industri-motion

What industri-motion does

Industri/Motion, Inc. is a manufacturers' representative firm founded in 1981 that sells and provides application-engineering support for power transmission and precision motion control products on behalf of leading industrial equipment manufacturers. The firm serves three primary customer segments in the U.S. Midwest — power transmission and motion control distributors, OEM accounts requiring custom or modified-standard solutions, and large industrial end-user accounts — across a defined territory covering Illinois, northwest Indiana, Iowa, and Wisconsin. The company does not manufacture products; instead it acts as the regional sales and technical-support arm for ten-plus manufacturers including GAM (precision and robotic gear reducers), Force Control and Hilliard (braking systems), Danfoss (variable frequency drives and soft starters), Winsmith (stainless steel reducers and gearmotors), Techtop (NEMA Premium motors), Macron Dynamics (linear actuators and multi-axis automation), MB Kit Systems (linear motion components), R.T.A. (motion controllers and electric cylinders), MBL USA (timing belts), and EMTorq (servo brakes).

The firm operates with a small professional team of five — President David A. Price, Sales Manager Christian A. Price, and three regional account managers covering IL & Iowa, Wisconsin, and Greater Chicago/Indiana — and earns revenue through manufacturer commissions on the underlying product sales it generates (revenue model classified as affiliate/referral). Marketing is conducted through the company website, manufacturer partner technical resources, and state-specific PDF line cards (2024 versions) for each of the four states in its territory. Its value proposition centers on application-engineering capability, territory coverage breadth, the ability to specify custom or modified-standard products when off-the-shelf components are inadequate, and long-tenured relationships with represented manufacturers.

Name

industri-motion

Legal name

Industri/Motion, Inc.

Website

https://industri-motion.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Industri/Motion is a Midwest manufacturers' representative firm founded in 1981, earning commissions by selling power transmission and motion control products on behalf of leading manufacturers to distributors, OEMs, and large industrial users across Illinois, Indiana, Iowa, and Wisconsin.

Ownership category

akta.pro rank

Product category

Industrial Power Transmission & Motion Control Distribution

NAICS

Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

akta.pro secondary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

Keywords

• Power transmission products
• Motion control components
• Manufacturers representative services
• Industrial gearbox distribution
• Precision motion engineering

Headquarters

HQ city

Mchenry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative firm, Industri/Motion earns commissions from the manufacturers they represent. They do not manufacture products themselves but serve as the sales and support arm for manufacturers in their territory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Industri/Motion is a manufacturers' representative firm that sells power transmission and motion control products on behalf of leading industrial manufacturers (GAM, Force Control, Hilliard, Danfoss, Winsmith, Techtop, Macron Dynamics, MB Kit Systems, R.T.A., MBL USA, EMTorq) to distributors, OEM accounts, and large industrial end-users across Illinois, northwest Indiana, Iowa, and Wisconsin. The firm also provides application engineering support and arranges custom or modified-standard solutions when catalog products do not fit the application.

Product overview

Industri/Motion is a manufacturers' representative firm (founded 1981) serving power transmission and motion control distributors and OEM accounts across Illinois, northwest Indiana, Iowa, and Wisconsin. The company represents leading industrial equipment manufacturers and offers an extensive portfolio of precision motion control and power transmission products. The core product lines include Macron Dynamics linear actuators (MacSTANDARD belt-driven and screw actuators, MacBUILT multi-axis systems, Robot Transport Units), GAM precision gearboxes (planetary, spiral bevel, stainless steel servo, strain wave/harmonic, and robotic gearboxes with ultra-low backlash), Winsmith stainless steel reducers and IP69K gearmotors for food processing, Danfoss variable frequency drives and soft starters for energy optimization, Techtop premium efficiency motors, Force Control and Hilliard braking systems (tension, motor, caliper, and elevator brakes), MBL timing belts, MB Kit Systems linear motion components, R.T.A. motion controllers and electric cylinders, and EMTorq ultra-thin servo brakes. Custom solutions are available for applications requiring non-standard configurations, and the company provides application engineering support for specifying the right products.

Differentiator

Problem solved

Functional benefit

Products and services

• GAM Robotic and Precision Gear Reducers GAM planetary, hypoid, spiral bevel, strain wave, and stainless steel servo gear reducers for precision motion applications including robotic gearboxes with backlash ≤0.1 arcmin. Sold to OEMs and large industrial users.
• Force Control Brakes Positorq oil-shear tension control brakes, MagnaShear electric motor brakes, and Posistop motor and coupler brakes for industrial braking and tension control applications. Sold to industrial end-users and OEMs.
• Hilliard Braking and Clutch Systems Centrifugal clutches, caliper brakes, electric brakes for elevator modernization, MK Brakes, and MK 350 Fail Safe Caliper Brakes for elevators, conveyors, cranes, and heavy-duty industrial applications.
• Danfoss Variable Frequency Drives and Soft Starters Danfoss VLT Micro Drive FC-51, Vacon 3000 medium voltage drives, VLT soft starters, and DrivePro Life Cycle Services for energy-efficient motor control and spinning motor applications.
• Winsmith Stainless Steel Gear Reducers and Gearmotors Stainless steel conveyor drives, IP69K rated stainless gearmotors, Maximizer Plus reducers, and RD worm gear reducers for food processing, washdown, and material handling applications.
• Techtop Green Line NEMA Premium Motors Premium efficiency electric motors exceeding EISA standards, inverter duty rated per NEMA MG1 Part 31, with 3-year standard warranty.
• Macron Dynamics Linear Actuators and Automation Systems Belt-driven MacSTANDARD actuators, screw actuators, MacBUILT multi-axis automation systems, and Robot Transport Units (RTU) for 7th-axis capability in robotic and material handling applications.
• MB Kit Systems Linear Motion Components Dynamic linear motion systems, extruded aluminum profiles, and components ranging from light duty to heavy duty applications with travel from inches to over 200 feet.
• R.T.A. Group Motion Controllers and Electric Cylinders Flex-6 nano EtherCAT motion controllers supporting up to 64 axes with cycle times as low as 125μs, and RC Series electric cylinders compatible with NEMA 23 to 7500W servomotors for automation applications.
• MBL USA Giga Torque GX Power Transmission Belts Polyurethane carbon cord timing belts with 10% higher power rating than competitors, designed as drop-in replacements for competitor sprockets with reduced noise and superior durability.
• EMTorq Servo and Double C Face Brakes Ultra-Thin Servo Brake (UTSB) fitting between servo motor and gear head, and Double C Face Brakes with IEC/Metric and NEMA mounting capabilities for industrial applications.
• Custom Motion Control and Power Transmission Solutions Application engineering support and sourcing of modified-standard or completely custom power transmission and motion control products for OEMs and large industrial users whose requirements cannot be met by standard catalog items.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GAM (Gear Application Manufacturing)coreChannel Partner/ Reseller/ DistributorGAM is a key manufacturer partner providing robotic gearboxes, precision planetary gearboxes, zero-backlash gearboxes, precision rack and pinion, strain wave gearboxes, and linear motion products including the GPL Planetary Gearbox with backlash ≤ 0.1 arcmin and SSP Series stainless steel servo gearboxes.
• Force Control IndustriescoreChannel Partner/ Reseller/ DistributorForce Control provides Positorq Oil Shear Tension Control Brakes, MagnaShear Electric Motor Brakes, and Posistop Motor and Coupler Brakes for tension applications and industrial braking needs.
• Hilliard CorporationcoreChannel Partner/ Reseller/ DistributorHilliard provides centrifugal clutches, caliper brakes, electric brakes for elevator modernization, MK Brakes, and MK 350 Fail Safe Caliper Brakes for industrial applications.
• DanfosscoreChannel Partner/ Reseller/ DistributorDanfoss provides VLT Micro Drive FC-51, Vacon 3000 medium voltage drives, VLT soft starters, and DrivePro Life Cycle Services for energy-efficient motor control.
• WinsmithcoreChannel Partner/ Reseller/ DistributorWinsmith provides stainless steel conveyor drives, IP69K rated stainless gearmotors, Maximizer Plus reducers, and worm gear reducers for food processing and material handling applications.
• Techtop IndustriescoreChannel Partner/ Reseller/ DistributorTechtop provides Green Line NEMA Premium motors that exceed EISA energy efficiency standards, are inverter duty rated per NEMA MG1 Part 31, with 3-year warranty.
• Macron DynamicscoreChannel Partner/ Reseller/ DistributorMacron Dynamics provides belt-driven actuators, screw actuators, MacBUILT multi-axis automation systems, linear actuators, and Robot Transport Units (RTU) for 7th axis capability.
• MB Kit SystemscoreChannel Partner/ Reseller/ DistributorMB Kit Systems provides dynamic linear motion systems, extruded aluminum profiles, components, and comprehensive linear motion systems for light duty to heavy duty applications.
• R.T.A. GroupminorChannel Partner/ Reseller/ DistributorR.T.A. Group provides motion controllers (Flex-6 nano integrated EtherCAT solution up to 64 axes) and electric cylinders (RC series) for automation applications.
• MBL USAminorChannel Partner/ Reseller/ DistributorMBL USA provides Giga Torque GX power transmission belts with 10% higher power rating than competitors, designed as drop-in replacements.
• EMTorqminorChannel Partner/ Reseller/ DistributorEMTorq provides Ultra-Thin Servo Brake (UTSB), Double C Face Brakes, and motor brakes with IEC/NEMA mounting capabilities.
• Industrial Profile Systems / MB KitminorChannel Partner/ Reseller/ DistributorProvides material handling equipment and structures, including solutions for warehouse automation, AGVs, AMRs, and storage & retrieval systems.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Langdon Sales: Independent manufacturers' rep firm representing power-transmission and motion-control principals into Midwest industrial OEMs. Nearest pure analog to Industri/Motion in business model (commission rep), product categories (gearboxes, drives, brakes, motors), and customer segments.
• Cross Company: Multi-line industrial rep and distributor covering motion control, pneumatics, and sensing across the US Southeast and Midwest. Closest analog to Industri/Motion's rep-firm model selling complementary motion-control, drives, and gear-product principals into OEM and end-user accounts.

Broad incumbents

• Applied Industrial Technologies: Public industrial distributor serving MRO and OEM customers with fluid power, bearings, power transmission, motion control, and engineered solutions. Substantial overlap with Industri/Motion on customer profile (OEM + large-user accounts) and product categories (drives, motors, gearboxes).
• Kaman Industrial Technologies (now part of Motion Industries): Was a major regional industrial distributor of bearings, power transmission, and motion-control products across the Midwest and Northeast. Direct overlap with Industri/Motion on product mix and OEM/large-user customer segments.
• BDI (Bearing Distributors Inc.): Large US industrial distributor covering bearings, power transmission, and motion control. Overlaps with Industri/Motion on the power-transmission product category and similar distributor/OEM/large-user customer base, though BDI operates across multiple geographies and runs as a stocking distributor, not a rep firm.
• Würth Industry North America: Large industrial supply and assembly solutions provider serving OEM production lines with fasteners, power-transmission, and motion-control adjacencies. Comparable customer base of large OEMs but with significantly broader product breadth than Industri/Motion.
• MSC Industrial Direct: Large public MRO-focused industrial distributor with a broad motion-control and power-transmission assortment. Competes for the same large-user account budgets as Industri/Motion, but through a national catalog and digital channel versus Industri/Motion's rep-firm, quote-based model.
• Motion Industries: Genuine Parts Company subsidiary distributing industrial parts including bearings, mechanical power transmission, motors, drives and motion control across the US and globally. Directly comparable product portfolio to Industri/Motion's represented principals, with a national footprint that dwarfs Industri/Motion's Midwest-only territory.

Regional players

• Havtech: Midwest-focused motion-control and fluid-power distributor representing Danfoss, Siemens, and similar principals across Ohio and surrounding states. Closest geography and product-portfolio match to Industri/Motion, including variable frequency drives and precision motion lines.
• Singer Industrial: Industrial distributor focused on bearings, power transmission, and material handling across multiple US regions with engineered solutions. Comparable to Industri/Motion for the power-transmission and motion-control distribution model, especially with OEM and large-user accounts.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/industri-motion-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about industri-motion