Robinson Oil Co., Inc.

What Robinson Oil Co., Inc. does

Robinson Oil Company is a privately held, family-owned distributor of petroleum and related industrial products founded in 1970 by Dave Robinson and currently led by his son Charlie Robinson. The company is headquartered in Garden City, Kansas, and runs a direct field sales and delivery motion serving agricultural, food processing, natural gas transmission, trucking and construction customers across Southwest Kansas, Oklahoma, the Texas Panhandle, Eastern Colorado, and South Central Nebraska. Its core product set comprises fuels (all gasoline octanes, on-road diesel, off-road diesel, winter-blended diesel, K-1 kerosene), a full lubricants line (hydraulic, gas engine, bulk motor, irrigation, food-grade and natural-gas engine oils), chemicals (industrial coolants, methanol, TEG, inhibitors, cleaners, deionized water) sourced through a partnership with Interstate Chemical Corporation, and Diesel Exhaust Fluid in case, drum and bulk formats.

The company's principal technology is a cellular tank-monitoring system that continuously reports fuel levels from on-site customer tanks into an internal inventory control system, which in turn triggers automated dispatch to schedule deliveries when levels run low. It complements an equipment-loan program that places fueling infrastructure at customer locations, creating an embedded service relationship rather than a pure transactional sale. Customer contracts are operated on direct credit terms supported by downloadable credit application and EFT forms.

Revenue mechanics are B2B one-time sales of fuel, lubricant, chemical and DEF volume delivered to customer sites, augmented by the equipment-loan and tank-monitoring service layer. Pricing is not publicly disclosed; no subscription, SaaS or recurring-license model is offered, and the company generates no external investment capital, is not publicly listed, and operates as a single corporate entity with no disclosed subsidiaries, acquisitions, or M&A activity.

Name

Robinson Oil Co., Inc.

Legal name

Robinson Oil Co., Inc.

Website

https://robinsonoil.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Robinson Oil Co., Inc. is a family-owned, Garden City, Kansas-based distributor delivering fuels, lubricants, chemicals and DEF across Southwest Kansas, Oklahoma, Texas Panhandle, Eastern Colorado, and South Central Nebraska to agricultural, food processing, natural gas, trucking and construction customers, supported by cellular tank monitoring and equipment loan services.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Oilfield & Refining Specialty Chemicals (IMAEABAI)

Keywords

• Fuel distribution services
• Industrial lubricants supply
• Diesel exhaust fluid
• Tank monitoring technology
• Petroleum products delivery

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of various fuel products including gasoline (all octanes), on-road diesel, off-road diesel, winter blended diesel, and K-1 kerosene. Products are delivered directly to customer locations.
2. Lubricant Sales: Sale of full line of lubricants including hydraulic oil, gas engine oil, bulk motor oil, irrigation oil, food grade oil, and natural gas engine oil to commercial, industrial, construction, automotive, and agricultural businesses.
3. Chemical Sales: Sale of industrial coolant chemicals, methanol, TEG for natural gas compression industry, inhibitors, cleaners, and deionized water. Products sourced through partnership with Interstate Chemical Corporation.
4. Diesel Exhaust Fluid (DEF) Sales: Sale of Diesel Exhaust Fluid in multiple formats: 2.5 gallon cases, 55 gallon drums, and bulk. DEF is a blended aqueous urea solution of 32.5% high purity urea and 67.5% deionized water for SCR technology diesel engines.
5. Equipment Loans and Delivery Services: Provides equipment delivery at customer locations for fueling needs, with monitoring and scheduled delivery services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Robinson Oil Company distributes fuels (gasoline, on-road diesel, off-road diesel, winter blended diesel, K-1 kerosene), a full line of lubricants, industrial chemicals, and Diesel Exhaust Fluid to commercial, industrial, agricultural, and construction customers, with direct delivery to customer locations. The company also offers cellular tank monitoring with automated delivery scheduling and equipment loans for on-site fueling infrastructure.

Product overview

Robinson Oil Company is a family-owned petroleum products distributor offering a unified portfolio of fuel, lubricant, chemical, and DEF products complemented by tank management and equipment loan services. The core offerings include fuels (gasoline, diesel variants, kerosene), lubricants (hydraulic oil, motor oil, specialty oils), chemicals (industrial coolants, methanol, TEG), and DEF. Services include tank monitoring with cellular technology for automated delivery scheduling and equipment loans for on-site fueling needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuels

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Interstate Chemical CorporationcoreStrategic or Co-development PartnerRobinson Oil works with Interstate Chemical Corporation to provide industrial coolant chemicals, methanol, and TEG for the natural gas compression industry. This partnership enables Robinson Oil to offer a broader range of chemical products to their customers in the natural gas sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Growmark: A large agricultural cooperative providing energy (fuels, propane, lubricants), agronomy and grain services across the Midwest and Mid-Atlantic. Comparable to Robinson Oil in fuels/lubricants distribution to farmers and fleets, with a broader multi-product cooperative structure.
• CHS Inc. The largest U.S. agricultural cooperative, offering refined fuels, lubricants, propane and DEF alongside grain, agronomy and food ingredients across the Midwest. Operates in Robinson Oil's geography at much greater scale; relevant as the dominant cooperative incumbent whose pricing and supply decisions shape the regional competitive landscape.
• Pilot Flying J: The largest travel center operator in North America, offering diesel, gasoline and DEF along major trucking corridors including I-70 and I-40 which traverse Robinson Oil's footprint. Comparable as a high-volume diesel/DEF distributor to over-the-road trucking fleets — Robinson Oil's trucking customer segment.
• Love's Travel Stops: A national travel center chain serving trucking fleets with diesel, DEF and lubricants along major U.S. corridors including those running through Kansas, Oklahoma and Texas. Comparable as a competitor for Robinson Oil's trucking fleet fuel business, though operating at retail-travel-center scale rather than direct delivery.

Others

• Darling Ingredients: A global rendering and sustainable ingredients company that produces fats/oils used in industrial and biofuel applications. Relevant as a downstream industrial buyer in the fats/oils supply chain that intersects with the agricultural and industrial chemistry markets Robinson Oil serves, though not a direct competitor.

Direct peers

• MFA Oil Company: A farmer-owned cooperative headquartered in Columbia, Missouri that distributes propane, fuel, lubricants and related products across the Midwest and Mid-South. Directly comparable to Robinson Oil in product mix (fuels + lubricants), customer base (agriculture/fleet/industrial), and direct-delivery, family/cooperative-owned operating model.
• Co-Alliance Cooperative: An Indiana-based agricultural cooperative offering energy (fuels, propane, lubricants), agronomy and grain services. Comparable to Robinson Oil in vertical-mix and rural fuel/lubricant distribution model, though operating in a different (more eastern) geography.
• NEW Cooperative: A farmer-owned Iowa cooperative providing fuel, propane, lubricants, agronomy and grain services across north-central Iowa. Directly comparable to Robinson Oil in customer segments (agriculture and rural fleets), product mix and direct-delivery energy distribution model.
• Flyers Energy: A privately held regional marketer and distributor of fuels, lubricants and DEF serving commercial, industrial and agricultural customers across the Western U.S. Comparable to Robinson Oil in commercial/industrial direct-delivery, multi-product portfolio (fuel + lubricants + DEF) and regional private-operator profile.
• Rinck Oil Company: A regional fuel, lubricant and propane distributor operating across the High Plains/Midwest with direct-delivery service to agriculture, commercial and residential customers. Closely comparable to Robinson Oil in product mix, geography (adjacent Plains states), family/regional positioning and direct-delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/robinson-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson Oil Co., Inc.