What Roofing Industries (southland) Limited does

Roofing Industries Limited is a New Zealand-based manufacturer of metal roofing, cladding, fencing, and rainwater products, founded in 1998 and operating through 15 strategically positioned manufacturing branches nationwide. The company produces roll-formed profiles from Zincalume and galvanised steel finished with COLORSTEEL (NZ Steel) and ColorCote (Pacific Coilcoaters) coatings, with a proprietary brand portfolio including True Oak, Eurostyle Spanlok/Panelok/Epic/Eurolok, Multirib, Maxispan, Ribline, Trimrib, DRI-CLAD, Ezi-Flo, and Multifit. Core technology centres on roll-forming lines co-located at each branch plus state-of-the-art coil processing (slitting, laminating, recoiling) for both internal use and contract services. Differentiated engineering capabilities include low-pitch (3-degree) water-carrying profiles and capillary lapping-edge waterproofing.

The business model is B2B manufacturer-direct: products are sold through the 15 branch network on a quote-based, one-time-sale basis with delivery handled by the company's own trucking fleet, one of the largest privately-held in the country. Customer segments span residential (new builds and reroofing), commercial and industrial (warehouses, retail, logistics — e.g., NZ Post Highbrook 16,450 m2), rural/agricultural, and heritage restoration (Heritage NZ Antrim House, DOC Waihohonu Hut). Specification-driven go-to-market is reinforced through partnerships with EBOSS, MasterSpec, and ProductSpec, targeting architects and building professionals.

The company is privately held with no disclosed parent, no venture or private equity investors, and no published revenue. Governance is exercised through wholly-owned regional subsidiaries (Central, Christchurch, Otago, Marlborough, Southern Lakes). Sustainability credentials include Global Greentag Level A certification and Environmental Choice New Zealand licensing. Headquarters are in New Zealand; the firm's self-described market position is New Zealand's leading metal roofing and cladding manufacturer.

Name

Roofing Industries (southland) Limited

Legal name

Roofing Industries Limited

Website

https://www.roof.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roofing Industries Limited is a privately held New Zealand manufacturer of metal roofing, cladding, fencing, and rainwater products, operating 15 roll-forming branches nationwide and serving residential, commercial, industrial, rural, and heritage construction markets via direct quote-based sales.

Ownership category

akta.pro rank

Product category

Metal Roofing and Cladding Manufacturing

NAICS

Custom Roll Forming (332114), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industry

Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Metal roofing manufacturing
• Roof cladding systems
• Metal fencing products
• Rainwater solutions
• Roll-formed steel profiles

Headquarters

HQ city

Greenhithe

HQ country

New Zealand

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Metal Roofing Products: One-time sale of metal roofing profiles including Corrugate, True Oak, Eurostyle, Maxispan, Multirib, Trimrib, Ribline, RI925, Slimline, Slimclad for residential, commercial, industrial and rural applications.
2. Metal Cladding Products: Sale of wall cladding systems including residential and commercial cladding profiles, panel systems, and architectural metal wall panels.
3. Fencing Products: Residential and commercial metal fencing products for boundary and security applications.
4. Rainwater Solutions: Gutters, spouting, downpipes, fascia systems, and accessories including Ezi-Flo rainwater systems, Multifit fascia, and Ezi-Lok gutter screens.
5. Coil Processing Services: Contract processing of customer coil materials including slitting, laminating, and recoiling services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roofing Industries designs, manufactures, and supplies roll-formed metal roofing, cladding, fencing, and rainwater products for residential, commercial, industrial, and rural construction projects across New Zealand. The company operates 15 manufacturing branches nationwide with its own trucking fleet for distribution and offers proprietary profiles including True Oak, Eurostyle (Spanlok, Panelok, Epic, Eurolok), Multirib, Maxispan, and Trimrib, along with state-of-the-art coil processing services.

Product overview

Roofing Industries is New Zealand's leading metal roofing and cladding manufacturing business with 15 branches nationwide and over 25 years of experience. The company operates as a B2B manufacturer and supplier serving the construction industry across residential, commercial, industrial, and rural segments. The product portfolio centers on roll-formed metal roofing and cladding solutions including: corrugated profiles (True Oak Corrugate, True Oak Deep, Corrugate, Slimline Mini-Corrugate); trapezoidal profiles (RT7, Multidek, Maxispan, Multirib, Ribline 960/800, Trimrib, Slimclad, RI925); standing seam/interlocking systems (Eurostyle Spanlok, Eurostyle Epic, Eurostyle Eurolok, Eurostyle Panelok); and complementary systems including DRI-CLAD drip-resistant products, fencing, rainwater systems (gutters, spouting, downpipes, fascia), natural roof lighting, and rotary ventilators. The company also provides coil processing services and maintains partnerships with ColorCote and COLORSTEEL material suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• True Oak: Deep sinusoidal corrugate profile brand offering superior strength and water-carrying capacity, suitable for heritage and modern applications
• Eurostyle
• Maxispan
• Multirib
• Corrugate
• Ribline
• Trimrib
• DRI-CLAD
• Slimclad
• Slimline
• RI925
• Ezi-Flo
• Multifit

Products and services

• True Oak Corrugate Deep-profile sinusoidal corrugated roofing and cladding with traditional aesthetics and modern strength, suitable for low-pitch applications down to 4 degrees.
• True Oak Deep High-strength sinusoidal corrugate profile with 40.3mm rib height and 1040mm overall sheet width, installable at 3-degree pitch.
• Eurostyle Spanlok Standing seam profile within the Eurostyle range, providing a sleek finish for roofing and cladding applications.
• Eurostyle Panelok Negative detail interlocking metal wall and cladding system with Angle Seam, Double Standing Seam, Roll Cap, Roll Seam, Snaplok, and Soffit panel variants.
• Eurostyle Epic Elite roofing and walling system offering elegance, style, and design flexibility with Angle Seam variants.
• Eurostyle Eurolok Innovative standing seam roofing and cladding profile within the Eurostyle range.
• RT7 Long-run trapezoidal roofing profile with exceptional strength-to-weight ratio.
• Multidek Strong, bold trapezoidal roofing and wall cladding profile.
• Maxispan Strong high-rib roofing and cladding profile with significant spanning advantages, developed by experienced roofing professionals.
• Multirib New Zealand's most popular commercial and industrial roofing and cladding profile with clean lines and superior spanning capability, available in traditional or reverse-run configurations.
• Ribline 960 Wide-cover trapezoidal profile with unique capillary lapping edge preventing water leakage, offering fewer laps and faster installation.
• Ribline 800 Trapezoidal profile with unique capillary lapping edge enhancing performance and water ingress protection.
• Trimrib Modern trapezoidal profile available in single swage, twin swage, and V configurations, enabling rapid water shedding with low minimum pitch requirement of 3 degrees.
• Corrugate Traditional corrugated roofing and cladding profile, an ageless icon that continues to gain popularity as a cost-competitive trend-setting material.
• Slimline Mini-Corrugate Miniature version of traditional corrugated product offering decorative alternative for limited imagination-based end uses.
• Slimclad Cost-efficient low-rib cladding profile effective over wide range of rural, commercial, and residential projects, available in traditional or reverse-run configurations.
• RI925 Multifunctional wide-cover medium rib height trapezoidal profile for roofing and cladding, suitable for commercial, rural, and residential projects, available with DRI-CLAD drip-resistant technology.
• Residential Fencing Metal fencing solutions for residential applications.
• Commercial Fencing Metal fencing solutions for commercial applications.
• Ezi-Flo Rainwater Systems Complete rainwater management including gutters, spouting, downpipes, and fascia for residential and commercial buildings.
• Coil Processing Services State-of-the-art coil processing including coil slitting, laminating, and recoiling for tailored manufacturing solutions.

Quantifiable outcome

• Over 2,000,000 square metres of Multirib installed on large-scale NZ projects
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NZ Steel LimitedcoreTechnology or IntegrationSupplier of Colorsteel pre-painted steel finishes used in Roofing Industries' long-run metal roofing, architectural cladding, and rainwater systems. Provides Endura and Maxx finishes for corrosion protection and aesthetic appeal.
• Pacific Coilcoaters LimitedcoreTechnology or IntegrationSupplier of ColorCote pre-painted steel finishes including ZinaCore, MagnaFlow, and Alumigard coatings. Provides long-lasting durability and superior weather resistance for roofing and cladding products.
• EBOSScoreChannel Partner/ Reseller/ DistributorBuilding product information platform partnership for CAD/PDF details, technical specifications, and product documentation distribution to architects and specifiers throughout New Zealand.
• MasterSpeccoreChannel Partner/ Reseller/ DistributorSpecification platform partnership enabling Roofing Industries products to be specified in building projects through master specifications system.
• ProductSpeccoreChannel Partner/ Reseller/ DistributorBuilding product specification platform partnership for product listing and technical information distribution to building professionals.
• Warren and Mahoney ArchitectsminorStrategic or Co-development PartnerArchitectural firm that designed Cardrona Alpine Resort project featuring Eurostyle Panelok interlocking wall panel system.
• Jerram Tocker Barron Architects LtdminorStrategic or Co-development PartnerArchitectural firm that designed Falcon Brae Villa featuring Roofing Industries' curved metal roofs with Eurostyle Epic and Spanlok profiles.
• Cook BrothersminorImplementation/ SI/ Consulting PartnerMain builders for Cardrona Alpine Resort project in collaboration with Roofing Industries Christchurch and Otago branches.
• Naylor LoveminorImplementation/ SI/ Consulting PartnerMain contractor for Antrim House heritage roof replacement project featuring True Oak Corrugate in Colorcote Alumigard.
• Heritage BarnsminorOthersAmerican company specializing in restoration and repurposing of barns for modern family homes. Sourced by Marty Verry for Grand Designs barn project featuring True Oak Corrugate.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dimond Roofing: Long-established NZ metal roofing and cladding manufacturer (now part of Steel & Tube), producing comparable corrugated and trapezoidal profiles for residential, commercial, and industrial projects. Direct competitor in the same product category with overlapping customer base of builders, architects, and contractors.
• RoofLogic: NZ roofing systems provider focused on warm roof assemblies and roofing underlays. Competes with Roofing Industries on commercial roofing specification, particularly in thermally efficient roof build-ups, and is referenced as a partner on Roofing Industries' environmental/warm-roof systems page.
• Metalcraft Roofing: New Zealand-based metal roofing and cladding manufacturer with similar roll-formed profiles (corrugated and trapezoidal) and nationwide distribution. Closest direct peer to Roofing Industries in the NZ metal roofing market, competing on profile range, branch coverage, and architectural specifications.

Regional players

• Ranbuild: Australian roll-formed steel building products manufacturer focused on rural and commercial roofing, cladding, and sheds. Comparable in roll-forming technology and rural/commercial focus but operates in a different geography, serving Australian rather than NZ customers.
• Stratco: Australian manufacturer and retailer of roll-formed roofing, fencing, rainwater, and steel building products. Similar business model combining roll-formed roofing, fencing, and rainwater systems, but operates across Australia rather than New Zealand.

Broad incumbents

• BlueScope Steel: Australian-headquartered global steelmaker producing COLORBOND pre-painted steel and roll-formed roofing products across Oceania. Major upstream supplier and broad incumbent competitor with overlapping product categories in metal roofing and cladding for residential and commercial markets.
• Fletcher Building: New Zealand's largest building products conglomerate with distribution, roofing, insulation, and wallboard offerings. A broad incumbent with overlapping capabilities in roofing accessories and rainwater systems, though not a pure metal roll-former.
• Kingspan Group: Global building envelope manufacturer with insulated panels and standing seam roofing systems. Larger incumbent with comparable architectural roofing profiles (e.g., Kingspan Benchmark) but a much broader product portfolio spanning insulation and structural products across international markets.
• Steel & Tube: NZ-listed building products distributor and manufacturer encompassing Dimond Roofing and other metal roofing brands. Broader incumbent with overlapping roofing product lines alongside fasteners, steel, and other construction supplies, competing with Roofing Industries across the same customer segments.

Others

• NZ Steel: Supplier of COLORSTEEL pre-painted steel finishes used by Roofing Industries for long-run metal roofing. Functions as both an upstream material supplier (Endura and Maxx finishes) and, through its product portfolio, an adjacent player in steel roofing substrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roofing-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofing Industries (southland) Limited