Servco Forklift & Industrial Equipment

What Servco Forklift & Industrial Equipment does

Servco Forklift & Industrial Equipment (SFIE) is a Hawaii-based full-service material handling equipment dealership and a wholly-owned subsidiary of Servco Pacific Inc., a diversified Hawaii conglomerate with operations dating to 1919. Founded in 1974 and operating for over 50 years, the company distributes new forklifts and industrial equipment from five major brands — Toyota, Raymond, Tailift, Big Joe, and CombiLift — plus German Bionic Apogee and Apogee+ powered exoskeletons for workplace safety. Equipment range spans electric and internal combustion forklifts, reach trucks, order pickers, pallet jacks, walkie stackers, multi-directional and articulated narrow-aisle forklifts, and straddle carriers, with capacity from roughly 2,000 lbs up to 220,000 lbs.

The business operates a five-revenue-stream model: (1) new equipment sales (one-time), (2) inspected and reconditioned used equipment sales (one-time, $4,995–$64,995 per unit observed), (3) short- and long-term rentals with daily, weekly, monthly, and long-term billing, (4) structured leasing (6 to 84 months, with $1 Full Pay Out and Fair Market Value options), and (5) after-sales parts and mobile repair service supported by the largest OEM forklift parts inventory and largest forklift technician team in Hawaii. Customers span nine verticals including warehousing, construction, freight and logistics, retail, food and cold storage, beverage, manufacturing, and agriculture, with a newer healthcare/wearable-safety vertical added through the Apogee+ exoskeleton.

Go-to-market is sales-led with direct field sales, phone and email outreach, and dedicated sales, service, and parts departments. Distribution is regional, covering Oahu, Maui, Kauai, Big Island, and Lanai, with mobile on-site repair service across islands. Channels include a corporate website with full product catalog and used inventory listings, email marketing by function, and an active TikTok presence. The company positions itself as a one-stop shop combining multi-brand equipment distribution with service, parts, rentals, and leasing within the Hawaii market.

Name

Servco Forklift & Industrial Equipment

Legal name

Servco Forklift & Industrial Equipment

Website

https://servcoforklift.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Servco Forklift & Industrial Equipment is a Hawaii-based full-service material handling dealership distributing Toyota, Raymond, Tailift, Big Joe, CombiLift forklifts, and German Bionic exoskeletons, with sales, rentals, leasing, parts, and mobile service across the Hawaiian islands.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Material handling equipment
• Forklift dealership
• Industrial equipment service
• Warehouse equipment
• Powered exoskeletons

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Forklift Sales: Sales of new forklifts from Toyota, Raymond, Tailift, Big Joe, and CombiLift. Includes electric, internal combustion, cushion tire, and pneumatic tire models ranging from 3,000 lbs to 125,000 lbs capacity.
2. Used Forklift Sales: Sales of inspected and reconditioned used forklifts, pallet trucks, and industrial equipment. Pricing varies by model, year, hour meter, and condition.
3. Equipment Rental: Flexible rental options for forklifts and pallet trucks with daily, weekly, monthly, and long-term rates. Includes electric, LPG (propane), and diesel-powered models. Rental fleet maintained and ready for immediate deployment.
4. Parts Sales: Sales of genuine OEM parts for Toyota, Raymond, Tailift, Big Joe, CombiLift, and other major brands. Largest forklift parts inventory in Hawaii.
5. Service and Repair: Mobile on-site forklift repair and maintenance services. Factory-trained technicians provide emergency repairs, routine maintenance, tire services, and parts replacement.
6. Leasing: Flexible leasing options for new forklifts from 6-month to 84-month terms. Options include $1 Full Pay Out and Fair Market Value lease structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Servco Forklift & Industrial Equipment is a full-service material handling equipment dealership that sells new and used forklifts, pallet trucks, reach trucks, order pickers, stackers, and powered exoskeletons from leading brands (Toyota, Raymond, Tailift, Big Joe, CombiLift, German Bionic). The company also offers flexible rentals, multi-term leasing, OEM parts and accessories, batteries and chargers, mobile repair, and planned maintenance services to businesses across the Hawaiian Islands.

Product overview

Servco Forklift & Industrial Equipment is a full-service material handling equipment dealership serving Hawaii for over 50 years. The company offers a comprehensive portfolio of products organized as: (1) New forklifts from five major brands - Toyota (electric and internal combustion forklifts, reach trucks, order pickers, pallet jacks, walkie stackers), Raymond (7000 Series reach lifts, 5000 Series order pickers, pallet trucks), Tailift (electric and IC forklifts, reach trucks, order pickers, pallet trucks and stackers), Big Joe (lithium forklifts, access vehicles, order pickers, pallet trucks, straddle stackers), and CombiLift (multi-directional forklifts, aisle masters, walkie stackers, straddle carriers); (2) German Bionic Apogee and Apogee+ exoskeletons for workplace safety; (3) Used and rental equipment across all brands; (4) Comprehensive parts, batteries, chargers, and accessories; and (5) Expert repair and maintenance services with island-wide mobile coverage. The company positions itself as a one-stop shop combining multiple equipment brands with service, parts, and rental solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Forklifts and Material Handling Equipment Full line of Toyota electric forklifts, internal combustion forklifts (pneumatic and cushion tire), reach trucks, order pickers, standup counterbalances, pallet jacks, walkie stackers, and rider pallet trucks, with capacities ranging from 3,000 lbs to 125,000 lbs. Designed for warehousing, distribution, manufacturing, and indoor/outdoor applications.
• Raymond Forklifts and Warehouse Equipment Raymond 7000 Series reach-fork trucks with advanced telematics (up to 4,500 lbs capacity, up to 542 inches lift height), 5000 Series order pickers (24V-36V, platform heights to 394.5 inches), and full line of walkie and rider pallet trucks (4,500-8,000 lbs). Targeted at modern supply chain and warehouse operations.
• Tailift Forklifts and Lift Trucks Cost-effective Tailift electric forklifts (3,600-7,000 lbs), IC pneumatic forklifts (3,500-15,500 lbs), IC cushion forklifts, reach trucks, order pickers, stand-up 3-wheel counterbalanced forklifts, electric pallet trucks, end control pallet trucks, and electric pallet stackers. Powered by proven Kubota engines.
• Big Joe Material Handling Equipment Big Joe lithium-ion forklifts (3,500-10,000 lbs), Joey task support vehicles, Joey Zero access vehicles, mid-level order pickers, lithium and AC rider pallet trucks, and walkie straddle stackers. Designed for simple, durable, low-cost operation.
• CombiLift Specialized Forklifts Multi-directional forklifts (up to 10,000 lbs), Combi-CB counterbalance forklifts (up to 6,000 lbs), Aisle Master articulated narrow aisle forklifts (operating in aisles as tight as 5'6", 3,300-5,500 lbs), pedestrian walkie stackers, 4-way walkie stackers (up to 4,400 lbs), and straddle carriers (up to 220,000 lbs for 20-45 foot containers).
• Apogee and Apogee+ Powered Exoskeletons German Bionic Apogee powered lifting exoskeleton vest providing up to 80 lbs of lifting assistance per movement, with motion sensors, motors, static hold support, walking propulsion assistance, adjustable resistance, AI-driven safety, and 4-hour hot-swappable battery life. Apogee+ variant is designed for healthcare patient handling. Targets logistics, construction, manufacturing, and healthcare applications.
• Used Forklift and Equipment Inventory Thoroughly inspected and reconditioned used forklifts, pallet trucks, and industrial equipment from Toyota, Raymond, Tailift, Big Joe, and CombiLift. Prices range from approximately $4,995 to $64,995 depending on model, year, hour meter, and condition. Located at the Honolulu facility with island-wide delivery available.
• Forklift and Equipment Rentals Flexible rental fleet including sit-down forklifts (electric and IC), stand-up forklifts, and pallet trucks from Toyota, Raymond, Tailift, and Combilift. Available with daily, weekly, monthly, and long-term rates for businesses across Hawaii. Fleet maintained and ready for immediate deployment.
• Forklift Leasing Programs Flexible leasing options for new forklifts ranging from 6-month to 84-month terms. Structures include $1 Full Pay Out lease and Fair Market Value (FMV) lease options, offered through financial partnerships.
• Forklift Repair and Mobile Service Mobile on-site forklift repair and maintenance services delivered across Hawaii by factory-trained technicians using fully stocked service vehicles. Includes emergency repairs, tire services, parts replacement, and visual multipoint inspections.
• Planned Maintenance Program Routine preventative maintenance service recommended every 250 hours or six months, including oil filter replacement, oil change, lube and grease, and visual multipoint inspection.
• Forklift Parts, Tires, and Accessories Largest forklift parts inventory in Hawaii, supplying genuine OEM parts for Toyota, Raymond, Tailift, Big Joe, CombiLift, and other major brands, plus accessories such as ClearCap overhead guard covers and attachments. Includes industrial vehicle tires and wheels with in-house tire pressing and on-site wheel removal.
• Batteries and Chargers High-quality batteries including traditional lead acid and lithium batteries, plus single-voltage and multi-voltage chargers compatible with various forklift models.

Quantifiable outcome

• Up to 50% increase in storage capacity with Aisle Master narrow aisle forklifts
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ToyotacoreChannel Partner/ Reseller/ DistributorServco Forklift is a trusted dealer for Toyota forklifts and material handling equipment. Toyota is known for reliability, advanced technology, and the System of Active Stability (SAS) for enhanced safety. Products include electric forklifts, internal combustion forklifts, reach trucks, order pickers, and pallet trucks ranging from 3,000 lbs to 125,000 lbs capacity.
• Raymond CorporationcoreChannel Partner/ Reseller/ DistributorServco Forklift partners with Raymond Corporation, a leader in innovative material handling solutions. Raymond products include 7000 Series Reach-Fork Trucks with advanced telematics, 5000 Series Order Pickers, and pallet trucks. Known for warehouse optimization, energy efficiency, and operator comfort.
• TailiftcoreChannel Partner/ Reseller/ DistributorTailift, part of the Toyota Industries Group, provides cost-effective and reliable forklifts. Servco offers Tailift forklifts including electric forklifts (3,600-7,000 lbs), IC pneumatic tire forklifts (3,500-15,500 lbs), IC cushion tire forklifts, reach trucks, order pickers, and pallet trucks. Powered by proven Kubota engines.
• Big JoecoreChannel Partner/ Reseller/ DistributorServco offers Big Joe material handling equipment known for simple, durable designs. Products include electric sit-down forklifts with lithium-ion technology, stand-up forklifts, Joey task support vehicles, mid-level order pickers, and pallet trucks with capacities from 2,200 lbs to 10,000 lbs.
• CombiLiftcoreChannel Partner/ Reseller/ DistributorCombiLift is a global leader in versatile forklifts and the world's largest manufacturer of custom-built, multidirectional, sideloading, and articulated forklifts. Products include multidirectional forklifts (up to 10,000 lbs), Aisle Master articulated forklifts for narrow aisles (as tight as 5'6"), pedestrian walkie stackers, and straddle carriers (capacities up to 220,000 lbs).
• German BioniccoreChannel Partner/ Reseller/ DistributorServco partners with German Bionic to offer Apogee and Apogee+ smart exoskeletons in Hawaii. The Apogee provides powered lifting assistance with up to 80 pounds of support per movement. Features include AI-driven safety, musculoskeletal injury prevention, and applications for logistics, construction, manufacturing, and healthcare.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world with material handling offerings across multiple geographies. Comparable as a broad incumbent in industrial equipment rental competing for the same contractor and logistics customers Servco serves.
• Hyster-Yale Materials Handling: Hyster-Yale is a global manufacturer of Hyster and Yale forklifts distributed through an exclusive dealer network in the US, directly analogous to Toyota/Raymond/CombiLift's distribution model. Comparable as an incumbent whose dealer channel structure mirrors Servco's go-to-market.
• Konecranes: Konecranes is a global leader in lifting equipment, including forklifts (acquired from Terex), serving industrial customers with cranes, hoists, and material handling solutions. Comparable as a broad incumbent in material handling equipment whose product categories overlap with elements of Servco's portfolio.
• Crown Equipment Corporation: Crown Equipment is a major US forklift and material handling equipment manufacturer competing for the same end customers as Toyota, Raymond, and CombiLift. Comparable as a broad incumbent OEM whose products compete for share against the brands Servco distributes.
• Raymond Corporation: Raymond Corporation is one of the key OEM partners Servco represents in Hawaii, manufacturing electric reach trucks, order pickers, and pallet trucks with advanced telematics (7000 Series). Comparable as a brand partner whose product innovation feeds Servco's warehouse-optimization value proposition.
• Toyota Material Handling USA: Toyota Material Handling is the manufacturer of the flagship brand Servco distributes in Hawaii, with a national dealer network and full equipment lineup including the System of Active Stability featured in Servco's offerings. It is comparable as the principal OEM whose products and brand strength drive Servco's revenue.
• Sunbelt Rentals: Sunbelt Rentals operates one of the largest equipment rental fleets in North America with significant forklift and material handling exposure. Comparable as a broad incumbent in the equipment rental space competing against Servco's flexible rental offering in Hawaii.

Direct peers

• MH Equipment: MH Equipment is a large US regional material handling dealer representing Hyster and Yale with comprehensive sales, rental, parts, and service operations across multiple states — a close structural parallel to Servco's exclusive multi-brand dealership model in Hawaii.
• Papé Material Handling: Papé is a long-standing regional material handling equipment dealer in the Pacific Northwest and Western US, operating a multi-brand dealership model with sales, rentals, parts, and service — directly comparable to Servco's Hawaii dealership structure and full-service go-to-market approach.

Emerging players

• German Bionic: German Bionic is the manufacturer of the Apogee and Apogee+ powered exoskeletons that Servco exclusively distributes in Hawaii. Comparable as an emerging player whose novel product category (occupational exoskeletons) extends Servco's value proposition into wearable safety/ergonomics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/servcoforklift

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servco Forklift & Industrial Equipment