selection and classification, value-added processing (eviscerated, HG, HGT, fillets with/without skin, portions, steaks, peeled and deveined shrimp), industrial freezing at -33°C (120 tons/day), packaging in IWP/IVP/bulk/retail formats, and storage at -24°C (1,200 tons capacity) before export to 40+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Peninsula Brand Shrimp: Promarosa's branded shrimp product line (Camarón/Crustacean).
• +593 Shrimp
• Prime Shrimp

Quantifiable outcome

• +18,000 tons of seafood exported annually
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Empacadora Nacional C.A. (Enaca): Ecuadorian shrimp and seafood processor and exporter with multiple processing facilities. Comparable product portfolio (shrimp, fish), international certifications, and B2B export sales motion into North America, Europe, and Asia.
• Nirsa S.A. One of Ecuador's largest fishmeal and seafood producers with processing plants on the Ecuadorian coast. Comparable as a vertically integrated Ecuadorian seafood processor serving both domestic and international export markets, including shrimp and pelagic species.
• Productos Pesqueros del Ecuador S.A. (Proppesca): Ecuadorian seafood processor/exporter of fish, shrimp, and cephalopods. Comparable as a domestic competitor with similar product categories, geographic origin (Ecuadorian Pacific), and B2B export model.
• Songa S.A. Ecuadorian shrimp processor and exporter with retail brands and international certifications. Comparable vertically integrated Ecuadorian shrimp operation exporting to multiple geographies with branded retail products.
• Industrial Pesquera Santa Priscila S.A. Ecuadorian seafood processor and exporter of fish, shrimp, and cephalopods operating from the Ecuadorian Pacific coast. Directly comparable as a domestic Ecuadorian competitor targeting the same international B2B export channels and product categories (fish, shrimp, squid).
• Exportadora de Alimentos S.A. (Expalsa): Ecuadorian seafood exporter specializing in shrimp and fish processing for international markets. Directly comparable as an Ecuador-based exporter with similar B2B export model, certifications, and value-added presentations.
• Pesquera Centinela S.A. Ecuadorian seafood processor and exporter with a focus on tuna and pelagic species. Comparable as an Ecuador-based B2B seafood exporter sharing processing infrastructure and export market reach.

Broad incumbents

• Maruha Nichiro Corporation: Japan-headquartered global seafood conglomerate with extensive fishing, processing, and cold chain operations across multiple species including shrimp and pelagics. Comparable as a broad incumbent in the international seafood export business, though far larger and more diversified than Promarosa.
• Thai Union Group PCL: Global seafood conglomerate (Chicken of the Sea, John West, King Oscar brands) and one of the world's largest tuna and shrimp processors. Comparable as a multi-species, multi-country seafood processor and exporter, but operating at vastly larger scale and with a broader branded retail portfolio.
• Ocean Garden Products Inc. U.S./Mexico-based seafood company with shrimp and other seafood sourcing from Latin America including Ecuador. Comparable as an exporter connecting Latin American (especially Mexican/Ecuadorian) seafood to U.S. retail and foodservice, sharing buyer base and product category overlap with Promarosa's U.S. retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/promarosa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promarosa Productos Del Mar Santa Rosa Cia. Ltda.