industri-motion
Industri/Motion is a Midwest manufacturers' representative firm founded in 1981, earning commissions by selling power transmission and motion control products on behalf of leading manufacturers to distributors, OEMs, and large industrial users across Illinois, Indiana, Iowa, and Wisconsin.
- Company typePrivate
- Founded1981
- HeadquartersMchenry, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What industri-motion does
Industri/Motion, Inc. is a manufacturers' representative firm founded in 1981 that sells and provides application-engineering support for power transmission and precision motion control products on behalf of leading industrial equipment manufacturers. The firm serves three primary customer segments in the U.S. Midwest — power transmission and motion control distributors, OEM accounts requiring custom or modified-standard solutions, and large industrial end-user accounts — across a defined territory covering Illinois, northwest Indiana, Iowa, and Wisconsin. The company does not manufacture products; instead it acts as the regional sales and technical-support arm for ten-plus manufacturers including GAM (precision and robotic gear reducers), Force Control and Hilliard (braking systems), Danfoss (variable frequency drives and soft starters), Winsmith (stainless steel reducers and gearmotors), Techtop (NEMA Premium motors), Macron Dynamics (linear actuators and multi-axis automation), MB Kit Systems (linear motion components), R.T.A. (motion controllers and electric cylinders), MBL USA (timing belts), and EMTorq (servo brakes).
The firm operates with a small professional team of five — President David A. Price, Sales Manager Christian A. Price, and three regional account managers covering IL & Iowa, Wisconsin, and Greater Chicago/Indiana — and earns revenue through manufacturer commissions on the underlying product sales it generates (revenue model classified as affiliate/referral). Marketing is conducted through the company website, manufacturer partner technical resources, and state-specific PDF line cards (2024 versions) for each of the four states in its territory. Its value proposition centers on application-engineering capability, territory coverage breadth, the ability to specify custom or modified-standard products when off-the-shelf components are inadequate, and long-tenured relationships with represented manufacturers.
industri-motion firmographics
Firmographics- Name
- industri-motion
- Legal name
- Industri/Motion, Inc.
- Website
- https://industri-motion.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Industri/Motion is a Midwest manufacturers' representative firm founded in 1981, earning commissions by selling power transmission and motion control products on behalf of leading manufacturers to distributors, OEMs, and large industrial users across Illinois, Indiana, Iowa, and Wisconsin.
- Ownership category
- akta.pro rank
industri-motion industry classification
Industry- Product category
- Industrial Power Transmission & Motion Control Distribution
- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)
- akta.pro secondary industry
- Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)
Keywords
Where industri-motion is headquartered
LocationHeadquarters
- HQ city
- Mchenry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
industri-motion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative firm, Industri/Motion earns commissions from the manufacturers they represent. They do not manufacture products themselves but serve as the sales and support arm for manufacturers in their territory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
industri-motion product offering
Product offeringCore offering
Industri/Motion is a manufacturers' representative firm that sells power transmission and motion control products on behalf of leading industrial manufacturers (GAM, Force Control, Hilliard, Danfoss, Winsmith, Techtop, Macron Dynamics, MB Kit Systems, R.T.A., MBL USA, EMTorq) to distributors, OEM accounts, and large industrial end-users across Illinois, northwest Indiana, Iowa, and Wisconsin. The firm also provides application engineering support and arranges custom or modified-standard solutions when catalog products do not fit the application.
Product overview
Industri/Motion is a manufacturers' representative firm (founded 1981) serving power transmission and motion control distributors and OEM accounts across Illinois, northwest Indiana, Iowa, and Wisconsin. The company represents leading industrial equipment manufacturers and offers an extensive portfolio of precision motion control and power transmission products. The core product lines include Macron Dynamics linear actuators (MacSTANDARD belt-driven and screw actuators, MacBUILT multi-axis systems, Robot Transport Units), GAM precision gearboxes (planetary, spiral bevel, stainless steel servo, strain wave/harmonic, and robotic gearboxes with ultra-low backlash), Winsmith stainless steel reducers and IP69K gearmotors for food processing, Danfoss variable frequency drives and soft starters for energy optimization, Techtop premium efficiency motors, Force Control and Hilliard braking systems (tension, motor, caliper, and elevator brakes), MBL timing belts, MB Kit Systems linear motion components, R.T.A. motion controllers and electric cylinders, and EMTorq ultra-thin servo brakes. Custom solutions are available for applications requiring non-standard configurations, and the company provides application engineering support for specifying the right products.
Differentiator
Problem solved
Functional benefit
Products and services
- GAM Robotic and Precision Gear Reducers GAM planetary, hypoid, spiral bevel, strain wave, and stainless steel servo gear reducers for precision motion applications including robotic gearboxes with backlash ≤0.1 arcmin. Sold to OEMs and large industrial users.
- Force Control Brakes Positorq oil-shear tension control brakes, MagnaShear electric motor brakes, and Posistop motor and coupler brakes for industrial braking and tension control applications. Sold to industrial end-users and OEMs.
- Hilliard Braking and Clutch Systems Centrifugal clutches, caliper brakes, electric brakes for elevator modernization, MK Brakes, and MK 350 Fail Safe Caliper Brakes for elevators, conveyors, cranes, and heavy-duty industrial applications.
- Danfoss Variable Frequency Drives and Soft Starters Danfoss VLT Micro Drive FC-51, Vacon 3000 medium voltage drives, VLT soft starters, and DrivePro Life Cycle Services for energy-efficient motor control and spinning motor applications.
- Winsmith Stainless Steel Gear Reducers and Gearmotors Stainless steel conveyor drives, IP69K rated stainless gearmotors, Maximizer Plus reducers, and RD worm gear reducers for food processing, washdown, and material handling applications.
- Techtop Green Line NEMA Premium Motors Premium efficiency electric motors exceeding EISA standards, inverter duty rated per NEMA MG1 Part 31, with 3-year standard warranty.
- Macron Dynamics Linear Actuators and Automation Systems Belt-driven MacSTANDARD actuators, screw actuators, MacBUILT multi-axis automation systems, and Robot Transport Units (RTU) for 7th-axis capability in robotic and material handling applications.
- MB Kit Systems Linear Motion Components Dynamic linear motion systems, extruded aluminum profiles, and components ranging from light duty to heavy duty applications with travel from inches to over 200 feet.
- R.T.A. Group Motion Controllers and Electric Cylinders Flex-6 nano EtherCAT motion controllers supporting up to 64 axes with cycle times as low as 125μs, and RC Series electric cylinders compatible with NEMA 23 to 7500W servomotors for automation applications.
- MBL USA Giga Torque GX Power Transmission Belts Polyurethane carbon cord timing belts with 10% higher power rating than competitors, designed as drop-in replacements for competitor sprockets with reduced noise and superior durability.
- EMTorq Servo and Double C Face Brakes Ultra-Thin Servo Brake (UTSB) fitting between servo motor and gear head, and Double C Face Brakes with IEC/Metric and NEMA mounting capabilities for industrial applications.
- Custom Motion Control and Power Transmission Solutions Application engineering support and sourcing of modified-standard or completely custom power transmission and motion control products for OEMs and large industrial users whose requirements cannot be met by standard catalog items.
Companies that use industri-motion
Customer profileSegments3 records
Ideal customer profiles3 records
industri-motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
industri-motion partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- GAM (Gear Application Manufacturing)coreGAM is a key manufacturer partner providing robotic gearboxes, precision planetary gearboxes, zero-backlash gearboxes, precision rack and pinion, strain wave gearboxes, and linear motion products including the GPL Planetary Gearbox with backlash ≤ 0.1 arcmin and SSP Series stainless steel servo gearboxes.
- Force Control IndustriescoreForce Control provides Positorq Oil Shear Tension Control Brakes, MagnaShear Electric Motor Brakes, and Posistop Motor and Coupler Brakes for tension applications and industrial braking needs.
- Hilliard CorporationcoreHilliard provides centrifugal clutches, caliper brakes, electric brakes for elevator modernization, MK Brakes, and MK 350 Fail Safe Caliper Brakes for industrial applications.
- DanfosscoreDanfoss provides VLT Micro Drive FC-51, Vacon 3000 medium voltage drives, VLT soft starters, and DrivePro Life Cycle Services for energy-efficient motor control.
- WinsmithcoreWinsmith provides stainless steel conveyor drives, IP69K rated stainless gearmotors, Maximizer Plus reducers, and worm gear reducers for food processing and material handling applications.
- Techtop IndustriescoreTechtop provides Green Line NEMA Premium motors that exceed EISA energy efficiency standards, are inverter duty rated per NEMA MG1 Part 31, with 3-year warranty.
- Macron DynamicscoreMacron Dynamics provides belt-driven actuators, screw actuators, MacBUILT multi-axis automation systems, linear actuators, and Robot Transport Units (RTU) for 7th axis capability.
- MB Kit SystemscoreMB Kit Systems provides dynamic linear motion systems, extruded aluminum profiles, components, and comprehensive linear motion systems for light duty to heavy duty applications.
- R.T.A. GroupminorR.T.A. Group provides motion controllers (Flex-6 nano integrated EtherCAT solution up to 64 axes) and electric cylinders (RC series) for automation applications.
- MBL USAminorMBL USA provides Giga Torque GX power transmission belts with 10% higher power rating than competitors, designed as drop-in replacements.
- EMTorqminorEMTorq provides Ultra-Thin Servo Brake (UTSB), Double C Face Brakes, and motor brakes with IEC/NEMA mounting capabilities.
- Industrial Profile Systems / MB KitminorProvides material handling equipment and structures, including solutions for warehouse automation, AGVs, AMRs, and storage & retrieval systems.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
industri-motion competitors and assessment
Company assessmentDirect peers
- Langdon Sales: Independent manufacturers' rep firm representing power-transmission and motion-control principals into Midwest industrial OEMs. Nearest pure analog to Industri/Motion in business model (commission rep), product categories (gearboxes, drives, brakes, motors), and customer segments.
- Cross Company: Multi-line industrial rep and distributor covering motion control, pneumatics, and sensing across the US Southeast and Midwest. Closest analog to Industri/Motion's rep-firm model selling complementary motion-control, drives, and gear-product principals into OEM and end-user accounts.
Broad incumbents
- Applied Industrial Technologies: Public industrial distributor serving MRO and OEM customers with fluid power, bearings, power transmission, motion control, and engineered solutions. Substantial overlap with Industri/Motion on customer profile (OEM + large-user accounts) and product categories (drives, motors, gearboxes).
- Kaman Industrial Technologies (now part of Motion Industries): Was a major regional industrial distributor of bearings, power transmission, and motion-control products across the Midwest and Northeast. Direct overlap with Industri/Motion on product mix and OEM/large-user customer segments.
- BDI (Bearing Distributors Inc.): Large US industrial distributor covering bearings, power transmission, and motion control. Overlaps with Industri/Motion on the power-transmission product category and similar distributor/OEM/large-user customer base, though BDI operates across multiple geographies and runs as a stocking distributor, not a rep firm.
- Würth Industry North America: Large industrial supply and assembly solutions provider serving OEM production lines with fasteners, power-transmission, and motion-control adjacencies. Comparable customer base of large OEMs but with significantly broader product breadth than Industri/Motion.
- MSC Industrial Direct: Large public MRO-focused industrial distributor with a broad motion-control and power-transmission assortment. Competes for the same large-user account budgets as Industri/Motion, but through a national catalog and digital channel versus Industri/Motion's rep-firm, quote-based model.
- Motion Industries: Genuine Parts Company subsidiary distributing industrial parts including bearings, mechanical power transmission, motors, drives and motion control across the US and globally. Directly comparable product portfolio to Industri/Motion's represented principals, with a national footprint that dwarfs Industri/Motion's Midwest-only territory.
Regional players
- Havtech: Midwest-focused motion-control and fluid-power distributor representing Danfoss, Siemens, and similar principals across Ohio and surrounding states. Closest geography and product-portfolio match to Industri/Motion, including variable frequency drives and precision motion lines.
- Singer Industrial: Industrial distributor focused on bearings, power transmission, and material handling across multiple US regions with engineered solutions. Comparable to Industri/Motion for the power-transmission and motion-control distribution model, especially with OEM and large-user accounts.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
industri-motion social profiles
Digital presenceindustri-motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
industri-motion leadership team
Management profileNumber of profiles
Profiles5 records
industri-motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
industri-motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about industri-motion
What does industri-motion do?
Industri/Motion is a manufacturers' representative firm that sells power transmission and motion control products on behalf of leading industrial manufacturers (GAM, Force Control, Hilliard, Danfoss, Winsmith, Techtop, Macron Dynamics, MB Kit Systems, R.T.A., MBL USA, EMTorq) to distributors, OEM accounts, and large industrial end-users across Illinois, northwest Indiana, Iowa, and Wisconsin. The firm also provides application engineering support and arranges custom or modified-standard solutions when catalog products do not fit the application.
Is industri-motion a public or private company?
industri-motion is a private company. It is classified as family owned and is currently operating.
When was industri-motion founded?
industri-motion was founded in 1981. It employs 1 to 10 people.
Where is industri-motion based?
industri-motion is headquartered in Mchenry, United States, in the North America region.
How does industri-motion make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are industri-motion's main competitors?
Direct peers on record are Langdon Sales and Cross Company. Broad incumbents are Applied Industrial Technologies, Kaman Industrial Technologies (now part of Motion Industries), BDI (Bearing Distributors Inc.), Würth Industry North America, MSC Industrial Direct and Motion Industries. Regional players are Havtech and Singer Industrial.
Does industri-motion have an API?
No public API is recorded for industri-motion.
What industry is industri-motion in?
industri-motion's product category is Industrial Power Transmission & Motion Control Distribution. Its primary akta.pro industry code is IMAHAGAM, Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings), with a secondary code of IMAGAGAA, Industrial Electronics Manufacturing Services (EMS). Its NAICS code is 333613 and its SIC code is 5084.