Shore Local newsmagazine

What Shore Local newsmagazine does

Shore Local Newsmagazine is a privately held, family-owned community publication founded in 2016 and headquartered in Egg Harbor Township, New Jersey. It produces a hyperlocal digital news website and a recurring print newsmagazine covering Atlantic County and Cape May County across roughly two dozen named shore communities including Atlantic City, Margate, Ventnor, Longport, Ocean City, Somers Point, Mays Landing, Galloway, Egg Harbor Township, Hammonton, Cape May, Sea Isle City, and the Wildwoods. Content is organized by town and by category, spanning news, editorial, entertainment, sports, history, lifestyle verticals (finance, food and beverage, gardening, health and fitness, pets, real estate), event calendars, and obituaries, with specialty annual issues including the Shore Bride bridal guide, Golf Guide, and OC Summer Guide. Cindy and Bob Fertsch serve as co-publishers, with family members Sarah Fertsch (columnist) and Holly Fertsch (copy editor) involved, alongside a network of contributing columnists, photographers, and an advertising and sales coordinator.

The underlying technology stack is a conventional digital publishing platform: a WordPress-style website at shorelocalnews.com, print issues archived on Issuu, an email newsletter delivered through Constant Contact, a 'Best Of' community portal hosted on Revfluent, and an active social media presence across Facebook, X, Instagram, YouTube, and TikTok. No AI, machine learning, or proprietary technology components are disclosed. The business model is two-stream: advertising and sponsorships sold to local small and medium-sized businesses, and distribution of print/digital magazine issues. No subscription pricing or advertising rate card is publicly disclosed, though the site maintains an 'Advertise with Us' page, and the publication remains free to readers.

Name

Shore Local newsmagazine

Legal name

Shore Local Newsmagazine

Website

https://shorelocalnews.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Shore Local Newsmagazine is a family-owned hyperlocal print and digital newsmagazine covering Atlantic County and Cape May County in Southern New Jersey, serving shore residents with town-level news, event calendars, lifestyle content, and specialty annual guides while monetizing primarily through local business advertising.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Community journalism
• Hyperlocal newsmagazine
• Local advertising
• Regional print magazine

Headquarters

HQ city

Egg Harbor Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Sponsorships: Local businesses advertise in the newsmagazine and on the website, supporting local journalism coverage of Atlantic County, Cape May County, and surrounding South Jersey shore communities.
2. Print/Digital Magazine Sales: Published newsmagazine distributed to the community, with issues available digitally through Issuu platform and potentially through physical distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Shore Local newsmagazine publishes a hyperlocal news website and a bi-monthly print newsmagazine covering Atlantic County and Cape May County in Southern New Jersey. Content includes local news, features, editorial, entertainment, sports, history, lifestyle, event calendars, and obituaries organized by town. The publication also produces specialized seasonal guides (Shore Bride Issue, Golf Guide, OC Summer Guide) and offers advertising services to local businesses.

Product overview

Shore Local is a local newsmagazine serving the Southern NJ shore community. The offering consists of a digital news website and print magazine, both delivering regional news organized by town (Atlantic County and Cape May County) and content categories (Features, Editorial, Entertainment, Sports, History, Lifestyle). The product portfolio includes specialized seasonal guides (Shore Bride Issue Bridal Guide, Golf Guide, OC Summer Guide), lifestyle content verticals (Finance, Food & Beverage, Gardening, Health and Fitness, Pets, Real Estate, Views from the Shore), event calendar features (Atlantic City Headliners, Live & Local Music Calendar, Outdoor Concerts, Farmers Markets), obituary listings, email newsletter subscription via Constant Contact, and advertising services for local businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Shore Bride Issue: Bridal guide special issue published by Shore Local
• Golf Guide
• OC Summer Guide

Products and services

• Shore Local News Website Digital news website providing local news coverage for the Southern NJ shore community, organized by town (Atlantic County, Cape May County) and category (Features, Editorial, Entertainment, Sports, History, Lifestyle, Calendars). Serves local residents and community members seeking hyperlocal news and information.
• Shore Local Print Magazine Print newsmagazine distributed in the Southern NJ shore community, with digital issues archived via Issuu. Contains local news, features, entertainment, sports, and lifestyle content for Atlantic County and Cape May County residents.
• Shore Bride Issue (Bridal Guide) Annual bridal guide supplement covering wedding planning, fashion, and vendors for the Jersey Shore area. Targeted at engaged couples and wedding vendors in the Southern NJ shore community.
• Golf Guide Seasonal golf guide covering golf courses and related content in the South Jersey area. Targeted at golfers and golf-related businesses in the Southern NJ shore region.
• OC Summer Guide Seasonal guide for Ocean City covering summer events, activities, and local information. Targeted at visitors and residents of Ocean City during the summer season.
• Advertising Services Advertising and sales services for local businesses to promote products and services to the Southern NJ shore community through the newsmagazine, website, and newsletter. Targets local SMBs seeking to reach nearby consumers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NJ.com (Advance Local): Advance Local's statewide New Jersey digital news platform. Provides broader regional and town-level coverage that overlaps with Shore Local's Southern NJ geography from a much larger scale.
• Vineland Daily Journal: NJ Advance Media's daily covering Cumberland County and broader South Jersey. Comparable regional newspaper with print + digital + advertising model overlapping parts of Shore Local's reader and advertiser base.
• The Press of Atlantic City: The regional daily newspaper covering Atlantic County and surrounding South Jersey communities. Overlaps directly with Shore Local's core geography but operates at broader regional scale with print and digital editions.

Regional players

• Two River Times: Monmouth County, NJ community newspaper covering the Two Rivers area. Comparable community-newspaper operating model and advertising-supported local journalism, but serves a different (northern) Jersey Shore region.
• The SandPaper: Long Beach Island-focused community news outlet covering an adjacent New Jersey shore market. Comparable community-newspaper model targeting a specific Jersey shore sub-region rather than directly competing in Shore Local's Atlantic/Cape May footprint.
• Current Newspapers: Free community newspapers serving parts of southern New Jersey including nearby Camden County. Comparable community-newspaper business model serving a different but adjacent South Jersey geography.

Emerging players

• InsiderNJ: Digital-first New Jersey-focused news publication covering politics, community, and regional affairs statewide. Comparable digital local-news and advertising model in the broader NJ market, but with state-level rather than town-level depth.

Direct peers

• Patch.com: National hyperlocal online news network operating town-level news sites across the U.S. Most directly comparable to Shore Local by model: digital-first, community-focused, advertising-supported hyperlocal journalism serving specific geographies.
• TAPinto: New Jersey-based network of franchised hyperlocal online newspapers covering individual towns. Closely comparable to Shore Local's town-by-town editorial structure, local advertising model, and digital-first delivery in the same New Jersey market.
• Cape May County Herald: Local newspaper serving Cape May County, New Jersey — the same southern half of Shore Local's coverage area. Directly comparable in geography, community focus, and advertising-driven local journalism model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shorelocalnews
• YouTubeyoutube.com/channel/UCJFyLnP5boR1LACO5qHLWiQ
• Facebookfacebook.com/shorelocalnews
• Instagraminstagram.com/shore_local
• TikToktiktok.com/@shorelocal
• LinkedInlinkedin.com/company/shore-local-newsmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shore Local newsmagazine