Race Place Ski Shop

What Race Place Ski Shop does

Race Place Ski Shop (legal entity: Race Place, Inc.) is a privately held specialty retailer focused exclusively on alpine ski racing equipment, operating from Bend, Oregon. The company sells race skis, race ski boots, bindings, helmets, goggles, race suits, body armor, gloves, tuning tools, ski wax, and accessories — carrying FIS-approved products from major manufacturers including Atomic, Dynastar, Fischer, HEAD, Nordica, Rossignol, Salomon, Volkl, POC, Sweet Protection, SHRED, and Spyder, with exclusive U.S. distribution of BEAST Tuning tools and waxes. The product catalog is organized into ski clothing, protective gear, skis & gear, and tune & wax categories, supplemented by ski services (grinding and preparation), gift certificates, and a closeout inventory channel.

The business runs a hybrid distribution model: a single physical retail showroom at 665 SW Columbia Street, Bend, OR (open Monday-Saturday), paired with a Shopify-hosted e-commerce storefront (the-raceplace.com) shipping domestically via FedEx and USPS and internationally (excluding Russia). Revenue is generated through one-time product sales (hardware_sales), with two pricing tiers — standard retail pricing and a Factory 'Racer' membership pricing program available to verified competitive racers in USSA, FIS, college, high school, Nastar, or club-level events. Customer acquisition is driven by educational fit and sizing content (ski sizing, boot flex, DIN settings, helmet fit, FIS race suit rules), an annual catalog, an email newsletter, and organic social media on Instagram, Facebook, and YouTube. The company has 1-10 employees, no disclosed funding, no parent company, and no disclosed revenue.

Name

Race Place Ski Shop

Legal name

Race Place, Inc.

Website

https://the-raceplace.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Race Place Ski Shop is a privately held, specialty Bend, Oregon-based retailer selling alpine ski racing equipment, protective gear, and tuning supplies from 20+ premium brands via a hybrid retail storefront and Shopify e-commerce site, with a Factory Racer membership pricing program for verified competitive ski racers.

Ownership category

akta.pro rank

Product category

Ski Racing Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Ski racing equipment
• Alpine racing gear
• Ski tuning supplies
• FIS race suits
• Ski racing protective gear

Headquarters

HQ city

Great Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Ski Racing Equipment: One-time transaction sales of ski racing equipment including race skis, boots, bindings, helmets, goggles, protective gear, race suits, gloves, tuning equipment, and ski wax. Products sold at both regular and factory racer pricing for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Race Place Ski Shop is a specialty retailer that sells alpine ski racing equipment, racing apparel, protective gear, ski tuning tools, and ski wax accessories. The company combines a physical retail showroom in Bend, Oregon with a Shopify-powered e-commerce storefront that ships domestically and internationally to competitive ski racers, with an exclusive factory 'Racer' pricing program for USSA, FIS, collegiate, high school, Nastar, and club-level racers.

Product overview

Race Place Ski Shop is a specialty e-commerce retailer offering a comprehensive catalog of ski racing equipment and supplies. The product portfolio centers on competitive ski racing gear organized into main categories: Race Suits (brands: Aspire, Arctica, Karbon, POC, Spyder), Race Skis (Atomic, Dynastar, Fischer, HEAD, Nordica, Rossignol, Salomon, Volkl), Race Ski Boots (Atomic, Dalbello, Fischer, HEAD, Lange, Nordica, Rossignol, Salomon), Ski Bindings, Ski Poles, Helmets & Goggles (Sweet Protection, Oakley, SHRED), and Ski Body Armor (shin guards, arm guards, back protectors). Supporting the equipment are Tune & Wax products including BEAST tuning tools, ski wax (Swix, Toko, Holmenkol, Dominator, Wend), and complete tuning kits. Additional offerings include outerwear, gloves, base layers, and ski services. The company also offers a Factory Racer Pricing membership program for competitive racers.

Differentiator

Problem solved

Functional benefit

Brands

• Race Place Apparel: Base layers and socks product line under the Race Place brand

Products and services

• Race Skis High-performance race skis for slalom, giant slalom, super-G, and downhill disciplines, offered in FIS-approved models from Atomic, Dynastar, Fischer, HEAD, Nordica, Rossignol, Salomon, and Volkl.
• Race Ski Boots Performance ski boots designed for racing precision and control from brands including Atomic, Dalbello, Fischer, HEAD, Lange, Nordica, Rossignol, and Salomon.
• Ski Bindings Race ski bindings for competitive skiing from Atomic, Fischer, HEAD, Look, Marker, and Salomon.
• Ski Helmets FIS-certified ski racing helmets with advanced safety technology including MIPS brain protection systems, impact absorption, and aerodynamic design.
• Ski Goggles Racing goggles with optical clarity and performance features from Oakley, SHRED, and Sweet Protection with interchangeable lenses.
• Race Suits FIS-approved competitive ski racing suits designed for aerodynamic performance from Aspire, Arctica, Karbon, POC, and Spyder.
• Ski Body Armor Protective body armor including shin guards, arm guards, and back protectors for ski racing.
• Ski Poles Ski racing poles and accessories including pole guards and pole guard installation service.
• Gloves & Mittens Ski racing gloves and mittens for warmth and pole control from Hestra, Leki, Level, Reusch, and Shred.
• Tuning Equipment Ski tuning tools including edge tools, files, stones, benches, vises, and base repair equipment from BEAST Tuning.
• Waxing Tools Ski waxing equipment including wax brushes, corks, buffers, scrapers, waxing irons, diagnostic tools, and base cleaners.
• Ski Wax Ski racing wax products from BEAST, Dominator, Holmenkol, Swix, Toko, and Wend.
• Tune & Wax Kits Complete ski tuning and waxing kit packages including BEAST Basic, Pro, and Elite Ski Tuning Kits and various BEAST wax packages.
• Ski Services Professional ski service and maintenance including ski grinding and preparation services.
• Factory Racer Pricing Program Special factory pricing program for actively participating ski racers in USSA, FIS, College, High School, Nastar, or Club Events, requiring Race Place membership account registration.
• Gift Certificate Digital gift certificates available for purchase at the Race Place store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core.

• AtomiccoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Atomic race skis, bindings, and boots. Atomic is a major ski equipment manufacturer producing FIS-approved race equipment.
• DynastarcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Dynastar race skis. Part of the Rossignol Group, Dynastar produces high-performance race skis for competitive skiing.
• FischercoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Fischer race skis, bindings, and ski boots. Austrian manufacturer known for high-quality race equipment.
• HEADcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of HEAD race skis, bindings, and boots. HEAD is a leading ski equipment brand with extensive race equipment lineup.
• NordicacoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Nordica race skis and boots. Italian manufacturer specializing in high-performance ski equipment.
• RossignolcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Rossignol race skis and boots. French manufacturer producing equipment for recreational and competitive skiers.
• SalomoncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Salomon race skis, bindings, and boots. Part of Amer Sports, Salomon produces comprehensive ski racing equipment.
• VolklcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Volkl race skis. German manufacturer known for engineering-driven ski design and race equipment.
• BEAST TuningcoreChannel Partner/ Reseller/ DistributorExclusive carrier of BEAST tuning tools and ski wax products. BEAST is a specialized brand for ski tuning equipment and consumables.
• Sweet ProtectioncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Sweet Protection ski racing helmets and goggles. Norwegian brand specializing in protective headgear with MIPS technology.
• POCcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of POC race suits, helmets, and protective gear. Swedish brand focused on safety technology in winter sports.
• SpydercoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Spyder race suits. American brand with heritage in ski racing apparel.
• SwixcoreChannel Partner/ Reseller/ DistributorCarries Swix ski wax products. Norwegian manufacturer leading in ski wax and tuning equipment.
• HestracoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Hestra gloves and mittens. Swedish glove manufacturer known for quality ski gloves.
• OakleycoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Oakley helmets and goggles. Premium eyewear and sports equipment brand.
• Look BindingscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Look ski bindings. French manufacturer known for ski binding innovation.
• Marker BindingscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Marker race bindings. German manufacturer specializing in ski bindings.
• Lange BootscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Lange ski boots. Japanese manufacturer producing high-performance ski boots.
• Dalbello BootscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Dalbello ski boots. Italian manufacturer known for ski boot innovation.
• GirocoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Giro helmets and goggles. American brand producing cycling and snow helmets.
• SHREDcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of SHRED helmets and goggles. Brand specializing in snow sports protective gear and optics.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the Race Place online store. Provides the technical infrastructure for online sales, payment processing, and order management.

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• REI: REI is a major consumer co-op and omni-channel retailer selling ski equipment alongside broad outdoor gear. Comparable as a competing retailer with ski equipment offerings, but operates across all outdoor categories and does not specialize in racing.
• Backcountry: Backcountry is a large online outdoor retailer selling premium ski, snowboard, and outdoor gear across many categories. Comparable as a competitor in online ski equipment retail, though it does not specialize in competitive ski racing.
• Moosejaw: Moosejaw is an online outdoor retailer selling ski, snowboard, and outdoor apparel and equipment. Comparable as a competitor in online ski equipment retail, but operates across a much broader outdoor assortment.

Direct peers

• Sport Conrad: Sport Conrad is a German specialty retailer focused on ski racing equipment and accessories with deep FIS product expertise. Comparable due to exclusive focus on ski racing equipment, premium brand assortment, and technical advisory capabilities.
• EVO: EVO is a specialty online and physical retailer of ski, snowboard, and outdoor equipment with significant racing category presence. Highly comparable due to similar hybrid retail/e-commerce model, broad premium brand assortment, and content-driven customer acquisition approach.
• Skis.com: Skis.com is an online specialty ski equipment retailer offering race and recreational equipment. Comparable due to direct-to-consumer e-commerce focus on ski equipment with premium brand assortment.
• Powder7: Powder7 is an online specialty ski retailer based in Colorado offering race, all-mountain, and backcountry equipment. Comparable due to specialty ski focus, premium brand portfolio, and direct-to-consumer e-commerce positioning.
• Christy Sports: Christy Sports is a multi-location specialty ski and snowboard retailer across the western United States. Comparable due to specialty retail positioning, deep ski equipment focus, and physical retail presence in mountain communities.
• Sun & Ski Sports: Sun & Ski Sports is a multi-location specialty retailer of ski, snowboard, and outdoor gear across the Sun Belt. Comparable due to specialty retail positioning with strong ski equipment focus and physical store presence.
• Level Nine Sports: Level Nine Sports is an online specialty retailer focused on ski equipment with deep racing category expertise. Comparable due to direct-to-consumer e-commerce model, premium ski brand assortment, and niche specialization in race-grade equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/RacePlaceBend
• Facebookfacebook.com/raceplacebend
• Instagraminstagram.com/the_race_place
• LinkedInlinkedin.com/company/race-place-ski-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Race Place Ski Shop