Pro-Life Wisconsin

What Pro-Life Wisconsin does

Pro-Life Wisconsin (legal name: Pro-Life Wisconsin, Education Task Force) is a Wisconsin-based nonprofit advocacy organization headquartered in Brookfield, Wisconsin. Its mission is to cultivate a society in which every human life is welcomed, treasured, and loved. The organization operates across three core pillars — Educate, Legislate, and Activate — running a statewide grassroots network of volunteers, affiliates, and supporters engaged in public education on life issues (abortion, personhood, contraception, IVF, stem cell research, natural family planning), legislative advocacy with Wisconsin state officials, and direct activism including sidewalk counseling training, a speakers' bureau, and spiritual adoption programs. It also operates a pregnancy support referral program in partnership with CrisisPregnancies.org, connecting crisis pregnancy women to resources and alternative-to-abortion services.

The organization has no proprietary technology platform; its "products" are programmatic services, content, and events. Its portfolio includes a Pregnancy Support Program, Education Programs, Legislative Advocacy, Activism & Volunteer Programs, a weekly e-newsletter ("Monday Update"), a publication called The Banner, a blog, recurring events (Spring Social, Love for Life Gala, 40 Days for Life, March for Life, Fall Gathering), and the Safe Haven Baby Box Initiative — a partnership with the Racine Fire Department, Racine Knights of Columbus Council 15659, and Wisconsin Right to Life that installed Wisconsin's first Safe Haven Baby Box at Racine Fire Station 4, which recorded its first anonymous newborn surrender in October 2025.

Pro-Life Wisconsin is funded entirely through donations and charitable contributions, with no products or services sold. Revenue streams include one-time donations, planned giving, wills, and event sponsorships. The leadership team is small — a State Director (Dan), Legislative Director (Matt), and Development Director — supported by a statewide volunteer network. The organization is independently operated (no parent company), with no disclosed revenue figures, no funding rounds, and no headcount data. Operating geographies are limited to Wisconsin, with no international footprint.

Name

Pro-Life Wisconsin

Legal name

Pro-Life Wisconsin, Education Task Force

Website

https://prolifewisconsin.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro-Life Wisconsin is a Wisconsin-based nonprofit advocacy organization that mobilizes a statewide grassroots network to educate, legislate, and activate around pro-life issues, while providing pregnancy support referrals and direct service programs.

Ownership category

akta.pro rank

Product category

Pro-Life Advocacy Services

NAICS

Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Pro-life advocacy
• Legislative advocacy
• Pregnancy support services
• Grassroots community organizing
• Nonprofit education programs

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Pro-Life Wisconsin is a nonprofit organization that operates primarily through donations from individuals and supporters. The organization receives contributions through its website donation portal and offers various giving options including one-time donations, planned giving, and sponsorship opportunities for events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pro-Life Wisconsin is a private nonprofit advocacy organization that delivers pro-life programming through three integrated pillars — Educate (statewide education on life issues), Legislate (engagement with Wisconsin state legislators and policy makers), and Activate (volunteer mobilization through sidewalk counseling training, Speakers' Bureau, Spiritual Adoption, and community events). It also provides direct pregnancy support by referring women in crisis to resources via its partnership with CrisisPregnancies.org, and operates communications including a weekly e-newsletter, The Banner publication, blog, and social media channels.

Product overview

Pro-Life Wisconsin is a non-profit advocacy organization operating as a single integrated program rather than a platform-based product structure. The organization offers a portfolio of interconnected services including a statewide education network, legislative advocacy efforts, volunteer activism programs (featuring sidewalk counseling training, speakers' bureau, and spiritual adoption), pregnancy support referrals, communication tools (e-newsletter, blog, and The Banner publication), event management for pro-life gatherings, and fundraising mechanisms. These programs work together to advance the organization's mission of cultivating a society where every human life is welcomed, treasured, and loved.

Differentiator

Problem solved

Functional benefit

Brands

• The Banner: Newsletter publication of Pro-Life Wisconsin
• 40 Days for Life 365

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wisconsin Right to LifecoreStrategic or Co-development PartnerCollaborated with Wisconsin Right to Life on the Safe Haven Baby Box initiative in Racine, Wisconsin. Both organizations worked together with the Racine Fire Department and Racine Knights of Columbus to establish the first Safe Haven Baby Box in the state.
• Racine Knights of Columbus, Council 15659coreStrategic or Co-development PartnerPartnered with Racine Knights of Columbus, Council 15659 to install the first Safe Haven Baby Box in Wisconsin at Racine Fire Station 4, providing a secure location for anonymous newborn surrender.
• Racine Fire DepartmentcoreStrategic or Co-development PartnerCollaborated with the Racine Fire Department to establish Wisconsin's first Safe Haven Baby Box at Fire Station 4, 3829 Washington Ave., Racine, WI, enabling safe and anonymous surrender of newborns.
• 40 Days for LifeminorGTM or Marketing PartnerAffiliated with the 40 Days for Life campaign through the '40 Days for Life 365' program, connecting Wisconsin supporters with international pro-life prayer and activism initiatives.
• CrisisPregnancies.orgminorChannel Partner/ Reseller/ DistributorOfficial referral partner for pregnancy support services, directing women facing crisis pregnancies to resources and support available through the network.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Right to Life: National Right to Life is the umbrella organization for the U.S. state right-to-life affiliates, including Wisconsin's. It operates at the federal level with state chapters, making it a broader incumbent that PLW engages with indirectly through the affiliate network.
• Focus on the Family: Focus on the Family is a large Christian advocacy and family-policy organization addressing issues that overlap with PLW's portfolio, including family policy, abortion, and personhood. It operates at a national scale as a broader incumbent in adjacent life-issue advocacy.
• Susan B. Anthony Pro-Life America: Susan B. Anthony Pro-Life America is a leading national pro-life advocacy organization focused on federal and state legislative and electoral work. While it operates nationally rather than solely in Wisconsin, it competes for the same donor base and shapes the policy environment PLW engages with.
• Family Research Council: Family Research Council is a national Christian public policy organization that engages in legislative advocacy and education on family and life issues. It is comparable as a broader incumbent with overlapping legislative and educational programs addressing the same constituencies.
• Americans United for Life: Americans United for Life is a national pro-life legal and policy organization that drafts model legislation and litigates life-related cases. It is comparable as a broader incumbent in the pro-life policy ecosystem where PLW operates at the state level.

Direct peers

• 40 Days for Life: 40 Days for Life is a directly comparable international pro-life prayer and activism campaign. PLW has an active "40 Days for Life 365" affiliation, indicating overlapping volunteer networks and overlapping sidewalk counseling / community outreach program models.
• March for Life: March for Life is a directly comparable peer organizing the annual March for Life events that PLW participates in and promotes. Both organizations run parallel community mobilization, education, and legislative advocacy programs around the same life issues.
• Wisconsin Right to Life: Wisconsin Right to Life is the most directly comparable organization, operating as a statewide pro-life advocacy nonprofit in Wisconsin. It competes for the same donor base, legislative access, and volunteer activists, and Pro-Life Wisconsin has even collaborated with them on the Safe Haven Baby Box initiative.

Emerging players

• Live Action: Live Action is a newer pro-life media and advocacy organization focused on investigative content, education, and grassroots mobilization. It is comparable as an emerging player operating in adjacent education and activism pillars where PLW competes for donor attention.

Others

• CrisisPregnancies.org: CrisisPregnancies.org is a pregnancy support referral resource network that Pro-Life Wisconsin directs women to as an official channel partner. It is comparable as a downstream/ecosystem partner that extends PLW's direct-service reach into individual support services.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ProLifeWI
• LinkedInlinkedin.com/company/pro-life-wisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pro-Life Wisconsin