Secure 24 | ADT Authorized Dealer

What Secure 24 | ADT Authorized Dealer does

Secure24 Alarm Systems, operating under the legal entity Secure Home Specialist, is the largest authorized ADT dealer in the United States, providing professionally installed and 24/7 monitored home security systems across 47 states from its headquarters in Carmel, Indiana. The company's core offering is a customizable bundle of ADT-monitored hardware (window/door sensors, motion detectors, indoor and outdoor cameras, doorbell cameras, smoke/CO/flood detectors, smart locks, smart thermostats, garage door sensors, and medical alert pendants) coupled with cellular-backed professional monitoring and redundant monitoring centers. Core platforms include ADT Command (in-home control keypad) and the ADT Control/ADT+ mobile application, which integrates with more than 5,000 smart-home devices and supports Google Nest cameras, Yale Z-Wave locks, and voice control via Alexa and Google Assistant.

Secure24 monetizes through a subscription-plus-hardware model: installation fees ranging from $99 to $499+ plus 36-month (24-month in California) monitoring contracts at $28.99–$59.99/month, with a Quality Service Plan add-on warranty. Early-termination fees of 75% of remaining monthly charges and a multi-year contract structure generate predictable recurring revenue. Distribution is omnichannel — phone sales (833-319-7449), web form/quote requests, local SEO targeting "ADT near me" queries, an educational content blog (Safe & Secure Guide), and a licensed field installation workforce operating across at least 32 documented state regulatory jurisdictions. Customer segments are horizontal residential (primary: homeowners; secondary: seniors aging in place), with no disclosed enterprise or commercial accounts. Strategic differentiation rests on the ADT brand association, 47-state installation reach, DECT ULE anti-jamming communications, and partner-driven AI features including facial recognition (Trusted Neighbor) and AI-powered camera detection delivered through Google Nest.

Name

Secure 24 | ADT Authorized Dealer

Legal name

Secure Home Specialist

Website

https://s24security.com

Company type

Private

Operating status

Operating

Short description

Secure24 Alarm Systems is America's largest authorized ADT dealer, selling and professionally installing ADT-monitored home security systems with 24/7 monitoring, smart-home integration, and biometric access across 47 U.S. states for residential homeowners and seniors.

Ownership category

akta.pro rank

Product category

Home Security Monitoring Services

NAICS

Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Alarm Systems & Monitoring Kits Retail (CRAIAMAG)

Keywords

• Home security systems
• Alarm monitoring services
• Professionally installed security
• Smart home automation
• ADT authorized dealer

Headquarters

HQ city

Carmel By The Sea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Monitoring Services: Recurring monthly monitoring fees for security, fire, carbon monoxide, and medical alert services. Contracts typically 36 months (24 months in California). Monitoring includes 24/7 professional monitoring with cellular backup connectivity to ADT's monitoring centers.
2. Equipment and Installation: Professional installation of security hardware including sensors, cameras, smart locks, thermostats, and related equipment. Installation fees vary by package ($99-$499+). Equipment may be included or additional cost depending on package selected.
3. Quality Service Plan (QSP): ADT's Extended Limited Warranty plan offered as an add-on to monitoring packages, providing additional equipment protection beyond standard warranty
4. Home Automation Services: ADT Control Interactive Solutions services for managing home environment and lifestyle including remote access, automation scenes, and integration with smart devices

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Secure24 Alarm Systems is an ADT authorized dealer that provides customized, professionally installed home security systems paired with 24/7 ADT monitoring services. The company sells hardware such as door/window sensors, motion detectors, indoor/outdoor cameras, doorbell cameras, smart locks, smart thermostats, and environmental detectors (smoke, CO, flood), along with medical alert pendants. Revenue is primarily generated through multi-year monitoring subscriptions and installation fees across 47 states.

Product overview

Secure24 Alarm Systems operates as America's largest ADT authorized dealer, providing professionally installed and monitored home security systems across 47 states. The product portfolio centers on ADT-monitored security systems combining hardware (sensors, cameras, smart devices) with 24/7 professional monitoring services. Key platforms include ADT Command (control center) and ADT Control/ADT+ app (mobile control). The product lineup encompasses security cameras (indoor, outdoor, doorbell), environmental detectors (smoke, CO, flood), smart home devices (locks, thermostats, garage door sensors), and medical alert systems. ADT Trusted Neighbor enables biometric access control using face recognition. Services include 24/7 monitoring, fire alarm monitoring, and ADT Control Interactive Solutions for smart home management. Pricing tiers range from basic monitoring ($28.99/month) to comprehensive packages with video and home automation ($59.99/month).

Differentiator

Problem solved

Functional benefit

Products and services

• ADT-Monitored Home Security Systems Professionally installed and monitored security systems providing 24/7 protection with sensors, detectors, and cameras backed by ADT monitoring services for residential homeowners.
• ADT Command Control center that lets homeowners manage alarms, door locks, and security cameras from a touchscreen keypad or digital interface.
• ADT Control / ADT+ App Mobile application that provides remote access to the security system, allowing users to arm/disarm alarms, view camera feeds, control smart home devices, and receive instant notifications from anywhere.
• Indoor Security Cameras HD surveillance cameras for interior monitoring with night vision, two-way audio, and motion detection, usable as baby monitors or pet cameras.
• Outdoor Security Cameras Weather-resistant exterior cameras with HD video, night vision, motion detection, and smart alerts to deter intruders and monitor the property perimeter.
• Doorbell Cameras Video doorbells providing HD views of entryways with two-way audio, night vision, wide-angle viewing, and instant mobile alerts, integrating with Google Nest cameras and smart locks.
• Window and Door Sensors Contact sensors that use magnetic fields to detect when windows or doors are opened, triggering alarms and mobile alerts.
• Motion Sensors Motion sensors that detect movement within protected areas and trigger alarms or automated actions, with pet immunity for animals under 2.5 feet and 85 pounds.
• Smoke Detectors Monitored fire alarms that detect smoke and high temperatures, alerting homeowners and 24/7 monitoring professionals for rapid emergency response.
• Carbon Monoxide Detectors Environmental sensors that detect dangerous CO gas levels and send alerts to homeowners and monitoring professionals via the integrated security system.
• Flood Detectors Water leak sensors placed in basements, bathrooms, under sinks, and near appliances to detect flooding and prevent water damage.
• Smart Door Locks Automated locking systems controllable via keypad, mobile app, or voice commands, including fingerprint-enabled models like Yale Assure Lock 2 Touch with Z-Wave integration.
• Smart Thermostats Intelligent thermostats integrated with the security system for automated temperature control and energy efficiency.
• Garage Door Sensors Sensors that monitor garage door status with remote open/close capability via the mobile app, supporting automation scenes and geofencing.
• Medical Alert Pendants Wearable emergency pendants and wristbands with optional fall detection, providing one-touch access to 24/7 monitoring specialists for medical emergencies.
• 24/7 Security Monitoring Professional monitoring service with redundant monitoring stations providing rapid emergency response for intrusions, fires, floods, and medical emergencies.
• Fire Alarm Monitoring Monitoring service for fire and smoke detection systems that alerts both homeowners and emergency responders when fire or smoke is detected.
• ADT Control Interactive Solutions Services Smart home management services enabling remote control of security, automation, and surveillance through the ADT Control app, integrating with smart home devices.

Quantifiable outcome

• Quick emergency response - calls picked up within just a few rings, even in the middle of the night
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ADTcoreChannel Partner/ Reseller/ DistributorSecure24 is America's largest authorized ADT dealer, reselling ADT-monitored security systems with professional installation. This is the company's primary business model and core partnership. Secure24 leverages ADT's 150+ year brand, nationwide monitoring infrastructure, and equipment partnerships while providing local sales, installation, and customer service across 47 states.
• Google NestcoreTechnology or IntegrationIntegration partnership for Google Nest cameras and doorbells with ADT security systems. Nest cameras feature AI-powered smart detection (people, vehicles, animals), face recognition, and work with ADT Control app. Google Nest outdoor cameras include one hour of local backup recording during internet outages. Nest Aware subscription included with ADT monitoring plans.
• Yale (with Z-Wave Alliance)coreTechnology or IntegrationPartnership with Yale and Z-Wave Alliance for the Yale Assure Lock 2 Touch with fingerprint reader. This biometric smart lock integrates with ADT security systems via Z-Wave User Credential Command Class, enabling fingerprint unlock and automatic alarm disarming. Supports ADT Trusted Neighbor feature for authorized user access.
• MetaBankminorOthersVisa gift cards issued by MetaBank for promotional offers. Gift cards subject to $2.95 monthly inactivity fee after 12 months of inactivity and $5.00 lost/stolen replacement fee. Neither MetaBank nor Visa sponsors or endorses the promotion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Xfinity Home (Comcast): Home security offering from a major cable/telecom incumbent, with professionally installed and self-monitored options bundled into Xfinity subscriptions. Overlaps with Secure24 on residential installation and monitoring but rides on a much broader connectivity business.
• ADT Inc. The parent brand that Secure24 resells under. ADT operates its own direct-to-consumer sales and nationwide authorized dealer network, overlapping with Secure24 on the same products and monitoring infrastructure but at a far larger scale.

Direct peers

• Vivint Smart Home: One of the largest professionally installed residential smart-security companies in the US. Directly comparable to Secure24 in selling multi-year monitoring contracts with professional installation, smart home integration, and similar target customer base.
• Ackerman Security Systems: Regional professional home security installer with own monitoring center and similar product portfolio. Directly comparable on contract structure, installation model, and residential customer segment.
• Guardian Protection Services: Professionally installed residential and commercial security provider with 24/7 monitoring, smart home integration, and similar contract structure. Comparable offering, customer base, and go-to-market motion.
• Vector Security: National installer of residential and commercial monitored security systems with multi-year contracts and professional installation. Comparable in product breadth (cameras, intrusion, smart home) and recurring-revenue model.
• CPI Security: Regional professionally installed home security company with in-house monitoring centers and similar multi-year contracts. Directly comparable business model with overlapping products (cameras, sensors, smart home) and residential focus.
• Brinks Home Security: National professionally installed and monitored home security provider with similar multi-year monitoring contracts and a comparable product set (smart locks, cameras, sensors) targeting the same residential homeowner segment.

Emerging players

• SimpliSafe: DIY home security company offering no-contract self- or professionally-monitored systems. Competes for the same residential customer but with a fundamentally different (no-installation) delivery model — important alternative Secure24 must defend against.
• Ring (Amazon): Mass-market DIY home security brand owned by Amazon, with doorbell cameras, alarms, and optional professional monitoring. Targets the same residential end-customer but via self-install — a growing threat to pro-install dealers like Secure24.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secure 24 | ADT Authorized Dealer