What Metalcraft Roofing does

Metalcraft Roofing is a New Zealand-based manufacturer and distributor of engineered metal roofing, cladding, guttering, structural steel, composite flooring, and PV solar products for the residential and commercial construction markets. Founded in 1970 and operating as a subsidiary of United Industries Limited, the company runs approximately 14 branches nationwide, producing proprietary roll-formed profiles (Espan, Kāhu, Metcom, Metdek, MC series) plus metal tiles (Chateau, Shake), rainwater systems, purlins and girts, warm roof assemblies (ESPAN-THERM, MET-THERM), composite steel decking (Unifloor, Svelte), and a recently expanded solar supply-and-install offering. All roofing and cladding products are manufactured from COLORSTEEL prepainted steel sourced from NZ Steel, with the Span standing-seam concealed-fix clip system being the company's key proprietary differentiator on the roofing side.

The business operates a hybrid B2B/B2C go-to-market model. Primary revenue is hardware sales of metal roofing, cladding, guttering, structural, and solar products through branch-level direct sales, with quote-based pricing (no public price list) and a trade account program offering credit facilities to roofing contractors and builders at selected branches. Secondary revenue comes from PV solar system supply and installation via a dedicated Metalcraft Solar branch and design-in specification of Svelte composite flooring through the Steelspec engineering tool for commercial projects. Customer segments span residential homeowners, architects and specifiers, roofing contractors, and commercial/industrial builders, with marketing driven by a content-rich website, technical resource downloads, case studies, and industry association memberships.

Revenue, ownership structure beyond the parent, and financial performance are not publicly disclosed, consistent with Metalcraft's status as a privately held trading entity inside the United Industries conglomerate.

Name

Metalcraft Roofing

Legal name

Metalcraft Roofing

Website

https://metalcraftgroup.co.nz

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Metalcraft Roofing is a New Zealand manufacturer and distributor of engineered metal roofing, cladding, guttering, structural steel, composite flooring, and PV solar products, serving residential builders, roofing contractors, and commercial construction customers through approximately 14 branches nationwide.

Ownership category

akta.pro rank

Product category

Metal Roofing and Cladding

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232), Custom Roll Forming (332114)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

Keywords

• Metal roofing systems
• Steel cladding products
• Rainwater guttering solutions
• Structural steel products
• Composite steel flooring

Headquarters

HQ city

Hobsonville

HQ country

New Zealand

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Metal Roofing and Cladding Products: Sale of longrun roofing and cladding products including Espan, Kahu, Corrugate, T-Rib, MC760, Metrib 760, MC1000, Metcom 7, Metcom 965, Metdek 500, Metdek 855, Metcom 930, Metclad 850 profiles. Manufactured from COLORSTEEL materials.
2. Metal Tiles: Sale of Chateau Metal Tile and Shake Metal Tile products with stone chip or pre-painted COLORSTEEL finishes. Includes flashing and trim options.
3. Rainwater Systems: Sale of guttering, spouting, and fascias including Box Gutters, Quadline, Squareline, Colonial Quad, Half Round, Quarter Round, Old Gothic profiles. Includes downpipes (round and rectangular).
4. Structural Products: Sale of purlins, girts, tophats, floor joists, and portal frames for structural applications. Includes MSS, MC, MZ product lines and bracing systems.
5. Warm Roofing and Cladding Solutions: ESPAN-THERM and MET-THERM insulated warm roof systems with thermal performance for commercial and residential applications.
6. Composite Steel Flooring: Sale of Unifloor, Svelte 60, and Svelte 80 composite steel decking systems for building construction.
7. PV Solar Solutions: Complete solar energy systems including PV modules, inverters, mounting solutions, and batteries. Supply and installation service for domestic, commercial, and off-grid requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Metalcraft Roofing manufactures and supplies engineered metal roofing, cladding, guttering, rainwater, structural steel, warm roof systems, composite steel flooring, and PV solar solutions for residential and commercial construction in New Zealand. Products are manufactured locally from COLORSTEEL prepainted steel and distributed through 12+ branches across the country. The company also offers solar PV supply and installation services through a dedicated solar division.

Product overview

Metalcraft Roofing is a New Zealand manufacturer of engineered metal roofing, cladding, and building products. Their portfolio consists of multiple product lines: Longrun Roofing & Cladding (including Espan 340, Kahu, Corrugate, T-Rib, MC760, Metrib 760, MC1000, Metcom 7/965/930, Metdek 500/855, Metclad 850, Bevelback Weatherboard, and Translucent Sheeting); Metal Tiles (Chateau and Shake Metal Tiles with Flashing and Trim Options); Rainwater Systems (Box Gutters 115/125/175/300, Quadline, Squareline, Colonial Quad, Half Round, Quarter Round Gutters, Fascia 135/155/185, and Round/Rectangular Downpipes); Structural Products (MSS, MC, MZ, and MS Tophat Purlins, Girts, Floor Joists, Portal Frames, and Bracing Systems); Warm Roofing & Cladding Solutions (ESPAN-THERM and MET-THERM built-up roof systems combining metal profiles with PIR insulation); Composite Steel Flooring (Unifloor, Svelte 60, and Svelte 80 composite decking); and PV Solar Solutions (panels, inverters, mounting, and batteries). All products are manufactured using COLORSTEEL coated steel and are distributed through 12 branches nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Metalcraft Insulated Panels: Insulated panel products division of Metalcraft, available at metalcraftinsulatedpanels.co.nz
• Metalcraft Fencing

Products and services

• Longrun Roofing and Cladding Profiles Engineered metal roofing and cladding profiles in concealed-fix and exposed-fix configurations, manufactured from COLORSTEEL prepainted steel, for residential and commercial roofing and wall cladding applications in New Zealand conditions.
• Metal Tiles Lightweight metal roofing tiles in scalloped Chateau and cedar-shake Shake profiles, with stone chip or pre-painted COLORSTEEL finishes, available with compatible flashing and trim accessories for residential roofing.
• Rainwater Systems (Guttering, Spouting, Fascias, Downpipes) Complete rainwater management systems including residential and commercial box gutters, traditional and modern profile gutters, fascias, and round and rectangular downpipes, manufactured from COLORSTEEL Maxam, Zincalume, and Galvsteel.
• Structural Steel Products (Purlins, Girts, Tophats, Portal Frames) Structural steel components including Z275 galvanised coil purlins and girts (MSS, MC, MZ, MS Tophat), floor joists, pre-designed portal frame systems for sheds and garages, and standard and Camlock bracing systems for residential and commercial construction.
• Warm Roofing Systems (ESPAN-THERM and MET-THERM) Proprietary built-up warm roof systems combining concealed-fix metal roofing profiles with PIR insulation and an internal vapour barrier created by sealing the internal steel skin, delivering optimal thermal performance for commercial and residential buildings.
• Composite Steel Flooring Systems (Unifloor, Svelte 60, Svelte 80) Composite steel floor decking systems offering long spans, reduced concrete volume, and engineered acoustic performance, fire protection, and vibration softening for multi-storey and commercial building construction.
• PV Solar Solutions (Supply and Installation) End-to-end photovoltaic solar supply and installation service covering modules, inverters, mounting systems (including penetration-free clamps for Metalcraft's Espan roof), and battery storage, delivered through Metalcraft Solar for residential, commercial, and off-grid customers.
• Steelspec Composite Steel Floor Design Tool Free online specification tool for engineers to size and select the correct Metalcraft composite steel floor profile (Unifloor, Svelte 60, Svelte 80) to the AS/NZS2327:2017 standard.

Quantifiable outcome

• Standard 25-year performance warranty with expected 40-year working lifetime for solar panels
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• New Zealand SteelcoreTechnology or IntegrationStrategic supplier partnership for COLORSTEEL prepainted steel materials. COLORSTEEL has been protecting kiwi homes for over 30 years and is designed to perform in New Zealand conditions.
• United Industries LimitedcoreOthersMetalcraft Roofing is part of United Industries Limited, a parent company providing corporate structure and backing.
• Roofing Association New ZealandminorOthersIndustry membership association for roofing manufacturers in New Zealand, providing industry representation and standards.
• NZ Metal Roofing Manufacturers IncorporatedminorOthersIndustry association representing metal roofing manufacturers, providing standards and industry advocacy.
• Sustainable Electricity Association of NZ (SEANZ)coreOthersSEANZ is an independent organisation representing organisations who research, manufacture, distribute, design, sell, finance and build Renewable Technologies. Metalcraft is a corporate member and adheres to their strict quality assurance principles.
• Trina SolarcoreTechnology or IntegrationPreferred solar panel supplier. Trina Solar is Tier 1 manufacturer, among the largest in the industry with proven track record and culture of continual technological improvement.
• SMAcoreTechnology or IntegrationPreferred inverter brand for solar installations. SMA is a major inverter manufacturer providing string inverter technology.
• SolaxcoreTechnology or IntegrationPreferred inverter brand for solar installations. Solax provides inverter solutions for residential and commercial solar systems.
• GoodWecoreTechnology or IntegrationPreferred inverter brand for solar installations. GoodWe provides hybrid inverter solutions.
• EnphasecoreTechnology or IntegrationMicroinverter technology provider for solar systems, offering individual panel-level power conversion with Envoy-S monitoring system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacific Coilcoaters: NZ pre-painted metal coil producer and roofing products supplier operating in adjacent categories, including residential and commercial metal roofing profiles. Comparable in substrate and finished roofing supply to Metalcraft's COLORSTEEL-based range.
• Roofing Solutions: New Zealand-based metal roofing installer and supplier serving residential and commercial customers. Competes with Metalcraft in supply of roofing profiles and gutters to the same contractor and homeowner end market in NZ.
• ColorCote: NZ-based supplier of pre-painted metal roofing and cladding products competing directly with COLORSTEEL-based offerings. Provides Metalcraft-competitive substrate and finished roofing products to NZ distributors and contractors.
• Metroll: Australian-headquartered metal roofing, cladding, and building products manufacturer with New Zealand distribution. Offers comparable longrun profiles, roofing accessories, and structural products, making it a cross-Tasman peer in metal roofing.
• Dimond (Fletcher Building): NZ metal roofing brand within Fletcher Building's building products portfolio, manufacturing longrun roofing, cladding, and structural metal products. Competes head-to-head with Metalcraft across residential and commercial roofing categories in New Zealand.
• Roofing Industries: New Zealand-headquartered metal roofing and cladding manufacturer offering comparable longrun profiles, metal tiles, and guttering/spouting products. Operates a multi-branch distribution model across NZ, directly competing with Metalcraft for the same roofing contractor and builder trade base.

Broad incumbents

• BlueScope Steel: Global steel and coated steel manufacturer whose ZINCALUME and COLORBOND roofing brands parallel NZ's COLORSTEEL system. While primarily Australian and Asian in focus, it is the upstream-substrate incumbent competing with Metalcraft's substrate channel.
• Steel & Tube: New Zealand's largest steel products distributor, supplying roofing products, fasteners, and accessories alongside metal roofing manufacturing. Competes with Metalcraft partly through roofing product resale within a much broader steel-product portfolio.
• Fletcher Building: Largest New Zealand building products conglomerate and parent of Dimond Roofing. Competes with Metalcraft across residential, commercial, and infrastructure building materials with portfolio scale advantages in distribution, procurement, and brand awareness.

Emerging players

• Kingspan: Global manufacturer of insulated metal panels and building envelope solutions, comparable to Metalcraft's warm roof systems and Metalcraft Insulated Panels sister division. Brings advanced insulated panel technology as competitive pressure on warm roof and composite flooring categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metalcraft-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metalcraft Roofing