Level Nine Sports

Name

Level Nine Sports

Website

https://levelninesports.com

Company type

Private

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Climbing & Mountaineering Gear Retail (CRAMAAAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Outdoor gear retail
• Outdoor apparel
• Camping equipment
• Hiking gear
• Outdoor ecommerce

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Sold outdoor gear and apparel through retail locations and e-commerce, targeting value-conscious outdoor enthusiasts with affordable pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Level Nine Sports is a Utah-based outdoor value retailer that sells branded outdoor gear and apparel across categories such as men's, women's, and kids' clothing, outerwear, footwear, camping and hiking gear, bike gear, climbing equipment, ski and snowboard equipment, travel gear, and accessories. Products are sold at affordable prices through company-operated retail locations in Utah and through an e-commerce site, with a Summit Club loyalty program and outlet clearance section supporting the value proposition.

Product overview

Level Nine Sports, acquired by Backcountry in July 2025, operates as a Utah-based outdoor value retailer offering a comprehensive e-commerce and retail platform. The company provides outdoor gear and apparel across multiple categories including men's, women's, and kids' clothing, footwear, outerwear, camping/hiking gear, bike gear, climbing equipment, ski and snowboard equipment, travel gear, and accessories. The product portfolio includes both regular-priced items and the Backcountry Outlet clearance section, supported by the Summit Club loyalty program for member perks. The acquisition enables Level Nine to maintain local retail locations while expanding its e-commerce capabilities to better serve cost-conscious outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Apparel Men's, women's, and kids' clothing including shirts, activewear, hoodies, shorts, pants, swimwear, and baselayers sold to outdoor recreation consumers.
• Outerwear Technical and casual outerwear including rain jackets, fleece jackets, technical shells, vests, insulated puffers, ski and snowboard jackets, and parkas sold to outdoor recreation consumers.
• Footwear Hiking boots, hiking shoes, trail running shoes, road running shoes, approach shoes, sandals, casual shoes, casual boots, water shoes, slippers, and winter boots for men, women, and kids.
• Camping and Hiking Gear Tents, shelters, sleeping bags, sleeping pads, coolers, camp chairs, camp tables, stoves, grills, cookware, lighting, hammocks, pillows, blankets, backpacks, hydration packs, headlamps, navigation, and trekking poles for camping and hiking consumers.
• Bike Gear and Apparel Bikes, frames, components, wheels, tires, brakes, drivetrain, pedals, handlebars, saddles, suspension, bike apparel, footwear, helmets, protection, maintenance, storage, car racks, trainers, and nutrition for cycling consumers.
• Climbing Gear Climbing shoes, mountaineering boots, ropes, harnesses, helmets, hardware, protection, belay devices, ascenders, pulleys, carabiners, quickdraws, slings, cords, ice axes, crampons, daypacks, crash pads, and training equipment for climbing consumers.
• Ski Equipment Alpine skis, ski packages, alpine touring skis, kids' skis, cross-country skis, alpine bindings, touring bindings, alpine boots, touring boots, cross-country boots, ski poles, helmets, goggles, avalanche safety, airbag packs, skins, and ski clothing for skiing consumers.
• Snowboard Equipment Snowboards, snowboard packages, splitboards, kids' snowboards, snowboard bindings, splitboard bindings, snowboard boots, splitboard boots, helmets, goggles, and snowboard clothing for snowboarding consumers.
• Travel Gear Duffel bags, rolling bags, carry-on luggage, travel packs, organizers, camera packs, everyday packs, winter packs, gear transport including bike racks, ski bags, snowboard bags, and travel essentials for outdoor travelers.
• Accessories Sunglasses, caps, snapbacks, sun hats, socks, neckwear, bandanas, gloves, mittens, bags, packs, duffels, blankets, beach towels, belts, watches, electronics, and everyday essentials.
• Kids' Gear Infant and toddler clothing, kids' jackets, fleece, rain jackets, tops, bottoms, swimwear, snow outerwear, baselayers, kids' footwear, kids' accessories, backpacks, kid carriers, strollers, water bottles, and kids' bikes, ski, snowboard, camp, climb, and water sports gear.
• Overlanding Gear Roof racks, rooftop tents, survival equipment, first aid, batteries, solar power, water storage, purification, tools, storage solutions, showers, outhouses, and off-road recovery gear for overlanding consumers.
• Backcountry Outlet Discounted and clearance outdoor gear and apparel section offering deals up to 70% off past season items, sold through the levelninesports.com storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Backcountry: Backcountry is the parent company that acquired Level Nine Sports in July 2025, and itself operates as a multi-category online and retail outdoor gear and apparel retailer serving similar customer segments. Level Nine is now part of Backcountry's brand family, making Backcountry both the operator and the closest direct comparable in business model and assortment.
• Public Lands: Public Lands is a Dick's Sporting Goods outdoor specialty banner operating retail and online, offering apparel, footwear, and gear across camping, hiking, climbing, fishing, and snowsports. Its outdoor-specialist positioning and curated multi-category assortment closely mirror Level Nine's, and both target accessible outdoor recreation.
• Moosejaw: Moosejaw is a multi-category online and retail outdoor and active lifestyle retailer owned by Dick's Sporting Goods, with a similar value-to-mid-tier assortment covering apparel, footwear, and gear across climbing, hiking, snowsports, and paddlesports. Its outdoor-specialist positioning and online-led go-to-market are highly comparable to Level Nine's model.
• Competitive Cyclist: Competitive Cyclist is a Backcountry-owned cycling retailer selling premium bikes, components, apparel, and accessories. As a sibling brand within the Backcountry portfolio, it shares operational infrastructure with Level Nine and is highly comparable in business model (online-led specialty retailer within the Backcountry family).
• Sierra: Sierra is an outdoor and active-lifestyle off-price retailer selling discounted brand-name apparel, footwear, and gear online. It is the closest direct comparable to Level Nine's value-oriented outdoor proposition and its Backcountry Outlet (up to 70% off) assortment, competing for the same cost-conscious outdoor consumer.
• Eastern Mountain Sports (EMS): EMS is an outdoor specialty retailer offering apparel, footwear, and gear across hiking, camping, climbing, and snowsports, with both physical retail and e-commerce. Its mid-sized outdoor-specialist profile and full-category coverage make it a long-standing comparable to Level Nine's offering.
• Steep and Cheap: Steep and Cheap is a Backcountry-owned flash-sale outdoor brand that sells discounted apparel and gear across ski, snowboard, climb, hike, and bike categories. Now a sibling brand to Level Nine post-acquisition, it directly competes for the same value-oriented outdoor shopper and is an immediate cross-reference point on assortment and pricing strategy.
• CampSaver: CampSaver is an online outdoor retailer specializing in camping, hiking, climbing, backpacking, and snowsports gear with a strong value-pricing orientation. It competes head-on with Level Nine for cost-conscious outdoor consumers across many of the same product categories.

Broad incumbents

• REI Co-op: REI is the largest U.S. member-owned outdoor co-op retailer with a comparable multi-category outdoor assortment (camping, hiking, climbing, ski, cycling, apparel). It competes directly with Level Nine's customer base but operates at vastly greater scale, broader physical footprint, and a membership-driven value proposition, making it the dominant incumbent benchmark.

Others

• Patagonia: Patagonia is one of Level Nine's largest brand suppliers and is increasingly sold direct-to-consumer through its own stores and e-commerce site. As a key vendor and channel competitor, Patagonia's DTC shift directly affects Level Nine's wholesale relationships and brand assortment access.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/level-nine-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Nine Sports