Sanibell Holding B.v.

What Sanibell Holding B.v. does

Sanibell Holding B.V. is a Dutch designer, manufacturer, and distributor of bathroom furniture, washbasins, mirrors, and faucets, founded in 1978 in Rotterdam and now headquartered in Oud-Beijerland. The company serves the European residential and hospitality markets through an eight-brand portfolio that spans every price-quality tier: BLISS (premium exclusive), INK (mid-market Dutch design), IVY (innovative faucets), MAY (affordable timeless faucets), Proline (modular competitive furniture), Basic Line (value-priced furniture), On-Line (budget flat-pack sold through partner webshops), and Solutions (full-service hospitality project delivery). Its product range exceeds 40,000 SKUs designed and developed in-house, supported by a CAD/3D visualization team that produces technical drawings and renderings for partner sales and project proposals.

Name

Sanibell Holding B.v.

Legal name

Sanibell B.V.

Website

https://sanibell.nl

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Sanibell Holding B.V. is a Dutch designer, manufacturer, and distributor of bathroom furniture, washbasins, mirrors, and faucets, operating eight sub-brands across five European countries and serving bathroom specialists, installers, and hospitality project clients.

Ownership category

akta.pro rank

Product category

Bathroom Furniture and Fixtures

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Bathroom furniture
• Bathroom faucets
• Washbasins and mirrors
• Hospitality bathroom solutions
• Private label bathroom products

Headquarters

HQ city

Oud-beijerland

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Bathroom Furniture and Fixtures Sales: Sanibell generates revenue through the sale of bathroom furniture, washbasins, mirrors, and taps across eight distinct brands (BLISS, INK, IVY, MAY, Proline, Basic Line, On-Line, Solutions). Products are sold through dealer networks, direct project sales, and e-commerce.
2. Private Label & Custom Manufacturing: Sanibell develops exclusive private label products and custom furniture concepts for partners. The Solutions brand provides full-service project management for hospitality sector clients, from concept development through installation.
3. Accessories and Maintenance Products: Sale of color samples (e.g., €3.00 per sample) and maintenance products through Sanibell's webshop, targeting both end consumers and professional partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sanibell designs, develops, and manufactures bathroom furniture, washbasins, mirrors, and faucets under eight distinct sub-brands (BLISS, INK, IVY, MAY, Proline, Basic Line, On-Line, and Solutions), serving bathroom specialists, installers, and hospitality project developers across Europe. The company offers private label partnerships, custom furniture concepts, and full-service project support including CAD visualizations and installation services for the hospitality sector, backed by 35,500 m² of warehousing enabling 24-hour stock delivery in the Netherlands and Belgium.

Product overview

Sanibell is a specialist in the design, development, and manufacturing of bathroom furniture, sinks, and faucets. The product portfolio consists of eight distinct sub-brands positioned across different market segments: BLISS (high-end exclusive), INK (contemporary Dutch design), IVY (innovative faucets), MAY (affordable timeless faucets), Proline (competitive modular furniture), Basic Line (value-focused furniture), On-Line (budget flat-pack solutions), and Solutions (hospitality full-service). Additionally, Sanibell offers private label partnerships and color samples/maintenance products. All products are designed and manufactured with emphasis on design, quality, reliability, service, and stock availability.

Differentiator

Problem solved

Functional benefit

Brands

• BLISS: An exclusive bathroom furniture brand in the higher segment, offering custom programs with choices of colors, materials, and sizes. Sinks are available in polystone, quartz, solid surface, or ceramic plate materials with a unique collection of 38 trend colors.
• INK
• IVY
• MAY
• Proline
• Basic Line
• On-Line
• Solutions
• Private Labels

Products and services

• BLISS Bathroom Furniture Exclusive bathroom furniture line in the higher segment featuring custom programs with choice of colors, materials, and sizes. Sinks available in polystone, quartz, solid surface, or ceramic plate materials with a unique collection of 38 trend colors. Targeted at premium bathroom specialists and upscale residential and hospitality projects.
• INK Bathroom Furniture Bathroom furniture and sinks designed and developed in-house according to Dutch standards, offering a wide range of models, sizes, shapes, materials, and colors for contemporary bathroom interiors. Targeted at mid-market bathroom specialists and residential consumers.
• IVY Bathroom Faucets Innovative and stylish faucet brand known for durability and water savings, offering five series: Bond, Nexus, Pact, Concord, and Tribe, including basin mixers, bath and shower mixers, accessories, and fountain mixers. Targeted at bathroom specialists, installers, and hospitality projects (e.g., TUI BLUE Curaçao, Doubletree by Hilton Amsterdam).
• MAY Bathroom and Fountain Faucets Timeless and affordable bathroom and sink faucets available in six trendy colors, with Forma and Stilo collections designed for aesthetics, durability, and economy, finished in modern PVD colors. Targeted at mid-market and value-conscious customers.
• Proline Bathroom Furniture Comprehensive bathroom furniture program developed with specialized furniture manufacturers, offering competitive pricing with high quality and a great variety of materials, colors, and dimensions. Can be assembled in five clear and easy steps. Targeted at bathroom specialists and installers seeking quality with installation efficiency.
• Basic Line Bathroom Furniture Bathroom furniture line focused on price/quality ratio, offering highly competitive prices combined with high-quality finish and standard soft-close metal drawer system. Targeted at value-focused bathroom specialists and residential consumers.
• On-Line Flatpack Bathroom Furniture Affordable collection of flat-pack and compact bathroom furniture and sinks offered through the webshops of Sanibell's customers to households with smaller budgets. Targeted at budget-conscious end consumers purchasing online through retail partner webshops.
• Solutions Hospitality Project Services Creative furniture concepts for the hospitality sector with full-service partnership from concept to installation, including custom bathroom units, project management, and supervision of the entire process to create an optimal guest experience. Targeted at hotels, resorts, wellness centers, and large-scale hospitality developers (e.g., TUI BLUE Curaçao, Doubletree by Hilton Amsterdam, Hotel Berendonck).
• Private Label Bathroom Furniture Private label partnership program adapting Sanibell's existing furniture programs to a customer's house style or developing exclusive programs for private label brands. Leverages wide collection of own designs to support partner brand identity. Targeted at retailers and brand owners seeking differentiated private label bathroom furniture.
• Color Samples and Maintenance Products Color swatches (e.g., IVY color samples priced at €3.00 each) and maintenance products for selecting and sustainably maintaining bathroom furniture, including cleaning and repair products matched to materials and finishes. Sold via the Sanibell webshop to both end consumers and professional partners.

Quantifiable outcome

• 24-hour delivery from stock in Netherlands and Belgium
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Villeroy & Boch: European manufacturer of bathroom ceramics, furniture and faucets sold through sanitary dealers and for hospitality projects; overlaps with Sanibell's full-bathroom range including the Solutions hospitality vertical.
• Hansgrohe: German manufacturer of premium taps, showers and bathroom fittings sold across Europe via sanitary dealers and project specifiers — direct overlap with Sanibell's IVY and MAY faucet brands and dealer-led distribution model.
• Burgbad: European specialist in premium bathroom furniture and vanity systems, strongly active in the German/DACH market; comparable to Sanibell's BLISS and INK brands in design, customization and dealer-led distribution.
• Bette: German manufacturer of premium glazed steel shower trays, washbasins and bath solutions — directly competes with Sanibell in the upper-segment European bathroom furniture/ware market.
• Duravit: Manufacturer of bathroom furniture, ceramic sanitary ware and wellness systems with multi-tier product lines (premium to mid); directly competes with Sanibell's BLISS, INK and Proline bathroom-furniture programs.
• Kludi: German manufacturer of kitchen and bathroom faucets and shower systems sold through sanitary specialists — directly comparable to Sanibell's IVY and MAY faucet brands and Benelux/DACH distribution.
• Ideal Standard: Pan-European sanitary brand covering brassware, ceramics and bathroom furniture supplied through wholesale and project channels; comparable to Sanibell in market coverage, multi-segment positioning and B2B2C channel mix.
• Grohe (LIXIL Group): One of Europe's largest sanitary fittings manufacturers, distributing taps and bathroom solutions through installer/specialist channels; directly comparable to Sanibell's BLISS/IVY/MAY portfolio and dealer-led go-to-market.

Broad incumbents

• Geberit: Swiss sanitary technology leader (concealed cisterns, installation systems, ceramics and fittings) — broader portfolio than Sanibell but competes on bathroom systems and is distributed through the same European sanitary installer channel.
• Roca (Roca Sanitario): Spanish global bathroom group manufacturing sanitaryware, brassware and bathroom furniture with wide European hospitality and residential reach — comparable to Sanibell on full-bathroom offering and project business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanibell Holding B.v.