STREET RACING KILLS

What STREET RACING KILLS does

Street Racing Kills (SRK) is a 501(c)(3) nonprofit organization founded in 2014 by Lili Trujillo Puckett after her 16-year-old daughter Valentina was killed in a street racing crash in Los Angeles. Headquartered in Los Angeles, California (EIN 81-1257699), the organization pursues a single mission: preventing deaths and injuries from illegal street racing and reckless driving through education, intervention, and policy advocacy.

The core product is the Reckless Driving Intervention (RDI) program — a court-accepted, 3-hour behavior-based online class delivered live via Zoom with camera-on requirements, bilingual in English and Spanish, and priced at $138 for the standard course, $200 for private rush one-on-one sessions, and $400 for the 12-hour vehicular manslaughter program. Extended RDI Beyond courses (5–12+ hours) serve courts with higher accountability requirements. Certificates are issued within 3 hours of completion and have a reported 100% court-acceptance record over a decade. Secondary products include the Fast & Fatal youth traffic safety program (delivered as school assemblies and summer series), the Val's Respect the Road Scholarship funded by AAA, the SRK Angels memorial platform (an interactive 3D globe mapping incidents and victims), and an online pledge that 15,000+ people have signed. Technology infrastructure consists of a Zoom-based live delivery platform, a website self-service registration calendar, and a customer-support AI chatbot powered by Anthropic PBC. The organization does not operate a mobile app and does not have proprietary AI models.

Revenue is generated through a combination of per-program RDI fees (one-time payments, no subscription), tax-deductible donations via PayPal, and corporate partnerships/sponsorships including AAA, Waymo, and various law enforcement agencies. Go-to-market is direct-to-consumer for cited drivers and event/community-driven for schools and youth, with referral pipelines running through courts, attorneys, and law enforcement. The organization has reached 50,000+ people through awareness presentations, graduated 6,000+ drivers from RDI, and maintains 50+ partner organizations spanning law enforcement (LAPD, LASD), advocacy groups (Vision Zero LA, SoCal Families for Safe Streets), memorial foundations, and corporate sponsors. Operating geographies are nationwide in the U.S. via online delivery, with staffed regional coordinators in California, North Carolina, Texas, and Florida.

Name

STREET RACING KILLS

Legal name

Street Racing Kills

Website

https://streetracingkills.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Racing Kills is a Los Angeles-based 501(c)(3) nonprofit founded in 2014 that delivers a court-accepted online Reckless Driving Intervention program and youth traffic-safety education nationwide, serving cited drivers, schools, law enforcement, and families impacted by traffic violence.

Ownership category

akta.pro rank

Product category

Traffic Safety Education

NAICS

Other Individual and Family Services (624190), Automobile Driving Schools (611692)

SIC

Services-Social Services (8300)

akta.pro primary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

akta.pro secondary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

Keywords

• Reckless driving intervention
• Youth traffic safety
• Court-ordered education
• Driver safety programs
• Street racing prevention

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. RDI Program Fees: Revenue from the Reckless Driving Intervention program: $138 for the standard 3-hour online course, $200 for private rush one-on-one classes, and $400 for the 12-hour vehicular manslaughter program (requires court order). Financial assistance and payment plans are available upon request.
2. Donations: Tax-deductible donations processed through PayPal, supporting the organization's mission and keeping programs free for schools. EIN 81-1257699 for donor verification.
3. Val's Respect the Road Scholarship Sponsorship: AAA sponsors driver's education scholarships for teens through the Val's Respect the Road Scholarship, funding online driver's ed and behind-the-wheel lessons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Street Racing Kills delivers a court-accepted Reckless Driving Intervention (RDI) program - a 3-hour live online behavior-based course via Zoom, plus extended RDI Beyond modules (5-12+ hours) and a 12-hour vehicular manslaughter track. The organization also operates youth traffic safety education programs (Fast & Fatal series) in schools, administers Val's Respect the Road Scholarship for teen driver education, and maintains the SRK Angels memorial platform. Programs are delivered in English and Spanish to participants nationwide.

Product overview

Street Racing Kills is a nonprofit organization offering a portfolio of traffic safety education and intervention programs centered on preventing street racing and reckless driving deaths. The core offerings include the Reckless Driving Intervention (RDI) Program—a court-accepted 3-hour online Zoom course for cited drivers with extended RDI Beyond modules—and the Fast & Fatal Youth Traffic Safety Program delivered in schools and communities. Val's Respect the Road Scholarship funds driver education for teens, while the SRK Angels Memorial honors victims. The organization also provides an interactive Impact Globe, online pledge platform, certificate services, volunteer opportunities, and an AI-powered chat assistant for program inquiries. Programs are delivered in English and Spanish, with partnerships spanning law enforcement, AAA, schools, and community organizations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• RDI (Reckless Driving Intervention): Court-accepted, 3-hour behavior-based program for drivers cited for reckless driving or street racing. Extended programs available through RDI Beyond.
• Fast & Fatal
• Val's Respect the Road Scholarship
• SRK Angels

Products and services

• Reckless Driving Intervention (RDI) Program A court-accepted, 3-hour behavior-based online program for drivers cited for reckless driving or street racing. Delivered live via Zoom, bilingual (English/Spanish), with certificates issued within 3 hours of completion. Standard fee is $138 with rush private classes at $200.
• RDI Beyond Extended Programs Extended behavior-based programs beyond the standard 3-hour RDI course, beginning with a 5-hour program focused on deeper accountability and personal reflection. Certificates issued ranging from 3 to 12+ hours depending on court requirements.
• Vehicular Manslaughter Program A dedicated 12-hour program for vehicular manslaughter cases, accepted only with a valid court order. Priced at $400 and requires participants to speak to students about consequences of reckless driving.
• Fast & Fatal Youth Traffic Safety Program Multi-session traffic safety program for teens delivered in schools and communities. Combines victim stories, law enforcement perspectives, and hands-on demonstrations. Available as assemblies, senior projects, virtual events, and summer series including Fast & Fatal summer programming during the '100 Deadliest Days'.
• Val's Respect the Road Scholarship Scholarship funding online driver education and behind-the-wheel lessons for teens who attend SRK school or community events. Sponsored by AAA. Applications reviewed during National Teen Driver Safety Week.
• SRK Angels Memorial Memorial program honoring lives lost to illegal street racing and reckless driving. Features victim stories, photos, and circumstances of death. Families can submit their loved ones for inclusion through a submission process and view memorials on the interactive 3D Reckless Driving Impact Globe.
• Community Speaker Presentations Presentations delivered by victim advocates, law enforcement, crash survivors, and traffic-safety professionals for schools, colleges, community events, faith-based and civic organizations, and law enforcement programs. Conducted in English and Spanish, available in-person and virtually.

Quantifiable outcome

• 50,000+ people reached through SRK message and awareness presentations
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• AAA (Automobile Club of Southern California)coreGTM or Marketing PartnerTraffic-safety partnership with scholarship support. AAA sponsors Val's Respect the Road Scholarship, which funds online driver's education and behind-the-wheel lessons for teens who attend SRK events. Christian Young serves as Scholarship Partnership Advisor, stewarding the AAA-SRK partnership.
• WaymocoreStrategic or Co-development PartnerPartnering to make roads safer together. Waymo collaborates with SRK on traffic safety initiatives aimed at reducing reckless driving and street racing incidents.
• Los Angeles Police DepartmentcoreGTM or Marketing PartnerLaw enforcement partnership for traffic safety presentations and community education. LAPD officers participate in SRK programs and Q&A sessions with students and program participants.
• LA County Sheriff (LASD)coreGTM or Marketing PartnerLASD Motorsports team honored to speak at SRK classes. SRK is described as a big supporter of traffic safety. Partnership includes joint presentations and community outreach.
• Torrance Fire DepartmentminorGTM or Marketing PartnerCommunity partnership supporting traffic safety and awareness initiatives in the South Bay Los Angeles area.
• Vision Zero Los AngelescoreGTM or Marketing PartnerVision Zero Los Angeles partners with SRK on traffic safety advocacy and legislative initiatives aimed at eliminating traffic deaths through education and enforcement.
• Los Angeles WalksminorGTM or Marketing PartnerPedestrian advocacy organization collaborating on traffic safety and road user education initiatives.
• City of GlendaleminorGTM or Marketing PartnerMunicipal partnership for traffic safety education and community awareness programs.
• SoCal Families for Safe StreetsminorGTM or Marketing PartnerVictim advocacy organization representing families impacted by traffic violence. SRK founder Lili Trujillo Puckett is an active member.
• Streets Are For Everyone (SAFE)minorGTM or Marketing PartnerTraffic safety and victim advocacy organization supporting SRK mission and programs.
• Conor Lynch FoundationminorOthersFoundation honoring Conor Lynch, who was killed by a distracted hit-and-run driver while training with his high-school cross-country team.
• Liam's Life FoundationminorOthersFoundation honoring Liam Thiago Lagunas, killed at age 6 by a street racer, supporting traffic safety awareness.
• Sylvia Bingham FundminorOthersTraffic safety memorial fund supporting SRK's mission and awareness programs.
• Lomita Chamber of CommerceminorGTM or Marketing PartnerLocal business chamber partnership supporting community awareness and fundraising initiatives.
• State Farm (Ricky Pennington)minorGTM or Marketing PartnerRicky Pennington, State Farm Agent, serves on the SRK Board of Directors. Insurance partner supporting traffic safety mission.
• Modern Woodmen of AmericaminorGTM or Marketing PartnerFraternal organization supporting SRK through sponsorships and community outreach.
• Smart & FinalminorGTM or Marketing PartnerCorporate sponsor supporting SRK programs and community events.
• ForeFront MediaminorGTM or Marketing PartnerMarketing and media partner supporting SRK communications and awareness campaigns.
• Blue Line MediaminorGTM or Marketing PartnerLaw enforcement-focused media partner supporting SRK messaging and PSA distribution.
• Connected to LeadminorGTM or Marketing PartnerLeadership development organization partnering on youth traffic safety and education initiatives.
• BHS South Bay PreventionminorGTM or Marketing PartnerSubstance abuse and injury prevention organization supporting SRK's traffic safety mission.
• Anthropic PBCcoreTechnology or IntegrationAI technology provider powering SRK's website chat assistant. Anthropic PBC processes user messages to generate automated responses about SRK programs. The assistant is not a staff member and cannot access student records.
• DG/CG Auto Detailing SuppliesminorGTM or Marketing PartnerAuto industry sponsor supporting SRK programs and community events.
• Viking BagsminorGTM or Marketing PartnerCorporate sponsor supporting SRK awareness and education initiatives.
• Roots in the CommunityminorGTM or Marketing PartnerCommunity organization partner supporting SRK local outreach and events.
• D4A Personal Injury ShowminorGTM or Marketing PartnerPersonal injury law media partner raising awareness about consequences of reckless driving.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Students Against Destructive Decisions (SADD): Youth-focused traffic and substance safety education nonprofit that delivers school-based programming and peer-led awareness campaigns, comparable to SRK's Fast & Fatal youth assembly and pledge model.
• Vision Zero Network: Coalition supporting cities adopting Vision Zero traffic-death elimination strategies, including education and policy advocacy. SRK is a partner of the Los Angeles chapter and shares the policy-and-education model.
• Mothers Against Drunk Driving (MADD): National victim-advocacy nonprofit founded by a bereaved mother to address traffic deaths, combining court education programs, public awareness campaigns, and policy advocacy. SRK explicitly models its founder-led victim-advocacy approach on this template.
• Streets Are For Everyone (SAFE): Los Angeles-area traffic safety and victim advocacy nonprofit working on street racing, reckless driving, and pedestrian safety. Listed as an SRK partner and operates in an overlapping geographic and mission footprint.
• Impact Teen Drivers: California-based nonprofit focused on teen traffic safety education and reckless driving prevention, with school assembly and community presentation programs that closely mirror SRK's Fast & Fatal model.
• SoCal Families for Safe Streets: Southern California victim-advocacy coalition of families impacted by traffic violence. SRK's founder is an active member and the organizations co-advocate on legislation and education.

Broad incumbents

• National Safety Council (NSC): Large established traffic and workplace safety organization with research, policy, and education programs. Operates across all traffic safety verticals rather than specializing in street racing intervention like SRK.
• AAA Foundation for Traffic Safety: Research and education arm of AAA focused on driver behavior and traffic safety, with overlapping mission and an active partnership with SRK through scholarship sponsorship.

Emerging players

• iDriveSafely: Online driver education and traffic school provider approved by many state courts, competing for the same court-mandated audience as RDI but at significantly lower price points and with broader state coverage.
• DefensiveDriving.com: Commercial online traffic school and court-approved defensive driving provider serving similar court-mandated drivers with a self-paced, lower-cost alternative to RDI's live, premium-priced intervention model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@streetracingkills
• LinkedInlinkedin.com/company/street-racing-kills

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STREET RACING KILLS