Radio Vm1

What Radio Vm1 does

Radio VM1 GmbH is a privately held Austrian radio broadcasting company headquartered in Innsbruck and operating as part of the SESTA Group. The company operates a folk-music radio station ('Das #1 Radio — Volksmusik und mehr') that broadcasts Austrian Volksmusik, volkstümlicher Schlager, Wienerlied, Blasmusik, and Oberkrainer alongside regional news and reports. Content is delivered via regional FM/UKW frequencies across Tyrol, Salzburg, Styria, and Vienna; nationwide DAB+; internet streaming; iOS and Android apps; and an Amazon Alexa skill.

The company operates a multi-product portfolio. Core broadcast is supplemented by listener-engagement services including the VM1 Wunschbox (free 24/7 music-request hotline and WhatsApp service) and VM1 Grußbotschaft (€12.50 on-air live greetings with optional €5 recording). The VM1 Hörerfamilie membership program at €49/year (operated as a legally separate Verein) provides recurring subscription revenue. B2B advertising products include custom Werbespots, VM1 Veranstaltungstipp event announcements from €99, Wetter/Verkehr-Patronat sponsorships, and VM1 Karriereleiter recruitment listings. The company also sells pre-programmed branded hardware: an internet radio at €69 and a VIOLA 3 DAB+/FM pocket radio at €35, shipped to Austria and Germany via direct e-commerce through Stripe.

A 10-person team of producers, moderators, musicians, and creative professionals supports operations. Managing Director Silvano Jäger holds a 3.5% direct stake, with Jäger Beteiligungs- und Betriebs GmbH holding 50%, Senderbetriebs- und Standortbereitstellungs GmbH 31.5%, and General Consulting Management GmbH 15%. No venture or private equity investment is indicated. Revenue, headcount growth, and listener metrics are not publicly disclosed.

Name

Radio Vm1

Legal name

Radio VM1 GmbH

Website

https://vm1.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio VM1 GmbH is an Austrian regional radio broadcaster based in Innsbruck that streams Austrian folk music, Schlager, and Wienerlied via FM, DAB+, internet, and mobile apps to listeners across Tyrol, Salzburg, Styria, and Vienna, monetizing through advertising, a €49/year listener membership, greeting services, and branded hardware sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Folk music radio
• Radio broadcasting
• Digital radio streaming
• Radio advertising
• Listener community

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Radio Advertising: Individual advertising spots, weather/traffic patronages, event announcements, and job listings broadcast on Radio VM1. Pricing based on bundle prices and per-second rates.
2. VM1 Hörerfamilie Membership: Annual membership program offering exclusive benefits including welcome package, fan sign, birthday greetings, studio visits, exclusive competitions, and newsletter. Membership auto-renews annually via Stripe payment.
3. Greeting Service (Grußbotschaft): Live radio call service where listeners can surprise loved ones with birthday wishes, anniversaries, or special messages. Includes music requests and optional recording.
4. Radio Device Sales: Sale of internet radios (€69) and DAB+/UKW pocket radios (€35) that come pre-programmed with VM1. Revenue from hardware sales to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Radio VM1 operates a 24/7 Austrian folk music radio station broadcasting Volksmusik, volkstümlicher Schlager, Wienerlied, and homeland music mixed with regional news and reports, distributed via FM (UKW) across Vienna, Salzburg, Styria, and Tyrol, nationwide DAB+, internet streaming, mobile apps, and an Amazon Alexa skill. In addition to the broadcast product, the company sells advertising (custom spots, event announcements, weather/traffic sponsorship, job listings), operates an annual listener membership program (VM1 Hörerfamilie), an on-air greeting service (VM1 Grußbotschaft), and retails consumer radio hardware pre-programmed with the station.

Product overview

Radio VM1 operates as an Austrian regional radio station specializing in folk music (Volksmusik), volkstümlicher Schlager, Wienerlied, and related entertainment content. The core offering is traditional FM/DAB+ radio broadcasting across Austria with regional programming for Vienna, Salzburg, Styria, and Tyrol, supplemented by internet streaming and mobile applications. The product portfolio includes hardware devices (internetradio and VIOLA 3 pocket radio), listener engagement services (VM1 Wunschbox music requests, VM1 Grußbotschaft greetings), and advertising products (custom spots, event announcements, weather/traffic sponsorships, job listings). The VM1 Hörerfamilie premium membership program offers exclusive benefits at €49/year. All offerings are available through the unified Radio VM1 brand accessible via FM, DAB+, internet streaming, voice assistant (Alexa), and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio VM1 Broadcast Service

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VM1 HörerfamiliecoreOthersThe VM1 Hörerfamilie is an independent association (Verein) operated separately from Radio VM1, located at Dorfstraße 3, 6162 Mutters. It manages the listener family membership program offering exclusive benefits to Radio VM1 fans including welcome packages, birthday greetings, studio visits, and fan merchandise. Managed via Stripe payment processing for annual membership fees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Radio Tirol (ORF): ORF's regional public radio station for Tyrol with FM and streaming distribution. Shares the Tyrol geographic market with VM1 and competes for the same regional listener and advertising base.
• Radio Salzburg (ORF): ORF's regional public radio station for Salzburg with FM and DAB+ coverage. Overlaps directly with VM1's Salzburg broadcast region for listeners and regional advertisers.
• Ö3 (ORF): Austrian national public-service pop radio station operated by ORF. Dominant incumbent in the Austrian radio market with nationwide DAB+/FM reach and a much larger advertising and content operation that competes for audience attention with VM1.
• Bayern 1 (BR): Bavarian public-service regional radio with folk/Schlager-leaning programming and multi-channel distribution. Comparable to VM1 in targeting traditional Alpine folk music audiences in a German-speaking DACH market.

Direct peers

• Radio Arabella: Austrian commercial radio station also focused on Schlager, Volksmusik, and Austrian oldies. Most direct competitor to Radio VM1, sharing the same niche format and Austrian regional audience, with overlapping advertising and listener engagement strategies.
• Kronehit: Austria's largest private radio broadcaster with national FM coverage. Competes with VM1 for the same Austrian advertising budgets and listener share, though Kronehit targets a mainstream CHR format versus VM1's folk/Schlager focus.
• Antenne Steiermark: Regional Austrian commercial radio station with strong Styria presence. Comparable regional-FM plus streaming distribution model targeting local advertisers and listeners, directly overlapping VM1's Styria footprint.
• Radio Osttirol: Austrian regional radio station with FM and online streaming in East Tyrol. Comparable regional broadcaster with similar mixed-format programming and local advertising focus, overlapping VM1's Tyrol coverage area.

Regional players

• Antenne Bayern: Germany's largest commercial radio station with multi-platform distribution and listener engagement services. Comparable business model (commercial radio + digital + events), though operating in Bavaria rather than Austria.
• Radio U1 Tirol: Austrian regional commercial radio station based in Tyrol with FM coverage and digital streaming. Direct competitor within the same Tyrol regional market as VM1, targeting similar local advertising clients.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vm1radio
• Instagraminstagram.com/vm1radio
• LinkedInlinkedin.com/company/t-rock-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Vm1