Sho & Co
Sho & Co is a Frederick, Maryland-based boutique residential interior design studio founded in 2019, serving affluent homeowners in the DC metro area and nationwide via remote design, with full-service, kitchen/bath, and custom cabinetry offerings.
- Company typePrivate
- Founded2019
- HeadquartersFrederick, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sho & Co does
Sho & Co is a boutique residential interior design studio founded in 2019 and headquartered in Frederick, Maryland, operating under Principal Designer Shoshanna Shapiro. The firm offers full-service residential interior design, custom cabinetry, kitchen and bath design, single-room transformations, and a dedicated nationwide remote design service that extends beyond its core DC metro market (Maryland, DC, Virginia). It serves affluent homeowners seeking personalized design outcomes, with a team of 1–10 employees.
The studio's technical stack is conventional for the design industry and intentionally lean: 3D renderings are produced in SketchUp, and the firm holds a Maryland Home Improvement Commission (MHIC) license for local contracting-adjacent work. There is no proprietary technology platform, no AI tooling, and no disclosed data or model assets. Sho & Co operates on a project-based professional services revenue model with consultation-driven, direct-to-consumer sales; revenue is generated per project rather than via recurring contracts or subscriptions, and pricing is scoped to project size, customization, and service tier.
Go-to-market is direct and earned-media-supported, with consistent placements in HGTV, Forbes Home, Architectural Digest, House Beautiful, The Wall Street Journal, Homes & Gardens, and Home & Design, including an HGTV 2022 Dramatic Before & After award. The firm has raised no external capital, has no disclosed investors, and operates as a private company, with a partnership arrangement with photographer Ryan Shapiro supporting content and project documentation.
Sho & Co firmographics
Firmographics- Name
- Sho & Co
- Legal name
- Sho and Co
- Website
- https://shoshannaco.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sho & Co is a Frederick, Maryland-based boutique residential interior design studio founded in 2019, serving affluent homeowners in the DC metro area and nationwide via remote design, with full-service, kitchen/bath, and custom cabinetry offerings.
- Ownership category
- akta.pro rank
Sho & Co industry classification
Industry- Product category
- Residential Interior Design
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Architectural, Engineering, and Related Services (5413)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where Sho & Co is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sho & Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Full-Service Interior Design: Comprehensive design services for new construction, additions, and large-scale home updates. Includes custom kitchen and bath layouts, detailed cabinetry drawings, material selections, and collaboration with build teams through to final styling.
- Single-Room and Smaller Project Design: Services for single-room design, mini renovations, new furnishings, custom window treatments, styling, and remote nationwide projects. Turnkey furniture curation and specialized Nationwide Remote Design framework with digital plans and physical finish boxes.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Sho & Co product offering
Product offeringCore offering
Sho & Co is a residential interior design studio that delivers bespoke full-service design for new construction, additions, and large-scale renovations, including custom cabinetry, kitchen and bath layouts, architectural details, material selection, and coordination with architects and builders through final styling. It also offers smaller-scale services such as single-room design, mini renovations, custom window treatments, turnkey furniture curation, and nationwide remote design delivered via digital plans and curated physical finish boxes. Clients in the DC metro area work with the firm under its MHIC license, while remote clients receive digital plans and shipped finishes across the U.S.
Product overview
Sho & Co is a residential interior design studio offering bespoke interior design services for clients in the DC metro area and nationwide. The company provides two primary service tiers: a Complete Design Experience for new construction, additions, and large-scale renovations that encompasses custom cabinetry, architectural details, and furnishings from early architectural planning through final styling; and smaller-scale services for single-room projects, mini renovations, and remote nationwide clients via their Digital Design Plans and curated finish boxes. The studio's portfolio showcases projects across Maryland, Virginia, and DC, with specializations in kitchen and bath design, custom millwork, and luxury residential interiors. The company is led by Owner and Principal Designer Shoshanna Shapiro.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Design Experience Comprehensive, full-service interior design for residential new construction, complete additions, and large-scale home updates in the DC metro area, including custom kitchen and bath layouts, detailed cabinetry drawings, material selections, build-team coordination, and final styling under the firm's MHIC license.
- Single-Room Design Services Smaller-scope residential interior design services covering single-room projects, mini renovations, new furnishings, styling, and custom window treatments, including turnkey furniture curation, for homeowners in the DC metro area.
- Nationwide Remote Design Framework Remote residential interior design service for clients across the U.S. outside the DC metro area, delivering digital design plans and curated physical finish boxes shipped to the client's home to enable single-room design, mini renovations, new furnishings, and styling engagements without on-site visits.
Quantifiable outcome
- HGTV's 2022 Dramatic Before & After category winner for White Oak project
Companies that use Sho & Co
Customer profileSegments3 records
Ideal customer profiles3 records
Sho & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sho & Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ryan Shapiro PhotographycorePrimary photographer for Sho and Co projects. Credits appear on nearly all portfolio pieces and blog content including the Smart Moves Bethesda project, Dramatic Dining in Potomac, and multiple other projects. Captures the design aesthetic and finished spaces for client presentations and marketing materials.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Sho & Co competitors and assessment
Company assessmentDirect peers
- Blackband Design: California boutique residential interior design firm with full-service and e-design tiers, custom cabinetry specialization, and strong brand presence — closely comparable service mix and client profile.
- House of Jade Interiors: Boutique residential design firm with full-service and e-design offerings, custom cabinetry expertise, and strong Instagram-led brand; highly comparable operating model and target client.
- Chango & Co. Brooklyn-based residential interior design firm offering full-service and virtual design tiers with a similar hybrid business model, custom millwork focus, and national press presence.
- Amber Interiors: Los Angeles-based residential interior design studio known for warm, classic, California-modern interiors with national press features — directly comparable design philosophy and boutique luxury model.
- Cortney Bishop Design: Southeast-based residential interior design firm with full-service and virtual offerings and national press features; comparable boutique scale and luxury positioning.
- Studio McGee: Boutique-to-scaled residential interior design firm with national brand recognition, signature warm/modern aesthetic, and a similar full-service and remote design offering; most direct comparable on positioning, scale trajectory, and media profile.
- Marie Flanigan Interiors: Houston-based boutique interior design studio with national press features (Architectural Digest, House Beautiful) and full-service residential offerings — comparable luxury positioning and execution-led brand.
Broad incumbents
- Kelly Wearstler: Established luxury interior design and lifestyle brand with residential, hospitality, and product lines — broader portfolio and larger scale than Sho & Co, but comparable aesthetic authority and high-end client base.
- Nate Berkus Associates: Nationally recognized interior design firm with media-led brand, product lines, and large-scale residential projects; broader commercial scope but directly comparable luxury residential client base.
Emerging players
- Modsy: Virtual/digital interior design platform serving consumers with remote design plans — overlapping only the remote design tier of Sho & Co, but as a scaled tech-enabled alternative rather than a boutique studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Sho & Co social profiles
Digital presenceSho & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sho & Co leadership team
Management profileNumber of profiles
Profiles1 record
Sho & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sho & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sho & Co
What does Sho & Co do?
Sho & Co is a residential interior design studio that delivers bespoke full-service design for new construction, additions, and large-scale renovations, including custom cabinetry, kitchen and bath layouts, architectural details, material selection, and coordination with architects and builders through final styling. It also offers smaller-scale services such as single-room design, mini renovations, custom window treatments, turnkey furniture curation, and nationwide remote design delivered via digital plans and curated physical finish boxes. Clients in the DC metro area work with the firm under its MHIC license, while remote clients receive digital plans and shipped finishes across the U.S.
Is Sho & Co a public or private company?
Sho & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sho & Co founded?
Sho & Co was founded in 2019. It employs 1 to 10 people.
Where is Sho & Co based?
Sho & Co is headquartered in Frederick, United States, in the North America region.
How does Sho & Co make money?
Two revenue lines are on record. Full-Service Interior Design is the primary driver. The others are single-Room and Smaller Project Design.
Who are Sho & Co's main competitors?
Direct peers on record are Blackband Design, House of Jade Interiors, Chango & Co., Amber Interiors, Cortney Bishop Design, Studio McGee and Marie Flanigan Interiors. Broad incumbents are Kelly Wearstler and Nate Berkus Associates. Modsy is listed as an emerging player.
Does Sho & Co have an API?
No public API is recorded for Sho & Co.
What industry is Sho & Co in?
Sho & Co's product category is Residential Interior Design. Its primary akta.pro industry code is HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build), with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 54141 and its SIC code is 1700.