Radio MKW
- Company typePrivate
- Founded2018
- HeadquartersHain-gründau, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
Radio MKW firmographics
Firmographics- Name
- Radio MKW
- Legal name
- Rockfelsen GmbH
- Website
- https://radiomkw.fm
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Radio MKW industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where Radio MKW is headquartered
LocationHeadquarters
- HQ city
- Hain-gründau
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Radio MKW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Radio Advertising: Classical radio advertising including individual radio spots, sponsoring and program patronates, rotation banner advertising, social media reach packages, individual company report shows, podcasts, and special radio advertising formats
- Event Streaming Services: B2B live streaming service for companies to broadcast internal company events, product launches, interviews, trade show openings, and incentives. Radio MKW provides production, editorial, moderation, and worldwide distribution via audio livestream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages tailored to client needs |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Radio MKW product offering
Product offeringCore offering
Radio MKW operates a regional internet radio station serving the Main-Kinzig-Kreis area of Germany, broadcasting music programming (classics to chart hits), local news, weather, and traffic updates from its studio in Gründau. Content is distributed through mobile apps for iOS and Android, web streaming, Alexa integration, and multiple third-party internet radio players. The company also sells B2B event-streaming services that allow regional businesses to broadcast corporate events with worldwide audio livestream distribution.
Product overview
Radio MKW is a local radio station serving the Main-Kinzig-Kreis region in Germany, operated by Rockfelsen GmbH and broadcasting from studios in Gründau. The core offering is traditional radio broadcasting featuring music across genres (classics to chart hits), live news, weather, and traffic information. The station distributes content through its mobile app (iOS/Android), website streaming, Alexa integration, and various established radio players. Supplementary products include podcast content (Mittelstandstalk, Der Podcast für den Main-Kinzig-Kreis), a B2B Event Stream service for corporate communications, and advertising solutions. Program offerings include the Morning Show, Da berühren sich Himmel und Erde (Sunday religious/philosophical show), and the Mittelstands-Talk (business talk show in partnership with Wirtschaftsinitiative Mittelstand). The station reaches approximately 1000 daily listeners with over 21,000 Facebook followers.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio MKW Broadcasting Service 24/7 live regional radio broadcasting service for the Main-Kinzig-Kreis area, featuring music across genres from classics to chart hits, local news, weather, and traffic updates, with live broadcasts from the Radio MKW Studio in Gründau.
- Radio MKW Mobile App Native mobile application for iOS and Android that lets listeners stream Radio MKW anytime and anywhere, available on the Apple App Store and Google Play Store.
- Radio MKW Podcast On-demand podcast platform distributing show recordings including the Mittelstands-Talk, live show episodes, exclusive interviews, and other Radio MKW programming via Spotify.
- Event Stream (B2B Live Streaming) B2B live streaming service using Radio MKW's proprietary Event Stream Platform; allows companies to produce and broadcast firm-specific content including events, product launches, interviews, trade show openings, and incentives, with worldwide audio livestream distribution and capacity for several thousand parallel streams.
- Radio Advertising Services B2B advertising solutions for regional businesses including individual radio spots, sponsoring and program patronates, rotation banner advertising, social media reach packages, individual company report shows, podcasts, and special radio advertising formats, produced at fair self-cost or via client-supplied finished spots.
Companies that use Radio MKW
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Radio MKW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Radio MKW partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Wirtschaftsinitiative Mittelstand Main-KinzigcoreRadio MKW cooperates with the regional business initiative to produce a monthly Mittelstands-Talk show. The show features regional economic actors and decision-makers discussing important economic topics for the Main-Kinzig-Kreis. Kerstin Cieslik-Pfeifer and Michael Graf co-moderate the program which airs on the last Thursday of each month. The initiative represents regional Mittelstand interests and was founded in 2019 with more than 30 member companies.
- BVMW Main-Kinzig (Bundesverband Mittelständische Wirtschaft)coreBVMW Kreisverband Main-Kinzig co-hosts the Mittelstands-Talk with the Wirtschaftsinitiative Mittelstand Main-Kinzig. Michael Graf leads BVMW Main-Kinzig and co-moderates the monthly radio program with regional business leaders.
- BVMW (Bundesverband Mittelständische Wirtschaft) LogominorListed as media partner on Radio MKW website advertising page.
- Medienwerk (MW Logo)minorListed as media partner on Radio MKW website advertising page.
- TV Gelnhausen HandballminorListed as media partner on Radio MKW website advertising page. Local sports team.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Radio MKW competitors and assessment
Company assessmentDirect peers
- bigFM: German private radio station targeting younger audiences with hip-hop, R&B, and dance music, distributed via FM, DAB+, web, and apps. Comparable to Radio MKW as a German private radio brand operating music and lifestyle programming on digital channels alongside regional events and B2B partnerships.
- FluxFM: Berlin-based community internet radio station operating online-only with curated music, talk, and local content. Highly comparable to Radio MKW's online-only, community-focused, locally programmed model in Germany.
- 80s80s Radio: German format-radio station focused on 1980s music, distributed primarily via DAB+ and digital streams. Comparable to Radio MKW as a digital-first German private radio operator with format-based music programming and advertising revenue.
- Radio BOB!: German rock-music formatted radio station distributed nationally via digital channels, DAB+, and apps. Comparable as a digitally distributed German private radio brand with multi-platform streaming and advertising-supported monetization.
- Radio Paloma: German Schlager/Volksmusik format radio distributed digitally and via DAB+. Comparable to Radio MKW as a digital-distributed, format-focused German private radio station monetized through advertising.
Regional players
- Radio Eins (RBB): Public radio station from Rundfunk Berlin-Brandenburg with cultural and music programming distributed via FM, DAB+, and digital channels. Comparable to Radio MKW as a regional public-format radio emphasizing local culture and community engagement in a defined German territory.
Broad incumbents
- HR3 (Hessischer Rundfunk): Public radio station from Hessischer Rundfunk covering Hesse with news, music, and entertainment. Comparable to Radio MKW as a regional Hesse broadcaster competing for the same advertising and listener attention in the Main-Kinzig-Kreis region.
- WDR 2: Major German public radio station from Westdeutscher Rundfunk covering North Rhine-Westphalia with news, talk, and music. Comparable as a large regional broadcaster competing for regional advertising budgets and audience attention against smaller community radio players.
- Antenne Bayern: Largest private radio station in Germany, broadcasting from Bavaria on FM, DAB+, web, and apps with regional news and advertising. Comparable as a large regional private German radio operator with multi-channel distribution and B2B event/media services.
- FFH (Hessischer Rundfunk): Public broadcaster's commercial radio station for Hesse, Germany, broadcasting on FM and digital channels with regional news, weather, and music. Comparable to Radio MKW as a regional Hesse radio competitor covering the same Main-Kinzig-Kreis listener base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Radio MKW social profiles
Digital presenceRadio MKW financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio MKW leadership team
Management profileNumber of profiles
Profiles3 records
Radio MKW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio MKW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio MKW
What does Radio MKW do?
Radio MKW operates a regional internet radio station serving the Main-Kinzig-Kreis area of Germany, broadcasting music programming (classics to chart hits), local news, weather, and traffic updates from its studio in Gründau. Content is distributed through mobile apps for iOS and Android, web streaming, Alexa integration, and multiple third-party internet radio players. The company also sells B2B event-streaming services that allow regional businesses to broadcast corporate events with worldwide audio livestream distribution.
Is Radio MKW a public or private company?
Radio MKW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radio MKW founded?
Radio MKW was founded in 2018. It employs 1 to 10 people.
Where is Radio MKW based?
Radio MKW is headquartered in Hain-gründau, Germany, in the Europe region.
How does Radio MKW make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are event Streaming Services.
Who are Radio MKW's main competitors?
Direct peers on record are bigFM, FluxFM, 80s80s Radio, Radio BOB! and Radio Paloma. Radio Eins (RBB) is listed as a regional player. Broad incumbents are HR3 (Hessischer Rundfunk), WDR 2, Antenne Bayern and FFH (Hessischer Rundfunk).
Does Radio MKW have an API?
No public API is recorded for Radio MKW.
What industry is Radio MKW in?
Radio MKW's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.