Reseau Des Professionnels De La Consomaction

What Reseau Des Professionnels De La Consomaction does

ConsomAction, Réseau des Professionnels du ZD is a Belgian non-profit federation founded in 2021 and registered in Belgium under VAT BE 0783.285.787. It positions itself as the Belgian trade body for actors in responsible consumption, zero-waste retail, and the circular economy. Its member base of approximately 60 organizations — predominantly SMBs such as bulk/zero-waste grocery stores (e.g., Macavrac, Arpaije ASBL), organic shops, local producers, artisans, and HORECA operators — is concentrated in Belgium (59 members) with one international member. The membership is segmented into 12 Gold, 27 Silver, and 1 Bronze engagement tiers, and split between 49 food suppliers and 8 non-food suppliers.

The federation's core offering is an annual membership program priced between €50 and €240 depending on company revenue (e.g., €95/year for sub-€500k revenue businesses, €160/year for €500k–€1M, €240/year for >€1M, with reduced rates for ASBLs and start-ups). Beyond dues, it delivers four service pillars: political representation and advocacy with public authorities, public awareness campaigns, member advisory and best-practice sharing, and field presence through local events. It holds core governmental partnerships with Wallonie (Walloon Government) and Bruxelles Environnement, suggesting partial public funding, and has published a Mémorandum 2024-27 targeting the 2024-2029 legislature.

Go-to-market is community-led: self-serve online enrollment via consomaction.be, supplemented by member referrals, newsletter, and event-based recruitment. ConsomAction is explicitly not a technology company — there is no proprietary software, API, or AI capability disclosed, and the 'platform' is the member network itself rather than a technical product.

Name

Reseau Des Professionnels De La Consomaction

Legal name

ConsomAction, Réseau des Professionnels du ZD

Website

https://consomaction.be

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

ConsomAction is a Belgian non-profit federation founded in 2021 representing roughly 60 sustainable consumption and circular economy professionals, including bulk retailers, organic shops, and zero-waste producers, via tiered annual membership and policy advocacy.

Ownership category

akta.pro rank

Product category

Sustainable Consumption Advocacy

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Sustainable consumption federation
• Zero waste network
• Circular economy advocacy
• Responsible retail membership
• Bulk packaging alliance

Headquarters

HQ city

Etterbeek

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees based on company annual revenue (HTVA). Tiers range from €50 to €250 per year depending on company size, with special rates for ASBLs and young companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ConsomAction is a Belgian federation that offers an annual membership program for businesses and professionals active in responsible consumption and the circular economy. Members include bulk/zero-waste retailers, organic shops, cooperatives, local producers, artisans, HORECA, suppliers, and service providers. The federation delivers political representation, awareness campaigns, best-practice tools, and local events to unify the sustainable consumption ecosystem in Belgium.

Product overview

ConsomAction is a federation offering a unified membership program for professionals in responsible consumption and circular economy in Belgium. The core product is the Adhésion à ConsomAction annual membership, which provides access to a network platform connecting 60+ members including bulk stores, organic shops, local producers, and zero-waste service providers. Additional services include advisory support, awareness campaigns, good practices resources, and local event organization. The organization operates as a membership-based federation rather than a software product company, with no distinct product modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Adhésion à ConsomAction (Membership)
• Member Network Platform
• Zero Waste Advisory Services
• Awareness Campaigns and Tools
• Good Practices Resources
• Local Event Organization

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Wallonie (Walloon Government)coreOthersGovernmental support partner for ConsomAction's activities in Wallonia. The Walloon government provides funding and institutional support for the federation's mission to promote responsible consumption.
• Bruxelles EnvironnementcoreOthersBrussels Environment agency provides support for ConsomAction's activities in the Brussels-Capital Region. Another key governmental institutional partner for the federation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Prevent Waste Alliance: German-led international development partnership focused on circular economy and waste prevention in partner countries; comparable thematic focus with an emerging multi-stakeholder coalition structure.
• Reloop Platform: International policy platform advocating for circular packaging and reuse systems; overlaps with ConsomAction's policy representation role for zero-waste and reusable packaging actors.

Regional players

• Circle Economy: Dutch-based impact organization promoting circular economy practices across businesses and governments; comparable in advocacy and member-network focus but at a broader circular economy remit and operating from the Netherlands.

Broad incumbents

• Zero Waste Europe: European umbrella organization coordinating zero-waste policy and advocacy across member organizations; overlaps heavily with ConsomAction's mission but operates at a much larger continental scope.
• BEUC (European Consumer Organisation): Federation of European consumer organizations that advocates on sustainability and product policy at the EU level; an incumbent that competes for influence on the same regulatory issues ConsomAction addresses for its members.

Others

• Valipac: Belgian packaging compliance organization serving businesses on Extended Producer Responsibility obligations; an adjacent institutional player intersecting with ConsomAction's members on packaging and reuse topics.
• The Shift: Belgian sustainability network convening companies, governments, and civil society around sustainable development goals; a domestic peer in the Belgian sustainability ecosystem with overlapping member audience.

Direct peers

• Réseau Vrac: French national federation of bulk retail professionals with a membership and advocacy model nearly identical to ConsomAction; the closest direct analogue operating in a neighboring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/consomaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reseau Des Professionnels De La Consomaction