Rowone Home Entertainment

What Rowone Home Entertainment does

RowOne Home Entertainment is a US-based manufacturer of motorized home theater and home entertainment seating, operating under the corporate entity Stanley Furniture Company Inc. and selling exclusively through authorized dealers rather than direct to consumers. Its product portfolio spans five seating lines — Galaxy II (entry-level polyurethane), Prestige (mid-tier top-grain leather/vinyl match), Revolution, Cortés (premium), Calveri (Italian-inspired, first to offer swivel base), and Rebellion (2024, powered lumbar) — built on OKIN motors (Germany) and Leggett & Platt furniture components, with proprietary patent-pending features including PowerUpPort (low-voltage port with wireless dimmable LED reading lamp) and Pull-N-Store integrated arm storage, plus a registered Leatheraire breathable material brand. The company also offers the Enouvation E10 Wireless Battery Pack (with Entelligent App integration for power monitoring) and recurring Gold/Gold Plus protection plans covering stains, accidental damage, and mechanism failure.

The go-to-market is B2B-only via independent manufacturer sales rep firms, CEDIA-channel custom integrators, four major buying groups (HTSA, AiN Group, AVB/BrandSource, Nationwide Marketing Group), Next Level Distribution's six US distribution centers, and Best Buy Magnolia Home Theater (152 showroom doors at launch in November 2020). RowOne's central operational differentiator is its stocked-inventory model: product ships from warehouses in Ann Arbor, Michigan and Tacoma, Washington, enabling 4–10 business day delivery to any Continental US dealer versus the 8–10 week industry norm, with optional white-glove Last Mile Service for residential delivery. Founded by Robert Cribbs circa 2010 (acquired from TheaterXtreme) and acquired by current CEO Todd Girdis in February 2020, the company relaunched that year and was recognized by CE Pro Magazine as a 2018 Top 5 home theater seating brand and 2023 Bullet Brand in the Seating category. Operations are restricted to Continental US.

Name

Rowone Home Entertainment

Legal name

Stanley Furniture Company Inc.

Website

https://rowoneht.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RowOne Home Entertainment is a US manufacturer of motorized home theater seating sold exclusively through CEDIA-channel authorized dealers, buying groups, Best Buy Magnolia, and distributors, using stocked-inventory warehouses for rapid dealer delivery.

Ownership category

akta.pro rank

Product category

Home Theater Seating

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Home theater seating
• Powered recline furniture
• Custom integration seating
• CEDIA channel furniture
• Entertainment seating manufacturer

Headquarters

HQ city

Saline

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Home Entertainment Seating Sales: RowOne generates revenue through the sale of home theater and home entertainment seating products. Products are sold exclusively through authorized dealers as configurable furniture items (single chairs, loveseats, sofas, or row configurations). The company stocks inventory in US warehouses to enable rapid fulfillment.
2. Protection and Care Plans: RowOne offers Gold and Gold Plus protection plans that cover stains, accidental damage, and mechanism failure. Plans include furniture care products delivered every 2 months, accessory discounts (10% for Gold Plus), and chair upgrade discounts (20% after 2 years).
3. Last Mile Delivery Service: Optional white-glove delivery service providing scheduled delivery, assembly, and trash removal directly to the customer's residence.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

RowOne Home Entertainment designs, manufactures, and distributes powered home theater and home entertainment seating products sold exclusively through authorized dealers in the CEDIA custom integration channel. The company offers five distinct seating collections (Rebellion, Calveri, Cortes, Prestige, Galaxy II) ranging from entry-level to premium tiers, featuring motorized recline, power headrest, LED lighting, USB charging, and storage arms, complemented by the E10 Wireless Battery Pack accessory and Gold/Gold Plus Protection Plans.

Product overview

RowOne Home Entertainment offers a portfolio of home entertainment and home theater seating products sold exclusively through authorized dealers. The product line includes five distinct seating collections: Rebellion (RO8045), Calveri (RO9010), Cortes (RO8050), Prestige (RO8016), and Galaxy II (RO8068), ranging from entry-level to premium tiers. Key differentiators include powered features (recline, headrest, lumbar), LED lighting systems, storage solutions, and innovative patent-pending technologies like PowerUpPort and Pull-N-Store. The company also offers the E10 Wireless Battery Pack as an accessory for cordless seating and Gold/Gold Plus Protection Plans as extended service offerings. Products are stocked in warehouses near Ann Arbor, Michigan and Tacoma, Washington, enabling rapid delivery to dealers and consumers across the Continental US.

Differentiator

Problem solved

Functional benefit

Products and services

• RO8045 Rebellion Home Theater Seating Premium home theater seating featuring broad powered lumbar support, built-in storage drawers, extended footrest, and powered home return capability. Available in Black and Red Leatheraire with power recline, power lumbar, and power headrest.
• RO9010 Calveri Home Entertainment Seating Italian-inspired power recliner with contemporary low-profile design, featuring patent-pending PowerUpPort technology and Pull-N-Store storage drawer. Available in Top Grain Leather/Vinyl Match (Black) and Patterned Polyester Microfiber Fabric (Taupe, Charcoal, Blue) with power headrest and optional swivel-base.
• RO8050 Cortes Home Theater Seating Premium top grain leather/vinyl match chair with contemporary styling and full power headrest independent of power recline. Features 6 color choices for LED cupholder and base rail lighting, 110-voltage outlet in storage arm, and USB charging ports.
• RO8016 Prestige Home Theater Seating Market-leading leather/vinyl match seating with top grain leather covering, power recline, USB charging port, blue LED lighted cupholder, blue LED base rail lighting, and deep storage arms. Available in Black, Brown, and Light Grey.
• RO8068 Galaxy II Home Theater Seating Entry-level market-competitive value seating covered in polyurethane fabric for look and feel of leather. Features power recline, cupholder, and USB charging port. Uses Leggett & Platt furniture components and OKIN motors made in Germany.
• E10 Wireless Battery Pack Wireless lithium-ion polymer rechargeable battery pack providing up to 2,000 motorized functions on a single charge. Integrates with Entelligent App for power level monitoring, charging history, recharge reminders, and remote power shutoff. Features LED power indicator and low power buzzer alert.
• RowOne Gold and Gold Plus Protection Plans Extended protection plans covering 2 years against household stains, food and beverage stains, human and biological stains, accidental damage, and mechanism failure. Gold Plus includes furniture care products delivered every 2 months, 10% off accessories, and 20% off chairs after 2 years.

Quantifiable outcome

• Deliver to any Continental US dealer within 7-10 business days
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Empowerment PlanminorStrategic or Co-development Partner · 1 September 2023RowOne partnered with Empowerment Plan, a Detroit-based organization aiding the unhoused, in September 2023 as part of their 'Comfort For All' community initiative. This partnership focuses on providing warmth and hope to the unhoused community through innovative solutions, representing practical support that addresses immediate needs.
• Best Buy (Magnolia Home Theater)coreChannel Partner/ Reseller/ Distributor · 1 November 2020RowOne began doing business with Best Buy in November 2020, with 152 US Magnolia Home Theater In-Store showrooms initially displaying Galaxy II and Prestige models. Having been fully vetted to meet stringent requirements of this #1 CI/CE retailer, RowOne was approved as a vendor partner. Additional stores were planned for addition.
• Nationwide Marketing GroupcoreChannel Partner/ Reseller/ Distributor · 1 November 2020RowOne entered into an agreement with Nationwide Marketing Group giving their 250+ Home Technology Specialists Nationwide (HTSN) division dealers access to RowOne seating products. Partnership recognized RowOne's potential to deliver to CI channel dealers.
• Next Level DistributioncoreChannel Partner/ Reseller/ Distributor · 1 November 2020Distribution deal with Next Level Distribution (formerly Audio America) which has 6 distribution centers. Part of their expansion into home entertainment seating as they connect retailers with leading brands.
• Audio AdvicecoreChannel Partner/ Reseller/ Distributor · 1 September 2020North Carolina-based home theater retailer/integrator that grew from small display dealer to gallery dealer, purchasing large inventories of RowOne seating. The RowOne Evolution became the best-selling theater chair in Audio Advice's history within months. They expanded sales significantly in 2019 and continued purchasing large quantities in 2020.
• HTSA (Home Technology Specialists of America)coreChannel Partner/ Reseller/ DistributorRowOne is a participating manufacturer in HTSA buying group. The company has significant progress with HTSA dealers since the brand's February 2020 relaunch. HTSA executive director Jon Robbins noted an exclusive partnership between RowOne and HTSA.
• AiN Group (Authorized Integrators Network)coreChannel Partner/ Reseller/ DistributorRowOne is a participating manufacturer with AiN Group. AiN Group president Stan Matysiak noted successful collaboration history and excitement about new-and-improved RowOne bringing possibilities to their network focused on security and home builder markets.
• AVB/BrandSourcecoreChannel Partner/ Reseller/ DistributorRowOne is the only seating brand participating in AVB/BrandSource virtual tradeshows and events, targeting CE/CI channel dealers in the BrandSource network.
• Stanley Furniture Company Inc.coreOthersParent company referenced in terms and conditions. RowOne website and operations operate under the Stanley Furniture Company Inc. corporate entity.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Valencia Theater Seating: Home theater seating specialist with top-grain leather, power recline, and configurable rows. Comparable premium-tier positioning and dealer-direct sales motion.
• Seatcraft: Direct-to-consumer and dealer home theater seating brand with overlapping motorized recliner product lines (leather, power headrest, USB, LED lighting). Comparable SKU breadth and CEDIA/CE channel presence.
• Octane Seating: Specialty home theater seating manufacturer offering power recline, leather, and accessory-driven seating. Competes head-to-head in the CEDIA channel and through CE/AV integrators.
• Southern Motion: US reclining furniture manufacturer with power recline, headrest, and home theater seating offerings. Comparable mechanism technology and dealer motion.
• Flash Furniture: Large online/offline furniture retailer with a meaningful home theater seating assortment. Comparable price-tier accessibility and rapid fulfillment focus.

Broad incumbents

• Palliser Furniture: Established North American furniture manufacturer with a dedicated home theater seating line alongside broad residential furniture. Larger scale, broader distribution, and broader product portfolio.
• Catnapper: Reclining furniture manufacturer (Jackson Furniture) with theater seating options. Incumbent motion-seating producer overlapping in power recline and leather materials.
• Ashley Furniture: Largest US furniture retailer/manufacturer with a broad home theater seating line. Significant competitive threat through scale, retail footprint, and pricing power.
• Klaussner Home Furnishings: Diversified US furniture manufacturer offering recliners and motion seating with home theater configurations. Larger catalog and traditional furniture retail distribution.
• Coaster Home Furnishings: Broad furniture wholesaler/retailer including home theater seating collections. Larger scale and broader retail footprint, competing for the same end consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rowone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowone Home Entertainment