Roros Produkter As

What Roros Produkter As does

Røros Produkter AS is a privately held Norwegian industrial manufacturer headquartered in Røros (Øverhagaen 6, NO-7374) that has operated since 1968 designing and producing steel-based waste sorting systems, outdoor furniture, cleaning carts, and hygiene dispensers. Its portfolio spans modular indoor waste containers (Femunden, Aursunden, Isteren, Urbanus series in 25L-100L sizes), outdoor furniture lines (Nobel, Trend, Femunden furniture, Rast), cleaning trolleys and bag carts, and standardized national-color sorting labels, all built from powder-coated steel and locally sourced 'malmfuru' (slow-grown pine from Central Norway). Engineering emphasis is on modularity (Isteren Trio/Quatro, Aursunden connecting brackets), ergonomic handling, EPD-certified environmental performance, and configurability via a 3D web product configurator that allows custom RAL colors, finishes, and wood options (Thermowood, Kebony, Oak, Ash).

The company operates a hybrid go-to-market combining a nationwide Norwegian dealer network for project and custom sales, direct e-commerce for standardized 'Easy' variants and labels (with Vipps/Klarna/card payment), and inquiry-based sales routed through the configurator for high-customization enterprise buyers. Revenue mechanics are almost entirely hardware sales (one-time purchases of containers, furniture, and accessories), with premium SKUs (Trend, Isteren, Nobel) priced on inquiry and standardized SKUs (Urbanus Easy at NOK 1,592-2,452 ex-VAT; Femunden Easy at NOK 3,364-4,444 ex-VAT) carrying published unit pricing. Primary customer segments are Norwegian municipalities, public institutions (healthcare, schools, transport operators such as Color Line), and commercial businesses (retail, hospitality, fitness, theaters), with secondary exposure to property developers and HOAs; the company has no disclosed international footprint and remains entirely Norway-domestic.

Revenue and headcount are not publicly disclosed, no external funding rounds appear in the data, and the only management contacts named are data-protection officers rather than operating leadership. Strategic posture is anchored to Norway's January 1, 2025 mandatory waste-sorting regulation, evidenced by timed product launches (textile labels, Isteren, Trend) and an extensive EPD certification stack across every core product line. Distribution relies on PostNord logistics for e-commerce shipments and on local partnerships (RørosHagen, local manufacturers) for competence sharing; community support to local sports clubs and charities (Salvation Army, Norsk Luftambulanse) signals strong local anchor but limited outside-Norway growth signals.

Name

Roros Produkter As

Legal name

Røros Produkter AS

Website

https://rorosprodukter.no

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Røros Produkter AS is a Norwegian manufacturer (est. 1968, Røros) of steel-based waste sorting systems, outdoor furniture, cleaning carts, and hygiene dispensers, serving Norwegian municipalities, public institutions, and commercial businesses via a nationwide dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Waste Sorting and Outdoor Furniture Manufacturing

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Cleaning Caddies, Storage & Organization Accessories (CRAJAIAI)

Keywords

• Waste sorting systems
• Outdoor furniture
• Cleaning equipment
• Modular waste containers
• Powder-coated steel products

Headquarters

HQ city

Røros

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of steel waste containers, outdoor furniture, cleaning carts, and accessories. Products are sold as one-time purchases with customization options (colors, sizes, configurations).
2. Product Accessories: Sale of labels for waste sorting (15x18 cm and 10x12 cm) in various fractions following national standards.
3. Customization Services: Custom RAL color painting, custom wood options (Thermowood, Kebony, Oak, Ash), and logo carving services available for additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Røros Produkter designs, manufactures, and sells Norwegian-made steel and wood products for waste sorting (modular and standalone waste containers), outdoor furniture (benches, tables, chairs), and cleaning equipment (bag carts and trolleys). Products are customizable in RAL colors and configurations via a 3D product configurator and are distributed through a nationwide Norwegian dealer network.

Product overview

Røros Produkter As is a Norwegian manufacturer of steel products for waste sorting, outdoor furniture, and cleaning equipment. The product portfolio centers on three main categories: (1) Waste containers including the Femunden, Aursunden, Isteren, and Urbanus series, available in various sizes (25L-100L) with standardized Easy variants and customizable options; (2) Outdoor furniture including Nobel, Trend, Femunden, and Rast product lines with benches, tables, and chairs; and (3) Accessories including sorting labels in national standard colors and bag carts. The company offers product customization through a web-based configurator and provides BIM/3D files for architectural integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Nobel tables and benches Nobel is the company's best-selling outdoor furniture series, consisting of benches, tables and stools made from powder-coated stainless steel and locally sourced malmfuru wood, designed for long lifespan in all weather conditions and customizable to any RAL color.
• Trend tables, benches and chairs Trend is the latest outdoor furniture line launched by Røros Produkter, with tables, benches, and chairs in variants including floor placement, fixed mounting, or in-ground installation. Made from malmfuru wood treated with pigmented fungi-killing oil and powder-coated stainless steel; designed for weather resistance and long life.
• Femunden tables and benches Minimalist outdoor furniture designed with wheelchair accessibility in mind. Available in bench with backrest, bench with half backrest, bench without backrest, and table variants, intended for public outdoor spaces.
• Rast bench-table Picnic-style table bench combining a Nobel-style bench and table into a single unit, designed for gathering places such as schools, canteens, and verandas; documented with EPD certification.
• Isteren waste containers New modular waste container series allowing sorting of 3 or 4 waste fractions in a single unit, available in Trio (140L total) and Quatro (140L total) configurations, plus individual wide and narrow variants. Features ergonomic doors with locking handles and fold-out bag holders; EPD-certified.
• Femunden waste containers Minimalist indoor waste container series available in 35L, 50L, 65L and 90L capacities, including a 90L 2-in-1 variant with two compartments; available with various tops for different waste fractions, wheeled mobility, and modular configuration. EPD-certified across all sizes.
• Aursunden waste containers Ergonomic waste container series in 60L, 75L, and 100L sizes, developed for easy ergonomic handling of cleaning workflows. Features connecting brackets for modular sorting stations; EPD-certified.
• Urbanus waste containers 25L wall-mounted waste container for indoor waste sorting with compact design, durable powder coating, and color-coded tops per national standards. Available as complete sorting solutions in 25L; EPD-certified.
• Waste sorting labels (15x18 cm and 10x12 cm) Durable vinyl waste sorting labels in 15x18 cm and 10x12 cm sizes, available in fractions including restavfall, plast, matavfall, papp/papir, glass, metall, pant, farlig avfall, drikkekartong, and textile sorting, following Norwegian national color standards.
• Bag carts and cleaning trolleys (Svukku and Tinden series) Steel bag carts and cleaning trolleys (including single, triple and stand variants) for textile and waste sorting in backrooms, changing rooms, and cleaning operations. Designed to work with Røros Produkter waste container ranges.

Quantifiable outcome

• Products designed for long lifespan to reduce replacement frequency and waste
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RørosHagencoreStrategic or Co-development PartnerRøros Produkter is a member of RørosHagen, the local business arena that works closely with entrepreneurs and other businesses. Together they work on competence-building initiatives and create conditions for local business development.
• Røros LøypeforeningminorOthersLocal cross-country skiing trail association that Røros Produkter supports through financial contributions as part of their community responsibility efforts.
• Røros GolfklubbminorOthersLocal golf club that Røros Produkter supports financially as part of their community engagement, given that many employees and their children are active members.
• Frelsesarmeen (Salvation Army)minorOthersAnnual financial support provided to the Salvation Army, which uses the funds locally to help those in need.
• Norsk Luftambulanse (Norwegian Air Ambulance)minorOthersAnnual contribution to the Norwegian Air Ambulance service as part of the company's social responsibility program.
• PostNordminorChannel Partner/ Reseller/ DistributorUsed for shipping products via Bedriftspakke (Business Package) or Post i Butikk (Post in Shop) delivery options. Primary logistics partner for e-commerce orders.
• Local Producers and Service ProvidersminorStrategic or Co-development PartnerCollaboration with local manufacturers and service providers to strengthen local competence and local business development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vipp: Danish design and manufacturer of steel-based household products (notably pedal bins, kitchen and furniture). Closely comparable on Scandinavian steel craftsmanship, powder-coated finishes, design-led B2B and consumer positioning, and modular kitchen/waste solutions.
• HAGS: Swedish manufacturer of outdoor furniture, park equipment and site furnishings. Directly competes in the Nordic municipal outdoor furniture segment and shares a public-procurement-driven go-to-market motion.
• Molok: Finnish provider of deep-collection waste systems and waste-sorting infrastructure. Directly comparable on the waste-management side, serving Nordic municipalities with engineered, environmentally positioned solutions.
• Lappset Group: Finnish manufacturer of outdoor furniture, playground and fitness equipment for municipalities and parks. Direct competitor in Nordic outdoor site furnishings with overlapping municipal and institutional customer base.
• Nola Industrier: Swedish manufacturer of outdoor furniture and urban design objects, often working with prominent Scandinavian designers. Comparable on design-led Nordic outdoor furniture for public spaces and on municipal/institutional buyers.
• Byarums Bruk: Swedish manufacturer of cast-iron and steel outdoor furniture and street furnishings. Comparable on Nordic design heritage, steel/metal construction, and municipal/public-sector customer base.

Broad incumbents

• Stelton: Established Danish design house producing stainless steel and plastic home and hospitality products. Overlaps with Røros on Scandinavian steel design heritage, premium pricing and B2B/hospitality channels, but operates a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/r-ros-produkter-as

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roros Produkter As