Silver Sobriety

What Silver Sobriety does

Silver Sobriety is a 501(c)(3) nonprofit founded in 2015 in Stillwater, Minnesota, by recovered alcoholics Peter Oesterreich and Win Miller to address the shortage of age-appropriate, affordable addiction recovery services for adults aged 50 and older. The organization delivers a non-residential, 12-Step facilitation program structured over six to twelve months, comprising three two-hour group sessions per week plus private one-hour sessions as needed. Services run in a hybrid in-person and virtual format, with transportation assistance available within a 15-mile radius, and a peer-led Aftercare Group that meets twice weekly for program graduates.

The core program is priced at $4,500 for up to one year, with need-based scholarships funded through donations available to clients below five times the Federal Poverty Guidelines. Revenue is generated from client program fees, individual tax-deductible donations, and grants from a set of regional foundations including the Fred C. and Katherine B. Andersen Foundation, Hugh J. Andersen Foundation, St. Croix Valley Foundation, United Way Washington County-East, Womack Family Foundation, and Health Partners Lakeview. The organization positions itself within a state landscape where only 2 of approximately 350 Minnesota treatment centers are geared toward seniors.

The go-to-market relies on professional referrals from addiction and healthcare providers, community events and volunteer open houses, organic social media presence (Facebook, LinkedIn), email newsletters, and blog content. Leadership consists of Executive Director Anna Hover alongside co-founders Oesterreich and Miller, with a small clinical team including licensed counselor Steve Stadler (MA, LPCC, LADC). The organization relocated to a new office in May 2025, reflecting a decade of programmatic and financial development since founding.

Name

Silver Sobriety

Legal name

Silver Sobriety

Website

https://silversobriety.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Sobriety is a 501(c)(3) nonprofit in Stillwater, Minnesota, providing non-residential, 12-Step recovery programs for adults aged 50 and older with alcohol and drug addiction, delivered through a hybrid in-person and virtual model with peer-led aftercare.

Ownership category

akta.pro rank

Product category

Senior Addiction Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Senior addiction recovery
• 12-step program
• Substance abuse counseling
• Older adult recovery services
• Non-residential treatment

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Fees: Client fees for the recovery program. The cost of treatment without a scholarship is $4,500 for up to a year. This is the primary revenue stream for direct service delivery.
2. Donations and Grants: Tax-deductible donations from individuals and foundations. Received support from Fred C. and Katherine B. Andersen Foundation, Health Partners Lakeview, Hugh J. Andersen Foundation, St. Croix Valley Foundation, United Way Washington County-East, and Womack Family Foundation.
3. Scholarship Program: Need-based scholarships funded through donations, allowing clients below income thresholds to access services. Scholarships available for clients whose income falls below five times Federal Poverty Guidelines.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Silver Sobriety delivers a non-residential, 12-Step-based recovery program for adults aged 50 and older with alcohol and drug addiction. Clients participate in three two-hour group sessions per week over a six-to-twelve-month period, supplemented by private one-hour counseling, with hybrid in-person and virtual delivery. Program cost is $4,500 for up to a full year, with scholarships available for qualifying clients.

Product overview

Silver Sobriety offers a single, unified non-residential recovery program centered on a 12-Step facilitation approach designed specifically for adults aged 50 and older. The core offering is a six-to-twelve month program with group sessions (three two-hour sessions weekly) and individual counseling, available both in-person and virtually. After completing the program, graduates can join the free Aftercare Group (peer-led, twice weekly). The organization supplements its main program with scholarship funding and transportation assistance to remove barriers to access. Program cost is $4,500 for up to a year without scholarships.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Sobriety 12-Step Recovery Program Age-specific, non-residential recovery program for adults aged 50 and older that uses a 12-Step facilitation approach to address alcohol and drug addiction. Clients participate in three two-hour group sessions per week for six to twelve months, complemented by private one-hour sessions as needed. Available in person at the Stillwater, MN office or virtually from anywhere.
• Aftercare Group Peer-led support group that meets twice a week, available to graduates of the main 12-Step Recovery Program for as long as they want. Provides continued community and fellowship beyond formal program completion.
• Scholarship Program Financial assistance for clients whose income falls below five times the Federal Poverty Guidelines, providing access to the recovery program for those unable to afford the full $4,500 program cost. Funded through donations and grants.
• Transportation Assistance Transportation services available for clients living within a 15-mile radius of the Stillwater Area, reducing a key access barrier for older adult clients attending in-person sessions.

Quantifiable outcome

• Aftercare program flourishing with peer-led initiative meeting twice weekly

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hazelden Betty Ford Foundation: One of the largest U.S. addiction treatment operators offering outpatient, inpatient, and recovery services across all adult age groups. Comparable as a SUD treatment provider but not age-specialized; useful as a benchmark on scale and referral-driven GTM that Silver Sobriety operates in miniature.
• The Recovery Village: Network of outpatient and residential SUD treatment centers serving broad adult populations, with a strong digital referral and telehealth funnel. Comparable in delivery model evolution toward hybrid in-person/virtual care.
• Ashley Addiction Treatment: Long-standing nonprofit SUD treatment provider with primary care, outpatient, and recovery housing for adults. Comparable as a mission-driven 12-step-rooted provider, but lacking age specialization.
• Rosecrance: Nonprofit behavioral health network offering outpatient and residential SUD treatment for adolescents and adults. Comparable as a multi-modality nonprofit SUD provider, though without a senior-focused track.
• Caron Treatment Centers: Established nonprofit SUD treatment provider with older-adult programming alongside general adult services. Comparable as a multi-modality, mission-driven 12-step-rooted provider competing for the same client segment when Silver Sobriety's alumni need residential escalation.
• Acadia Healthcare: Large publicly traded operator of inpatient and outpatient behavioral health facilities, including psychiatric and SUD programs. Comparable as a scaled outpatient SUD competitor and a likely destination for escalations from Silver Sobriety's higher-acuity cases.
• Recovery Centers of America (RCA): Multi-site inpatient and outpatient SUD provider across the U.S. with a referral-driven sales motion similar to Silver Sobriety's, but serving all adult age groups and lacking the senior-only specialization.

Others

• SMART Recovery: Global nonprofit offering free mutual-support meetings (including online) as an alternative to 12-step programs. Comparable as a peer-support community-of-recovery layer that complements or substitutes for Silver Sobriety's 12-Step group model and Aftercare Group.

Direct peers

• Origins Behavioral Health (Hanley Center): Includes the legacy Hanley Center, one of the first U.S. programs specifically designed for older adults in recovery. Direct peer on the 50+ SUD niche and on residential/outpatient 12-step facilitation, though operating at a different acuity and price point.
• Pavillon Treatment Center (The Pavillon at Spring Lake Farm): Residential and outpatient SUD program with a dedicated older-adult track addressing age-specific recovery needs. Direct peer on the 50+ SUD niche and on 12-step-based facilitation, though it operates on a residential rather than non-residential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SilverSobriety
• LinkedInlinkedin.com/company/silver-sobriety

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Sobriety