Radys
Radys AG is a Swiss direct-to-consumer outdoor apparel brand serving mountain sports enthusiasts with a modular R1-R5 layering system, proprietary PFC-free and antibacterial textile technologies, and premium pricing via e-commerce, a Solothurn flagship store, dealer network, and B2B wholesale.
- Company typePrivate
- Founded2006
- HeadquartersLucerne, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Radys does
Radys AG is a privately held Swiss outdoor apparel company headquartered in Solothurn that designs and sells functional mountain sportswear under the tagline 'Essential Mountain Wear.' Founded in 2006 (approaching its 20th anniversary in 2026), the company serves individual outdoor enthusiasts engaged in hiking, alpine touring, ski touring, alpine skiing, and freeride activities through a complete modular layering system organized as R1 hard shell, R2 soft shell, R3 insulation, R4 mid layer, and R5 base layer, plus accessories, with product lines segmented by gender and by activity (Wandern, Hoch- & Skitour, Ski, Freeride). Prices are denominated in Swiss Francs and range from approximately CHF 40 for basic t-shirts to CHF 650 for premium hard-shell jackets.
The product platform is built on four named proprietary technologies: R'Tech waterproof membranes, R'Sonic Kissbonding ultrasonic fabric welding, R'Greenmint antibacterial treatment using mint extracts in cellulose viscose, and 100% PFC-free water repellency — the last of which Radys adopted across its full collection in 2014, becoming the first global brand to do so and earning direct recognition from Greenpeace as an industry pioneer. No patents, certifications, or third-party AI integrations are disclosed, and the company's technology positioning rests on these named treatments and the integrated Modular Layering System rather than on protected IP.
Radys operates a multi-channel go-to-market: a Shopify-powered direct-to-consumer e-commerce site (radys.swiss), a single physical flagship store in Solothurn, an authorized dealer network reachable via a Shop Finder tool, and a dedicated B2B wholesale platform (b2b.radys.swiss). Orders ship from a Swiss warehouse with a 48-hour delivery promise and free shipping over CHF 100. The storefront is available in German, French, English, and Italian, and the operating geography is described as Europe with a primary Swiss concentration. The company is structured as a Swiss Aktiengesellschaft with 1-10 employees, no disclosed external funding, no parent company, and appears to be bootstrapped and founder-controlled.
Radys firmographics
Firmographics- Name
- Radys
- Legal name
- Radys AG
- Website
- https://radys.swiss
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Radys AG is a Swiss direct-to-consumer outdoor apparel brand serving mountain sports enthusiasts with a modular R1-R5 layering system, proprietary PFC-free and antibacterial textile technologies, and premium pricing via e-commerce, a Solothurn flagship store, dealer network, and B2B wholesale.
- Ownership category
- akta.pro rank
Radys industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Radys is headquartered
LocationHeadquarters
- HQ city
- Lucerne
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Radys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through radys.swiss e-commerce platform selling outdoor apparel directly to consumers. Products include jackets, pants, midlayers, shirts, underwear, and accessories for men and women.
- Retail Store Sales: Sales through flagship store in Solothurn and dealer/retail partner network located via the Shop Finder tool.
- B2B Sales: Business-to-business sales through dedicated B2B shop (b2b.radys.swiss) for wholesale customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base layer (R5) - Shirts and underwear |
| Unit Pricing | Pay-as-you-go | Mid layer (R4) - Fleece and hoody jackets |
| Unit Pricing | Pay-as-you-go | Soft shell layer (R2) - Softshell jackets and pants |
| Unit Pricing | Pay-as-you-go | Insulation layer (R3) - Down and insulated jackets |
| Unit Pricing | Pay-as-you-go | Hard shell layer (R1) - Technical jackets and pants |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Outlet/Discounted items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Radys product offering
Product offeringCore offering
Radys designs, develops, and sells sustainable Swiss-engineered outdoor and mountain sports apparel organized around a proprietary R1–R5 modular layering system. The product range covers hard shell jackets, soft shells, insulated layers, midlayers/fleeces, base layers, and accessories for hiking, alpine touring, ski touring, freeride, and snow sports. Sales occur primarily direct-to-consumer through the radys.swiss e-commerce platform and a flagship store in Solothurn, with supplemental B2B wholesale distribution.
Product overview
Radys is a Swiss outdoor and mountain sports apparel brand offering a comprehensive, modular layering system (R1-R5) for outdoor enthusiasts. The product portfolio spans five functional layers: R1 (Hard Shell - waterproof/windproof outer protection), R2 (Soft Shell - breathable mid-protection), R3 (Insulation - down and synthetic warmth), R4 (Mid Layer - fleece and insulation), and R5 (Base Layer - moisture management and antibacterial). Products are organized by gender (Damen/Herren), activity (Hiking, Alpine/Skitour, Ski, Freeride), and include jackets, pants, midlayers, shirts, underwear, and accessories. The brand emphasizes proprietary technologies including R'Tech membranes, R'Sonic ultrasonic welding, R'Greenmint antibacterial treatment, and PFC-free water repellency. Radys also operates a B2B wholesale platform and flagship store in Solothurn, Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- R1 Hard Shell Layer Outer protection layer featuring waterproof and windproof R'Tech membrane technology. Hard shell jackets and pants for hiking, alpine, freeride, and snow sports, designed for men and women.
- R2 Soft Shell Layer Soft shell mid-protection layer combining breathability with wind and water resistance. Includes Alpine Softshell Jacket, Hiking Softshell Jacket, Light Softshell, and Fusion pants/shorts for outdoor activities.
- R3 Insulation Layer Warmth layer featuring down and synthetic insulation for cold weather. Includes Alpine Down Jacket, Insulated Jacket, Hybrid Insulated Jacket, Insulated Coat, and Insulated Vest.
- R4 Mid Layer (Fleece/Insulation) Mid-layer combining warmth with high breathability. Includes Alpine Windblock Jacket, Alpine Stretchfleece Jacket/Vest, Merino Waffle Hoody Jacket, Teddy Fleece Hoody Jacket, Merino Fleece Jacket, Woven Fleece Hoody Jacket, and Merino Waffle Sweater.
- R5 Base Layer Foundation moisture management layer in direct skin contact. Includes Light Merino (shirts, tees, polos), Base Merino, Fusion Shirt, Mint with R'Greenmint antibacterial technology, and Cotton Code products.
- RA Accessories Functional accessories including belts, suspenders, caps (trucker, hiking softshell, tech), headbands, snow beanies, and bucket hats for both men and women.
- Hiking Collection Activity-based collection of products designed for hiking, featuring technical jackets, pants, and shirts with moisture management and weather protection.
- Alpine Exploring Collection Activity-based collection of products for alpine touring and ski touring, featuring lightweight, breathable, and packable technical apparel.
- Snow Sports Collection (Ski) Activity-based collection designed for skiing and snow sports, including insulated jackets and pants for cold weather protection.
- Free Mountain Collection (Freeride) Premium activity collection for freeride and backcountry skiing, featuring the Free Mountain Tech Jacket and Free Mountain Tech Pants with advanced technical features.
- Outlet Collection Previous season products offered at discounted prices (30%–70% off) for both men and women.
- B2B Shop Business-to-business e-commerce platform for wholesale customers and retailers to purchase Radys products in bulk.
- Radys Flagship Store Physical flagship retail store located in Solothurn, Switzerland, offering the complete Radys collection with expert customer consultation.
Quantifiable outcome
- First brand worldwide to achieve 100% PFC-free collection since 2014
Companies that use Radys
Customer profileSegments4 records
Ideal customer profiles3 records
Radys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Radys partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Radys competitors and assessment
Company assessmentDirect peers
- Houdini Sportswear: Swedish sustainable outdoor brand building modular, recyclable layering systems for skiing, climbing, and hiking. Highly comparable positioning: small-scale European brand where sustainability and modular layering are core narrative pillars.
- Norrøna: Norwegian premium technical outdoor brand making mountaineering, freeride, and ski touring apparel with proprietary fabrics and a modular system. Comparable as a premium-priced, technology-driven European mountain label.
- Mammut: Swiss-headquartered mountain sports apparel and equipment brand with a similar alpine/hiking/freeride focus and comparable premium technical outerwear. Mammut is the closest geographic and product-line peer to Radys, just at vastly larger scale.
- Ortovox: Bavarian/Alpine outdoor brand specializing in mountain sports apparel, ski touring, and freeride gear with a strong sustainability narrative. Highly comparable in target customer (alpine touring, ski touring) and product layering system.
- Salewa: South Tyrolean alpine sports brand offering technical outerwear, insulation, and base layers for mountaineering, ski touring, and hiking. Direct competitor in the alpine-technical apparel segment Radys targets.
- Schöffel: German alpine and outdoor apparel brand offering technical jackets, midlayers, and hiking clothing across a modular layering structure. Directly comparable mid-sized European technical outdoor label competing in the same DACH retail channels.
- Mountain Equipment: UK-based specialist in technical mountain clothing and insulation, particularly known for alpine and ski touring apparel. Comparable as a specialist technical outerwear brand serving serious mountain users.
- Picture Organic Clothing: French sustainable outdoor brand focused on snowsports and mountain apparel made from bio-sourced and recycled materials. Comparable as a younger, sustainability-led European mountain apparel competitor.
- Berghaus: British outdoor apparel brand with deep roots in hiking, climbing, and mountaineering. Comparable product mix (hard shells, midlayers, base layers) and similar premium positioning in technical outerwear.
Broad incumbents
- Arc'teryx: Canadian premium technical outerwear brand (owned by Amer Sports) widely regarded as the category leader in hard-shell and insulation layering for alpine use. Sets the benchmark Radys is competing against on technology and pricing, but at vastly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Radys social profiles
Digital presenceRadys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radys leadership team
Management profileNumber of profiles
Radys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radys
What does Radys do?
Radys designs, develops, and sells sustainable Swiss-engineered outdoor and mountain sports apparel organized around a proprietary R1–R5 modular layering system. The product range covers hard shell jackets, soft shells, insulated layers, midlayers/fleeces, base layers, and accessories for hiking, alpine touring, ski touring, freeride, and snow sports. Sales occur primarily direct-to-consumer through the radys.swiss e-commerce platform and a flagship store in Solothurn, with supplemental B2B wholesale distribution.
Is Radys a public or private company?
Radys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radys founded?
Radys was founded in 2006. It employs 1 to 10 people.
Where is Radys based?
Radys is headquartered in Lucerne, Switzerland, in the Europe region.
How does Radys make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store Sales and B2B Sales.
Who are Radys's main competitors?
Direct peers on record are Houdini Sportswear, Norrøna, Mammut, Ortovox, Salewa, Schöffel, Mountain Equipment, Picture Organic Clothing and Berghaus. Arc'teryx is listed as a broad incumbent.
Does Radys have an API?
No public API is recorded for Radys.
What industry is Radys in?
Radys's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks). Its NAICS code is 45911 and its SIC code is 5600.