Sensostat

What Sensostat does

SensoStat is a French sensory analysis and consumer research firm headquartered in Dijon, providing sensory testing, consumer research, applied statistics, consultancy, and training services to industrial clients across food, cosmetics, pharmaceutical, textile, and equipment sectors. The firm was incorporated in Dijon as a SAS (Société par Actions Simplifiée) with €15,000 registered share capital (RCS Dijon 539 006 973), is founder-controlled with 1–10 employees, and holds CIR research tax credit accreditation from the French Ministry of Research.

The firm's core offering is built around specialized sensory methodologies, including Temporal Dominance of Sensations (TDS), Flash Profile with Generalized Procrustes Analysis, Polarized Sensory Positioning (PSP), iPref (Inherited Preference), Free Sorting, Napping, Triangle Tests, and Focus Groups, supported by the TimeSens software platform for temporal data analysis. It also offers statistical services using bootstrapping for panel size optimization, MDS Unfolding for preference analysis, and ongoing research into semi-Markov chain modeling for temporal perception through a co-funded PhD with CSGA/INRA.

SensoStat operates as a B2B professional services firm with a sales-led go-to-market, combining direct outreach, conference participation at EuroSense, Pangborn, SenseAsia, and AgroStat, academic publications, a free Wednesday consultation service (Sensolib), and academic teaching engagements at Institut Agro Dijon and UCO Bretagne Nord. Revenue is generated through quote-based project fees across five service lines (Sensory Tests, Consumer Tests and Marketing, Applied Statistics, Consultancy & Training, Research & Innovation) with standard terms of 50% deposit and 30-day net balance. Named enterprise customers include Nestlé, Danone, Coca-Cola, Yoplait, JDE Coffee, L'Oréal, L'Occitane, Givaudan, SEB Group, Somfy, and Urgo.

Name

Sensostat

Legal name

SENSOSTAT

Website

https://sensostat.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SensoStat is a French sensory analysis and consumer research firm providing sensory testing, consumer studies, applied statistics, consultancy, and training services to industrial clients in food, cosmetics, pharmaceutical, textile, and equipment sectors, headquartered in Dijon.

Ownership category

akta.pro rank

Product category

Sensory Analysis & Consumer Research Services

NAICS

Testing Laboratories and Services (54138), Scientific Research and Development Services (5417), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Sensory/Taint & Odor Transfer Testing (organoleptic evaluation) (AFALAIAM)

akta.pro secondary industry

Method Development & Validation (ICH/USP) (HLAGADAB)

Keywords

• Sensory analysis services
• Consumer research testing
• Applied sensory statistics
• Sensory panel training
• Product evaluation consulting

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sensory Testing Services: Professional sensory analysis testing services for food, textile, cosmetics, pharmaceutical, and equipment products. Includes laboratory-based testing with consumer and expert panels.
2. Consumer Tests and Marketing: Consumer testing services including hedonic tests, in-home use tests (HUT), focus groups, and consumer research studies for marketing decision support.
3. Applied Statistics: Statistical analysis services for sensory and consumer data, including specialized methods such as TDS, GPA, MDS Unfolding, and panel performance optimization.
4. Consultancy and Training: Expert consultancy services including in-house panel setup and training, methodological guidance, and statistical consulting. Offered via Sensolib free consultation sessions.
5. Research and Innovation: Collaborative research projects with industrial and academic partners, including PhD co-funding and innovation projects (e.g., PrediChoice, GASPPLI, NutriCHIC).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SensoStat is a B2B sensory analysis firm that designs and executes sensory tests, consumer preference studies, and applied statistical analyses for product evaluation across food, cosmetics, pharmaceutical, textile, and equipment industries. Its offering is anchored in five service lines — Sensory Tests, Consumer Tests and Marketing, Applied Statistics, Consultancy & Training, and Research & Innovation — delivered from its Dijon laboratory or on-site at client facilities. The company pairs these services with advanced proprietary and academic methodologies such as TDS, Flash Profile, PSP, iPref, and Napping, supported by a free weekly consultation program (Sensolib) and CIR-accredited R&D work.

Product overview

SensoStat is a sensory analysis company offering a comprehensive portfolio of services centered on five core offerings: Sensory Tests, Consumer Tests and Marketing, Applied Statistics, Consultancy & Training, and Research & Innovation. The company operates across food, cosmetics, pharmaceutical, textile, and equipment industries. Their methodology portfolio includes specialized techniques such as Temporal Dominance of Sensations (TDS), Flash Profile, Polarized Sensory Positioning (PSP), Focus Groups, Triangle Tests, Free Sorting, and Napping®, complemented by TimeSens software for temporal analysis. SensoStat has developed proprietary methods including iPref for hedonic evaluation and conducts collaborative research projects like PrediChoice. Additional services include SensoLib (free consultation) and in-house training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensory Tests Core sensory analysis services for evaluating products through trained or consumer panels, including discriminative tests, descriptive analysis, and temporal methods, for industrial clients in food, cosmetics, pharmaceutical, textile, and equipment sectors.
• Consumer Tests and Marketing Consumer testing services measuring preference, satisfaction, and purchasing behavior, including hedonic tests, focus groups, in-home use tests (HUT), and marketing-related sensory studies to support marketing decisions for consumer goods manufacturers.
• Applied Statistics Statistical analysis services for sensory and consumer data, including data processing, modeling, and interpretation using advanced statistical techniques such as Generalized Procrustes Analysis, MDS Unfolding, semi-Markov chain modeling, and panel performance optimization.
• Consultancy & Training Expert consulting services and in-house training programs for companies establishing internal sensory panels or seeking methodological guidance, including embedded on-site engineering (e.g., one engineer on-site one day per week for several months to establish a complete expert panel), panel leader training, and quality control process setup.
• Research & Innovation Collaborative research services and innovation projects in sensory science, including PhD co-funding (e.g., with ChemoSens/INRA on semi-Markov chain modeling for temporal perception) and partnerships with academic institutions such as CSGA, INRAE, and Institut de Mathématiques de Bourgogne.

Quantifiable outcome

• TDS methodology can detect product differences that are invisible to static sensory profiling methods
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Valorial (Brittany Competitiveness Cluster)supportingStrategic or Co-development Partner · 1 February 2019SensoStat is a member of Valorial, a Brittany-based competitiveness cluster focused on food and agribusiness innovation. Membership supports networking, collaborative projects, and industry connections in the French food sector.
• ChemoSens Platform (CSGA - Centre des Sciences du Goût et de l'Alimentation)coreStrategic or Co-development Partner · 1 October 2018SensoStat collaborates with the ChemoSens platform at CSGA (Center for Research on Taste and Food) and INRA (National Institute for Research in Agronomics) for a co-funded PhD program on sensometry. The collaboration focuses on semi-Markov chain (SMC) modeling for temporal perception in TDS and consumer segmentation based on temporal product perception. Co-funded by SensoStat, conducted by PhD student Benjamin Mahieu under Pascal Schlich's management.
• Institut de Mathématiques de Bourgogne (Burgundy Institute of Mathematics)supportingStrategic or Co-development Partner · 1 October 2018Academic partner collaborating on theoretical work around mathematical properties of semi-Markov chains (SMCs) used for temporal perception modeling in TDS analysis. Part of the broader PhD research program co-funded by SensoStat.
• TimeSens (INRA/AgroParisTech)supportingTechnology or Integration · 1 February 2017SensoStat is a partner of TimeSens, a software platform developed by INRA and AgroParisTech for temporal sensory data collection and analysis, particularly for TDS methodology. SensoStat organizes training courses on TimeSens software alongside conferences.
• SFAS - Société Française d'Analyse SensoriellesupportingStrategic or Co-development Partner · 1 January 2016SensoStat supports SFAS (formerly Sens&Co), the French Society of Sensory Analysis, a non-profit association promoting sensory professions in France and facilitating networking among industry and academic practitioners.
• INRA (Institut National de la Recherche Agronomique)coreStrategic or Co-development PartnerINRA (now INRAE) is the primary academic research partner, managing the ChemoSens platform and co-funding PhD research on sensometry including temporal perception methods and semi-Markov chain modeling.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global consumer research and measurement firm with adjacent product testing and innovation services. Competes with Sensostat on consumer insights for FMCG clients but as part of a much wider data and analytics portfolio.
• Ipsos: Global market research giant with dedicated sensory and consumer product testing practices. Overlaps with Sensostat on enterprise consumer testing but as part of a much broader portfolio of research services.
• Alpha MOS: French-headquartered provider of sensory analysis instruments (e-nose, e-tongue) and related services. Broader incumbent in sensory; competes with Sensostat's human-panel services while also supplying complementary instrumentation to many shared clients.

Direct peers

• Sensory Dimensions: UK sensory research firm offering consumer product testing, claims substantiation, and sensory training. Comparable in serving large FMCG and personal care clients with quantitative product research.
• SAM Sensory: Amsterdam-based sensory and consumer research firm serving global FMCG brands. Directly comparable to Sensostat in offering sensory testing, consumer panels, and consultancy across food and personal care categories.
• Sensory Spectrum: US-based sensory evaluation and consulting firm specializing in descriptive analysis and consumer research. Comparable in offering advanced methodological training and panel leader development to enterprise clients.
• The Good Sense Company: Sensory and consumer insights consultancy serving food, beverage, and household product manufacturers. Comparable mid-size European peer in methodology-led product testing and innovation research.
• MMR Research Group: UK-based sensory and consumer insight agency providing product testing, claims support, and innovation research for global brands. Most direct European competitor to Sensostat in both methodologies and enterprise client base.
• Cynexo: Spanish sensory and consumer research firm serving food, beverage, and cosmetics manufacturers. Directly comparable in methodology focus and SME-style enterprise client work in Southern Europe.

Others

• Centre des Sciences du Goût et de l'Alimentation (CSGA): Academic research partner of Sensostat on the ChemoSens platform and PhD programs. Comparable in developing sensory methodologies but operates as a public research institution rather than a commercial rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SensoStat
• YouTubeyoutube.com/@sensostat7743
• Facebookfacebook.com/SensoStat
• LinkedInlinkedin.com/company/sensostat
• Instagraminstagram.com/sensostat

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensostat