Rewiring Aotearoa
Rewiring Aotearoa is a New Zealand non-profit founded in 2023 that conducts research, advocacy, and community programs to accelerate electrification of homes, transport, and farms through peer-reviewed reports, digital tools, and a 30+ community group network.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rewiring Aotearoa does
Rewiring Aotearoa is an independent non-partisan non-profit and registered charity founded in 2023 and headquartered in New Zealand. The organization conducts research, advocacy, and community programs to accelerate the electrification and decarbonization of New Zealand homes, transport, and farms. Its core offerings comprise annual research reports (Electric Homes & Vehicles 2026, Electric Farms, Machine Count, Investing in Tomorrow, Delivered Cost of Energy, Symmetrical Export Tariffs, 2025 Policy Manifesto), interactive digital tools (Electric Calculator, Make a Plan, Solar Streets Map, EDB Scoreboard, EV Buyer's Checklist, EV Lending Gap tracker), and advocacy campaigns including the Ratepayers Assistance Scheme and the Kill Bills Tour national speaking programme. Underlying these is a proprietary, peer-reviewed Household Electrification Model that quantifies household, community, and national-level savings, jobs, and emissions outcomes from electrification.
The organization serves four primary segments: New Zealand households (the primary target), New Zealand farms and rural businesses, New Zealand small-to-medium businesses, and government and regulatory bodies. Its go-to-market is hybrid: a community-led motion via 30+ independent local groups delivering workshops, induction cooking demonstrations, EV test drives, bulk solar and heat pump purchases; an event-driven motion via the Kill Bills Tour, expos, and trade shows; and a direct advocacy motion engaging all levels of government, members of parliament, industry, and regulatory bodies. Distribution is delivered through the rewiring.nz website, an Electric NZ Facebook community, social channels (Facebook, Instagram, LinkedIn, TikTok, X, YouTube), and channel partnerships with 13 electricity distribution businesses and allied organizations such as QEA and the Queenstown Environmental Society.
Revenue is philanthropic in nature: the New Zealand team is primarily funded by a group of New Zealand-based philanthropists, with additional revenue from project funding, individual donations, and merchandise sales through an online shop. No products or services are sold; all research, tools, and community support are provided free of charge. Leadership rests with CEO Mike Casey, and the broader team consists of New Zealand energy, policy, and community outreach experts with demonstrated international and domestic experience.
Rewiring Aotearoa firmographics
Firmographics- Name
- Rewiring Aotearoa
- Legal name
- Rewiring Aotearoa
- Website
- https://rewiring.nz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rewiring Aotearoa is a New Zealand non-profit founded in 2023 that conducts research, advocacy, and community programs to accelerate electrification of homes, transport, and farms through peer-reviewed reports, digital tools, and a 30+ community group network.
- Ownership category
- akta.pro rank
Rewiring Aotearoa industry classification
Industry- Product category
- Energy Transition Advocacy and Research
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
- akta.pro secondary industry
- Climate Adaptation & Resilience Programs (BPADALAD)
Keywords
Rewiring Aotearoa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Philanthropic Funding: Rewiring Aotearoa's New Zealand-based team is primarily funded by a group of New Zealand-based philanthropists who support their mission of accelerating climate action and transforming the energy system.
- Project Funding and Donations: A small portion of funding is generated through projects and donations from supporters, including merchandise sales through their online shop.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Rewiring Aotearoa product offering
Product offeringCore offering
Rewiring Aotearoa is an independent non-partisan non-profit that conducts peer-reviewed research, advocacy, and community programs to accelerate household, business and farm electrification in New Zealand. It delivers savings calculators, planning tools, community groups, and policy research to help New Zealanders switch from fossil fuels to electric appliances, vehicles, solar and batteries, while advocating for energy system reform.
Product overview
Rewiring Aotearoa is an independent non-profit organisation offering a portfolio of research reports, interactive digital tools, community programmes, and advocacy campaigns focused on accelerating household and business electrification in New Zealand. Its core offerings include the annual Electric Homes & Vehicles report providing quantified savings data, the Electric Calculator and Make a Plan tools for households, the Solar Streets community map, the EDB Scoreboard benchmarking tool, the EV Lending Gap campaign and tracker, the Ratepayers Assistance Scheme for accessible finance, and comprehensive Electrification Guides covering appliances, solar, EVs, and farm machinery. The organisation also publishes thematic research reports (Electric Farms, Machine Count, Investing in Tomorrow, Symmetrical Export Tariffs, 2025 Policy Manifesto, Delivered Cost of Energy) and runs community group networks and the Kill Bills Tour events programme.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Average savings of $3,000/year per household (including upfront costs and loan interest) and $45,000 net benefit over 15 years
- +4 more outcomes
Companies that use Rewiring Aotearoa
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Rewiring Aotearoa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rewiring Aotearoa partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Aurora EnergycoreElectricity distribution business supporting the Solar Streets initiative by sharing solar installation data. Aurora Energy is a regional electricity distributor in New Zealand supporting community energy projects.
- NorthpowercoreElectricity distribution business partner in the Solar Streets initiative, sharing data on solar installations in their network area to help show neighborhood adoption rates.
- WEL NetworkscoreElectricity distribution business partner in Solar Streets initiative, supporting community energy mapping and electrification awareness in their service territory.
- PowercocoreMajor electricity distribution company supporting Solar Streets community energy mapping initiative across their network area in New Zealand.
- PowerNetcoreElectricity distribution business partner in Solar Streets initiative, contributing to the neighborhood solar mapping project.
- Top EnergyminorElectricity distribution business supporting Solar Streets community energy initiative in the Far North region.
- Alpine EnergyminorElectricity distribution business partner in Solar Streets, supporting community energy awareness in the South Island.
- ElectraminorElectricity distribution business supporting Solar Streets community energy mapping initiative.
- EA NetworksminorElectricity distribution network partner in the Solar Streets community energy project.
- VectorcoreMajor electricity distribution company (Auckland region) supporting Solar Streets initiative and community energy projects.
- The Lines CompanyminorElectricity distribution business partner in Solar Streets community energy mapping.
- MainPowerminorElectricity distribution business supporting Solar Streets community energy initiative in North Canterbury.
- OrioncoreMajor electricity distribution company (Christchurch region) supporting Solar Streets community energy mapping initiative.
- QEA (Quality Energy Advice)corePartnership for solar and battery guides and electrification finance information. QEA provides step-by-step home solar guides and finance options information referenced on Rewiring Aotearoa's website.
- Queenstown Environmental Society (QEA)coreCollaboration on fleet electrification resources and business case studies for Queenstown businesses. QEA has developed fleet electrification guides and feasibility studies for local businesses.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Rewiring Aotearoa competitors and assessment
Company assessmentBroad incumbents
- The Sunrise Project: Australia-based climate advocacy non-profit that funds and coordinates campaigns to accelerate the energy transition. Comparable as a non-profit climate advocacy body but operates through grantmaking and movement-building rather than direct consumer research.
- Climate Council of Australia: Australia's leading climate communications non-profit producing research, media campaigns, and policy advocacy. Comparable mission to influence public opinion and policy on climate action, though broader than electrification-specific.
- EECA (Energy Efficiency and Conservation Authority): New Zealand government agency that funds and delivers energy efficiency programs, including residential and business electrification. Government incumbent with overlapping mandate but broader remit and direct policy levers.
Regional players
- ClimateWorks Centre: Australian non-profit producing independent research and analysis on climate mitigation pathways. Comparable in producing peer-reviewed quantitative research to inform policy, with overlapping focus on energy transition economics.
- Community Energy Association: Australian non-profit supporting community-led renewable energy and electrification initiatives. Directly comparable in community-led model and household/small business electrification focus, but operates across Australia rather than NZ.
- Sustainable Business Network: New Zealand-based membership organization helping businesses adopt sustainable practices, including electrification and emissions reduction. Adjacent in mission and geography but serves businesses rather than households.
- Beyond Zero Emissions: Australian non-profit research and advocacy organization focused on emissions reduction pathways and decarbonization across sectors. Comparable in producing peer-reviewed economic analyses for policy advocacy, though broader in scope than Rewiring Aotearoa's household focus.
- Green Building Council of New Zealand: NZ non-profit focused on sustainable building practices and home energy efficiency standards. Comparable in advancing energy-efficient and electrified homes through certification and advocacy, with overlapping household target audience.
Direct peers
- Rewiring America: US-based non-profit founded in 2021 doing research, advocacy, and policy work to accelerate household electrification across America. Closest direct analog to Rewiring Aotearoa with very similar mission, methodology, and target market, just at a different national scale.
Others
- Electricity Authority (New Zealand): New Zealand's electricity market regulator. Not a peer in mission but a key stakeholder — Rewiring Aotearoa's EDB Scoreboard and Symmetrical Export Tariffs work directly engages and benchmarks against the regulator's framework.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rewiring Aotearoa social profiles
Digital presenceRewiring Aotearoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewiring Aotearoa leadership team
Management profileNumber of profiles
Profiles1 record
Rewiring Aotearoa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewiring Aotearoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewiring Aotearoa
What does Rewiring Aotearoa do?
Rewiring Aotearoa is an independent non-partisan non-profit that conducts peer-reviewed research, advocacy, and community programs to accelerate household, business and farm electrification in New Zealand. It delivers savings calculators, planning tools, community groups, and policy research to help New Zealanders switch from fossil fuels to electric appliances, vehicles, solar and batteries, while advocating for energy system reform.
Is Rewiring Aotearoa a public or private company?
Rewiring Aotearoa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rewiring Aotearoa founded?
Rewiring Aotearoa was founded in 2023. It employs 11 to 50 people.
How does Rewiring Aotearoa make money?
Two revenue lines are on record. Philanthropic Funding is the primary driver. The others are project Funding and Donations.
Who are Rewiring Aotearoa's main competitors?
Broad incumbents on record are The Sunrise Project, Climate Council of Australia and EECA (Energy Efficiency and Conservation Authority). Regional players are ClimateWorks Centre, Community Energy Association, Sustainable Business Network, Beyond Zero Emissions and Green Building Council of New Zealand. Rewiring America is listed as a direct peer. Electricity Authority (New Zealand) is listed as an others.
Does Rewiring Aotearoa have an API?
No public API is recorded for Rewiring Aotearoa.
What industry is Rewiring Aotearoa in?
Rewiring Aotearoa's product category is Energy Transition Advocacy and Research. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of BPADALAD, Climate Adaptation & Resilience Programs. Its NAICS code is 813312 and its SIC code is 8600.