Silver Path Consulting

What Silver Path Consulting does

Silver Path Consulting is a Gladwyne, Pennsylvania-based advisory firm founded in 2024 by spouses Steve and Jill Marshall, both Certified Senior Advisors (CSA). The company provides aging preparedness consulting, senior care decision support, and family guidance to U.S. seniors and the adult children who care for them, organizing all engagements around a proprietary "Six Pillars" framework (Housing, Health, Basics, Protection, Thriving, Legacy). Services are delivered virtually from a single Gladwyne headquarters, reaching a national client base.

The firm operates as a service-based practice without a proprietary technology platform, augmented by lightweight digital products. Core offerings are a free 15-minute Discovery Call, a $197 online Aging Preparedness Assessment (56-question scored evaluation), a $895 structured Planning Session with the founders, $275/hour Advisory Hours, optional Implementation Support, and ongoing Guidance engagements. A standalone $50 digital guide, Compass for Senior Housing, and a monthly "Next Step" newsletter extend the funnel to lower-friction, self-serve buyers. The multi-pillar framework and the founders' complementary expertise in financial services, law, and real estate underpin the differentiation.

Revenue is generated fee-for-service through direct-to-consumer sales on the yoursilverpath.com storefront, with no disclosed subscriptions, enterprise contracts, institutional customers, or external funding. Customer acquisition relies on content marketing (blog, newsletter, Instagram, Facebook, LinkedIn), podcast appearances (notably Kelly Corrigan Wonders, with four episodes selected for NPR national broadcast), speaking engagements (including the 10th Annual CSA Conference), and referrals from a national network of Certified Senior Advisors. The model is fundamentally a founder-led, two-person boutique practice monetizing time and methodology rather than scale.

Name

Silver Path Consulting

Legal name

Silver Path Consulting, LLC

Website

https://yoursilverpath.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Path Consulting is a Gladwyne, Pennsylvania-based advisory firm providing aging preparedness planning and senior care decision support for U.S. seniors and their adult children. Founded in 2024 by CSA-certified spouses Jill and Steve Marshall, it delivers tiered virtual consulting services organized around a Six Pillars framework.

Ownership category

akta.pro rank

Product category

Senior Care Consulting

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Senior Move Management (HSAFAFAD)

Keywords

• Aging preparedness planning
• Senior care consulting
• Eldercare advisory services
• Senior housing guidance
• Family caregiver support

Headquarters

HQ city

Gladwyne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Aging Preparedness Assessment: One-time fee online assessment covering all six areas of aging preparedness. Customers receive a scored report with recommendations.
2. Planning Session: Structured 60-90 minute consultation with founders Jill and Steve Marshall. Includes pre-meeting preparation, tailored agenda, priority alignment, and agreed-upon next steps.
3. Advisory Hours: Flexible hourly consulting engagements with Jill or Steve. Customers can ask questions, work through decisions, research options, or get hands-on coordination help. No prior engagement required.
4. Compass for Senior Housing Digital Guide: One-time purchase digital guide ($50) providing decision frameworks, worksheets, safety planning, and communication guides for senior housing decisions.
5. Written Roadmap Add-on: Optional written document with specific recommendations and timelines, fee based upon customer situation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Silver Path Consulting provides personalized aging preparedness consulting and senior care decision support for seniors and adult children. Core offerings include a tiered service suite: a free 15-minute Discovery Call, a $197 online Aging Preparedness Assessment (56 questions across six pillars), $895 Planning Sessions with the founders, and $275/hour Advisory Hours. The company also sells a $50 Compass for Senior Housing digital guide and offers implementation support and ongoing advisory engagements.

Product overview

Silver Path Consulting offers a consultative services portfolio centered on aging preparedness and family guidance. The core offering consists of a tiered service model: a free Discovery Call for initial assessment, an Aging Preparedness Assessment ($197) as an online evaluation tool covering six key areas, Planning Sessions ($895) with personalized roadmaps, and flexible Advisory Hours ($275/hour) for ongoing support. Add-on Implementation Support provides hands-on execution assistance. The company also offers a standalone digital product, Compass for Senior Housing ($50), a comprehensive guide for navigating senior housing decisions with worksheets and planning tools. All services align across six integrated pillars: Navigate Housing and Living Transitions, Support Health and Care, Organize the Essentials, Secure Legal and Financial Protection, Thrive in the Later Years, and Honor Life and Legacy.

Differentiator

Problem solved

Functional benefit

Brands

• Next Step: A newsletter exploring what it means to age with intention, offering practical guidance on later-life transitions.

Products and services

• Discovery Call A free 15-minute introductory video call to understand the client's situation, answer initial questions, and determine fit. No obligation required.
• Aging Preparedness Assessment An online 56-question self-service assessment covering six areas of aging preparedness (Housing, Health, Basics, Protection, Thriving, Legacy). Yields a scored readiness report with prioritized recommendations and suggested timelines. Priced at $197.
• Planning Session A structured 60-90 minute consultation with founders Jill and Steve Marshall, including pre-meeting preparation and a tailored agenda. Helps clients identify priorities, evaluate options, and align next steps. Priced at $895.
• Advisory Hours Flexible one-on-one support sessions with Jill or Steve Marshall at any stage, allowing clients to ask questions, work through decisions, research options, or coordinate logistics. Includes access to a national network of Certified Senior Advisors. Priced at $275 per hour.
• Implementation Support Hands-on assistance putting plans into action, including finding appropriate specialists, coordinating work, keeping key steps moving forward, and help with research, downsizing, and moves.
• Ongoing Guidance Long-term advisory relationship providing steady support, revisiting priorities, adjusting plans, and bringing in additional support as circumstances and needs evolve.
• Compass for Senior Housing A digital guide helping families navigate senior housing decisions, including a decision framework, eight fillable worksheets, safety planning strategies, communication guides, and step-by-step transition planning. Created by Certified Senior Advisors. Priced at $50.

Quantifiable outcome

• 56% of adults helping an aging parent say caregiving strengthened their relationship
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Always Best Care Senior Services: Franchise network offering both non-medical in-home care and free senior living placement services, positioning itself as a family advisor across housing and care decisions. Comparable to Silver Path's blended housing-and-care consulting model under a franchise distribution shell.
• Senior Helpers: National in-home senior care franchise providing personal care, companionship, and specialized services (Alzheimer's, Parkinson's). Overlaps with Silver Path's Support Health and Care pillar and shares a franchise-leaning go-to-market thesis for elder services.
• TheKey (formerly Home Care Assistance): Premium in-home care provider with a care-management layer that arranges and supervises caregiving for older adults. Comparable to Silver Path's care-coordination and Implementation Support offerings, operating a larger national footprint of clinicians and care managers.
• BrightStar Care: Franchise delivering both medical and non-medical home care plus care coordination and staffing services. Compares to Silver Path's health-and-care pillar; a more clinically credentialed peer that competes for the same adult-child caregiver customer.
• Caring.com: Leading online senior care resource and marketplace providing family-facing guidance, provider directories, and written editorial on aging decisions. Operates in the same 'family navigation through aging decisions' category as Silver Path, with overlapping content-marketing and Discovery-Call-style lead funnels.
• Seniorly: Online senior housing marketplace and advisory platform focused on matching families with assisted living and other senior living options. Similar content-plus-placement model to Silver Path's Compass for Senior Housing, with comparable inbound consultation funnels.
• CarePatrol: Senior placement franchise helping families evaluate assisted living, memory care, and in-home care options through local advisors. Closely comparable to Silver Path's Housing and Placement pillar — same customer (adult children of seniors), same consultative placement offering, but structured as a national franchise.
• A Place for Mom: Largest U.S. senior living advisory and referral network connecting families with assisted living, memory care, and independent living communities. Directly comparable to Silver Path's housing-transition and care-coordination services, operating at far greater scale through a referral-plus-advisor model.

Broad incumbents

• Home Instead: Global home care franchise with thousands of locations focused on companionship and personal care for older adults. Touches Silver Path's territory through caregiver coordination but operates at vastly greater scale and brand recognition.
• Honor Technology: Technology-enabled home care network combining software, care pro staffing, and franchise operations across multiple states. Compares to Silver Path's elder-care services as a much larger, capital-backed incumbent pursuing similar care-coordination outcomes with a software-led operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61582515004746
• LinkedInlinkedin.com/company/silver-path-consulting
• Instagraminstagram.com/silverpathconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Path Consulting