Rumbo Sur S.r.l.

What Rumbo Sur S.r.l. does

Rumbo Sur S.r.l. is a privately-held Argentine travel agency and tour operator headquartered at San Martín 350 in Ushuaia, Tierra del Fuego, with a regional office at 9 de Julio 81 in El Calafate, Santa Cruz. Founded circa 1970 as the first travel agency in Ushuaia, the company sells a destination-based portfolio of excursions, multi-day combo packages, Antarctic cruise logistics, Arctic tours, ski packages at Cerro Castor, and tailor-made worldwide itineraries, primarily to international and domestic leisure travelers visiting Patagonia. Pricing is published in both ARS and USD with early-bird promotional rates (up to 72 hours before departure) and a cancellation policy allowing free cancellation up to 7 days prior.

The company's go-to-market is direct-to-consumer, with the website (rumbosur.com.ar) serving as the primary booking channel, supplemented by WhatsApp, social media (Facebook, Instagram, Twitter), a TripAdvisor listing with 890+ reviews, and walk-in service at the two physical offices. Revenue streams are predominantly transactional one-time purchases: day excursions ($62-$249 USD), full-day experiences ($100-$204 USD), multi-day combos ($165-$562 USD), Antarctic cruises ($4,000-$8,690 USD), and airport transfers ($21-$31 USD). The technology stack is a conventional XStore WordPress theme with WooCommerce for e-commerce and multi-currency support, with no proprietary AI, API, or integration layer disclosed. Ownership is unconfirmed but appears to be founder-operated with no parent company, subsidiaries, or institutional investors identified.

Name

Rumbo Sur S.r.l.

Legal name

Rumbo Sur S.R.L.

Website

https://rumbosur.com.ar

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Rumbo Sur S.r.l. is a privately-held Ushuaia-based Argentine travel agency founded circa 1970, selling Patagonia excursions, multi-day combos, Antarctic cruise logistics, Arctic tours, and ski packages to international and domestic leisure travelers via direct e-commerce, WhatsApp, social media, and physical offices in Ushuaia and El Calafate.

Ownership category

akta.pro rank

Product category

Travel Agency Services and Tour Operations

NAICS

Travel Agencies (561510), Tour Operators (56152), Travel Agencies (56151)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

Keywords

• Travel agency services
• Adventure tourism
• Cruise bookings
• Ski packages
• Excursion tours

Headquarters

HQ city

Ushuaia

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Excursions: Sale of day tours and excursions in Ushuaia and El Calafate including national parks, navigation tours, trekking, and adventure activities. Revenue generated through per-person pricing with promotional early-bird discounts available up to 72 hours before departure.
2. Package Tours: Combined multi-day packages (combos) bundling multiple excursions, transfers, and accommodations. Examples include 'Combo Ushuaia Completa' (3 days) and 'Combo El Calafate Completo' (4 days).
3. Antarctic Cruise Sales: Sales and logistics of Antarctic cruise packages, including Classic Antarctica itineraries departing from Ushuaia. Operating from November to March annually.
4. Transfer Services: Airport transfer services for both Ushuaia and El Calafate locations, including arrival and departure transportation.
5. Ski Packages: Specialized ski week packages at Cerro Castor including lift passes, transfers, and accommodation logistics for multi-day ski experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rumbo Sur S.r.l. is a travel agency and tour operator selling day excursions, multi-day combo packages, Antarctic and Arctic cruises, ski packages, and airport transfers across Patagonia (primarily Ushuaia and El Calafate), plus tailor-made worldwide travel packages. Services are booked directly via the company's e-commerce website, WhatsApp, or physical offices, with bilingual Spanish/English support and pricing in ARS and USD.

Product overview

Rumbo Sur S.r.l. is a traditional travel agency and tour operator based in Ushuaia, Argentina, with over 50 years of experience in Patagonia. The company operates as a single unified platform offering travel services organized by destination, including day excursions in Ushuaia (Parque Nacional Tierra del Fuego, Canal Beagle navigation, skiing at Cerro Castor), tours in El Calafate (Perito Moreno Glacier, El Chalten, Viedma Glacier), Antarctic cruise sales and logistics, Arctic tours, and tailor-made packages worldwide. Additional services include airport transfers, combo packages bundling multiple activities, and specialty experiences such as night skiing (Martial by Night) and kayaking (Darwin Experience). The product is structured as a destination-based portfolio of excursion packages with no modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Excursiones en Ushuaia Day tours and excursions departing from Ushuaia, including visits to Parque Nacional Tierra del Fuego, Canal Beagle navigation, city tours, and adventure activities such as skiing at Cerro Castor. Targeted at individual travelers and families visiting Patagonia.
• Excursiones en El Calafate Tours and excursions from El Calafate including Perito Moreno Glacier walkways, navigation to all glaciers, visits to El Chalten, and Viedma Glacier navigation. Targeted at individual travelers and families visiting Patagonia.
• Antarctic Cruises Sales and logistics for Antarctic cruises departing from Ushuaia, with multiple departure dates throughout the season (October to March). Classic Antarctica itineraries priced $4,000-8,690 USD. Targeted at international expedition cruise travelers.
• Arctic Tours Travel packages and tours to Arctic destinations. Targeted at international adventure travelers.
• Rest of the World Packages Tailor-made travel packages to destinations worldwide. Targeted at travelers seeking customized international itineraries beyond Patagonia.
• Airport Transfers Arrival and departure transfer services to and from airports in Ushuaia and El Calafate. Ushuaia airport at $21 USD / $30,000 ARS, El Calafate airport at $31 USD / $45,000 ARS; round trip included. Targeted at travelers needing ground transportation.
• Combo Packages Bundled excursion packages combining multiple activities such as Combo Ushuaia Completa (3 days, $165 USD) and Combo El Calafate Completo (4 days, $200 USD). Targeted at travelers seeking multi-day bundled experiences.
• Ski Week Cerro Castor Multi-day ski packages at Cerro Castor, the southernmost ski resort in the world, including lift passes, hotel transfers, and equipment shuttle services. 7-day package priced $562 USD. Targeted at skiers and winter sports enthusiasts.
• Mini Ski Week Cerro Castor Three-day ski package at Cerro Castor including lift passes and hotel transfers. Targeted at skiers seeking shorter-duration winter experiences.
• Martial by Night Night skiing and trekking experience at Cerro Martial with dinner, equipment, and instruction included. Targeted at adventure travelers seeking off-piste and nocturnal experiences.
• Darwin Experience Kayaking excursion on the Santa Cruz River following Charles Darwin's historic route from Lago Argentino to Estancia Rio Bote. Targeted at adventure travelers and nature enthusiasts.
• Full Day Torres del Paine Full-day excursion to Torres del Paine National Park in Chile from El Calafate, including trekking and panoramic viewpoints. Targeted at international travelers seeking cross-border Patagonian experiences.

Quantifiable outcome

• 50+ years of continuous operation in Ushuaia
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Cerro Castor (ski resort): The ski resort operator whose lift passes and on-mountain services are bundled into Rumbo Sur's Ski Week products. Adjacent ecosystem participant — Rumbo Sur acts as a reseller/channel partner for lift access and accommodation logistics.

Direct peers

• Antarpply Expeditions: Argentine operator running Antarctic expedition cruises departing from Ushuaia. Highly comparable on the Antarctic cruise product line — the same high-value offering Rumbo Sur resells and provides ground logistics for.
• Viaje al Sur: Patagonia-focused travel agency offering excursions and packages across Ushuaia and El Calafate. Competes head-on for the same tourist segment with similar day-tour and combo-package products.
• Say Hueque: Argentina-based tour operator specializing in Patagonia adventure and wildlife tours, including itineraries through Ushuaia and El Calafate. Closely comparable product mix, customer segment (international adventure travelers), and direct-to-consumer booking model.
• All Patagonia: Patagonia-focused tour operator based in Buenos Aires offering excursions and packages across Ushuaia, El Calafate, and El Chaltén. Direct competitor with overlapping tour products, target customers, and online booking funnel.
• Chaltén Travel: Tour operator based in El Calafate offering glacier tours, Perito Moreno excursions, and Patagonia packages. Shares Rumbo Sur's El Calafate product line and same leisure-travel customer base.

Broad incumbents

• Tangol Tours: One of Argentina's largest inbound tour operators, offering a much broader portfolio of destinations nationwide. Broader incumbent competing for the same international leisure travelers but with a wider catalog and stronger brand spend.

Emerging players

• Quasar Expeditions: Specialty operator offering high-end small-ship Galápagos and Patagonia expeditions. Comparable in the boutique adventure/nature tour space and overlapping on premium international leisure travelers seeking remote-destination itineraries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xtwitter.com/surrumbo
• Facebookfacebook.com/rumbosurexcursiones
• Instagraminstagram.com/rumbosurexcursiones
• LinkedInlinkedin.com/company/rumbo-sur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumbo Sur S.r.l.