Rolph - Professionelles Zweithaar

What Rolph - Professionelles Zweithaar does

Rolph AG is a Swiss family-owned company founded in 1965 that specializes in the production, processing, refinement, and sale of professional hair replacement products (Zweithaar). The company manufactures and distributes real and synthetic hair extensions (Tape-In, Weft, Keratin Bondings), wigs, toupees, and custom-made hairpieces under its own PRO/8302 and PRO/8302 ESSENTIAL sub-brands, while also distributing third-party professional brands such as hairtalk, Ellen Wille, and Seiseta across Switzerland. Operations span two showroom/salon locations (Kloten headquarters and Zurich's Hair Concept Studio), an e-commerce shop at rolph.ch, and the Rolph Academy, which delivers certified training workshops in extensions and Zweithaar techniques to professional hairstylists.

The company operates a hybrid B2B/B2C revenue model. B2B revenue comes from wholesale distribution of professional extension lines, care products, and salon supplies to hair salons across Switzerland. B2C revenue is generated through direct retail sales of wigs, hairpieces, extensions, and care accessories to private customers, both in-store and online. Additional revenue streams include the Rolph Academy training programs (workshops priced CHF 450–CHF 690 per participant), the in-house Atelier service offering repair and customization of both proprietary and third-party wigs/toupees, and a hair donation program. Pricing is transacted in Swiss Francs at an 8.1% VAT-inclusive rate for consumers, with B2B pricing excluding VAT. The company serves three primary customer segments: private customers (medical hair loss and cosmetic enhancement), professional Swiss salons, and healthcare partners including hospitals, cancer leagues (Krebsligen), and dermatologists who refer patients requiring hair replacement.

Rolph AG is a privately held Aktiengesellschaft (Swiss stock corporation) headquartered at Petergasse 20, 8302 Kloten, led by CEO Sabrina Kaiser-Kossmayr, with founder Ralph Anderegg historically associated with the brand. Distribution is restricted to Switzerland and Liechtenstein. Technology integration is limited to e-commerce (Stripe payments), standard analytics and marketing tools (Google Analytics, Google Tag Manager, Google Ads, Pinterest), and the SalonKee appointment booking platform — with no disclosed proprietary technology platform or AI/ML capabilities. The company claims to operate the largest inventory of wigs, toupees, and hairpieces in Switzerland.

Name

Rolph - Professionelles Zweithaar

Legal name

Rolph AG

Website

https://rolph.ch

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolph AG is a Swiss family-owned specialist in professional hair replacement (Zweithaar), founded in 1965 and based in Kloten. It manufactures and distributes real and synthetic wigs, toupees, and tape/weft extensions under the PRO/8302 brand to private customers, professional salons across Switzerland, and healthcare partners.

Ownership category

akta.pro rank

Product category

Professional Hair Replacement & Extensions

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Wig Styling, Customization & Maintenance (HSALAAAL), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Professional hair replacement
• Hair extensions wholesale
• Custom wig manufacturing
• Salon training academy
• Hair care products

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. B2C Product Sales: Direct sales of wigs, hairpieces, extensions, and hair care products to private customers through salon locations and online shop.
2. B2B Professional Product Sales: Supply of high-quality real hair extensions, care products, and professional salon products to B2B customers (hair salons) throughout Switzerland.
3. Workshop and Training Services: Professional training programs (Rolph Academy) covering extensions and Zweithaar techniques for hairstylists, salon owners, and beauty professionals. Courses include Zweithaar workshop, Advanced workshop, Tape-In, Weft, Keratin, and In-Salon training.
4. Consultation and Customization Services: Personal consultations for hair solutions, including initial meetings and custom fitting services at their locations in Zurich and Kloten.
5. Atelier Services: Repair and adjustment services for hairpieces, wigs, and toupees, including both proprietary and third-party models.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rolph AG manufactures, processes and sells professional Zweithaar (hair replacement) products including high-quality real and synthetic hair extensions (Tape-In, Weft, Keratin Bondings, Clip-in), custom-made wigs, toupees and hairpieces for women and men, plus care products and adhesives. The company also provides in-house atelier customization and repair services, individual consultations, and professional training through the Rolph Academy. Sales reach both private customers via salon locations and an online shop, and B2B customers (hair salons) across Switzerland.

Product overview

Rolph AG operates as a specialist provider of professional second-hair (Zweithaar) solutions, offering both products and services across a portfolio centered on real and synthetic hair extensions, wigs, and hair replacements. The product range is anchored by Extensions (Tape & Weft), including the PRO/8302 and PRO/8302 ESSENTIAL tape extension lines — the latter newly launched. The core wig and hair replacement offering covers Perücken & Haarersatz in real and synthetic hair, supported by an internal Atelier for custom customization and repair. Complementary add-on products include care products, adhesives, and accessories available through the Onlineshop. Services layer on top of the product portfolio: individual consultations, a dedicated Hair Concept Studio in Zurich, the Rolph Academy offering professional workshops and training (Echthaar-Extensions-Academy and Zweithaar-Academy since 2019), and a hair donation program. Rolph AG serves both private customers (at its Zurich and Kloten locations) and B2B salon customers across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• PRO/8302: High-quality hair extensions (Tape & Weft) in different lengths and colors
• PRO/8302 ESSENTIAL

Products and services

• Extensions (Tape & Weft) High-quality hair extensions in Tape-In and Weft formats, available in different lengths and colors. Professional-grade extensions offered to salons (B2B) and applied by hairstylists at the Rolph Hair Concept Studio in Zurich for private customers.
• PRO/8302 Tape Extensions Premium tape extension product line in the Rolph AG portfolio, featuring high-quality real hair extensions available in various lengths and colors for professional salon use.
• PRO/8302 ESSENTIAL Tape Extensions Latest addition to the PRO/8302 tape extension line, available in 20 color nuances and two lengths, positioned as an accessible entry point within the premium PRO/8302 product range.
• Perücken & Haarersatz (Wigs & Hair Replacement) Extremely lightweight wigs, toupees, and fashion wigs made from real or synthetic hair that blend seamlessly with the customer's own hair. Includes custom-fitted models for a natural look and comfortable wear, for women and men.
• Atelier - Anpassung & Reparatur (Customization & Repair Service) Internal workshop service for the repair and individual customization of hairpieces, toupees, and wigs. Adjustments are made for size, color, density, and cutting. Both Rolph's own models and third-party models are serviced.
• Pflegeprodukte & Accessoires (Care Products & Accessories) Care and maintenance products including shampoo, conditioner, and adhesives specifically formulated for real or synthetic hair systems. Complementary accessories round out the product range.
• Rolph Academy - Workshop & Training Programs Professional training programs for salon teams covering real hair extension application, second-hair (Zweithaar) expertise, and marketing & social media skills. Programs include the Echthaar-Extensions-Academy and Zweithaar-Academy launched in 2019 under the motto 'Style deine Zukunft'. Held at the Kloten headquarters; paid workshops for hairstylists, salon owners and beauty professionals.
• Individuelle Beratungen (Individual Consultations) Personalized consultation services at the Zurich and Kloten locations, supporting private clients, business customers, hospitals, cancer leagues, and dermatologists in finding individual hair solutions.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ellen WilleminorChannel Partner/ Reseller/ DistributorProducts from Ellen Wille brand are sold through Rolph AG's distribution network to Swiss salons. Ellen Wille is a professional hair replacement brand.
• hairtalkcoreChannel Partner/ Reseller/ Distributorhairtalk is a key brand partner - the company has a dedicated Facebook page 'hairtalkSchweiz' and offers hairtalk products through their Swiss distribution.
• SeisetaminorChannel Partner/ Reseller/ DistributorSeiseta is distributed by Rolph AG to professional salons in Switzerland. Products include various extension lines.
• SalonKeecoreTechnology or IntegrationSalonKee appointment booking system is used for scheduling appointments at Rolph salon locations. Link provided directly on website: https://salonkee.ch/salon/rolph-hair-concept-studio

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lordhair: Global online retailer specializing in men's hair systems, wigs, and toupees. Comparable to Rolph's hair replacement category (toupees/hairpieces) but competing via a pure-play DTC model.
• Cinderella Hair: Scandinavian hair extension brand offering tape-in and nano-ring products with strong DTC e-commerce focus. Comparable to Rolph's extension category but competing via a digital-first model.
• Luxhair: Online-focused hair extension and wig retailer. Comparable to Rolph's wigs/extensions category but competing primarily via e-commerce rather than the salon channel.

Direct peers

• Seiseta: Italian hair extension manufacturer with global B2B salon distribution. Comparable to Rolph on extension product range — and is an existing Rolph distribution partner serving Swiss salons.
• Great Lengths: Italian-founded global leader in professional hair extensions (Tape-In, Keratin Bondings, Ultrasonic). Directly comparable to Rolph's extension product line and B2B salon distribution model.
• Hairdreams: Austrian manufacturer of premium hair extension systems (Laserbeams NANO, MicroLines) with global B2B salon distribution. Comparable to Rolph on premium positioning, professional training, and B2B channel.
• hairtalk: Professional tape-in extension brand distributed internationally. Comparable to Rolph's PRO/8302 tape-in product line and is an existing core distribution partner.
• So Cap: Italian hair extension specialist with Tape-In, Keratin, and Clip-In lines distributed through salons worldwide. Comparable B2B salon channel and extension product portfolio to Rolph.
• Balmain Hair: Premium hair extension and haircare brand leveraging the Balmain fashion house name. Comparable to Rolph's premium positioning in professional extensions and salon channel distribution.
• Ellen Wille: German professional wigs, hairpieces, and toupees brand. Directly comparable to Rolph's wig/hairpiece category and already a distribution partner, making it a direct competitive and adjacent brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hairtalkSchweiz
• Instagraminstagram.com/rolph_zweithaar
• LinkedInlinkedin.com/company/rolph-professionelles-zweithaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolph - Professionelles Zweithaar