Promotora Convivienda Sas

What Promotora Convivienda Sas does

Promotora Convivienda S.A.S. is a privately held Colombian real estate developer (Sociedad por Acciones Simplificada) founded in 1983 and headquartered at Carrera 14 # 93B – 32, Of. 501 in Bogotá. The company executes the full real estate development lifecycle in-house — promotion, management, design, construction, and sales — across residential, commercial, and office projects, and has cumulatively delivered over 1.25 million m² of construction plus 800,000 m² of urban infrastructure (roads, water, sewage, electrical networks) since inception. It is ISO 9001:2015 certified (upgraded from ISO 9001:2008) across all five core service lines and was recognized by FIABCCI Colombia in 2009 (VIS housing) and 2014 (offices).

The active portfolio spans social interest housing (VIS), middle-market family housing, and luxury residences across Bogotá and Cundinamarca (Kennedy, San Cristóbal, Suba, Soacha, Cajicá, Tenjo, Sopó, La Calera), with recent expansion into Meta (Villavicencio). Notable active projects include Torres de Timiza (950 VIS units), La Arboleda (1,502 VIS units), Parque Ciudad Pomar (904 VIS units in Cajicá), Torres de Galicia (413 units delivered via a Compensar partnership), Oeste de Granada (456 mid-market units), Haciendas de la Sabana, Privatto (50 units), and the luxury Bosque Verde (141–177 m² from COP 1.47 billion). Upcoming projects include Campo Sabana (Sopó), El Encino (La Calera lots), and El Refugio.

The company generates revenue through one-time unit sales at price points ranging from approximately COP 84 million (VIS, e.g., Toledo) to over COP 1.4 billion (luxury). Go-to-market is sales-led through dedicated on-site sales offices (salas de ventas) at each project, supplemented by project-specific WhatsApp contact lines, a centralized website, and financing facilitation through partner banks, government subsidies (Mi Casa Ya / VIS), and compensation funds (Compensar). Customer segments are horizontal — individual homebuyers across income tiers — with no disclosed B2B or enterprise contracts beyond the Compensar channel partnership.

Name

Promotora Convivienda Sas

Legal name

PROMOTORA CONVIVIENDA S.A.S.

Website

https://promotoraconvivienda.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Promotora Convivienda S.A.S. is a privately held, Bogotá-based Colombian real estate developer founded in 1983 that delivers the full lifecycle — promotion, design, construction, and sales — of residential, commercial, and office projects across VIS, mid-market, and luxury segments, serving individual homebuyers in Bogotá, Cundinamarca, and Meta.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Development and Sales: The company generates revenue through the complete real estate development lifecycle: promotion, management, design, construction, and sales of residential, commercial, and office projects. Revenue is derived from property sales at various price points depending on project type and segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Promotora Convivienda S.A.S. is a vertically integrated Colombian real estate developer that promotes, manages, designs, constructs, and sells residential, commercial, and office projects. Its active portfolio spans Social Interest Housing (VIS) — including Torres de Timiza (950 units), La Arboleda (1,502 units), Toledo Apartamentos, Torres de Galicia, and Parque Ciudad Pomar (904 units) — through mid-market developments such as Haciendas de la Sabana, Oeste de Granada, and Privatto Apartamentos, to the premium Bosque Verde complex in Colinas de Suba, with pipeline projects Campo Sabana, El Encino, and El Refugio in Cundinamarca.

Product overview

Promotora Convivienda Sas operates as a real estate development company established in 1983, offering a comprehensive portfolio of residential projects across various market segments. The portfolio includes social interest housing (VIS) projects such as Torres de Timiza (950 units), La Arboleda (1,502 units), Toledo Apartamentos (484 units), and Torres de Galicia (413 units); mid-market residential developments like Haciendas de la Sabana, Oeste de Granada, Privatto Apartamentos, and Bosque Verde; as well as commercial and institutional projects. The company provides end-to-end services encompassing promotion, management, design, construction, and sales of real estate projects. Upcoming developments include Campo Sabana in Sopó, El Encino lots in La Calera, and El Refugio apartments. The company has developed over 1,250,000 m2 of construction throughout its history.

Differentiator

Problem solved

Functional benefit

Products and services

• Bosque Verde Luxury residential complex in Colinas de Suba, Bogotá, featuring contemporary-designed apartments of 141–177 m² with three bedrooms, open kitchen, and private elevator. The 1,000+ m² clubhouse includes heated pool, Turkish bath, sauna, squash court, golf cage, gym, social salon with terrace, and a synthetic football field. Targeted at high-net-worth buyers.
• Parque Ciudad Pomar (Aliso) VIS social interest housing project in Cajicá comprising 24 towers of 5 floors with elevator, 904 apartments, 350 parking spaces, and 530 bicycle parking spaces. Apartments of 54–57.99 m² with balcony, 2–3 bedrooms. Amenities include lobby, coworking, gym, BBQ area, and children's play area. Targeted at first-time homebuyers qualifying for VIS subsidies.
• Haciendas de la Sabana Mid-market houses (168 m² with 113.5 m² built and 55.35 m² open space) and apartments (83.5 m²) in Tenjo, Cundinamarca, located 20 minutes from Calle 80. Houses include 3 bedrooms, 3 bathrooms, double parking; apartments include 3 bedrooms, study, and 2 bathrooms in a closed complex. Targeted at middle-income families seeking commuter-belt housing.
• Toledo Apartamentos VIS project in Soacha, Cundinamarca with 484 apartments distributed across 22 interior modules of 6 floors. Apartments of 40–53 m² with 2–3 bedrooms, 1–2 bathrooms, kitchen, laundry area, living and dining rooms. Units start from $84,000,000 COP. Targeted at first-time VIS buyers.
• Oeste de Granada Mid-market residential project of 456 apartments in the Gran Granada zone, Calle 80 area of Bogotá. Apartment sizes 36–86 m² with 3 bedrooms, 2 bathrooms, kitchen, laundry area, and living-dining room. Includes security door, smoke sensors, digital intelligent access, lobby reception, CCTV, and elevators. Units start from $183,000,000 COP.
• Privatto Apartamentos Mid-market development of 50 exterior apartments in Nuevo Country, Carrera 15 #134-09, Bogotá, with 1–3 bedrooms, double exterior view, and only 3 neighbors per module. Amenities include coworking area, TRX exercise zone, outdoor fireplace, BBQ area, children's park, reading area, and private terrace. Targeted at middle-income urban households.
• Torres de Timiza VIS project of 950 social interest housing apartments in Kennedy, Bogotá. Apartments of 38 m² with 2 bedrooms, 1 bathroom, kitchen, laundry, and living-dining distributed across three 29-floor towers. 11-floor clubhouse includes reception, social salons, BBQ terrace, study room with Wi-Fi, reading room, game room, aerobics and spinning rooms, and gym. Units priced at $147,950,000 COP.
• La Arboleda VIS project of 1,502 social interest housing apartments in San Cristóbal, southeast Bogotá. Apartments with 2–3 bedrooms distributed in towers up to 21 floors with elevator. Includes 282 parking spaces, bicycle parking, lobby, children's and youth salons, gym, and BBQ terrace. Units start from $145,620,000 COP.
• Torres de Galicia VIS and urban renewal project comprising 413 social interest apartments for Compensar, located on Avenida Suba near Calle 139. Features 4 towers of 20 floors plus 2 basements, 4 elevators, bicycle parking, and approximately 95 parking spaces. Amenities include lobby, social salon, upper and intermediate terraces, coworking, gym, game room, laundry, TV room, and BBQ area.
• Real Estate Development Services End-to-end real estate development services covering promotion, management, design, construction, and sales of housing, commercial, and office projects in Colombia. The company has delivered over 1,250,000 m² of vertical construction and 800,000 m² of urban infrastructure including roads, water and sewer networks, and electrical systems since 1983.
• Campo Sabana Upcoming residential project in Sopó, Cundinamarca, offering units from 67 m² to 157 m² with full management, design, sales, and construction services.
• El Encino Upcoming condominium lots project in La Calera, Cundinamarca, comprising 8 lots averaging 2,750 m² each. Scope covers promotion and management services.
• El Refugio Upcoming apartment project in the El Refugio neighborhood of Bogotá, with unit areas ranging from 130 m² to 350 m².

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cusezar: Established Colombian real estate developer active across residential, commercial, and corporate-office segments. Directly comparable end-to-end development model targeting Bogotá and surrounding Cundinamarca markets with a similar diversified tier mix.
• Constructora Colpatria: Real estate arm of the Colpatria financial group, developing residential projects including VIS housing for subscribers of compensation funds (similar to Convivienda's Torres de Galicia project for Compensar). Comparable developer model leveraging parent-bank financing relationships.
• Prodesa: Bogotá-based residential developer focused on VIS and middle-income housing. Comparable developer/builder model with overlapping Bogotá and Cundinamarca geographic exposure and similar reliance on government housing subsidies.
• Jaramillo Mora Constructores: Colombian VIS-focused residential developer with concentrated exposure to government-subsidized housing programs. Directly comparable in the lower-priced buyer segment and similar reliance on the subsidy framework as a core sales channel.
• Amarilo: Major Colombian residential developer with strong VIS and middle-income housing exposure, plus commercial and industrial projects. Highly comparable as a Bogotá-based full-stack developer targeting the same VIS-to-mid-market buyer base and government-subsidy channels.
• Arquitectura y Concreto (AyC): Colombian developer specialized in VIS and low-income housing solutions. Directly comparable in product focus (subsidized apartment towers), buyer qualification process, and unit-pricing tier targeting first-time homebuyers.
• Constructora Marval: Large Colombian residential developer with significant VIS, social-interest, and mid-market housing projects in Bogotá and other regional cities. Direct competitor in the same subsidized housing buyer segment and similar project scale per development.
• Ospinas y Cía: Established Bogotá-based Colombian developer with decades of history in residential, commercial, and office construction. Comparable legacy developer profile and similar diversified product portfolio spanning housing and offices.
• Constructora Bolívar: One of Colombia's largest residential and commercial developers, headquartered in Bogotá with VIS, mid-market, and luxury offerings across multiple cities. Directly comparable in terms of full-service in-house development model, target buyer segments, and Bogotá-centric geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promotora-convivienda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promotora Convivienda Sas