Schone Kleren Campagne

What Schone Kleren Campagne does

Schone Kleren Campagne (SKC), founded in 1989 and headquartered in Amsterdam, is a Dutch nonprofit foundation (ANBI-certified and CBF-Erkend Goed Doel) that is the Dutch affiliate of the international Clean Clothes Campaign network. The organization campaigns for labor rights and improved working conditions in the global garment industry, addressing five core problems: sub-living wages, gender-based intimidation and discrimination, unsafe factories, suppression of union activity, and lack of supply-chain transparency. Its primary constituents are garment workers and their unions (for whom it runs Urgent Appeals), the Dutch general public (which it mobilizes via donations, petitions, newsletters, volunteering, and crowdfunding), and indirectly the policy environment toward fashion brands.

The organization runs an advocacy, campaign, and litigation portfolio rather than a technology or commercial product business. Programs include the Handmade traveling exhibition (~1,000 visitors in 2023 across Dutch cities), The Clothing Loop circular-fashion initiative, the FashionChecker brand-rating tool, the #PayYourWorkers campaign, school lesson packages ('lespakket'), and strategic litigation such as the Levi's 'misleading sustainability claims' crowdfunding case with tiered targets of €20,000, €40,000, and €60,000. Its 'technology' is a standard WordPress-based website (schonekleren.nl) plus email and social media channels, with no proprietary platform or AI capabilities.

Revenue is generated from individual donations and recurring donor sign-ups, targeted crowdfunding for specific legal cases, and EU grants for defined campaigns (e.g., #PayYourWorkers). Detailed financials are not publicly disclosed; the organization publishes annual reports. Strategic partnerships span labor and corporate accountability — Clean Clothes Campaign (network), International Accord (binding brand-safety agreement with 290+ brands and 2,800+ factories), CENTRAL, MVO Platform, SOMO, DeGoedeZaak, Eko, BNNVARA, and the Feministische Handwerk Partij — and translate into coordinated campaigns, joint reports, and amplification across Dutch mainstream media.

Name

Schone Kleren Campagne

Legal name

Schone Kleren Campagne

Website

https://schonekleren.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Schone Kleren Campagne is a Dutch nonprofit (ANBI, CBF-recognized) that campaigns for labor rights and improved working conditions in the global garment industry through petitions, public campaigns, strategic litigation, Urgent Appeals, and educational programs, serving garment workers, unions, and the Dutch general public.

Ownership category

akta.pro rank

Product category

Labor Rights Advocacy

NAICS

Human Rights Organizations (813311), Labor Unions and Similar Labor Organizations (81393), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Labor, Worker Rights & Employment Policy Advocacy (BPAGAFAH)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Labor rights advocacy
• Garment industry campaigns
• Ethical fashion advocacy
• Supply chain transparency
• Worker rights NGO

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization generates revenue primarily through donations from supporters. They have a clear donate call-to-action on their website and conduct specific crowdfunding campaigns for legal actions.
2. EU Grants: Schone Kleren Campagne receives funding from the European Union for certain campaigns, such as the #PayYourWorkers campaign which was funded by the EU.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Schone Kleren Campagne is a Dutch non-profit advocacy organization that campaigns to improve labor conditions and human rights in the global garment industry. It mobilizes public support through campaigns, petitions, urgent appeals for workers facing rights violations, strategic litigation (such as the Levi’s lawsuit), research reports, educational exhibitions, and policy advocacy. The organization targets individual supporters, volunteers, garment workers and unions, and pressures fashion brands to adopt responsible practices.

Product overview

Schone Kleren Campagne (SKC) is a Dutch non-profit organization (ANBI and CBF-recognized charity) focused on labor rights in the global clothing industry. The organization is not a technology product company but rather an advocacy NGO that conducts campaigns, publishes research reports, organizes exhibitions, and mobilizes public action. Their work includes Urgent Appeals supporting workers facing rights violations, public campaigns like #PayYourWorkers and the FashionChecker initiative, educational programs such as the Handmade exhibition and school lesson packages (lespakket), The Clothing Loop initiative for circular fashion, and newsletter subscriptions for supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Appeals Program A direct support program for garment workers and unions facing labor rights violations. Workers can request assistance and the organization provides advocacy, case handling, and public pressure on brands. Notable cases include ML Intimate Apparel in Cambodia.
• Levi's Lawsuit Crowdfunding Campaign A targeted crowdfunding initiative to fund a legal case against Levi’s for misleading sustainability claims regarding production in Turkey. The campaign had fundraising goals of €20,000, €40,000, and €60,000.
• Handmade Exhibition A traveling public education exhibition that educates visitors about the fashion industry's labor issues and textile crafts. It has been displayed in Lelystad, Amsterdam, Den Haag, and Maastricht, attracting approximately 1,000 visitors across three Dutch locations in 2023. A mini-reising version is available for events.
• The Clothing Loop A circular fashion initiative that connects community members for clothing swaps, promoting sustainable and ethical fashion consumption.
• Lespakket (School Lesson Package) An educational package designed for schools to teach students about the social and environmental impacts of the clothing industry.
• Donateur (Donor) Program A recurring donation program allowing supporters to contribute financially on an ongoing basis to support SKC's labor rights advocacy work. Donations are tax-deductible via the organization's ANBI status.
• Newsletter Subscription A free email newsletter providing updates on campaigns, reports, actions, and petitions related to the garment industry.
• #PayYourWorkers Campaign A public campaign funded by the European Union pressing fashion brands to ensure payment of wages to garment workers in their supply chains.
• FashionChecker Initiative A transparency initiative that helps consumers evaluate the labor practices of fashion brands and make informed purchasing decisions.

Quantifiable outcome

• Successfully campaigned for international binding safety agreements in Bangladesh and Pakistan
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• DeGoedeZaakcoreStrategic or Co-development PartnerSchone Kleren Campagne partnered with DeGoedeZaak to launch a petition calling on Dutch politicians to ban advertising for extremely cheap clothing (‘kiloknallerkleding’). This represents a joint advocacy effort for policy change.
• CENTRALcoreStrategic or Co-development PartnerCENTRAL (Center for Trade and Development) is a labor rights organization that Schone Kleren Campagne works with, particularly on cases involving workers in Cambodia such as the ML Intimate Apparel case.
• International AccordcoreStrategic or Co-development PartnerThe International Accord for Health and Safety in the garment and textile industry is a binding agreement between unions and brands that Schone Kleren Campagne advocates for brands to sign. Over 290 brands have signed, covering 2,800+ factories.
• MVO PlatformminorStrategic or Co-development PartnerSchone Kleren Campagne is part of the MVO Platform, a coalition of Dutch organizations advocating for responsible business conduct and due diligence legislation.
• SOMOminorStrategic or Co-development PartnerSOMO (Centre for Research on Multinational Corporations) collaborates with Schone Kleren Campagne on issues like due diligence legislation and social washing warnings to ACM.
• BNNVARAminorGTM or Marketing PartnerBNNVARA partnered with Schone Kleren Campagne for the ‘A Beautiful Mess’ TV program, a reality show about second-hand styling that brings attention to fashion industry issues.
• Feministische Handwerk PartijminorStrategic or Co-development PartnerPartner organization that participates in the Handmade exhibition, teaching visitors about mending and textile crafts while educating about labor issues.
• EkominorGTM or Marketing PartnerEko collaborated with Schone Kleren Campagne on the petition campaign calling on brands like Wrangler, IKEA, and Amazon to protect workers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fashion Revolution: Global fashion activism movement best known for the 'Who Made My Clothes?' campaign. Operates from the UK with national chapters, pursues consumer-facing awareness and brand accountability on garment worker rights - highly comparable mission and tactics to SKC.
• Fair Wear Foundation: Netherlands-based multi-stakeholder nonprofit that works directly with member brands to improve labor conditions in garment supply chains. Shares Dutch base, ANBI-style positioning, and worker-rights mission with SKC, but uses brand membership and audit-based engagement rather than consumer advocacy.
• Clean Clothes Campaign International: Direct parent network and counterpart to Schone Kleren Campagne. Clean Clothes Campaign is the international coalition of which SKC is the Dutch affiliate, coordinating garment-labor advocacy across more than a dozen European countries. They share mission, campaigns, and donor base.
• MVO Platform: Dutch coalition of civil society organizations advocating responsible business conduct and supply chain due diligence. SKC is a member and shares MVO's policy-advocacy orientation toward Dutch and EU regulators. Comparable mission, scale, and constituency.
• DeGoedeZaak: Dutch purpose-driven coalition platform that co-launches petitions and campaigns with civil society groups including SKC (e.g., the 'kiloknallerkleding' advertising ban petition). Comparable Dutch advocacy style and consumer-facing campaign tactics.
• CENTRAL (Center for Trade and Development): European labor rights organization based in Brussels working on garment and retail supply chains. SKC collaborates with CENTRAL on cases such as the ML Intimate Apparel Cambodia case, making them operational peers on cross-border worker support.
• SOMO (Centre for Research on Multinational Corporations): Amsterdam-based research and advocacy organization investigating corporate conduct in global supply chains. Active SKC partner on due diligence legislation and on ACM complaints about social washing - directly comparable Dutch nonprofit advocacy model and stakeholder geography.

Broad incumbents

• Human Rights Watch: Large international human rights organization that has reported extensively on garment worker abuses (e.g., Bangladesh factory safety). Operates with much broader geographic and thematic scope but provides credible global advocacy template and brand-pressure benchmarks that SKC emulates at national level.
• International Labour Organization (ILO): UN agency setting global labor standards and engaging governments and brands on supply chain rights. Operates at a much larger scope, but the ILO's Better Work program and conventions provide the regulatory backdrop and standards SKC campaigns to enforce.
• Amnesty International Netherlands: The Dutch section of the global human rights NGO. While not garment-specialized, it shares nonprofit advocacy infrastructure, ANBI/CBF-style legitimacy, and Dutch donor base with SKC, and occasionally intersects on corporate accountability and supply chain rights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schone-kleren-campagne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schone Kleren Campagne