Viking Bags
Viking Bags is a privately held Los Angeles-based manufacturer of motorcycle luggage and aftermarket parts, selling direct-to-consumer through its e-commerce platform with a patented Quick-Mount system and a product line spanning saddlebags, adventure touring gear, and motorcycle accessories for individual riders.
- Company typePrivate
- Founded2007
- HeadquartersBrea, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Viking Bags does
Viking Bags is a privately held, direct-to-consumer manufacturer of motorcycle luggage and aftermarket parts, established in 2007 and headquartered in Los Angeles, California. The company sells primarily through its Shopify-powered e-commerce storefront (vikingbags.com) with an additional authorized dealer and preferred installer network across the United States and international shipping to Canada, the United Kingdom, and Australia. Its customer base is individual motorcycle riders, with a heavy emphasis on Harley-Davidson owners (over 125 model-specific saddlebag styles) and growing coverage of the adventure touring segment for brands such as BMW, Honda Africa Twin, and KTM.
The product portfolio centers on three core lines: hard-shell and synthetic-leather (proprietary "Viking Leather") saddlebags; the patented Quick-Mount/Quick-Disconnect mounting system that enables tool-free removal while preserving structural rigidity; and a broad adventure-touring luggage range including aluminum hard cases, soft panniers, waterproof TPU fabric systems, and complementary tank, tail, trunk, swingarm, handlebar, roll, tool, and backpack bags. Adjacent aftermarket parts (seats with high-density gel padding, sissy bars, fairings, crash bars, handlebars, handlebar risers, and luggage racks) extend the basket size per customer. Pricing is transactional and SKU-driven, ranging from approximately $134 for entry-level throw-over bags to $725 for premium painted or leather-wrapped hard saddlebags.
Revenue mechanics are entirely transactional hardware sales with no recurring component; the company does not publicly disclose revenue. Operating scale is implied by a self-claimed 200,000+ riders served since 2007 and a self-description as the "world's largest manufacturer of motorcycle luggage." Headcount is reported at 1-10 employees, consistent with an asset-light model that outsources manufacturing and relies on a lean operations and marketing organization. Recognition includes Newsweek's "Best Online Store of 2023" for the motorcycle luggage category. No external institutional investment, parent company, or M&A activity is evidenced in the data.
Viking Bags firmographics
Firmographics- Name
- Viking Bags
- Legal name
- Viking Bags
- Website
- https://vikingbags.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Viking Bags is a privately held Los Angeles-based manufacturer of motorcycle luggage and aftermarket parts, selling direct-to-consumer through its e-commerce platform with a patented Quick-Mount system and a product line spanning saddlebags, adventure touring gear, and motorcycle accessories for individual riders.
- Ownership category
- akta.pro rank
Viking Bags industry classification
Industry- Product category
- Motorcycle Luggage and Aftermarket Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133), Luggage and Leather Goods Retailers (458320), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Viking Bags is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viking Bags business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Motorcycle Luggage Sales: One-time hardware product sales of motorcycle saddlebags, luggage, and accessories. Products are purchased outright with no recurring revenue component. Includes various mounting options (throw-over, hard mount, quick disconnect).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level saddlebags and throw-over models |
| Unit Pricing | Pay-as-you-go | Mid-range hard shell and leather saddlebags |
| Unit Pricing | Pay-as-you-go | Premium and extended saddlebags |
| Unit Pricing | Pay-as-you-go | Parts and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Viking Bags product offering
Product offeringCore offering
Viking Bags manufactures and sells aftermarket motorcycle luggage and parts directly to riders, with hard-shell and synthetic leather saddlebags as the flagship line. The portfolio includes a patented Quick-Mount/Quick-Disconnect system, an adventure touring luggage line (aluminum hard cases, soft panniers, waterproof TPU bags), and complementary aftermarket parts such as seats, sissy bars, fairings, crash bars, and handlebars. Sales are transacted through the company's Shopify e-commerce storefront, authorized dealers, and a preferred installer network.
Product overview
Viking Bags is the world's largest manufacturer of motorcycle luggage and aftermarket parts, established in 2007 and serving over 200,000 riders. The product portfolio centers on two core offerings: saddlebags (available in hard-shell composite and synthetic leather variants) and the patented Quick-Mount System enabling tool-free installation. These connect to an extensive adventure touring luggage line including aluminum hard cases, soft panniers, waterproof TPU fabric systems, tank bags, tail bags, trunks, backpacks, swingarm bags, handlebar bags, roll bags, and tool bags. The company also offers a complementary aftermarket parts business encompassing motorcycle seats (with lumbar support and gel padding), sissy bars, fairings, crash bars, handlebars, handlebar risers, and luggage racks. All products are designed bike-specific with free mounting hardware included. The company operates exclusively through its Shopify-powered e-commerce platform without a public API.
Differentiator
Problem solved
Functional benefit
Products and services
- Saddlebags (Hard Shell) Hard-shell motorcycle saddlebags with integrated ABS internal construction to prevent sagging, available in painted, matte, and leather-wrapped finishes with multiple mounting options for cruiser and Harley-Davidson models.
- Saddlebags (Leather) Premium motorcycle saddlebags crafted from proprietary synthetic Viking Leather with chrome buckles, weather-resistant construction, and free mounting hardware included.
- Quick-Mount/Quick-Disconnect System Patented tool-free mounting system available in Quick Disconnect and Quick-Mount configurations, enabling riders to remove and install saddlebags in minutes while preserving structural stability.
- Adventure Motorcycle Luggage Complete adventure touring luggage line including aluminum hard cases, soft panniers, waterproof TPU fabric systems, side cases, top cases, panniers, tank bags, tail bags, tool bags, and backpacks designed for off-road durability.
- BMW R1250GS ADV Aluminum Hard Top Case Bike-specific aluminum hard top case for the BMW R1250GS Adventure featuring waterproof construction, four tie-down points, and bike-specific bolt-on hardware in silver and black finishes.
- Sissy Bar Bags
Quantifiable outcome
- 200,000+ riders served since 2007
Companies that use Viking Bags
Customer profileSegments3 records
Ideal customer profiles2 records
Viking Bags technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Viking Bags partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Viking Bags competitors and assessment
Company assessmentDirect peers
- Tourmaster: Tourmaster specializes in motorcycle riding gear including luggage, jackets, and pants for touring and adventure riders. Overlap in motorcycle luggage and accessories, particularly for touring riders, makes it a relevant competitive peer.
- Dowco: Dowco is a powersports manufacturer offering motorcycle covers, luggage, and accessories including saddlebags and tank bags. Its product lines in motorcycle storage and protection overlap with Viking Bags' core luggage offerings.
- SW-MOTECH: SW-MOTECH is a German manufacturer of motorcycle accessories specializing in adventure and touring luggage, including hard cases, soft luggage, and mounting systems. Its dominance in the ADV segment and engineered mounting solutions position it as a direct competitor to Viking Bags' ADV Touring line.
- Saddlemen: Saddlemen is a direct competitor in motorcycle luggage, seats, and saddles, offering comparable saddlebag products for Harley-Davidson and other major motorcycle brands. The product categories, target customer base (motorcycle enthusiasts), and bike-specific engineering approach closely mirror Viking Bags.
- Nelson-Rigg: Nelson-Rigg manufactures motorcycle luggage, saddlebags, and rain gear for commuter, cruiser, and adventure riders. The product overlap in motorcycle luggage and accessories, combined with similar e-commerce and dealer distribution strategies, makes it a direct competitor.
- Mustang Motorcycle Products: Mustang Motorcycle Products manufactures motorcycle seats, luggage, and accessories primarily for Harley-Davidson and metric cruisers. The product portfolio overlap in aftermarket seats and accessories, particularly for the Harley-Davidson segment, makes it a direct competitive peer.
- Hepco & Becker: Hepco & Becker is a German manufacturer of motorcycle luggage, side cases, and top cases with strong presence in European touring and adventure segments. Comparable bike-specific engineering and similar product categories position it as a direct competitor in the motorcycle luggage market.
Broad incumbents
- Kuryakyn: Kuryakyn (owned by LeMans Corporation) is a much larger powersports aftermarket accessories manufacturer with thousands of SKUs across motorcycle accessories, exhaust, lighting, and luggage. It overlaps with Viking Bags in motorcycle aftermarket parts and accessories, particularly for cruisers and Harley-Davidson riders.
- Givi: Givi is an Italian-based global manufacturer of motorcycle cases, top boxes, and side cases, particularly dominant in the adventure and sportbike segments. Viking Bags' recent ADV product expansion directly competes with Givi's established presence in adventure touring luggage.
Emerging players
- Bagger USA: Bagger USA sells aftermarket parts and accessories specifically for bagger-style motorcycles (Harley-Davidson touring models). The overlap in Harley-focused aftermarket parts and accessories targeting the same cruiser segment establishes it as a comparable niche player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viking Bags social profiles
Digital presenceViking Bags financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viking Bags leadership team
Management profileNumber of profiles
Viking Bags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viking Bags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viking Bags
What does Viking Bags do?
Viking Bags manufactures and sells aftermarket motorcycle luggage and parts directly to riders, with hard-shell and synthetic leather saddlebags as the flagship line. The portfolio includes a patented Quick-Mount/Quick-Disconnect system, an adventure touring luggage line (aluminum hard cases, soft panniers, waterproof TPU bags), and complementary aftermarket parts such as seats, sissy bars, fairings, crash bars, and handlebars. Sales are transacted through the company's Shopify e-commerce storefront, authorized dealers, and a preferred installer network.
Is Viking Bags a public or private company?
Viking Bags is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viking Bags founded?
Viking Bags was founded in 2007. It employs 1 to 10 people.
Where is Viking Bags based?
Viking Bags is headquartered in Brea, United States, in the North America region.
How does Viking Bags make money?
One revenue line is on record: motorcycle Luggage Sales.
Who are Viking Bags's main competitors?
Direct peers on record are Tourmaster, Dowco, SW-MOTECH, Saddlemen, Nelson-Rigg, Mustang Motorcycle Products and Hepco & Becker. Broad incumbents are Kuryakyn and Givi. Bagger USA is listed as an emerging player.
Does Viking Bags have an API?
No public API is recorded for Viking Bags.
What industry is Viking Bags in?
Viking Bags's product category is Motorcycle Luggage and Aftermarket Parts. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks). Its NAICS code is 44133 and its SIC code is 3751.