Relevent Sports Group

What Relevent Sports Group does

Relevent Sports Group, operating as Relevent Sports, LLC, is a privately-held sports marketing and media rights company headquartered in New York City that functions as the strategic commercial partner to the world's top football properties. The company sells media, sponsorship, and licensing rights on behalf of football leagues and governing bodies — including UEFA, LALIGA, Bundesliga, the English Football League, and the Premier League — across the Americas and, following a 2025 mandate, globally. Relevent operates as an enterprise B2B business rather than a technology company, with no proprietary platform disclosed; its value is built on multi-decade exclusive mandates, joint venture ownership, deal-making expertise, and event operations.

The company's revenue is generated through three mechanisms: transaction-based commissions on media rights and sponsorship deals negotiated for partners (the company has secured over $15 billion in cumulative media rights agreements on its partners' behalf, including a record $1.4 billion LALIGA-ESPN deal); equity participation in joint ventures such as the 20-year LALIGA North America venture and the wholly-owned Relevent Football Partners subsidiary dedicated to UEFA Men's Club Competitions; and event operations including the International Champions Cup (men's, women's, and youth) and the Premier League Summer Series in the United States. Go-to-market is direct enterprise field sales to rights owners, monetized downstream through deals with media companies such as ESPN and Televisa Sky Sports and with brand partners. Relevent is owned by Stephen Ross and co-founded with Daniel Sillman and Matt Higgins; Boris Gartner was appointed CEO in 2025, and Sillman serves as Executive Chairman.

Relevent has transformed from a live events organizer into a global football media rights platform, with the 2025 UEFA global mandate (2027-2033) — the first change in Champions League global agency partner in over 30 years — representing the most significant commercial inflection point. The company also holds a 17-year exclusive Bundesliga partnership for the Americas, the LALIGA North America JV, EFL Americas distribution rights, and previous UEFA US media rights for the 2024-2027 cycle. The business sits within Stephen Ross's broader sports and entertainment portfolio, which includes the Miami Dolphins, Hard Rock Stadium, the F1 Miami Grand Prix, and the Miami Open Tennis.

Name

Relevent Sports Group

Legal name

Relevent Sports, LLC

Website

https://rsgrp.com

Company type

Private

Operating status

Operating

Short description

Privately-held sports marketing and media rights company that serves as the exclusive commercial partner to top football properties (UEFA, LALIGA, Bundesliga, Premier League, EFL), commercializing media, sponsorship, and licensing rights globally through long-term mandates, joint ventures, and event operations.

Ownership category

akta.pro rank

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commercial Rights Representation & Agency Commissions: Relevent serves as commercial agent for football properties, earning commissions from media rights and sponsorship deals negotiated on behalf of partners including UEFA, LALIGA, Bundesliga, Premier League, and EFL. The company has secured over $15 billion in total media rights agreements on behalf of its partners.
2. Joint Venture Revenue Share: Relevent holds ownership stakes in joint ventures such as LALIGA North America (20-year JV) and Relevent Football Partners (subsidiary for UEFA commercial rights). These structures provide ongoing revenue participation through commercialization of rights in assigned territories.
3. Event Operations & Tournament Ownership: Relevent organizes and operates football events including the International Champions Cup (men's, women's, and youth), Premier League Summer Series, and other high-profile matches in North America and Asia. Revenue comes from ticket sales, sponsorship activation at events, and media partnerships for live event coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Relevent is a sports marketing and media rights company that operates as a strategic commercial partner and investor to the world's top football properties. The company sells media rights, sponsorship rights, and licensing rights on behalf of leagues and governing bodies including UEFA, LALIGA, Bundesliga, Premier League, and EFL, and organizes high-profile football events such as the International Champions Cup and Premier League Summer Series in North America and Asia.

Product overview

Relevent is a sports marketing and media rights company that operates as a strategic partner and investor to the world's top football properties. The company offers a portfolio of products and services including: (1) Commercial rights representation - selling media, sponsorship, and licensing rights for leagues and governing bodies; (2) Relevent Football Partners - a subsidiary dedicated to commercializing UEFA Men's Club Competitions globally; (3) LALIGA North America - a 20-year joint venture for commercial activities across the Americas; (4) Event organization including the International Champions Cup (men's, women's, and youth) and Premier League Summer Series; and (5) Full-service platform capabilities combining deep market knowledge, strategic relationships, and proprietary financial investments. The company is part of Stephen Ross' portfolio of sports and entertainment companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Relevent Football Partners A wholly-owned subsidiary purpose-built to commercialize the UEFA Men's Club Competitions (Champions League, Europa League, and Conference League) globally, providing strategic and sales support for the worldwide marketing and sales of media, sponsorship, and licensing rights.
• LALIGA North America A 20-year joint venture between Relevent and LALIGA for North and Central America, serving as the exclusive representation of LALIGA in the United States, Canada, and Mexico for all commercial and development activities.
• International Champions Cup A premier football event series organized by Relevent, including men's, women's, and youth tournaments and high-profile matches held in North America and Asia.
• Premier League Summer Series An event platform in the United States for Premier League matches, bringing top English football clubs to American audiences as the Premier League's official pre-season tournament in the US market.
• Commercial Rights Representation Strategic representation services for football leagues and governing bodies to sell media rights, sponsorship rights, and licensing rights in international markets, leveraging deep market knowledge, strategic relationships, and proprietary capital co-investment.
• Event Organization Services Full-service event organization services for premium football properties, including building, organizing, and operating high-profile football matches and tournaments in North America and Asia.

Quantifiable outcome

• Over $15 billion in total media rights agreements secured on behalf of partners
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core, secondary and minor.

• UC3 (UEFA Club Competitions Joint Venture)flagshipStrategic or Co-development Partner · 1 January 2025UC3 is the joint venture between UEFA and the European Club Association (ECA) formed to jointly manage the commercial rights of UEFA men's club competitions. In 2025, Relevent was awarded a landmark mandate to represent the global media and sponsorship rights for the 2027-2033 cycle, marking the first global commercial rights sales partnership since UC3's formation and the first change in global agency partner for the Champions League in over 30 years.
• BundesligacoreStrategic or Co-development Partner · 1 January 202417-year exclusive commercial partnership with Bundesliga covering North, Central, and South America as well as the Caribbean. Relevent manages the sale of Bundesliga's media rights in these territories.
• English Football League (EFL)coreStrategic or Co-development Partner · 1 January 2024Media rights, content, and marketing partnership with EFL across North, Central, and South America. Relevent secured exclusive fixture distribution rights throughout the Americas.
• Premier LeaguecoreStrategic or Co-development Partner · 1 January 2023Premier League Summer Series event platform in the United States. Relevent organizes and operates the Premier League's official pre-season tournament in the US market.
• UEFAflagshipStrategic or Co-development Partner · 1 January 2022Previous partnership to represent UEFA men's club competition media rights in the United States from 2024-2027. This was expanded in 2025 to a global mandate covering both media and sponsorship rights for the 2027-2033 cycle.
• ESPNcoreChannel Partner/ Reseller/ Distributor · 1 January 2021ESPN is a major media partner that acquired LALIGA rights following Relevent's partnership efforts. The $1.4 billion deal negotiated by Relevent for LALIGA represented the largest football media rights deal in US and Canada at the time.
• Televisa Sky SportssecondaryChannel Partner/ Reseller/ Distributor · 1 January 2021Televisa Sky Sports acquired LALIGA media rights in Mexico and Central America following Relevent's media rights negotiation and sale efforts in 2021.
• LALIGAflagshipStrategic or Co-development Partner · 1 January 201820-year joint venture with LALIGA for North America (United States, Canada, and Mexico). Relevent serves as exclusive commercial representative for all activities including media rights sales, sponsorship, and development. This JV led to LALIGA's record $1.4 billion media rights deal with ESPN. LALIGA North America is expanding its operations under Relevent's leadership.
• FIFAminorStrategic or Co-development PartnerFIFA and Relevent reached a deal in a legal fight regarding the hosting of major European football matches in the United States.
• UC3flagshipStrategic or Co-development PartnerUC3 is the joint venture between UEFA and the ECA created to manage UEFA men's club competitions commercial rights. Relevent was appointed as the global commercial rights sales partner for 2027-2033.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IMG: IMG is one of the largest global sports and entertainment agencies with rights representation, event management, and licensing across multiple sports. It competes with Relevent in football rights sales, sponsorship activation, and event operations.
• Team Marketing (Infront Sports & Media): Team Marketing served as UEFA's global commercial partner for the Champions League for over 30 years before Relevent won the 2027-2033 mandate; it is now part of Infront. Infront is the most direct peer as a sports rights commercialization agency with deep football rights heritage across European leagues.
• UFA Sports: UFA Sports is a German sports marketing agency historically responsible for Bundesliga international media rights sales. It is a direct peer in European football rights commercialization, particularly for Bundesliga properties before Relevent's 17-year mandate.
• Octagon: Octagon is a global sports marketing agency with extensive rights representation, sponsorship consulting, and event management. It is a direct peer in sports rights commercialization and sponsorship sales, including for football properties.
• Sportfive (formerly Lagardère Sports): Sportfive is a European-headquartered sports rights agency that commercializes media and sponsorship rights for multiple football leagues and federations. It is a direct competitor in football rights sales and partnership activation across European markets.

Broad incumbents

• Creative Artists Agency (CAA): CAA is a major talent and entertainment agency with a growing sports representation business across athletes, leagues, and federations. While broader than sports rights, it competes in athlete/rights representation and sponsorship deals.
• Endeavor (WME): Endeavor is a publicly-traded global sports and entertainment company that owns IMG and other agencies. It competes broadly across sports rights, talent representation, and event management, with a much wider portfolio than Relevent's football-only focus.

Others

• Bruin Sports Capital: Bruin Sports Capital is a sports-focused investment firm that invests in sports media, events, and related businesses globally. It is adjacent rather than directly competitive — a capital partner and occasional consolidator in sports commercial services.
• DAZN: DAZN is a global sports streaming platform that increasingly acquires football rights directly from leagues (e.g., Bundesliga, Champions League in select markets). It is an adjacent peer — a buyer of the very rights Relevent sells, and a potential disintermediator of traditional agencies.

Regional players

• Learfield: Learfield is a US-based collegiate sports media rights and sponsorship company, representing multimedia rights for universities and conferences. While focused on US college sports rather than European football, it is comparable in business model as a rights commercialization agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relevent Sports Group