Procera Gin
Procera Gin is a privately held Nairobi-based craft distillery producing ultra-premium African juniper gins (Blue Dot, Red Dot, Green Dot) using fresh Juniperus Procera berries and a proprietary 'pillowcase' distillation technique, sold direct-to-consumer across the US and Europe to premium gin enthusiasts and high-end on-trade accounts.
- Company typePrivate
- Founded-
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Procera Gin does
Procera Gin is a privately held craft spirits company headquartered in Nairobi, Kenya, that produces premium gin distilled at Kenya's first craft distillery. Its core technology is a bespoke 230L Müller Aromat pot still paired with a proprietary 'pillowcase' distillation technique — pioneered by the late Master Distiller Roger Jorgensen — in which botanicals are steeped in the spirit base at 40°C inside a permeable pouch rather than placed directly in the pot. The brand's central differentiator is the use of fresh, undried Juniperus Procera berries (the only juniper native to the southern hemisphere) hand-harvested from wild Kenyan forests at altitudes above 2,000 metres, combined with 11 African botanicals sourced across Kenya, Nigeria, Morocco, Madagascar, and Zanzibar.
The product portfolio comprises three 700ml expressions at ultra-premium price points: Blue Dot (signature, $85, 44% ABV), Red Dot 2023 Vintage (limited release, $200, 51% ABV, Selim Pepper-forward), and Green Dot 2023 Vintage (limited release, $300, 47% ABV, citrus-forward, sold out at time of extraction). Each bottle is hand-blown by Kitengela Glass from 100% recycled glass, fitted with hand-carved coconut-wood stoppers from Studio Koobi Fora, finished with a Sandstorm Kenya leather neck wrap, and accompanied by a custom botanical salt garnish made from Zanzibar sea salt.
Procera operates a direct-to-consumer e-commerce model, fulfilling US orders through Flaviar (New York) and European/UK orders through Sélection Prestige GmbH / Direct Drinks Distribution (Berlin) across 13 European markets. Products are also distributed through premium on-trade accounts (world-class bars and boutique retailers). The company is independently founder-owned, employs 11–50 people, and has received third-party validation including IWSC 96 points, Wine Enthusiast 95 points, and SFWSC Double Gold. Sustainability is integrated into operations through a one-tree-per-bottle reforestation partnership with Kijabe Forest Trust, the recycled-glass packaging program, and a zero-waste water system at the Nairobi distillery.
Procera Gin firmographics
Firmographics- Name
- Procera Gin
- Legal name
- Procera Gin
- Website
- https://proceragin.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Procera Gin is a privately held Nairobi-based craft distillery producing ultra-premium African juniper gins (Blue Dot, Red Dot, Green Dot) using fresh Juniperus Procera berries and a proprietary 'pillowcase' distillation technique, sold direct-to-consumer across the US and Europe to premium gin enthusiasts and high-end on-trade accounts.
- Ownership category
- akta.pro rank
Procera Gin industry classification
Industry- Product category
- Premium Craft Spirits
- NAICS
- Distilleries (31214)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Craft Distilleries & Microdistilleries (THAFALAH)
Keywords
Where Procera Gin is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Procera Gin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Premium Gin Sales: Direct-to-consumer sales of three gin expressions (Blue Dot, Red Dot, Green Dot) through e-commerce website. Blue Dot is the signature expression priced at $85, while Red Dot and Green Dot are limited vintage releases priced at $200 and $300 respectively. All products sold in 700ml format.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blue Dot - Signature Gin (700ml, 44% alc/vol) |
| Unit Pricing | Pay-as-you-go | Red Dot 2023 Vintage - Limited Release (700ml, 51% alc/vol) |
| Unit Pricing | Pay-as-you-go | Green Dot 2023 Vintage - Limited Release (700ml, 47% alc/vol) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Procera Gin product offering
Product offeringCore offering
Procera Gin distills and sells premium craft gin expressions (Blue Dot, Red Dot 2023 Vintage, Green Dot 2023 Vintage) made from fresh African Juniperus Procera berries and 11+ African botanicals, using a proprietary 'pillowcase' distillation technique at Kenya's first craft distillery in Nairobi. Each bottle is paired with a handcrafted botanical salt garnish and packaged in hand-blown 100% recycled glass bottles.
Product overview
Procera Gin offers three distinctive premium gin expressions (Blue Dot, Red Dot 2023 Vintage, and Green Dot 2023 Vintage) distilled in Nairobi, Kenya. Each gin showcases African botanicals with Juniperus Procera as the backbone, sourced from wild forests at altitudes above 2,000 metres. The portfolio includes complementary handcrafted elements: botanical salt garnishes specific to each expression, artisan hand-blown bottles made from recycled glass, and hand-carved coconut wood stoppers. Blue Dot is the signature original release designed for Dry Martinis; Red Dot and Green Dot are limited-edition vintage expressions featuring distinct flavor profiles optimized for different cocktail applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Procera Blue Dot Signature gin expression with 11 African botanicals at 44% ABV, designed for slow sipping and Dry Martinis. Features intense juniper, subtle earthy undertones, and bright vibrant top notes, with a complementary botanical salt garnish.
- Procera Red Dot 2023 Vintage Bold and robust limited-edition gin at 51% ABV, featuring smoky and menthol notes from Selim Pepper, velvety warmth of Mace, and rich sweetness of Acacia Honey. Designed for classic and innovative cocktails like Negroni.
- Procera Green Dot 2023 Vintage Fresh and vibrant limited-edition gin at 47% ABV showcasing citrus notes from Pixie Orange and Swahili Lime, with Green Tea and Selim Pepper. A modern expression celebrating African botanical diversity and sustainability.
Quantifiable outcome
- IWSC 96 points rating
- +2 more outcomes
Companies that use Procera Gin
Customer profileSegments2 records
Ideal customer profiles2 records
Procera Gin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Procera Gin partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Kitengela GlasscoreAfrican artistry meets sustainable luxury. Master glassblowers at Kitengela Glass, founded by Anselm Croze, shape molten recycled glass into exquisite forms using ancient Venetian techniques fused with contemporary African design. Each Procera bottle is handblown and unique, made from 100% recycled glass.
- Kijabe Forest TrustcoreWorking to reforest Kenya's highlands with Juniperus Procera trees by planting one new tree per bottle sold. The Trust's rangers protect the forest ecosystem and the majestic Juniperus Procera trees that soar more than 20 meters in height. Supports local communities who handpick fresh juniper berries.
- Sandstorm KenyaminorMaster leather artisans from their Karen workshop overlooking Nairobi National Park. Renowned as trusted outfitters for East Africa's most discerning safari lodges. Creates hand-finished African leather bottle necks for Procera, providing elegant grip around each bottle.
- Takawiri InitiativeminorLocated in Kisumu, transforms water hyacinth—an invasive plant choking Lake Victoria—into beautifully hand-crafted paper. Uplifts local community with employment opportunities while tackling environmental threats.
- Studio Koobi ForaminorCollective of artisans in Kilifi on the Indian Ocean coast. Creates hand-carved stoppers from sustainably sourced coconut wood, shaping each piece into a miniature work of art that serves as functional bottle stoppers.
- FlaviarcoreUS fulfillment partner handling all customer service and shipping for US orders placed on Procera's website. Address: 244 5th Ave Suite F247, New York, NY 10001. Orders typically processed within 1-5 business days.
- Sélection Prestige GmbH (Direct Drinks Distribution)coreEuropean fulfillment partner handling customer service, commercial transactions, and logistics for all European and UK orders. Address: Pariser Str. 3, D-10719 Berlin, Germany. Covers 13 European countries including Germany, France, UK, Italy, Spain, Netherlands, Belgium, Austria, Denmark, Monaco, San Marino, Sweden.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Procera Gin competitors and assessment
Company assessmentBroad incumbents
- Hendrick's Gin: Unilever-owned ultra-premium gin built on unusual botanicals (cucumber, rose) and a distinctive apothecary-style brand. While much larger, it validates the premium-gin-from-differentiated-botanicals category that Procera targets.
- Aviation Gin: House of Brands-owned American craft gin with a botanical-forward profile and a celebrity founder narrative. Comparable as a craft-positioned gin brand scaled through premium distribution channels.
- Roku Gin: Suntory-owned Japanese craft-style gin featuring six distinctive native Japanese botanicals. Comparable as a terroir-led premium gin inside a major spirits portfolio, demonstrating how large incumbents execute the same African-juniper-style playbook at scale.
Direct peers
- Monkey 47: Premium craft gin distilled in Germany's Black Forest with 47 botanicals. Like Procera, it built its identity around unique regional botanicals and a proprietary recipe, commanding ultra-premium pricing ($45-$80+) in the global on-trade and DTC channels.
- Sipsmith: London-based craft gin distillery and pioneer of the premium London Dry category. Operates its own small-batch copper pot stills and built global on-trade and retail distribution, the same trajectory Procera is pursuing from Nairobi.
- Four Pillars Gin: Australian craft distillery built around native Australian botanicals, multiple premium expressions, and a sustainability-driven brand story. Mirrors Procera's playbook of using distinctive local flora to justify premium pricing and international awards.
- The Botanist: Islay-based craft gin distilled with 22 hand-foraged local botanicals. Comparable to Procera because it derives its differentiation almost entirely from unique local terroir and botanical sourcing rather than price competition.
- Copperhead Gin: Belgian craft distillery producing multiple botanical-led premium gin expressions. Comparable as an independent, multi-SKU craft gin brand competing on flavour differentiation and artisanal positioning in the global premium tier.
- Nolet's Gin: Family-owned Dutch ultra-premium gin distilled with a proprietary botanical recipe including saffron and verbena. Comparable to Procera as an independent family/craft distillery with an heirloom-style brand story and high price point.
Regional players
- 1000 Hills Distillery: Rwanda-based craft distillery producing gin and other spirits in East Africa. Comparable as a fellow African craft distillery navigating similar supply chain, distribution, and category-credibility challenges in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Procera Gin social profiles
Digital presenceProcera Gin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procera Gin leadership team
Management profileNumber of profiles
Procera Gin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procera Gin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procera Gin
What does Procera Gin do?
Procera Gin distills and sells premium craft gin expressions (Blue Dot, Red Dot 2023 Vintage, Green Dot 2023 Vintage) made from fresh African Juniperus Procera berries and 11+ African botanicals, using a proprietary 'pillowcase' distillation technique at Kenya's first craft distillery in Nairobi. Each bottle is paired with a handcrafted botanical salt garnish and packaged in hand-blown 100% recycled glass bottles.
Is Procera Gin a public or private company?
Procera Gin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Procera Gin founded?
Procera Gin was founded in -1. It employs 11 to 50 people.
Where is Procera Gin based?
Procera Gin is headquartered in Nairobi, Kenya, in the Africa region.
How does Procera Gin make money?
One revenue line is on record: premium Gin Sales.
Who are Procera Gin's main competitors?
Broad incumbents on record are Hendrick's Gin, Aviation Gin and Roku Gin. Direct peers are Monkey 47, Sipsmith, Four Pillars Gin, The Botanist, Copperhead Gin and Nolet's Gin. 1000 Hills Distillery is listed as a regional player.
Does Procera Gin have an API?
No public API is recorded for Procera Gin.
What industry is Procera Gin in?
Procera Gin's product category is Premium Craft Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 31214 and its SIC code is 2080.