iDecide

What iDecide does

iDecide is a private Israeli career development company founded in 2006 by Yuval Shapira (former McKinsey Associate, MBA from Hebrew University) and headquartered in Ramat Gan, Israel. The company delivers a comprehensive portfolio of professional services spanning individual career counseling, group workshops, motivational lectures, academic courses, and organizational development programs. Its core differentiator is a proprietary interdisciplinary methodology combining occupational psychology, developmental psychology, positive psychology, coaching, education, communication, and philosophy, formalized into named frameworks including the Vocational Guidance Workshop Methodology, the Career Assets Model, and the Competitive Jobs Methodology. The company has authored a vocational handbook used by leading Israeli occupational psychologists and has presented its methodology at international IAEVG conferences in Germany and South Africa.

The business model is professional services engagement-based, with quote-based pricing and custom scope per client. Revenue is generated across five primary streams: individual one-on-one counseling with senior consultants, group workshop facilitation (vocational guidance, resume writing, job interview preparation), lectures and presentations, semester-long academic courses offered to universities and colleges, and organizational development programs for businesses and government agencies. The company employs approximately 15 professionals including career counselors, workshop facilitators, lecturers, and administrative staff.

iDecide serves a diversified customer base across multiple Israeli sectors — defense (Israel Aerospace Industries, Rafael), technology (Cognata, Similarweb), consulting (EY), banking (Mercantile Bank), higher education (Technion, Ben-Gurion, Afeka, SCE, HIT, Cornell Tech, Haifa), and government (Israel Employment Service, Ministry of Education, Jewish Agency for Israel). It also operates programs tailored to specific communities including Haredi populations, immigrants, released soldiers, and disadvantaged youth. Distribution is primarily direct sales through on-site workshops, online counseling sessions, and academic institution partnerships, with a network of young adult centers across Israeli municipalities serving as channel partners. The company is bootstrapped and privately held by the founder with no external investors or funding rounds disclosed.

Name

iDecide

Legal name

iDecide

Website

https://idecide.co.il

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

iDecide is a private Israeli career development firm founded in 2006 that delivers individual counseling, workshops, academic courses, and organizational programs across Israeli employers, universities, government agencies, and community organizations.

Ownership category

akta.pro rank

Product category

Career Development and Vocational Guidance Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Career counseling services
• Vocational guidance workshops
• Resume writing services
• Career development training
• Organizational career consulting

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Career Counseling: One-on-one career counseling sessions with senior consultants, providing personalized career guidance and decision-making support
2. Workshop Facilitation: Intensive workshops for groups including vocational guidance workshops, resume writing, job interview preparation, and career development courses
3. Lectures and Presentations: Motivational and educational presentations on career topics for various audiences including parents, students, and organizations
4. Academic Courses: Semester-long academic courses on career development for academic credit, offered to educational institutions
5. Organizational Development Services: Organizational career development programs including talent management, employee retention, and career pathing for businesses and government agencies

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

iDecide provides career development and vocational guidance services through one-on-one counseling sessions, group workshops, lectures, and semester-long academic courses. The company serves individuals seeking career direction, students preparing for the workforce, organizations developing employee career paths, and government/public sector workforce programs. Service offerings span vocational guidance, resume and LinkedIn profile writing, job interview preparation, personal branding for competitive positions, organizational talent management, and culturally-adapted programs for populations including the Haredi community and immigrants.

Product overview

iDecide is a career development and counseling company operating since 2006, offering a comprehensive portfolio of services including individual career counseling, professional resume writing, workshops (career direction, job interviews, competitive positioning, job search), academic courses, and organizational development services. The offering is structured as a service-based platform with multiple delivery formats (counseling, workshops, lectures, academic courses) serving diverse populations including young adults, students, organizations, and the Orthodox community. Core services include vocational guidance workshops, personal career counseling, and organizational career development, with supplementary offerings like AI-era resume writing and career navigation workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Career Counseling (ייעוץ קריירה אישי)
• Resume and LinkedIn Profile Writing (כתיבה ועריכה מקצועית של קורות חיים / פרופיל לינקדאין)
• Resume Writing in the AI Era Workshop (כתיבת קורות חיים בעידן ה-AI)

Quantifiable outcome

• Thousands of young people have successfully found career direction and employment through iDecide services since 2006
• +1 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Ben-Gurion University of the NegevcoreStrategic or Co-development PartnerAcademic partnership for delivering career development courses to university students. iDecide provides comprehensive career development curriculum as part of university programs.
• Technion - Israel Institute of TechnologycoreStrategic or Co-development PartnerPartnership for career development workshops and programs for engineering students at one of Israel's leading technical universities.
• Afeka College of EngineeringcoreStrategic or Co-development PartnerAcademic partnership providing career development courses for engineering students, including the Smart Up excellence program.
• SCE - Sami Shimon College of EngineeringcoreStrategic or Co-development PartnerLong-standing partnership delivering career workshops and academic courses in both Be'er Sheva and Ashdod campuses.
• HIT - Holon Institute of TechnologycoreStrategic or Co-development PartnerCareer development workshop services for HIT students transitioning to the workforce.
• Cornell Tech UniversitycoreStrategic or Co-development PartnerInternational partnership providing professional development and networking workshop for master's students at Cornell Tech campus.
• University of HaifacoreStrategic or Co-development PartnerPartnership for innovation and entrepreneurship cluster, including the 'Entrepreneur Born' course developed by iDecide founder.
• Young Adult Centers Network (Various Municipalities)coreStrategic or Co-development PartnerNetwork of young adult centers across Israel including Eilat, Beer Sheva, Tiberias, Nahariya, Kiryat Shmona, and many others. iDecide provides counseling and workshop services.
• Yedidut TorontocoreStrategic or Co-development PartnerPartnership providing career guidance services for the Haredi community, including students and graduates from academic programs.
• Lotem Strategic Organizational DevelopmentminorStrategic or Co-development PartnerOrganizational consulting partnership with consulting firm serving 150 employees in organizational development.
• Gross Foundation for Released SoldierscoreStrategic or Co-development PartnerPartnership since 2007 providing career workshops for released soldiers in peripheral areas.
• Misgav Satellite - Young Adult CenterscoreStrategic or Co-development PartnerVIP career guidance services for young adults in the Misgav regional council area.
• Various Disadvantaged Population OrganizationscoreStrategic or Co-development PartnerPartnerships with organizations serving disadvantaged populations including youth-at-risk, immigrants, welfare recipients, and special needs individuals.
• Ma'an - Youth Center NetworkcoreStrategic or Co-development PartnerYouth center network providing career development services to young adults across Israel.
• Israel Experience (The Jewish Agency)coreStrategic or Co-development PartnerCareer development workshops for young immigrants and program participants through the Jewish Agency programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• JobKaster (Israel-focused): Israeli career-services platform supporting job seekers and employers with career tools and recruiting services; competes with iDecide in the Israeli individual career-services market.
• Roadmap (Israeli career coaching): Israeli career-coaching firm serving individuals and organizations with career development and outplacement services; directly comparable to iDecide's individual counseling and organizational practice within the same geography.
• Drushim: Leading Israeli job-search and career-information platform; an indirect competitor addressing job-search optimization, a key segment within iDecide's resume and LinkedIn services.

Broad incumbents

• Right Management (ManpowerGroup): Global career-transition and talent-development arm of ManpowerGroup, providing career coaching, workshops, and organizational consulting to enterprises and individuals; overlaps directly with iDecide's counseling, workshop, and organizational development offerings.
• Lee Hecht Harrison: Major career-transition and leadership-development provider delivering individual coaching and organizational programs; directly comparable service mix to iDecide's organizational and individual career services.
• Korn Ferry: Global organizational consulting firm with major talent-management and career-development practices serving large enterprises; comparable in offering career pathing and organizational development services to corporations, though at vastly larger scale than iDecide.
• Randstad RiseSmart: Career-transition and talent-development provider under Randstad, offering coaching, workshops, and outplacement to enterprise clients; comparable in serving corporations and individuals through structured career programs.
• LinkedIn Learning: Online professional-development platform offering career-related courses at scale; an indirect competitor that pressures iDecide's workshop and academic-course business via lower-cost digital alternatives.

Emerging players

• BetterUp: Tech-enabled coaching and career/leadership development platform combining AI with human coaches for individuals and enterprises; represents the digital, scalable model iDecide would need to evolve toward.
• Yoodli (formerly Poised): AI-powered communication and interview-coaching platform; an emerging AI-native entrant into the same career-readiness space where iDecide runs its interview preparation workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/i_decide
• Facebookfacebook.com/idecide
• LinkedInlinkedin.com/company/idecide-il

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDecide