What iTHINK School Assemblies does

iTHINKBIG.ORG (operating as iTHINK School Assemblies) is a 501c3 non-profit organization founded in San Diego, California in 2000 by Chad Furlong. The organization delivers live, in-person motivational assembly presentations to K-12 public and private schools across the United States, covering topics including overcoming obstacles, goal setting, anti-bullying and cyber-bullying, self-esteem, Red Ribbon Week substance abuse prevention, career days, leadership training, and testing motivation. Beyond assemblies, the organization offers ancillary services including teacher seminars, staff development workshops, student retreats, ASB events, and leadership training programs. Distribution is direct-to-school via a website booking page and phone contact, with bookings driven primarily by word-of-mouth referrals from school administrators.

The business operates on a service-fee revenue model, with schools paying per-assembly booking fees supplemented by donations processed through the mogiv.com platform. There is no public pricing and no disclosed revenue figure. The founder remains the primary presenter, having personally spoken to over 2.5 million students across 23+ years, while the organization as a whole claims cumulative reach of 3 million+ students since inception. Operations are run from an office in Vallejo, California, with a secondary mailing address in San Diego; the founder's direct contact information ([email protected], 619.888.4856) is listed as the primary contact channel.

In 2017, the organization expanded internationally, building the ¡Buena Onda! facility in Punta Colonet, Baja California, Mexico, to serve a local community of approximately 6,000 people. This initiative includes El Jardin De Los Suenos (The Garden of Dreams), a free daycare project, and is supported through a partnership with the Buena Onda Project and cross-promotion with ILOVEBIG.ORG. No technology platform, digital product, or AI capability underpins the offering; the model is entirely human-delivered live presentation services combined with donation-supported community programming.

Name

iTHINK School Assemblies

Legal name

iTHINKBIG.ORG

Website

https://ithinkbig.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

iTHINK School Assemblies (iTHINKBIG.ORG) is a 501c3 non-profit founded in 2000 that delivers live motivational assembly presentations to K-12 schools across the United States, founded and primarily presented by Chad Furlong, with supplementary international community programs in Mexico.

Ownership category

akta.pro rank

Product category

Youth Motivational Education Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

School Spirit & Events Programs (Pep Rally, Homecoming, Assemblies) (EDAJAJAL)

akta.pro secondary industries

K–12 Support & School Improvement Nonprofits (BPAGADAB), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

Keywords

• School assembly programs
• Motivational speaking services
• Youth character education
• Student leadership training
• Anti-bullying presentations

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Assembly Booking Fees: iTHINKBIG charges schools fees for delivering motivational assembly presentations. As a 501c3 non-profit organization, they also accept donations to support their mission of inspiring young people.
2. Donations: The organization accepts donations through their website (mogiv.com platform) to fund their operations and international programs including their facility in Punta Colonet, Baja California, Mexico.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

iTHINKBIG.ORG delivers live, high-energy motivational school assemblies to K-12 students across the United States, covering topics such as overcoming obstacles, goal setting, Red Ribbon Week, bullying and cyberbullying prevention, self-esteem, career days, leadership training, and testing motivation. The organization also provides supplementary offerings including teacher seminars, staff development workshops, student retreats, ASB events, and leadership training programs, all customizable to school-specific goals. As a 501c3 non-profit, the organization supplements assembly fees with donations to support its mission and international community programs in Mexico.

Product overview

iTHINK School Assemblies is a non-profit 501c3 organization founded in 2000 that operates as a single-service motivational presentation company. The core offering consists of high-energy school assembly programs delivered by founder Chad Furlong. These assemblies address topics such as overcoming obstacles, goal setting, anti-bullying, self-esteem, and career readiness. The company also offers supplementary services including Teacher Seminars, Staff Development, Student Retreats, ASB Events, and Leadership Training programs. Additionally, the organization runs a community initiative in Mexico with a facility in Punta Colonet, Baja California, including the El Jardin De Los Suenos free daycare project.

Differentiator

Problem solved

Functional benefit

Brands

• ¡Buena Onda!: A project/facility built in Punta Colonet, Baja California, Mexico to help facilitate inspiring young people in the Mexican community.
• El Jardin De Los Suenos (The Garden of Dreams)
• ILOVEBIG.ORG

Products and services

• Motivational School Assemblies High-energy, creative, and heart-felt motivational presentations delivered to K-12 students in school settings, covering topics including Thinking Big & Overcoming Obstacles, Goal Setting, Red Ribbon Week, Bullying/Cyber Bullying, Self Esteem, Career Days, Homecoming, Leadership Training, and Testing Motivation.
• Teacher Seminars & Staff Development
• Student Retreats and Camps Extended programs for students including retreats and camps designed to deepen engagement with motivational content and personal development.
• ASB Events and Leadership Training Associated Student Body event presentations and leadership training programs tailored to energize and develop student leadership and school spirit.
• iTHINKBIG in Mexico Community Program Community facility and free daycare in Punta Colonet, Baja California, Mexico, serving a local community of approximately 6,000 people and supporting the organization's mission to inspire young people internationally.

Quantifiable outcome

• Over 3 million students inspired since 2000
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Buena Onda ProjectcoreStrategic or Co-development PartneriTHINKBIG has partnered with the Buena Onda Project to support their facility in Punta Colonet, Baja California, Mexico. The organization mobilized networks, energy, and funding to build a facility that helps facilitate their mission to 'Inspire the Young' in this small Mexican community of 6,000 people. They personally take responsibility to be part of the success story of young people in this town.
• ILOVEBIG.ORGminorStrategic or Co-development PartnerCross-promotional partner organization with shared mission of inspiring young people. ILOVEBIG.ORG is referenced alongside iTHINKBIG as part of the inspiration ecosystem.
• El Jardin De Los Suenos (The Garden of Dreams)coreStrategic or Co-development PartnerFounder Chad Furlong's personal project launching a free daycare in Punta Colonet, Baja California, Mexico. This initiative extends iTHINKBIG's mission beyond assemblies into direct community service for young people.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Emerging players

• The Bully Project: Social action organization inspired by the documentary "Bully," providing school-based anti-bullying education and resources. Competes in the same bullying-prevention assembly slot at K-12 schools.
• Born This Way Foundation: Non-profit co-founded by Lady Gaga that delivers youth-focused kindness and mental wellness programs to schools. Similar mission-driven, presentation-based delivery model targeting student self-esteem and wellbeing.
• Active Minds: Non-profit focused on student mental health and suicide prevention, with school presentation programs. More youth-led model but operates in the same K-12 SEL/mental health space that iTHINKBIG's assemblies touch.

Direct peers

• Minding Your Mind: Non-profit that delivers mental health and wellness presentations and assemblies to schools and communities. Comparable in mission (inspiring young people), customer (K-12 schools), and live presentation delivery model.
• Stomp Out Bullying: Non-profit focused on bullying prevention that delivers educational programs and assemblies to K-12 schools. Overlaps directly with iTHINKBIG's bullying/cyberbullying assembly topic and school customer base.
• PACER's National Bullying Prevention Center: Non-profit organization that provides bullying prevention resources and delivers school-based educational programs. Targets the same K-12 audience with overlapping content on bullying and student wellbeing.
• Sandy Hook Promise: Non-profit delivering school-based prevention and "Say Something" assembly/education programs to K-12 students on safety and mental health. Directly competes for the same K-12 assembly slots and discretionary school budgets.
• Rachel's Challenge: Non-profit that delivers school assembly programs focused on kindness, compassion, and anti-bullying to K-12 students nationwide. Directly comparable in delivery model (live motivational assemblies), customer base (K-12 administrators), and non-profit funding structure.

Broad incumbents

• Character.org: Non-profit that promotes character education in schools, providing frameworks, curriculum resources, and school recognition programs. Operates in adjacent character/motivational education category serving K-12 administrators.
• Committee for Children (Second Step): Established non-profit providing the widely adopted Second Step SEL curriculum and resources to K-12 schools. Represents the broader, more institutionalized SEL program category that iTHINKBIG's assemblies compete against for school budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ithinkbig
• LinkedInlinkedin.com/company/ithink-school-assemblies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTHINK School Assemblies