Reuseit Sweden Ab
Reuseit Sweden AB is a Swedish subsidiary of Elanders AB that purchases, refurbishes, and resells used IT equipment (laptops, desktops, phones, tablets, smartwatches, accessories) through its reuseit.se e-commerce platform, serving Swedish consumers with a growing B2B rental and IT buyback offering.
- Company typePrivate
- Founded1994
- HeadquartersVäxjö, Sweden
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Reuseit Sweden Ab does
Reuseit Sweden AB is a Swedish retailer and refurbisher of second-hand IT equipment, operating as a wholly-owned subsidiary of the publicly listed logistics and IT services group Elanders AB (Nasdaq Stockholm: ELAN). The company purchases used laptops, desktop computers, mobile phones, tablets, smartwatches, and accessories from individuals, businesses, and organizations, then performs in-house functional testing, component replacement, and GDPR-compliant data erasure at its Växjö production facility before reselling the units through its own Swedish-language e-commerce platform (reuseit.se) under a three-tier A/B/C condition grading system. All products carry a 2-year warranty, 30-day open purchase, free shipping and returns, and 1-3 day delivery, and the company holds ISO 9001 and ISO 14001 certifications supporting both quality assurance and ESG procurement criteria. Operations are supported from offices in Göteborg (general office) and Växjö (office, warehouse, and production), with marketing conducted through SEO, content marketing, email, and social channels (LinkedIn, Facebook, Instagram, TikTok).
The business model is primarily one-time unit sales at 50-80% discounts versus new retail pricing, targeting Swedish consumers as the primary customer segment and Nordic businesses as a secondary segment. Adjacent revenue streams include the Rent & Reuseit rental/financing program for corporate IT procurement (with end-of-term upgrade, return, purchase, or extension options) and an IT Equipment Buyback service covering collection, secure transport, data erasure, and refurbishment. A December 2025 partnership with Kjell & Company extends the inbound supply chain by enabling trade-in and reuse flows from Kjell & Company's electronics retail customer base. Revenue is not publicly disclosed at the subsidiary level, and the company does not present AI/ML-driven product capabilities; competitive differentiation is grounded in certified refurbishment processes, regulatory compliance, brand longevity (30+ years), and direct digital distribution.
Reuseit Sweden Ab firmographics
Firmographics- Name
- Reuseit Sweden Ab
- Legal name
- Reuseit Sweden AB
- Website
- https://reuseit.se
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Reuseit Sweden AB is a Swedish subsidiary of Elanders AB that purchases, refurbishes, and resells used IT equipment (laptops, desktops, phones, tablets, smartwatches, accessories) through its reuseit.se e-commerce platform, serving Swedish consumers with a growing B2B rental and IT buyback offering.
- Ownership category
- akta.pro rank
Reuseit Sweden Ab industry classification
Industry- Product category
- Refurbished IT Hardware Retail
- NAICS
- Used Merchandise Retailers (459510), Electronic and Precision Equipment Repair and Maintenance (8112), Personal and Household Goods Repair and Maintenance (8114), Waste Management and Remediation Services (562)
- SIC
- Retail-Computer & Computer Software Stores (5734), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)
- akta.pro secondary industries
- Repair, Refurbishment & Remanufacturing Services (EUAIANAB), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF), Parts Harvesting & Component Reuse (EUAIANAF)
Keywords
Where Reuseit Sweden Ab is headquartered
LocationHeadquarters
- HQ city
- Växjö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Reuseit Sweden Ab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Refurbished IT Hardware Sales: Reuseit purchases used IT equipment from individuals, businesses, and organizations, then refurbishes and resells it through its e-commerce platform. Revenue is generated through one-time product sales at competitive prices below new retail. The company also offers IT equipment rental ('Rent & Reuseit') to businesses as an alternative financing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single one-time purchase per product unit with transparent condition grading (A/B/C). |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Reuseit Sweden Ab product offering
Product offeringCore offering
Reuseit Sweden AB purchases used IT equipment from individuals, businesses and organizations, then professionally refurbishes, tests, securely erases data on, and resells it through its own e-commerce platform (reuseit.se). The catalog includes reconditioned laptops, desktops, mobile phones, tablets, smartwatches, and accessories, complemented by corporate services such as Rent & Reuseit IT rental financing and an IT equipment buyback program.
Product overview
Reuseit Sweden Ab operates as a B2C and B2B refurbished IT equipment retailer offering a comprehensive range of reconditioned consumer electronics. The core portfolio includes laptops (MacBooks, Chromebooks, professional, and gaming), desktop computers (workstations, all-in-one, and towers), mobile phones (iPhones and Android devices), tablets (iPads and Android tablets), smartwatches (Apple Watch, Samsung Galaxy), and accessories (monitors, docking stations, cables, chargers, keyboards, mice). Supporting services include Rent & Reuseit for flexible IT financing with upgrade and return options, and IT equipment buyback services for businesses. All products undergo professional refurbishment, testing, and data erasure before resale with a 2-year warranty. The company is certified to ISO 9001 and ISO 14001 standards and operates from offices in Göteborg and Växjö with production facilities in Växjö.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Laptops
Quantifiable outcome
- Up to 80% CO2 savings compared to buying new equipment
Companies that use Reuseit Sweden Ab
Customer profileSegments2 records
Ideal customer profiles2 records
Reuseit Sweden Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reuseit Sweden Ab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kjell & CompanyminorReuseit Sweden AB (a subsidiary of Elanders) entered into a partnership with Kjell & Company concerning the take-back and reuse of IT equipment. This collaboration enables Kjell & Company customers to participate in a circular economy model for electronics through Reuseit's refurbishment and resale services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Reuseit Sweden Ab competitors and assessment
Company assessmentDirect peers
- Grover: European consumer tech rental subscription platform with a similar circular-economy thesis to Reuseit's 'Rent & Reuseit' offering. Comparable on business model, target customer, and sustainability positioning.
- Rebuy: Germany-headquartered recommerce platform for refurbished electronics including laptops, phones and tablets. Comparable operating model and product range; demonstrates the pan-European competitive set Reuseit would face on expansion.
- Refurbed: European refurbished electronics marketplace operating in multiple countries including the Nordics. Directly comparable business model — buying, refurbishing and reselling used IT and consumer electronics with warranty.
- Back Market: Pan-European marketplace for refurbished consumer electronics including laptops, phones and tablets. Most direct functional competitor to Reuseit, competing for the same B2C demand with multi-country reach and substantially larger marketing scale.
- Swappie: Nordic refurbished smartphone retailer with strong consumer brand. Comparable on refurbished device category and customer segment, though narrower scope (smartphones only) than Reuseit's multi-category offering.
- Inrego: Sweden-based IT lifecycle services company specialising in reuse, refurbishment and remarketing of enterprise IT. Directly comparable Swedish ITAD/refurbishment specialist competing for the same corporate take-back market.
- Foxway: Nordic-headquartered circular IT and mobile device lifecycle company offering refurbishment, buyback and remarketing services. Closest geographic peer with overlapping B2B ITAD and corporate buyback services.
Others
- Kjell & Company: Sweden's largest consumer electronics retailer and Reuseit's December 2025 partner. Comparable adjacent market presence in consumer electronics retail; strategic partner rather than competitor, but demonstrates the alternative retail channels available to Swedish refurbished-IT buyers.
Broad incumbents
- Apple Refurbished Store: Apple's official refurbished channel sells factory-refurbished Macs, iPads and iPhones with full manufacturer warranty. Comparable premium-device refurbished offering that anchors consumer pricing expectations for Reuseit's MacBook and iPad inventory.
- Dell Refurbished / Outlet: Dell's outlet and refurbished enterprise PC channel competes directly with Reuseit's refurbished Latitude and OptiPlex line, offering manufacturer warranty at near-new pricing and constraining Reuseit's pricing on enterprise-grade inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reuseit Sweden Ab social profiles
Digital presenceReuseit Sweden Ab compliance and trust
Trust signalCompliance2 records
Reuseit Sweden Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reuseit Sweden Ab leadership team
Management profileNumber of profiles
Profiles1 record
Reuseit Sweden Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reuseit Sweden Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reuseit Sweden Ab
What does Reuseit Sweden Ab do?
Reuseit Sweden AB purchases used IT equipment from individuals, businesses and organizations, then professionally refurbishes, tests, securely erases data on, and resells it through its own e-commerce platform (reuseit.se). The catalog includes reconditioned laptops, desktops, mobile phones, tablets, smartwatches, and accessories, complemented by corporate services such as Rent & Reuseit IT rental financing and an IT equipment buyback program.
Is Reuseit Sweden Ab a public or private company?
Reuseit Sweden Ab is a private company. It is classified as corporate owned and is currently operating.
When was Reuseit Sweden Ab founded?
Reuseit Sweden Ab was founded in 1994.
Where is Reuseit Sweden Ab based?
Reuseit Sweden Ab is headquartered in Växjö, Sweden, in the Europe region.
How does Reuseit Sweden Ab make money?
One revenue line is on record: refurbished IT Hardware Sales.
Who are Reuseit Sweden Ab's main competitors?
Direct peers on record are Grover, Rebuy, Refurbed, Back Market, Swappie, Inrego and Foxway. Kjell & Company is listed as an others. Broad incumbents are Apple Refurbished Store and Dell Refurbished / Outlet.
Does Reuseit Sweden Ab have an API?
No public API is recorded for Reuseit Sweden Ab.
What industry is Reuseit Sweden Ab in?
Reuseit Sweden Ab's product category is Refurbished IT Hardware Retail. Its primary akta.pro industry code is BPALAIAD, Electronics Refurbishment, Repair & Reuse (Remarketing/Resale), with a secondary code of EUAIANAB, Repair, Refurbishment & Remanufacturing Services. Its NAICS code is 459510 and its SIC code is 5734.