Proactif Care Sa

What Proactif Care Sa does

Proactif Care Sa is a private Paraguayan B2B distributor of professional cleaning and hygiene products, headquartered in Asunción. The company supplies cleaning chemicals, hand care products, dispensing equipment, and paper hygiene consumables to institutional and commercial customers across Paraguay, organized into at least eight vertical categories: gastronomy, healthcare, corporate/office, hospitality, educational institutions, large facilities, food processing industries, and general cleaning. Its customer base consists of restaurants, hospitals, clinics, hotels, schools, food manufacturers, and corporate facilities requiring hygiene inputs and compliance-grade cleaning solutions.

The company's product portfolio is a mix of authorized international brands and its own private label. Proactif Care is the Paraguayan distributor for Spartan (cleaning chemicals and floor care), Gojo (hand care foams, lotions, and dispensers), Purell (alcohol-based hand sanitizers and dispensers), Fortcom (soap and paper dispensers), and Nobre (dispensing solutions). It complements this third-party catalog with an own-brand Proactif line of paper hygiene products, including multiple toilet paper roll formats and interleaved paper towels. The underlying technology is conventional physical-product distribution: branded SKUs are imported or sourced and resold, with no proprietary software platform, API, or digital product disclosed.

Proactif Care generates revenue through one-time product sales to institutional buyers, operating a sales-led B2B model. Pricing is quote-based and not publicly disclosed, with customers engaging directly with sales representatives for volume-specific terms. The go-to-market is direct institutional sales targeting enterprise buyers across multiple verticals, supported by a catalog website and direct contact channels (phone and contact form). The company is privately held, bootstrapped (no funding rounds disclosed), single-country in scope, and currently shows no management team, investor, or M&A signals in the available data.

Name

Proactif Care Sa

Legal name

Proactif Care Sa

Website

https://proactif.com.py

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Proactif Care Sa is a private Paraguayan B2B distributor of professional cleaning chemicals, hand care products, dispensers, and paper hygiene supplies, serving institutional customers across healthcare, hospitality, food service, corporate, and food processing verticals in Paraguay.

Ownership category

akta.pro rank

Product category

Commercial Cleaning & Hygiene Products Distribution

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Professional cleaning products
• Janitorial supplies distribution
• Institutional hygiene supplies
• Commercial cleaning chemicals
• Hand hygiene dispensers

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Proactif Care generates revenue through the distribution and sale of professional cleaning products, hygiene supplies, and dispensers to institutional customers across Paraguay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Proactif Care Sa distributes professional cleaning chemicals, hand care products (soaps, sanitizers), dispensing equipment, and paper hygiene products to institutional B2B customers in Paraguay. The company acts as a multi-brand distributor representing international manufacturers (Spartan, Gojo, Purell, Fortcom, Nobre) and offers its own Proactif brand of paper products, organized into eight vertical categories including gastronomy, healthcare, corporate, hospitality, education, large areas, food industries, and general cleaning.

Product overview

Proactif Care Sa is a distributor of professional cleaning and hygiene products in Paraguay. The company operates as a multi-brand distributor representing international manufacturers (Spartan, Gojo, Purell, Fortcom, Nobre) alongside their own Proactif brand of paper products. The product portfolio spans eight main categories: Gastronomy, Health, Corporate, Hospitality, Educational Institutions, Large Areas, Food Industries, and General Cleaning. Core offerings include cleaning chemicals (disinfectants, degreasers, floor care products), hand care products (foams, lotions, sanitizers), dispensing equipment (soap and paper dispensers), and paper hygiene products (toilet paper, paper towels). Products are distributed to B2B customers including restaurants, healthcare facilities, hotels, schools, and industrial food processing companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Spartan Cleaning Chemicals Professional cleaning chemicals including disinfectants (SparQuat, Clean By Peroxy, SANI-T-10), degreasers (Yellow Pine, Waterless, Supro Max), floor care products (Shine Floor, Shine Line Seal, High Shine), hand soaps (Lite'n Foamy Antiseptic, Xpress Hidratante), CIP cleaners (Caustic Cleaner, SURE STEP), and specialty products (Brass Polish, MLD Floral, Peroxy Protein Remover) for industrial and institutional use.
• Gojo Hand Care Products Professional hand care products including foam soaps (Mild foam FMX, Mild foam ADX), lotion soaps, and industrial hand cleaners (Supro Max) with matching dispensers (ADX 700ml, TDX 2000, FMX 1250ml, NXT 1000ml) for institutional hand hygiene.
• Purell Hand Sanitizers Hand sanitizers and hand soap products including alcohol foam (FMX, ADX) and gel formulations (Handx Gel) with matching dispensers (ADX 700ml, NXT 1000ml, FMX 1200ml) for healthcare and food service settings.
• Fortcom Dispensing Equipment Dispensing equipment including soap dispensers (Dropy foam, liquid soap dispensers), paper towel dispensers (interleaved), toilet paper dispensers, and autocut paper roll dispensers in various capacities for institutional washrooms.
• Nobre Dispensing Equipment Dispensing solutions for soap and paper products including foam soap dispensers, liquid soap dispensers, interleaved paper towel dispensers, and toilet paper dispensers for institutional hygiene applications.
• Proactif Paper Hygiene Products Proprietary paper hygiene products including toilet paper rolls (120m, 180m, 200m, 250m, 300m max pureza), interleaved paper towels, and foam alcohol products under the Proactif brand for institutional consumption.

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• SpartancoreChannel Partner/ Reseller/ DistributorSpartan is a key brand represented by Proactif Care in Paraguay. Spartan manufactures professional cleaning chemicals, disinfectants, and floor care products that are distributed through Proactif Care's institutional sales network.
• GojocoreChannel Partner/ Reseller/ DistributorGojo is a major hand hygiene brand represented by Proactif Care. Gojo produces hand soaps, sanitizers, and dispensers that are distributed through Proactif Care's institutional channels in Paraguay.
• PurellcoreChannel Partner/ Reseller/ DistributorPurell is a leading hand sanitizer and hygiene brand represented by Proactif Care in Paraguay. The brand's alcohol-based hand sanitizers and dispensers are distributed through Proactif Care's institutional sales network.
• FortcomcoreChannel Partner/ Reseller/ DistributorFortcom is a brand represented by Proactif Care specializing in dispensers and hygiene equipment. Fortcom products include soap dispensers, paper towel dispensers, and toilet paper dispensers distributed through Proactif Care.
• NobrecoreChannel Partner/ Reseller/ DistributorNobre is a brand represented by Proactif Care for dispensers and hygiene equipment. Nobre produces soap dispensers, paper dispensers, and other hygiene dispensing solutions distributed through Proactif Care in Paraguay.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brady Industries: US-based janitorial and sanitation products distributor serving institutional customers. Directly comparable business model: multi-brand distribution of cleaning chemicals, paper, and dispensers to B2B accounts with similar vertical coverage.
• Imperial Dade: North American foodservice and janitorial distribution platform combining cleaning chemicals, paper, and equipment for institutional buyers. Closest analog to Proactif Care's integrated dispensers-plus-consumables distribution model.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving healthcare, food service, and industrial customers. Overlaps with Proactif's institutional cleaning and food-safety verticals as a much larger, vertically integrated competitor.
• Clorox Company: Major branded manufacturer of cleaning, disinfecting, and paper products including bleach and wipes. Overlaps with Proactif Care's institutional cleaning and hygiene categories as a global consumer-products incumbent.
• Bunzl plc: Global distribution giant operating across cleaning, hygiene, and foodservice categories worldwide. Represents the scaled incumbent archetype in institutional hygiene distribution that Proactif operates within at the country level.
• Diversey Holdings: Provider of hygiene, cleaning, and infection-prevention products and systems for institutional and food-service markets. Comparable product portfolio (chemicals, dispensers, paper) across overlapping verticals.
• Kimberly-Clark Professional: B2B arm of Kimberly-Clark supplying washroom, cleaning, and away-from-home tissue/wiper products. Directly competes in the AFH paper and dispenser categories that Proactif serves via its Proactif paper brand and Fortcom/Nobre dispensers.
• Essity Professional Hygiene: Global hygiene and health company whose Tork brand serves institutional washroom, foodservice, and workplace hygiene. Competes with Proactif Care in paper, dispensers, and hand-care products across overlapping institutional verticals.

Others

• GOJO Industries: Maker of Purell and GOJO hand-hygiene products including soaps, sanitizers, and dispensers. Functions as both a Proactif Care brand principal (Gojo/Purell) and a category benchmark for the hand-hygiene systems Proactif sells.
• Spartan Chemical Company: US manufacturer of professional cleaning chemicals, disinfectants, and floor-care products. Listed as a Proactif Care brand principal/supplier, but competes in the same product categories globally that Proactif distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proactif-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactif Care Sa