S H E | Style Her Empowered

Name

S H E | Style Her Empowered

Legal name

Style Her Empowered, Inc.

Website

https://styleherempowered.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Education and Employment Services

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Title I & Compensatory Education Programs (EDAJAGAJ)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Girls education nonprofit
• Women employment programs
• Social enterprise manufacturing
• Sustainable school uniforms
• Reusable menstrual products

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual donations: Primary revenue stream powered by donor generosity. Tiered giving levels: $20 (SHE Uniform that Grows), $50 (a year of education for a girl), $150 (a month of women's employment), plus general/recurring donations. Website uses 'Donate Today' CTAs across pages and a dedicated donatenow landing page.
2. Foundation and corporate grants: Revenue from granting partners including the Reid Family Foundation, Elevate Prize, CNN Heroes, Swaha Foundation, Saalt, Bank of the West/BNP Paribas Milestone Makers, and Nasdaq Entrepreneurial Center Milestone Makers.
3. Branded merchandise sales (e-commerce): Direct-to-consumer e-commerce sales via the SHE online shop. Products include SHE Shirt (Unisex) at $30.00, Unisex Crewneck SHE Sweatshirt at $40.00, and the SHE Give Card from $20.00 (with impact tiers at $20/$50/$150). 100% of merchandise proceeds fund the mission.
4. Social enterprise / B2B manufacturing: Earned revenue from SHE's social enterprise producing uniforms and accessories for schools and retailers around the world through partners including Educational Outfitters, Magnificat, Kwenda, Kapes, and Saalt. Powers the mission long-term by funding programs.
5. Co-developed product collaborations: Revenue from co-developed product collaborations such as the bobo design studio x SHE collection (handkerchiefs and 'scarflette' neck wraps), where 25% of proceeds are donated back to SHE in addition to creating living-wage jobs for SHE seamstresses in Idaho.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

SHE is a nonprofit that runs girls' education and women's employment programs in rural Togo, West Africa, supported by a social-enterprise manufacturing operation. Its core deliverable is the proprietary "Uniform that Grows" school uniform (grows 6 sizes and up to 12 inches in length), distributed to sponsored girls alongside tuition, school kits, reusable menstrual kits, tutoring, and adult education. The women's program provides living-wage manufacturing employment with benefits, and the social enterprise produces uniforms and accessories for B2B customers while 100% of fabric scrap is recycled into reusable menstrual pads and backpacks.

Differentiator

Problem solved

Functional benefit

Brands

• Uniform that Grows: SHE's signature product - the world's only school uniform that grows 6 sizes and up to 12 inches in length, designed by SHE in 2022.

Products and services

• Uniform that Grows Proprietary adjustable school uniform designed to grow 6 sizes and up to 12 inches in length, enabling one uniform to last ~1,350 school days and be passed down ~1.5 times. Distributed free to sponsored girls in Togo and Uganda and produced as a paid social-enterprise offering for B2B uniform customers.
• SHE Reusable Menstrual Pads Reusable menstrual pads manufactured from 100% recycled fabric scrap left over from uniform production and from partner factories. Distributed to SHE students and women in Togo to address period poverty and school absenteeism.
• SHE Shirt (Unisex) Direct-to-consumer branded cotton tee sold via the SHE online shop. 100% of proceeds fund the girls' education and women's employment programs.
• Unisex Crewneck SHE Sweatshirt Direct-to-consumer branded crewneck sweatshirt sold via the SHE online shop. 100% of proceeds fund the girls' education and women's employment programs.
• SHE Social Enterprise B2B Uniform Manufacturing Contract manufacturing service in which SHE's seamstresses in Togo and Boise produce uniforms and accessories for schools and retailers. Generates earned revenue that funds the girls' education and women's employment programs.

Quantifiable outcome

• 99.9% student pass rate (2022)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• bobo design studiocoreStrategic or Co-development Partner · 1 March 2021Woman-owned business created by artist Angie Chua. Together they co-developed a bobo x SHE collection of handkerchiefs and 'scarflette' neck wraps, with handcrafted block-printed moon designs. The collection launched presales on March 8, 2021 (International Women's Day). bobo donates 25% of proceeds to SHE and produces the line using SHE seamstresses in Idaho, creating living-wage jobs.
• CNN HeroesflagshipGTM or Marketing PartnerCNN recognized Founder Payton McGriff as a CNN Hero in 2024, generating global earned media exposure (CNN Heroes tribute video, CNN feature 'school-uniforms-africa-education-cnnheroes', and an Oprah Winfrey quote). Listed on the homepage 'Our Partners & Funders' and Our Partners page logo rows.
• Global MamasminorStrategic or Co-development PartnerGlobal Mamas is listed as a SHE corporate partner on the Our Partners page logo row. Likely collaboration in ethically-made apparel/accessories aligned with SHE's mission.
• Naturally SalonminorStrategic or Co-development PartnerNaturally Salon is listed as a SHE corporate partner on the Our Partners page logo row.
• Educational Outfitters (Boise)coreChannel Partner/ Reseller/ DistributorB2B uniform partner — Educational Outfitters (boise.educationaloutfitters.com) contracts SHE's social enterprise to manufacture school uniforms/accessories. Listed under 'Our Uniform Partners' on the Sustainability/Social Enterprise page.
• Magnificat High SchoolcoreChannel Partner/ Reseller/ DistributorB2B uniform partner — Magnificat High School (magnificaths.org) contracts SHE's social enterprise to manufacture uniforms. Listed under 'Our Uniform Partners' on the Sustainability/Social Enterprise page.
• KwendacoreChannel Partner/ Reseller/ DistributorB2B uniform partner — Kwenda contracts SHE's social enterprise to manufacture uniforms/accessories. Listed under 'Our Uniform Partners' on the Sustainability/Social Enterprise page.
• Kapes (Kapes Uniforms)coreChannel Partner/ Reseller/ DistributorB2B uniform partner — Kapes Uniforms (kapesuniforms.com) contracts SHE's social enterprise to manufacture uniforms. Listed under 'Our Uniform Partners' on the Sustainability/Social Enterprise page and on the homepage logo row.
• Anna Schimmel (Anna Schimmel Bridal, Auckland, NZ)flagshipStrategic or Co-development PartnerAnna Schimmel is SHE's longest-standing partner — an award-winning wedding gown designer in Auckland, New Zealand. For every gown sold at her studio, Anna sponsors a girl in SHE's program, providing more than 400 sponsorships for SHE students since 2017. Featured prominently on the Our Partners page.
• ICPSD (in-country partner NGO)coreStrategic or Co-development PartnerICPSD is the main in-country partner of SHE in Togo. Françoise Odoh (now SHE's Togo Program Director/Executive Director) was assigned to ICPSD and began working for SHE part-time before taking over leadership of the project in 2019. ICPSD facilitates SHE's legal and operational presence in Togo.
• Dr. Romuald (Ro) AfatchaocoreStrategic or Co-development PartnerDr. Ro Afatchao, a University professor, invited Founder Payton McGriff to his hometown of Notsé, Togo to research barriers to education for girls, leading to the founding of SHE in 2017. He now serves on SHE's Board of Directors.
• Thara Fashions (Rita & Veronique)coreStrategic or Co-development PartnerMother-daughter duo Rita and Veronique, who previously built Jolie Mode (DRC) and Thara Fashions (Boise). They joined SHE's Idaho team in late 2020 as lead designers and seamstresses, helping build a permanent women's employment program serving refugee women in Boise, Idaho.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Global Mamas: Fair-trade apparel and accessories brand employing women in Ghana with living wages and reinvestment in community programs. Already listed as a SHE partner; directly comparable on West African women's-empowerment manufacturing and B2B/wholesale distribution.
• Sseko Designs: Ethical fashion brand that employs women in Uganda to make footwear and accessories, funding university education through earned revenue. Directly comparable to SHE's Togo model of using manufacturing revenue to fund girls' higher education.
• Krochet Kids intl. Apparel brand that empowers women in Peru and Uganda through job creation and education, with a buy-one-give-one-style social mission. Closely comparable to SHE on the apparel-plus-education-plus-women's-employment hybrid model.
• Noonday Collection: Social enterprise that partners with artisan businesses in developing countries, using a stylist-driven direct-sales model to sell jewelry and apparel. Comparable to SHE on the mission-aligned retail channel and the use of artisan employment to fund community impact.
• CAMFED (Campaign for Female Education): Pan-African nonprofit that supports girls' secondary and tertiary education, with an alumnae network that drives ongoing community impact. Closely comparable to SHE on rural African girls' education, alumnae engagement, and the locally-led program model.
• Conscious Step: Apparel brand that funds specific charitable causes (education, health, environment) per product sold. Closely comparable to SHE's impact-tiered donation model ($20 uniform / $50 education / $150 employment) and merchandise-driven fundraising.
• Room to Read: Global nonprofit focused on girls' education and children's literacy in low-income countries. Directly comparable on the girls'-education mission, the geographic footprint (sub-Saharan Africa + South Asia), and the measurable literacy/retention outcomes SHE tracks.

Broad incumbents

• TOMS: Pioneer of the one-for-one social-impact model in footwear. Operates at much larger scale and across broader categories, but shares the DNA of tying each product sale to a charitable outcome — a model SHE emulates in its impact-tiered donation framework.
• Malala Fund: Global girls'-education advocacy and grantmaking organization co-founded by Nobel laureate Malala Yousafzai. Comparable to SHE on mission (girls' secondary education globally) but operates at much larger scale and primarily as an advocacy/funder rather than a direct-service operator.
• Bombas: Apparel brand that donates one item for every item purchased, focused on socks and clothing for those in need. Comparable to SHE's tiered impact model and the integration of e-commerce proceeds into programmatic giving, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/styleherempowered
• LinkedInlinkedin.com/company/style-her-empowered
• Instagraminstagram.com/styleherempowered

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S H E | Style Her Empowered