What eko does

eko (legally Interlude US Inc.) is a private technology company that operates an AI-powered product capture and structured data platform, primarily serving major retailers including Walmart and Wayfair as well as direct-to-consumer e-commerce brands such as Mockingbird, Andie Swim, NZXT, Impact Dog Crates, and Original Grain. The company captures physical products at its approximately 100,000-square-foot facility in Bentonville, Arkansas, processing thousands of items daily to generate what it calls the "eko file" — a multi-layered digital representation covering visual (8K cinematic imagery), spatial (verified dimensions and weights), and experiential (hands-on demonstrations) data. The platform addresses a documented data-quality problem: roughly 30% of data in major retail catalogs is reportedly erroneous, while 61% of consumers now use AI to shop against that same flawed dataset.

The company's product portfolio includes the Smart Gallery interactive display, Visual Response (an AI conversational shopping chatbot that returns visual rather than text-based answers), Infinite Media (generative-AI-driven marketing asset creation), Automate Item Setup, Verify Catalog Data, Elevate Your PDP, and Reduce Returns modules — all delivered through a proprietary SaaS platform with API and SDK integrations for Shopify, BigCommerce, and Adobe Commerce. The technology stack combines AI-powered robotic cameras for product capture, computer vision for dimensional and metadata extraction, generative AI for downstream asset creation, and process automation for catalog ingestion. The company reports concrete customer outcomes including a 9% average reduction in e-commerce return rates, 2x conversion lifts, and 42-62% conversion increases in specific electronics, kitchen gadget, and baby product verticals.

eko's revenue model combines subscription SaaS fees (monthly recurring) with professional services revenue from the Capture Factory (item shipping, photography, and data structuring) and enterprise implementation work. Pricing is custom-quoted via Order Forms and not publicly disclosed. The company has raised approximately $106M across multiple rounds since 2011, with strategic participation from Walmart (Series 3, 2018), Sony Pictures Entertainment (2016), MGM Studios, Intel Capital, Sequoia Capital Israel, Samsung, and Warner Music Group — a mix of venture capital and strategic media and retail investors. As of 2025, the company has approximately 51-100 employees across offices in New York, Tel Aviv, and Bentonville, and is led by founder/CEO Yoni Bloch with President Ben Kaufman (appointed May 2025) overseeing commercial scale-up.

Name

eko

Legal name

Interlude US Inc.

Website

https://eko.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

eko (Interlude US Inc.) operates an AI-powered product capture platform that builds structured, human-verified digital representations of physical products at its Bentonville, Arkansas Capture Factory. It serves major retailers like Walmart and Wayfair and DTC e-commerce brands through a SaaS platform with Smart Gallery, Visual Response AI, and integrations for Shopify, BigCommerce, and Adobe Commerce.

Ownership category

akta.pro rank

Product category

Visual Commerce / AI-Ready Product Data Platform

NAICS

Software Publishers (5132), Commercial Photography (541922)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Content Management (ECM) Suites (HDAEAGAB)

akta.pro secondary industries

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), Content Governance, Compliance, Retention & eDiscovery (HDAEAGAJ)

Keywords

• AI product capture
• Visual commerce platform
• Interactive product galleries
• Product data infrastructure
• Conversational shopping AI

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Platform and Smart Gallery, with fees including setup fees and monthly subscription as outlined in Order Forms. Clients pay for access to manage and optimize content, with subscription terms typically running 30-day periods that auto-renew.
2. Professional Services: Studio photography and capture services where clients send physical items to the Capture Factory for high-quality product imaging, demonstrations, and structured data creation. Includes re-shoots at extra charge and additional fees for props, models, or accessories.
3. Enterprise Implementation: Additional implementation, customization, and development services beyond standard subscription, often required for integration with client systems and ecommerce platforms.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

eko operates AI-powered robotic capture studios that photograph physical products to generate an "eko file" - a multi-layered digital record combining 8K cinematic visuals, verified dimensions and weights, and hands-on demonstrations. The company sells subscription access to its Platform and Smart Gallery technology to enterprise retailers and DTC brands, with integrations into major e-commerce platforms. Discrete solutions include Visual Response (conversational AI shopping), Infinite Media (asset generation), Verify Catalog Data, Automate Item Setup, Reduce Returns, and Elevate Your PDP.

Product overview

Eko is a technology company offering a unified platform for AI-powered product data and interactive e-commerce experiences. The core offering is the eko file—a comprehensive digital representation of physical products with three layers (Visual, Spatial, Experiential). This file powers the Smart Gallery interactive product display platform and multiple solution modules: Elevate Your PDP (product detail page optimization), Visual Response (AI chatbot with visual responses), Infinite Media (automated asset generation), Verify Catalog Data (AI-ready catalog optimization), Automate Item Setup (automated onboarding), and Reduce Returns (expectation matching). The platform is primarily D2C-focused with retailer support, featuring creation tools, analytics, and integrations. Key clients include Walmart and Wayfair.

Differentiator

Problem solved

Functional benefit

Products and services

• eko file A comprehensive, human-verified digital capture of a physical product organized into three layers - Visual (8K cinematic product visuals from every angle), Spatial (verified dimensions, weights, physical relationships), and Experiential (hands-on demonstrations and qualitative functional information) - designed for consumption by humans, e-commerce systems, and AI tools.
• Smart Gallery Proprietary interactive product gallery technology embedded within client ecommerce websites that transforms static product detail pages into customer-controlled experiences with demonstration videos, multi-angle images, and visual responses to customer questions.
• eko Platform eko proprietary SaaS content management and optimization system that lets clients manage and optimize content, import visuals, and deploy Smart Gallery experiences, with analytics, creation tools, integrations, and AI Studio.
• Visual Response AI-powered conversational shopping chatbot that allows customers to ask product-specific questions and receive visual answers (images and video of the actual product) instead of text-heavy responses, with the item always on display.
• Infinite Media Automated brand asset library generation from a single product capture, producing unlimited lifestyle imagery and graphics using generative AI without compromising quality or accuracy and without additional photoshoots.
• Verify Catalog Data Product catalog error verification and optimization service that ensures AI-ready product data accuracy for LLM discovery channels and agentic commerce, addressing the ~30% error rate in major retail catalogs.
• Automate Item Setup Automated product onboarding solution that feeds eko file datasets directly into retail partner information management systems, eliminating error-prone spreadsheet entry and enabling zero-step item setup at major retailers.
• Reduce Returns Solution built on interactive visualizations and product demonstrations that show products in real context (dimensions next to familiar objects, people using products, assembly instructions) to create accurate purchase expectations and reduce return rates.
• Elevate Your PDP Product detail page optimization offering with interactive galleries, brand-ready customizable designs, and high-quality engagement signals designed to drive conversion on retailer and DTC storefronts.

Quantifiable outcome

• 9% reduction in e-commerce return rates on average
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Threekit: Threekit provides 3D product visualization and configuration for ecommerce, enabling interactive product experiences similar to eko's Smart Gallery. Both target DTC and enterprise retailers looking to enrich product detail pages.
• Cylindo: Cylindo (acquired by Snap) offers 3D and AR product visualization for furniture and home goods retailers. It overlaps with eko's interactive product gallery use case for high-consideration purchases.
• Vntana: Vntana provides 3D asset management and interactive product visualization for ecommerce, helping brands turn product data into shoppable 3D and AR experiences — adjacent to eko's 'capture once, deploy everywhere' model.
• Vue.ai: Vue.ai applies AI to retail product data, including catalog enrichment, visual search, and personalization. It addresses the same AI-ready product data gap that eko targets.
• Lily AI: Lily AI enriches retail product catalogs with AI-generated attributes and tags to improve discovery and conversion. It competes for the same 'structured product data' budget as eko's Verify Catalog Data offering.
• Syte: Syte provides visual AI for ecommerce including visual search and product recommendation overlays. It is comparable to eko's Visual Response AI in applying visual AI to product discovery.

Emerging players

• Obsess: Obsess creates immersive virtual stores and 3D shopping experiences for brands. It overlaps with eko's PDP-elevation mission but focuses on full virtual storefronts rather than individual product capture.

Broad incumbents

• Bazaarvoice: Bazaarvoice is an established platform for product reviews, ratings, and UGC at retail. It addresses adjacent 'product content' pain points that eko also touches via Smart Gallery and catalog verification.
• Shopify: Shopify is the dominant DTC ecommerce platform and a direct integration partner for eko. Shopify could embed AI-powered product capture and interactive galleries natively, representing both a distribution channel and a competitive threat.
• Adobe Commerce (Magento): Adobe Commerce is an enterprise ecommerce platform and an existing eko integration partner. Its commerce, content, and AI tooling (Adobe Firefly, Sensei) compete with eko's broader platform ambitions for enterprise retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ekovideo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eko