iSmart Insurance

What iSmart Insurance does

iSmart Insurance is a Calgary-based, privately held insurance brokerage founded around 2012 that distributes personal, commercial, travel, and life insurance products on behalf of more than 50 (and by its own marketing, over 100) Canadian insurance carriers, including Intact Insurance, Aviva Canada, and RSA. The company serves individual Canadians, small and medium businesses, travelers, visitors, international students, Super Visa applicants, and life/disability insurance seekers, with dedicated service pages for home, auto, tenant, condo, motorcycle, auto glass, event, commercial auto, CGL, product liability, E&O, cyber liability, commercial property, travel, visitor, super visa, student, term/permanent/universal life, health and dental, critical illness, and disability coverage. Life, accident, and sickness products are offered under license from Experior Financial Group through Insure Smart Financial Ltd.

The firm operates a hybrid digital-plus-advisory model: customers can obtain online quotes across multiple product lines and compare carriers through what the company describes as an AI- and automation-driven comparison engine, then complete purchases or receive licensed-broker advisory in person at the Calgary headquarters and Edmonton branch or by phone. Carrier-side integrations include a dedicated Intact broker code (25436), direct hand-offs to Aviva's and RSA's claims portals, and onward payment processing through DeJong's Insurance. Marketing relies primarily on SEO-optimized website content, social media, and word-of-mouth referrals captured through quote-form "How Did You Hear About Us?" tracking.

iSmart monetizes exclusively through carrier commissions on placed policies, with no direct customer fees. Ownership is founder/family-controlled (President Sunny Sharma, Branch Manager Kunal Sharma, General Manager Kumar Sharma), with no disclosed institutional investors, no public listing, and no recorded funding rounds or M&A activity. The business is supported by approximately 20 staff across the Calgary and Edmonton offices and an active client base the company cites in the 4,000-6,000 range.

Name

iSmart Insurance

Legal name

iSmart Insurance

Website

https://ismartinsurance.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

iSmart Insurance is a Calgary-based insurance brokerage distributing personal, commercial, travel, and life insurance products via 50-100+ Canadian carrier partnerships to individual and SME customers across Alberta.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance coverage
• Travel medical insurance
• Life insurance products

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: iSmart Insurance acts as an insurance broker earning commissions from insurance companies for policies placed. They work with multiple insurance carriers (50+ partners) and do not charge customers for their service, advice, or support. Revenue is generated through commissions paid by the insurance providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

iSmart Insurance is a licensed Canadian insurance brokerage that aggregates quotes from over 50 leading Canadian insurance carriers (and compares more than 100 providers) to deliver personal lines (auto, home, tenant, condo, motorcycle, auto glass, event), commercial lines (commercial auto, CGL, product liability, E&O, cyber liability, commercial property), travel and visitor insurance (travel, visitor, super visa, student), and life and benefits products (term, permanent, universal life, health & dental, critical illness, disability). The brokerage combines AI-driven online quote automation with licensed broker advisory and operates physical offices in Calgary and Edmonton, Alberta.

Product overview

iSmart Insurance is an insurance broker offering a comprehensive portfolio of personal, commercial, and life insurance products through partnerships with over 100 Canadian insurance providers. The company operates as a digital-first insurance brokerage platform providing automated quote comparison, online policy management, and expert advisory services. Their product portfolio spans personal lines (auto, home, tenant, condo, motorcycle, auto glass, event insurance), commercial/business insurance (commercial auto, CGL, product liability, E&O, cyber liability, commercial property), travel and visitor insurance (travel, visitor, super visa, student insurance), and life insurance products (term, permanent, universal life, health & dental, critical illness, disability). The platform aggregates quotes from multiple insurers to offer competitive pricing with a fully online quote and purchase process.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• Customers can save hundreds of dollars on auto insurance compared to not using the broker's services.
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Intact InsurancecoreTechnology or IntegrationIntact Insurance is a major Canadian insurance carrier partnered with iSmart Insurance. iSmart directs clients to the Intact Client Centre portal for policy management and claims. The partnership includes a dedicated broker code (25436) for tracking referrals from iSmart's marketing activities. Aviva Canada
• Aviva CanadacoreTechnology or IntegrationAviva Canada is a major insurance provider partnered with iSmart. Payments for Aviva policies are processed through DeJong's Insurance. Aviva claims can be filed directly through Aviva Canada's claims portal with contact number 1(866)-692-8482.
• Canada's Leading Insurance Companies (50+ carriers)coreTechnology or IntegrationiSmart Insurance has partnerships with over 50 leading Canadian insurance companies and specialists. The company works with 100+ insurance providers total, comparing quotes from these carriers to offer customers tailored coverage at competitive prices.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cooperators: Canadian insurance provider with direct and broker-distributed personal, commercial, and life lines; overlaps with iSmart on product mix and benefits from geographic reach iSmart lacks.
• HUB International: North American insurance brokerage serving commercial and personal clients with a multi-carrier, multi-line distribution model directly comparable to iSmart's intermediary structure.
• Westland Insurance: Large Western Canadian brokerage with strong Alberta presence offering personal, commercial, and specialty insurance through carrier partnerships, comparable to iSmart's broker model but with multi-provincial footprint.
• BrokerLink: One of Canada's largest insurance brokerages with hundreds of branches nationwide, offering the same personal, commercial, and life lines as iSmart but at vastly greater scale and geographic reach.

Direct peers

• LowestRates.ca: Canadian online insurance comparison platform that aggregates quotes from multiple carriers for auto, home, and life coverage, directly competing with iSmart's digital quote-comparison model.
• InsureLine Brokers: Canadian insurance brokerage chain operating across multiple provinces including Alberta, offering personal auto, home, and commercial lines through carrier partnerships similar to iSmart.
• Kanetix: Canadian online insurance marketplace enabling multi-carrier comparison across auto, home, and travel insurance, directly comparable to iSmart's online quote engine and partnership-driven broker model.
• Square One Insurance Services: Canadian online-first insurer/broker offering personalized home and auto insurance with a digital quote experience, similar to iSmart's digital-first broker value proposition.

Others

• Intact Insurance: Canada's largest P&C carrier and iSmart's primary carrier partner; relevant as a counterparty whose direct-to-consumer portal and commission policies materially affect iSmart's economics.

Regional players

• AllWest Insurance Services: Western Canadian brokerage serving Alberta, BC, and Saskatchewan with personal and commercial lines, a comparable regional broker to iSmart but with broader Western Canada coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ismart-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmart Insurance