Schamel Meerrettich Gmbh & Co. Kg

What Schamel Meerrettich Gmbh & Co. Kg does

Schamel Meerrettich GmbH & Co. KG is a German family-owned food manufacturer founded in 1846 in Baiersdorf, Bavaria, currently operating in its sixth generation under the dual leadership of Matthias Schamel and Andreas Schöppl (appointed February 2018). The company produces horseradish-based delicatessen products and adjacent sauces under what it describes as the world's oldest horseradish brand. Its core technology is an aroma-preserving processing method that involves daily fresh grating of horseradish roots and preparation according to traditional recipes refined over six generations. Raw material is sourced under fixed purchase agreements from approximately 100 contract horseradish farmers (Krenbauern) in the Erlangen-Höchstadt and Forchheim districts, and Bavarian horseradish (Bayerischer Meerrettich) from this region has carried an EU-protected geographical indication since 2010.

The product portfolio is organized into three tiers: (1) a premium line made from 100% Bavarian raw material (135-145g glass jars), including Alpensahne, Scharfwürzig, RASPELSTIX®, SUPERROOT® (a vegan horseradish mousse), RACHENPUTZER®, Wild-Preiselbeer Sahne, and GRAVADINE® mustard-dill sauce; (2) a Markendiscount line in 180-190g formats for discount retail channels using horseradish of mixed origins; and (3) a gastronomy/bulk line in 2kg buckets (Alpensahne, Scharfwürzig, RASPELSTIX®, Gemüse) for foodservice customers. Revenue is generated through four channels: B2C retail (grocery stores, discount chains, supermarket chains), B2B gastronomy (restaurants, hotels, caterers), B2B food industry (ingredient supply), and direct-to-consumer e-commerce via schamel.de/shop. Pricing is not publicly disclosed; B2B transactions are handled by direct inquiry. Marketing emphasizes recipe content, social media (Facebook, Instagram, YouTube, Pinterest, LinkedIn), trade show participation (Grüne Woche Berlin), and earned media. Headcount is reported as 1-10 employees and revenue figures are not publicly disclosed.

Name

Schamel Meerrettich Gmbh & Co. Kg

Legal name

Schamel Meerrettich GmbH & Co. KG

Website

https://schamel.de

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

11–50 employees

Short description

Schamel Meerrettich GmbH & Co. KG is a sixth-generation German family-owned producer of premium horseradish delicatessen products and sauces, serving German retail consumers, gastronomy businesses, and food manufacturers from its Baiersdorf, Bavaria headquarters under the world's oldest horseradish brand.

Ownership category

akta.pro rank

Product category

Specialty Condiments

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKADAC

Salad Dressings & Vinaigrettes Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Condiments, Sauces, Dressings & Spreads Manufacturing

Keywords

• Horseradish condiments
• Specialty food manufacturing
• Bavarian delicatessen products
• Gourmet condiment sauces
• Foodservice ingredient supply

Headquarters

HQ city

Baiersdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Consumer Packaged Goods (CPG) - Retail Sales: Revenue generated from selling packaged horseradish products to retail consumers through grocery stores, discount chains, and supermarket chains in Germany
2. Gastronomy B2B: Bulk sales of 2kg bucket products to restaurants, catering companies, and gastronomy businesses
3. Food Industry B2B: B2B supply of horseradish products to food industry manufacturers and processors
4. Direct-to-Consumer Online Shop: Direct sales through the company's own e-commerce storefront at schamel.de/shop

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Schamel Meerrettich produces premium horseradish-based delicatessen products and sauces in Baiersdorf, Bavaria. The portfolio includes premium glass-jar horseradish (Alpensahne, Scharfwürzig, Raspelstix, Superroot vegan, Rachenputzer, Wild-Preiselbeer Sahne), the Gravadine mustard-dill sauce, a Markendiscount retail line, and 2kg bulk buckets for gastronomy. The company processes fresh horseradish roots daily using an aroma-preserving method and sources raw material under fixed purchase agreements from approximately 100 contracted Bavarian farmers.

Product overview

Schamel Meerrettich is a specialty food company producing premium horseradish (Kren) condiments and delicacies. The product portfolio consists of three main lines: (1) Premium products made from 100% Bavarian raw material with EU protected geographical indication, including Alpensahne, Scharfwürzig, Raspelstix, Superroot (vegan), Rachenputzer, Wild-Preiselbeer Sahne, and Senf-Dill-Sauce Gravadine; (2) A discount/brand discount line in larger 190g/180g formats for retail discount channels; and (3) A professional gastronomy line in 2kg bucket formats for food service and wholesale. The company operates from Baiersdorf, Bavaria, and positions itself as the world's oldest horseradish brand since 1846.

Differentiator

Problem solved

Functional benefit

Brands

• Superroot: Vegan horseradish mousse product line
• Raspelstix
• Rachenputzer

Products and services

• Bayerischer Meerrettich Alpensahne (135g) Premium cream-based horseradish made from 100% Bavarian raw material with a mild and creamy flavor profile, packaged in a 135g glass jar for retail consumers.
• Bayerischer Meerrettich Scharfwürzig (145g) Sharp and spicy Bavarian horseradish from 100% Bavarian raw material offering a more intense flavor, packaged in a 145g glass jar for retail consumers.
• RASPELSTIX Meerrettich mit Raspeln (135g) Horseradish with visible horseradish shavings (Raspelstix), providing texture and a fresh-grated taste experience in a 135g glass jar for retail consumers.
• SUPERROOT Meerrettich-Mousse (135g) Vegan horseradish mousse with a fruity and delicate flavor, positioned as a modern horseradish product line in a 135g glass jar for retail consumers.
• RACHENPUTZER (140g) Extra-spicy horseradish variety providing an intense palate sensation, packaged in a 140g glass jar for retail consumers.
• Wild-Preiselbeer Sahne (135g) Horseradish combined with wild cranberry cream offering a fruity-spicy flavor combination in a 135g glass jar for retail consumers.
• Senf-Dill-Sauce GRAVADINE (140ml) Mustard-dill sauce designed for gravad fish preparations, packaged in a 140ml glass jar, expanding Schamel's portfolio beyond horseradish.
• Sahne Mild (190g) - Markendiscount Mild cream horseradish in a larger 190g glass jar format positioned for discount retail channels, made from horseradish of various origins.
• Tafel Scharf (190g) - Markendiscount Sharp table horseradish in a 190g glass jar format positioned for discount retail channels.
• RASPELSTIX (180g) - Markendiscount Horseradish with shavings in a larger 180g glass jar format positioned for discount retail channels.
• Alpensahne (2kg) - Gastronomie/Eimer Premium cream horseradish in 2kg bucket format intended for professional gastronomy and food service operations.
• Scharfwürzig (2kg) - Gastronomie/Eimer Sharp and spicy horseradish in 2kg bucket format intended for professional gastronomy and food service operations.
• RASPELSTIX (2kg) - Gastronomie/Eimer Horseradish with shavings in 2kg bucket format intended for professional gastronomy and food service operations.
• Gemüse (2kg) - Gastronomie/Eimer Vegetable horseradish variety in 2kg bucket format intended for professional gastronomy and food service operations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Bavarian State Ministry for Nutrition, Agriculture and Forestry (Staatsminister Helmut Brunner)minorStrategic or Co-development Partner · 1 January 2015Bavarian Minister Helmut Brunner symbolically launched the annual horseradish harvest in Baiersdorf in 2015, underlining the importance of Bavarian horseradish as a symbol of Bavarian agricultural and food policy. The event highlighted the cultural heritage and EU-protected status of Bayerischer Meerrettich.
• Schutzgemeinschaft Bayerischer Meerrettich (Protective Association for Bavarian Horseradish)coreStrategic or Co-development Partner · 1 January 2010Hanns-Thomas Schamel, Managing Director of Schamel Meerrettich GmbH & Co. KG, serves as Chairman of the Schutzgemeinschaft Bayerischer Meerrettich. The association was instrumental in securing EU-protected geographical indication status for Bayerischer Meerrettich since 2010, ensuring that only horseradish from Bavaria meeting specific quality standards can carry the protected designation.
• ~100 Krenbauern (Contract Horseradish Farmers)coreOthersApproximately 100 horseradish farmers in the districts of Erlangen-Höchstadt and Forchheim maintain fixed purchase agreements with Schamel Meerrettich. These contract farmers cultivate horseradish in the traditional Baiersdorf region, which has over 500 years of horseradish cultivation history. The company provides contractual guarantees for purchasing the entire harvest.
• Birke und Partner GmbH (Communications Agency)minorOthersPR and communications agency based in Erlangen (Marie-Curie-Straße 1, 91052 Erlangen) that handles press inquiries and media relations for Schamel Meerrettich. Contact person: Katharina Raab.
• Studio ZXminorOthersStudio ZX created the 'Aus bester Familie' (From the Best Family) image band, a classic portrait book featuring 100 German family businesses. Schamel Meerrettich was featured as one of the honored companies in this publication celebrating German family business tradition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Theo Müller Group: Diversified German food conglomerate with dairy, sauces, and condiments operations. Comparable to Schamel as a large German food platform with overlapping retail and B2B channels, though operating at materially larger scale across broader categories.
• McCormick & Company: Global leader in spices, seasonings, and condiments with broad retail and foodservice portfolios. Comparable to Schamel as an incumbent condiment/spice platform whose portfolio includes horseradish-adjacent products sold through similar distribution channels.
• Fuchs Gewürze (Fuchs Gruppe): German family-owned spice, sauce, and condiment manufacturer serving retail, foodservice, and industrial customers. Comparable to Schamel as a multi-channel German condiment producer with overlapping B2B food industry and gastronomy channels.

Direct peers

• Hengstenberg: German heritage food manufacturer best known for pickled vegetables, sauerkraut, and horseradish products. Closely comparable to Schamel as a long-established German producer competing in the same horseradish category with overlapping retail and foodservice distribution.
• Carl Kühne (Kühne): One of Germany's largest condiment brands, producing horseradish, mustards, vinegars, and pickled vegetables. Directly comparable to Schamel in horseradish, condiments category, German retail/foodservice distribution, and multi-generational family heritage.
• Develey Senf & Feinkost: Major German mustard and delicatessen sauce producer with broad grocery and foodservice presence. Comparable to Schamel as a German condiment manufacturer serving overlapping retail and B2B customers with adjacent sauces (mustard vs. horseradish).

Regional players

• Beaver Brand Foods: North American horseradish manufacturer serving retail and foodservice. Directly comparable to Schamel as a horseradish-specialist competitor, but operating in a different geography (North America) and not directly competing in the German market.
• French's (Reckitt / McCormick): Iconic North American mustard and condiment brand, with horseradish variants in its portfolio. Comparable to Schamel as a heritage condiment brand competing in the horseradish-adjacent space, though focused primarily on US/Canadian retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/schamelmeerrettich
• Facebookfacebook.com/SchamelMeerrettich
• LinkedInlinkedin.com/company/schamel-meerrettich-gmbh-&-co-kg
• Instagraminstagram.com/schamel_meerrettich
• Pinterestpinterest.de/schamelmeerrettich

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schamel Meerrettich Gmbh & Co. Kg